There’s no one employee responsible for the customer lifecycle. Since it’s a team effort, it can be difficult for someone to know what their job entails. CRM software can help businesses overcome this problem. We’ll explain its role in this blog. What is each employee’s role? First you generate a lead, then you advance it, then you convert it, and then you restart the ent...

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Look back on any workday this week, and you might be surprised how little you or your staff accomplished. Whether it is customer relationship management (CRM) or the follow-up after the last trade show, you cannot help but wonder why there are not more sales on the books. The problem could be the antiquated lead system the company still uses. With customized automated marketing and CRM, you have t...

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You may have noticed that your workforce has a minority of top performers. Perhaps your social media marketing efforts are producing uneven results, where most of your profitable leads come from a minority of social platforms. These observations point to how things are unevenly distributed. Very few things in the real world are perfectly even or proportional. This unevenness is a fact of life that...

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Email marketing is a type of relationship marketing. Unfortunately, it’s often carried out in ways that fall short of this. For example, mass mailings of the same content to everyone on a list, while convenient, aren’t personal. They are generic and come across this way. They work to some extent because the email recipients have at least a few things in common that motivated them to j...

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Businesses that exclusively focus on traffic generation and conversion may want to rethink this strategy because it diverts attention and resources from the most important individuals: the repeat customers. Unlike a new lead, repeat customers no longer require convincing to buy your products and services. Retaining them requires substantially less effort and marketing money than acquiring the firs...

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Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially. More leads = more ROI To help you out with that, we’ve put together eight quick tips for optimizing your landing page. Clean Out the Clutter You want your landing page to be clean. That way, visitors ...

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A major aspect of content development is identifying the people who you’ll create content for. Without this, it’ll be difficult to connect with people who are actually interested in your products. Create an audience persona  The first thing you’ll need to do is create an audience persona. According to a recent Search Engine Journal article, you’ll need this before you ...

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Keeping the online presence fresh and vibrant for a business or organization takes hours of dedicated effort. While some people believe multitasking works well enough, many businesses seek assistance with their online marketing goals.  There are many types of online marketing services, ranging from website management to social media consultation. Here are four types of online marketing services ...

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Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of a large corporation, you’ll burn your resources trying to keep up manually.  Automated marketing lets you manage your time better by carrying out certain tasks for you. You can then spend more time evaluating your campaign and interpreting analytics —...

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Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating social media. Save Time With Automation: The biggest pro with automation is that you can set up in ...

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Customer relationship management (CRM) is an art as much as a science. Automated marketing tasks allow for the computerization of chores that would otherwise take a good chunk out of your day. But what happens when you put both of them together? The combination of automated marketing and CRM allows you to reach current and prospective customers by building business relationships, providing meanin...

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In the workplace, customers are essentially the glue that keeps your company together. Without them, your business wouldn’t function at all. With that said, however, it’s important you treat your customers like people and not just means to an end. Yes, they’re the ones who give you profit, but why not establish a relationship with them? It’s not only a great way to keep the...

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In today’s competitive business world, only smart organizations are capable of staying at the forefront of the competition. It is evident that the marketing department in any organization is the fundamental element in driving an organization’s sales high for business growth and success. As such, top-notch executives in these organizations adopt modern CRM systems. The new automated and CRM sof...

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If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in place is a necessary first step. What is the Difference between a Company Branded Address and a Generic One? For starter...

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For some time, automation in marketing activities was a reserve of big enterprises with the financial power to support the by then expensive venture. However, with many small businesses coming up, many automated marketing and CRM solutions exist to enhance the marketing experiences. With many businesses offering the same services and products, companies need various solutions to gain a competitive...

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When you think of automation lately, you may consider it something you see in the industrial sector for the manufacturing of products. In truth, internal automation in CRM software is just as common. While you have different degrees of automation, the smarter the function, the higher the productivity. At stake here is being able to prepare and send out invoices without having to rely on manual sys...

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Marketing and sales are moving from a manual process of cold calling and broad ads to automated marketing and sales techniques specified to the individual consumer.  Software based automated marketing platforms help companies take the next step, reduce efficiencies, and run very targeted campaigns that increase response rates and sales conversions.  These software solutions are powerful tools th...

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Putting the word automated in front of software that manages customer relationships sounds potentially gnarly. You might be asking yourself, do I really want to control my customer interactions with a machine? Thankfully, these fears are completely unfounded! The reason CRM software and automation is so popular is that customers love it. Even customers who know nothing about CRM speak positively a...

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When it comes to automated marketing and CRM, the future is now. If you’re not automating your customer relationship management, your employees are using valuable time and money attempting to do the same tasks manually. In addition, you’re missing out on using sophisticated data analysis that will improve the way you interact with your clients. Marketing automation involves software th...

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Your company’s life depends on successful marketing and customer management. If you are hitting all your targets consistently, then you are doing it all correctly. However, it takes a lot of time and effort for managers to handle both in a day and not miss something. This is especially true if you are using two different platforms for your CRM and marketing. You have to mentally coordinate b...

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Working Smarter Using the 80-20 Rule

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