CRMs can often pose a challenge for organizations, no matter their size. Many companies are encouraged to sign up for CRMs with stars in their eyes and great expectations of its capabilities. Automating marketing functions, staying current with leads, and improving overall customer service are some of the plus points of a CRM that are touted early on in the process and often the basis for i...

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                  Having a concrete understanding of your customer journey helps your marketing campaign on so many levels. In this blog, we’ll explain how you can define your customer journey with CRM. Why mapping out your customer journey is so crucial Leads tend to follow a similar journey when they discover your company. Knowing what interests...

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Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented.     Here’s how to fix that problem in six steps: Create multiple campaigns There’s no...

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Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active. As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have enough time to interact with followers, create content, and monitor brand mentions all on your own. Using social CRM and aut...

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Business owners and management teams already know that automated marketing and CRM benefits companies. It boosts sales, leads to business growth, and enhances the efficiency of the sales department. But did you also know that this technology benefits the consumer? As such, it can lead to higher customer satisfaction ratings for your company. Understanding the Connection between CRM and Customer Sa...

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The number one concern businesses have in regard to automated marketing is that it will lack a human touch. Fortunately, these systems are sophisticated enough that leads will never have the impression that they’re talking to a robot.  There are still a few things you can do, however, to go the extra mile. Here’s how you can make your automated marketing efforts more personalized and ...

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To stay competitive in your business, you need a marketing strategy. With a strong marketing strategy, your business will prosper. You will attract potential clients and build brand awareness. Your business becomes interactive and engaging. Your marketing projects are streamlined and purposeful. You have the tools you need when your business strategy is marketing automation. Reach New Customers Yo...

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Marketing automation is one of the most effective tools out there, but some businesses seem to think it’s a substitute for strategy. In this blog, we’ll explain why marketing automation is only effective if used correctly and within the confines of a holistic campaign.     Marketing automation is a useful tool… First, a quick word on marketing automation. We can̵...

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CRM affects a company’s marketing, management, and business intelligence. Here are a few reasons you should invest in the software and make it a focal point of your strategy: Consolidate your data in one place  Many businesses are all over the place when it comes to data and analytics. Their first problem is storing the data in different programs based on its intended use. While this might ...

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Blogging is a big commitment of effort and time. Getting traffic from the search engines won’t happen with just a few blog posts. Instead, your blog must consistently publish fresh content. Over time, your blog will have hundreds of posts, each of which will draw traffic and potential customers. However, your blog can do much more for you than simply act as a traffic magnet. When used in com...

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Welcome back to the second half of our two-part article on how to effectively boost the results and the amount of fun you have when working with your marketing automation tools. Whether you’re managing social media or designing a whole new campaign, the way to make the best possible use of your thinking machines is to program them to do tasks you don’t enjoy. They will do them perfectl...

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The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to millions of people around the world who may be interested in your products or services. While the entire ...

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CRM software is an effective marketing tool, but it isn’t a panacea for all of your problems. In this blog, we’ll explain the number one mistake businesses make regarding CRM software. It stems from a misuse of the software and a misunderstanding of its purpose in the first place. What you can use CRM software for  First, let’s go over the things you can and should use CRM softw...

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Automated marketing is by far one of the best things to happen to the marketing industry since corporate blogs. Let’s face it, there are a lot of very minor and often tedious tasks involved in marketing, particularly digital marketing where your job may include posting on five or six social media accounts and sending follow-up emails to thousands of leads and customers every day. There are d...

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Email marketing is one of the best ways to develop a relationship with your customers and leads. The return on investment of email marketing tends to be extremely high, and automating your email marketing campaigns will increase your success even further. Here are some email marketing automation tips. Segment Your List Not everyone comes onto your list through the same channel. Some may have signe...

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Customer relationship management (CRM) is the art and science of keeping your name and information in front of a likely buyer. Frequently, you have already done business with this individual or enterprise. However, as your company grows, how can you keep track of everyone and still individualize the approach? With automated marketing and CRM, you can accomplish both. Understanding the CRM Time Kil...

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Social media is an important way to connect with your customers and fans. However, it can take time and effort. Automating your social media marketing campaigns will save you a lot of precious time. Here are a few tips for automating your social media marketing the right way.   Mix Things Up You’ll be scheduling a lot of posts in advance at once. It’s important for your posts to be diffe...

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Most businesses understand, or somewhat understand, that customer relationship management (CRM) is a way of archiving and organizing customer data to make it accessible, and in this way to increase customer satisfaction.  Most marketers understand that marketing automation is a way of making marketing tasks easier and more effective, or as Hubspot defines it: “Marketing automation refers to...

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Customer emotion plays an important part in purchasing decisions. It triggers the decision to buy, while logical thought justifies the purchase. Emotion also dominates the customer’s loyalty to your brand. The key to generating positive emotions is making your correspondence all about the customer (instead of about your business) and making your messages as personalized as possible. One of t...

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If you’re a small business owner, you should aim to work on your business instead of in it. What does this mean? Working in your business means you’re up to your elbows in the everyday mundane tasks of keeping your business running. In other words, too much of your time is spent on the details rather than on the big picture. Devoting too little time on top-level business issues leaves ...

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