Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content. From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalize...

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CRM software is easy to use. Interfaces were designed so that anyone can figure them out and the reports make it easy to understand the data. Most businesses use CRM software to get an idea of their ROI, lead generation campaigns, and email marketing efforts. But we have a secret tip that we’ll share in this blog. No matter how well you serve customers, some are bound to complain. Some of...

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Leads might look similar on the surface, but they can vary tremendously. CRM software tells you what you need to know about individual leads so you can treat them appropriately. Customer lifetime value Someone might buy a lot of your products, but not be very profitable. Likewise, someone might only place a small order every now and again, but bring a decent profit to your business. While measuri...

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The more leads you generate, the harder it is to build meaningful relationships with real people. Automated marketing simplifies several processes for you so that you can focus on the person behind the computer. In this blog, we’ll explain a few things you can do with automated marketing and how they contribute to your lead nurturing efforts: Drip campaigns As people move further in the bu...

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Few people are fans of cold calling. When done with nothing but a list of phone numbers and a script, the process is inefficient. It takes far too many no’s to get a yes. The reasons for saying no are many. These include the prospect not having any interest, already having what you offer, being your competitor’s customer, or not being a good fit. The problem with traditional cold call...

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Spreadsheets have a long history of use in business. Their row and column format mimic the paper spreadsheets of the pre microcomputer era. This familiar format, combined with its advanced formulas, graphs, and macros has made it a mainstay of the business world. However, its popularity and versatility has caused too many businesses to use it in applications for which it wasn’t meant. Spread...

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For well over a decade, Internet marketers have been saying that the money is in the list. This is as true today as it was in the early 2000s. Email marketing greatly facilitates relationship marketing. When done correctly, this relationship makes your list members more inclined to follow through on your service and product recommendations. This is in contrast to sending cold traffic to an offer o...

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There’s no one employee responsible for the customer lifecycle. Since it’s a team effort, it can be difficult for someone to know what their job entails. CRM software can help businesses overcome this problem. We’ll explain its role in this blog. What is each employee’s role? First you generate a lead, then you advance it, then you convert it, and then you restart the ent...

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Look back on any workday this week, and you might be surprised how little you or your staff accomplished. Whether it is customer relationship management (CRM) or the follow-up after the last trade show, you cannot help but wonder why there are not more sales on the books. The problem could be the antiquated lead system the company still uses. With customized automated marketing and CRM, you have t...

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You may have noticed that your workforce has a minority of top performers. Perhaps your social media marketing efforts are producing uneven results, where most of your profitable leads come from a minority of social platforms. These observations point to how things are unevenly distributed. Very few things in the real world are perfectly even or proportional. This unevenness is a fact of life that...

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Email marketing is a type of relationship marketing. Unfortunately, it’s often carried out in ways that fall short of this. For example, mass mailings of the same content to everyone on a list, while convenient, aren’t personal. They are generic and come across this way. They work to some extent because the email recipients have at least a few things in common that motivated them to j...

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Businesses that exclusively focus on traffic generation and conversion may want to rethink this strategy because it diverts attention and resources from the most important individuals: the repeat customers. Unlike a new lead, repeat customers no longer require convincing to buy your products and services. Retaining them requires substantially less effort and marketing money than acquiring the firs...

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Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially. More leads = more ROI To help you out with that, we’ve put together eight quick tips for optimizing your landing page. Clean Out the Clutter You want your landing page to be clean. That way, visitors ...

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A major aspect of content development is identifying the people who you’ll create content for. Without this, it’ll be difficult to connect with people who are actually interested in your products. Create an audience persona  The first thing you’ll need to do is create an audience persona. According to a recent Search Engine Journal article, you’ll need this before you ...

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Keeping the online presence fresh and vibrant for a business or organization takes hours of dedicated effort. While some people believe multitasking works well enough, many businesses seek assistance with their online marketing goals.  There are many types of online marketing services, ranging from website management to social media consultation. Here are four types of online marketing services ...

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Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of a large corporation, you’ll burn your resources trying to keep up manually.  Automated marketing lets you manage your time better by carrying out certain tasks for you. You can then spend more time evaluating your campaign and interpreting analytics —...

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App Development

Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating social media. Save Time With Automation: The biggest pro with automation is that you can set up in ...

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Customer relationship management (CRM) is an art as much as a science. Automated marketing tasks allow for the computerization of chores that would otherwise take a good chunk out of your day. But what happens when you put both of them together? The combination of automated marketing and CRM allows you to reach current and prospective customers by building business relationships, providing meanin...

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In the workplace, customers are essentially the glue that keeps your company together. Without them, your business wouldn’t function at all. With that said, however, it’s important you treat your customers like people and not just means to an end. Yes, they’re the ones who give you profit, but why not establish a relationship with them? It’s not only a great way to keep the...

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In today’s competitive business world, only smart organizations are capable of staying at the forefront of the competition. It is evident that the marketing department in any organization is the fundamental element in driving an organization’s sales high for business growth and success. As such, top-notch executives in these organizations adopt modern CRM systems. The new automated and CRM sof...

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