Young adults (18 to 34 year olds) are driving our hi-tech economy, forming families, and becoming an increasingly positive force in the world. If you have a great product that you want to market to young adults and you’re not quite sure where to start, here are three simple digital marketing tips that can help.
Hang Out Where Young Adults Hang Out
As of 2014, 89 percent of young adults aged 18 to 29 were online. That’s the largest group according to Pew Research Center figures. Of this 89 percent, 35 percent use Twitter. Additionally, Pew figures from 2013 indicate that 71 percent use Facebook, 22 percent use LinkedIn, 21 percent use Pinterest, and 17 percent use Instagram.
If you want to reach this young adult population, you have to go where they go. This includes going mobile. As of 2014, 83 percent of young adults own smartphones. A large percent use it for texting, searching the internet, and handling email.
To reach this crowd requires you to develop a digital marketing strategy that promotes your products and services via the internet, social media, mobile phones, and other electronic devices.
Get Young Adults Involved
As of 2012, young adults between the ages of 20 and 34 made up nearly 32 percent of the work population. That’s nearly one-third of the labor pool…and growing, according to the U.S. Census Bureau. Specifically, this group is the fastest growing segment in the American market.
Now that you’re online where they are, hire those using social media and mobile technology. Once you hire them, involve them in the digital marketing process, and use them as your brand ambassadors. Who better to reach young adults than other young adults?
Create the Right Message for Young Adults
In 2013, Pew Research Center analyzed 2012 Census Bureau data and reported that 36 percent of American young adults ages 18 to 31 live at home with their parents. Additionally, their findings show that 63 percent had jobs.
What’s more important is that 39 percent were in college, an increase from five years prior. Today’s young adult appreciates education, so don’t dumb your message down, or try to hard sell them. Instead, show the benefits of your product or service. Explain what it can do for them or how it makes their lives better. Don’t just talk about it – demonstrate it.
Reaching the young adult crowd through digital marketing isn’t rocket science. It’s about what marketing has always been about – understanding your target audience. The message is the same. The delivery system has changed.
For more information on digital marketing and the technology that supports it, download our new ebook, “The Essential Step-by-Step Guide to Internet Marketing” or contact us with your questions.