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With smartphone and tablet usage as high as it has ever been, having a mobile compatible website is on the short list of important implementations you should be making this year. Not only does it expand your web presence to the palm of your current customer’s or client’s hands, it makes it easier to branch out and find new customers.


Here are 3 simple ways to make a website mobile compatible.


Dedicated Mobile Website


According to an article about smartphone usage, roughly 10 percent of all Americans use their mobile device for accessing the internet.


For tens of millions of Americans… a smartphone is their only Internet lifeline, precisely because a phone is so much more versatile than a fixed Internet connection.


For this reason, your website should have two versions: a full-site design and a mobile version. The main reason for this being that mobile users know they will get a different version when they access your website through their device. A full site is far too complex for a mobile device. Designing a mobile compatible website will ensure a great user experience.


Responsive Design


A responsive design template is another option to make your website mobile compatible, and is Google’s preferred method of smartphone optimized sites. How it works is it takes a full-site design and modifies how it renders on a device based on screen size data.


Responsive web design is a technique to build web pages that alter how they look using CSS3 media queries… there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page.


Optimized Full-Site


An optimized full-site is basically a redesign that makes your current site more user-friendly for mobile visitors. It uses various tiny changes:


Larger buttons


Buttons as opposed to hyperlinks


Drop down menus


Simpler navigation


No popup windows


A mobile compatible website is a way to create a more positive user experience for mobile visitors. And while the best choice is to make a mobile dedicated version, any change you make that improves a user’s experience will end in positive results.


For additional information on website design, please contact us. For a step-by-step guide to Internet marketing, check out our ebook.


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