Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, there is a chance that you are making a few mistakes with your social media marketing campaign. Consider making these changes so that you can see an improvement with your campaign.
Find Out Where Your Customers Are And Target That Channel
You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning. Do your research, identify your customers, find out where they hang out the most, and start right there. Once you have established yourself on 1 or 2 channels, you can diversify and promote your brand across various other channels too. Similarly, if a platform just isn’t working for you – despite your best efforts – it may be best to dedicate the bulk of your time and resources to the channel that is working.
One of the main joys of social media is the fact that it allows you to connect with your audience. If you aren’t taking advantage of this, now is the time to do so. Make an effort to respond to comments more frequently; it’s a great way to find out what your customer base wants and to build strong relationships with your readers. Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content.
Don’t Be So Promotional
Take a look at all of your recent social media posts. If they all seem promotional, it’s time to change your strategy. Obviously, you’ll want to promote some of your products and services, but some of your posts should be educational, humorous or otherwise appealing for your customers.
Always Be Human
There’s nothing worse than a social media channel that looks like its being operated by an autobot. The key word is in the name – it is ‘social’ media, after all. Make sure that your interactions on accounts such as Twitter, Instagram, Facebook and Pinterest, are personable and genuine. Say hello to people in the morning, update them on your work day and share stories that will be of interest to your target audience. Yes, you should advertise your brand/product – but this is an essential part of doing that.
Customers (both existing and potential) want to know that when they are asking a question, complaining or praising, that a real person is on the other end interacting with them. Your social media channels should always feel like they’re being operated by an interesting, intelligent, and funny human being. Be real.
As you can see, there are a few social media marketing changes that you may need to make to your campaign. If you need help with doing this, contact us at MaaS Pros to find out how we can assist you.