When it comes to blogging, each person has their own voice and writing style which is important for differentiating between all the other bloggers. For your blog to grow, you need to share ‘you’ and write in your own style that is unique, however, there is much more to it than that. Below are four more suggestions for taking your blogging to the next level.
Stay Current with Google Updates
If you have been a blog owner for a while now, chances are the terms ‘Panda’ and ‘Penguin’ are nothing new to you. The Google algorithm is constantly changing and there is always a learning curve when it comes to improving your rankings. Unfortunately, too many people watched their websites drop from top rankings overnight because they missed out on major changes made by Google. However, with just a few tweaks, climbing back up the rankings is just as easy.
You are able to expand your reach by being able to spread your knowledge across untapped target market areas through guest blogging. Although you have likely gathered an audience for your own blog, social media circles or website, being a guest blogger provides you with endless opportunity. Performing a little market research and browsing different blogs, you can easily find the leading authority figures in your niche or industry. These people usually have blogs that rank pretty high in Google because they are credible, honest and trustworthy. If you can catch the attention of these leaders and get their permission to post on their blogs, you can bet you will benefit from a lot of exposure.
Make your Posts Easy to Share
Enable social bookmarking icons on your blog so your content is easy to share. This allows your readers to share your posts with others. Adding action tags such as ‘share this’ or ‘add this’ makes for easy sharing. This social attention will help with SEO or search engine optimization as well.
Social Media Optimization
SMO or social media optimization is a big step in SEO. Since the 2013 Hummingbird Algorithm by Google arrived, social networking has been the primary focus of site optimization instead of the traditional link-building which was a big part of SEO in blogging. According to Megan Totka, Wishpond’s chief editor and guest blogger for ChamberofCommerce.com, quality content that is shareable, authoritative and relevant is valued more through the Hummingbird algorithm. In other words, the more you are able to get your content shared across different social platforms, the better you will get ranked on Google due to it being perceived as higher quality.
In the past, Google’s search algorithm considered your content or page links as votes. The more ‘votes’ you received, the better ranking you would get. These days, however, social shares is far better than links in Google’s eyes.