Email marketing is one of the best ways to develop a relationship with your customers and leads. The return on investment of email marketing tends to be extremely high, and automating your email marketing campaigns will increase your success even further. Here are some email marketing automation tips.

Segment Your List

Not everyone comes onto your list through the same channel. Some may have signed up to get your free ebook, others may be paid customers and others may have come through Facebook. Whatever the case is, it’s important to segment your list into different categories, based on where they came from and what they are interested in. Send each segment emails targeted to them.

Set Up Rules

Email automation rules let you engage with customers based on their previous engagement with you and their behavior. For example, if a customer didn’t open one email, you might send them a follow-up email on the same subject; if they did open it, you might send them a different email entirely.

Conduct Tests

It’s important to test different methods and rules. Test different subject lines, email content, landing pages, sending times, emailing frequency etc. Do A/B tests to see which things convert better.

Track Everything

You need to track all of your results, ranging from open rates to click rates to spam complaint rates to conversion rates. This is the only way to know what works and what doesn’t. Automation makes tracking your results easier.

For help with automating your email marketing, contact us today!