Content development is an important phase within the context of your online marketing campaign. Although you won’t see any results for a few months, when you finally do, they’ll reflect the effectiveness of your content development. Here are a few things to keep in mind so your content plan is thorough and complete:
Write for your customers
As a business owner, you’re way more knowledgeable about your industry than your customers are. Although many have the tendency to write about what they find interesting it’s your job to write about what your customers find interesting.
A recent Entrepreneur article explains that businesses can gain several things from content creation. According to the article, however, none of those things are as important as fulfilling your customer’s needs:
“It’s crucial to remember that content should be targeted to your customer’s needs, not your own. While self-promotion and PR are huge forces in marketing, giving information to your clients with no strings attached is the best way to organically reach your customer base and keep them for good. By knowing your customers’ personas and breaking down their pain points, you can adapt your content to your target customer and create deeper connections.”
Make Content More Readable With Headlines
Use of headlines has become such a common practice visitors almost expect to see bold headlines on each and every page they visit. Experts indicate that 8 times out of 10, visitors read the headlines if they read anything at all. The statistics suggest that failing to create headlines as part of your overall content development plan could be one of the biggest mistakes you can make.
Develop Content that is based on Hot Trending Topics
One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content. By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.
Create a sustainable content plan
Developing good habits is incredibly difficult. Like most people that stop going to the gym by the third week of January, many businesses can’t keep up with their projected content output. If you want to succeed with your marketing efforts, then you need a plan that promotes a sustainable, manageable output.
Add continuity to your strategy
Your content plan should mimic the great sports teams that work together, as opposed to the super teams made up of stars that underachieve. In other words, there should be a certain level of cohesion in your content that provides a complete experience for your customers.
In many ways, content development is indicative of a company’s marketing success. To talk more about content development, or anything else, contact us today.