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Video marketing is the process of promoting your business, products or services to a targeted audience through videos. Although this might sound simple enough, there is a little bit of a learning curve to it. Below are some tips to help you master marketing through video effectively.

 

Making the Video

 

It is not necessary to spend a fortune to create videos of high quality. In most cases, you do not even need to use professional equipment; as long as you can shoot the video and remain balanced and focused, this will suffice. Confidence is not a pre-requisite of making videos. Simply look into the camera and begin talking. If this really makes you uncomfortable, you do not even have to be in your videos. You can use images or slides from PowerPoint and narrate the video instead.

 

Include Website Link in Video

 

When using video marketing for promoting your products and services, it is very important that you add your website link in so your viewers can access the information after. Even better, add your website link directly in your video. This way, when your video goes viral and people are sharing it, the link stays intact in the video.

 

Include Screenshot of Company Site in Video

 

Add in a screenshot of your company website in your video too. This will allow your viewers to see how your company site is set up. Screenshots can be used to produce effective tutorial videos. Capture the screenshots and save them on your computer, and then you can upload them to your favorite editing software to turn them into your tutorial video.

 

Optimize the Video

 

Optimizing your videos is essential as they help them get ranked in search engines. As you are uploading your videos on various sites, be sure to mix up your titles and descriptions. You will also want to optimize your titles and descriptions with the keywords you want to rank for. Also include your contact information in your videos or descriptions so your viewers will be able to contact you.

 

Keep Content Fresh

 

To keep your viewers coming back, keep your content engaging, informative and fresh. If you are producing dull content, your viewers will not want to return to your other videos. Include a call to action or a free incentive with your videos to entice your visitors to click on your website link for more information.

 

Contact us here at MaaS Pros for more information on video marketing and for help on marketing your business online.

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