Social media marketing is an essential component of any truly successful online marketing strategy. Social media can be used to rapidly build brand awareness, credibility and lead generation. It is a great channel for spreading information and generating interest in your company and its products. Here are six strategies for improving the results of your campaigns.

 

1. Stay Actively Engaged

 

Don’t worry about posting too frequently. In this market, it is important to consistently add content and send messages to your followers. Share content that your audience is interested in, even if it is not your own.

 

2. Be Personal

 

Address people directly, and let them know that there is a real person behind the screen. Discuss whatever your audience is interested in; it doesn’t have to be just about you. Offer advice, guidance, and opinions.

 

3. Create Great Content — Be Entertaining

 

People frequent social media to connect with friends, find out what’s new, and be entertained. They do not want to read advertisements, and you can use this to your advantage. If you are entertaining, people will want to share it with their friends, and word can spread far and wide. Use a good balance of text, images, and videos to make your content more engaging and interesting.

 

4. Make Offers Unique and Unusual

 

 

If you create offers that are truly unusual, you will get much more attention than the ordinary ten percent discount or two-for-one offer. Contests and sweepstakes do well in this market, so use your imagination.

 

5. Increase Followers and Encourage Sharing

 

Encourage people to like and follow you, and ask your followers to share your posts with their networks. Through sharing with family and friends, your message can multiply and reach a vast number of people. Also, asking for comments and testimonials helps to build your reputation.

 

6. Research Platforms and Measure Results

 

Determine where your competitors are being successful; which platforms have the best demographics and tools for your needs. What are the best times to introduce a new campaign or add new content? Find out which of your efforts are having the most impact and the best areas to target next. Google Alerts is a simple tool for finding out when and where you are being mentioned.

 

The social media marketplace is constantly evolving, and there are more channels being added all the time. It is important to be active in those that are relevant to your company.

 

If you would like to add social media to your marketing mix, or if you could use some assistance to make it more effective, we have the experience and resources to help you succeed. Contact us to learn how we can help your online marketing efforts. And feel free to download our ebook, “The Essential Step-By-Step Guide To Internet Marketing.”