Mobile is taking over the world. According to IDC, computer shipments in the US have dropped once again for the ninth straight quarter and mobile device shipments continued to pick up steam. The trend is not just specific to the US; Gartner research shows this is a global phenomenon. People all around the world are migrating to mobile and in order to reach them you need to be migrating to mobile m...

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Social media marketing has become one of the most important components of any online promotional effort. However, even today, many still don’t fully understand how to do it properly and make mistakes. Here are some of the most common errors to avoid if you want to get your social media efforts on the right track.   Viewing all social media in the same vein.   Those new in social media ...

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In social media it’s easy for information to get out of control. Typed words don’t have the same effect as saying it out loud. As a result information is often misinterpreted, offensive and convoluted/over-our-heads to the person reading it. Businesses especially need to pay attention to what is written online. Things that are written by the company are easily avoided when everything i...

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If you are planning on being successful via Internet, ecommerce website development should be your starting point. A website will act as a platform where you can display your products and interact with your customers. Therefore, you need to have only the best.   According to an article from Huffington, “It is definitely worth the time to set up an online store methodically, do your research...

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Mobile internet is growing, and companies must consider turning their website mobile or creating an app to reach out to those potential customers.  At the same time companies must grow with demand.  They must update, change, maintain and rearrange their site as needed.  Companies must get better with their Mobile marketing strategies, and here are some ideas they can do to tweak and grow their...

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Despite the growth of texting, instant messaging, and Facebook postings as a means of marketing, emails still have their place in communicating with colleagues, customers, suppliers, and the public. An email enables you to fold in text, pictures, videos, and downloads with your message, and allows recipients to respond at their convenience. If you want to use emails effectively, follow these guide...

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On the Internet, capturing someone’s attention can be a big deal. If you have their attention, then you may be able to get their purchases as well. Mobile compatible websites are the best at doing this because more people than ever are using their phones to access the Internet.   Anhosting.com has an article out about people using their smartphones daily. In this post, they mention the ...

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Your use of pictures on the Internet dates back to your social media days. Whenever you found a funny or enlightening image on the web, you routinely shared it on Facebook or other social media pages. You’re also use to adding pics from your smartphone cam to your Tumblr feeds or Flickr collections.   Don’t try doing the same thing for the digital marketing of your business.  ...

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Website development is at the heart of success for business today. Are you a business startup looking for ways to grow? So many now famous entrepreneurs started in their house or garage. Daymond John, CEO and owner of FUBU, the now internationally famous clothing line, started in his house and he sold hats he created on the streets of New York! Both Bill Gates and Steve Jobs started their now in...

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Companies need logos and brands to capture customers’ attention.  Businesses often mistake logos as a brand, and assuming a brand only requires a logo.  The words logo and brand are two different things that play two different parts in making your business a success. So what’s the difference between a logo and a brand?   Logos are visual designs that are easily recognizable by c...

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Tips for Better Blogging

October 18, 2013 Author:

As long as you have an Internet connection, blogging is a no-cost and efficient way to market your company. You can post entries as a guest writer on other company’s sites to obtain new customers. And you can include messages on your own pages to keep your current audience interested in your goods and services. The following tips will help you use blogging as an effective marketing tool. &nb...

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Mobile marketing is one of the best strategies that any business can use to connect with on-the-go consumers. This is a tool that more and more businesses are embracing today given that mobile devices are gaining popularity.   Forbes highlights that business owners are working toward making their sites mobile friendly. This comes after Morgan Stanley analysts, reported that, by 2015, mobile p...

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Social media marketing is an essential component of any truly successful online marketing strategy. Social media can be used to rapidly build brand awareness, credibility and lead generation. It is a great channel for spreading information and generating interest in your company and its products. Here are six strategies for improving the results of your campaigns.   1. Stay Actively Engaged ...

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Most online marketers recognize the value of video marketing. That’s why we see more and more serious entrepreneurs using video as part of their online marketing efforts. However, as more people start using this medium, the challenge becomes finding innovative ways to use it.   But before we delve into that, it’s important to understand the two kinds of innovation. Most people vie...

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Blogging is the way to share your knowledge with others.  In order to get customers involved in conversation there are comment boxes available.  Encouraging comments means welcoming positive and negative comments into the fray.  Negative comments drag the company down and may push readers away from your blog.  In blogs there are ways to handle negative Nancy’s without giving them the power ...

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Email campaigns are supposed to drive sales.  When it has the opposite effect it’s time to troubleshoot the Email marketing campaign.  Analyze the marketing efforts and determine what is wrong and make it right.   Is the company targeting the right people?  Is the chosen tactic effective?  Think about this and more as the email campaign is analyzed.  Figuring out what’s wron...

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Marketing is a necessary part of your business because it announces your products and services to your community, and brings customers in. But before you start thinking about what text to put in your email or the images to display on your website, there’s one question you must ask yourself.   Who are your customers?   They can’t be everybody because then you’re competin...

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While there are many elements to consider when it comes to piquing interest and building trust with prospects, the effectiveness of your website cannot be ignored. Not only do most of your prospects visit your website before hiring you, they also use your website to judge your overall credibility and expertise. By having informative and tidy landing pages, you can make huge strides in bolstering y...

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Many have already heard about mobile marketing and how it is going to be very important to their business in the near future. However, that future time period may be closer than some think. This is because the market share of Internet usage that mobile devices now make up doubled from Q1 2012 to Q1 2013. Smartinsights.com puts it this way:   You can see that tablet and smartphone use nearly d...

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There are many benefits to joining the ecommerce revolution by expanding your storefront to include online sales. Your online storefront will operate at a small fraction of the cost of a brick and mortar location and without the need for more employees. This online storefront will also expand your customer base exponentially allowing customers from anywhere in the world to browse your goods or ser...

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