Black-hat techniques like keyword stuffing, link exchanges and fake customer reviews are frowned upon with search engines.  With Panda, Penguin and the everyday updates there’s no room for cheaters.  The best way and the only way to maintain a mobile presence is to get visitors naturally.  The following is not set-it-and forget-it strategies.  It will take time for results and will have ...

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Like SEO Digital marketing strategies take time to work.  Some strategies are effective; others have the potential to be effective.  Understand that it’s normal for some tactics to be a miss for your company.  It’s not easy finding a new strategy, but if you did everything you can let go.  Remain persistent to be a success.   Fluff Out, Quality Content In:  Digital marketer...

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Today, it is more important than ever for businesses of all sizes to have a mobile website. Many consumers now use mobile devices to access the Internet and complete much of their shopping through this avenue. However, if this is your first mobile website, you may make some serious mistakes that will lose views and make your mobile site ineffective.   No Responsive Design   Every mobile ...

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Businesses are hard at work reaching out to everyone using SEO.  While it’s good to aim high it’s also a good idea to have alternatives.  A marketing strategy that isn’t discussed often is aiming for niche markets.  This specific audience is tailored to what your products or services are.  Reaching out to those people who need or rely on those products or services will increase t...

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For some, email marketing can be an art form, for others, it can become a science if taken the time to learn and master. Following processes correctly is what it takes to be an effective marketer online. To learn how to have an email marketing campaign that is effective, you need to understand your list.   Treating your list as just a collection of email addresses to mail out your offers with...

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The purpose of landing pages is to grab attention toward your product or service and hold it long enough for the visitor to take action.  You did everything you’re supposed to do in a landing page–a clean interface, an attractive headline, an eye-catching image, what the offer is, and a call to action.  When it comes to Landing page optimization the traffic views and responses doesn&...

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Search engine optimization (SEO) and pay per click (PPC) are types of search engine marketing strategies.  However, that’s where the similarities end.  There are major differences between SEO and PPC and companies have to decide if one or both is right for them.   Search engine optimization is organic traffic that relies on real visitors to click on the link.  While Pay per click relies ...

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When deciding on a website design for your company, you’ve most likely thought about the colors and graphics it would include, the products and services it should highlight, and the features it can provide users, such as comments or online shopping. These important considerations are options that we can routinely provide as part of our service.   What we cannot provide is the most important...

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Is website usability objective or subjective? After all, Google has perhaps made the greatest investment in optimized page performance in all of history, but maintains a qualified team of subjective usability testers.   The answer to the question above is that both qualitative and quantitative measures are essential in website development. Quantitative measures, however, are relatively easy t...

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Being a small business owner, it is vital that you provide your audience with a steady information source which can happen through keeping an active blog. Blogging is a way to gain new customers and retain current ones by providing them with fresh content. When you blog effectively, your websites will begin to gain rank in the popular search engines and will be easier to find. So how can you stay...

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You’ve spent significant time and resources on developing and optimizing a company website, but it isn’t bringing in the traffic or conversion rates you desire. The underlying reason may not be your content or keywords; it may be that you’ve overlooked an essential component: mobile website creation. Sites that don’t fit or navigate easily on small screens have a much highe...

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When it comes to social media marketing you cannot afford to miss details.  You also cannot let the campaign get stale.  Those problematic situations can result in a social campaign that’s stationary and full of flaws.  A flawless and evolving campaign is about evaluating your strategies.  Keep the ones that are working, removing the ones that aren’t and adding new things.  Remove...

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Blogging is a great way to improve your brand and attract potential clients. Starting a blog on your website alone will help you go a long way, but you will still need to make sure that people actually read and respond to your content. Having good content alone will take you a long way, but you will also need to implement some other strategies as well. Here are some things you can do to increase r...

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The mobile internet industry is a fast-growing market.  Filled with potential customers and target audiences, this is a network no business should pass up.  There are two ways to tap into this market:  through a website or use an app.  Which one is better for your business? If you choose a mobile website that means you have many people and platforms that you want to reach out to without too ma...

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So you have a great eCommerce site and now you’re ready to take things to the next level with SEO? That’s great, because SEO techniques can be applied to eCommerce sites just as they can be applied to sites that are geared towards content marketing. Here are some tips for optimizing your eCommerce site. 1. Make sure it’s W3C compliant. You can use W3C (that stands for “worl...

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The overall design of your company website is crucial to your online success. A website that doesn’t flow with the overall intent of your products or services might make people click away. Don’t think of your website’s design as an excuse to make your site look nice, think of it as a smart business investment and a way to increase the overall appeal of your brand. Here are 4 quic...

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With so much competition out there companies need to find the best ways to stand out.  Email marketing can connect with potential clients about your products or services.  Sending an email can generate a profit for your business while email readers can spread the word about your business to everyone on their mailing list.  A good marketing campaign isn’t just about aiming at a target audi...

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Pay Per Click (PPC) advertising is an excellent way to gather a list of targeted leads. Running an ad campaign is hard work, so don’t add to the frustration by failing to optimize your landing page!   Your landing page is the most important element in PPC advertising. Its job is to entice, persuade and pre-sell the reader into moving forward into your sales funnel.     To make...

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So you’ve got a great website and you’re doing everything you can to ensure that all of the search engine optimization (SEO) bells and whistles are in place? That’s great, but bear in mind that SEO, like every other aspect of technology, continues to evolve. What worked for SEO yesterday may not work tomorrow. This was the essence of Penguin 2.0, after all.   Here are some e...

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We are bombarded with traditional advertising – on television, on the radio, in magazines and newspapers.  But, in today’s world, much of that marketing effort is lost.  DVRs allow people to skip commercials, Pandora and other on-line radio stations allow customer music playlists, and print ads are recycled without being opened.  What can you do to reach your potential customers?   Vid...

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