The mobile internet industry is a fast-growing market.  Filled with potential customers and target audiences, this is a network no business should pass up.  There are two ways to tap into this market:  through a website or use an app.  Which one is better for your business? If you choose a mobile website that means you have many people and platforms that you want to reach out to without too ma...

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So you have a great eCommerce site and now you’re ready to take things to the next level with SEO? That’s great, because SEO techniques can be applied to eCommerce sites just as they can be applied to sites that are geared towards content marketing. Here are some tips for optimizing your eCommerce site. 1. Make sure it’s W3C compliant. You can use W3C (that stands for “worl...

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The overall design of your company website is crucial to your online success. A website that doesn’t flow with the overall intent of your products or services might make people click away. Don’t think of your website’s design as an excuse to make your site look nice, think of it as a smart business investment and a way to increase the overall appeal of your brand. Here are 4 quic...

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With so much competition out there companies need to find the best ways to stand out.  Email marketing can connect with potential clients about your products or services.  Sending an email can generate a profit for your business while email readers can spread the word about your business to everyone on their mailing list.  A good marketing campaign isn’t just about aiming at a target audi...

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Pay Per Click (PPC) advertising is an excellent way to gather a list of targeted leads. Running an ad campaign is hard work, so don’t add to the frustration by failing to optimize your landing page!   Your landing page is the most important element in PPC advertising. Its job is to entice, persuade and pre-sell the reader into moving forward into your sales funnel.     To make...

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So you’ve got a great website and you’re doing everything you can to ensure that all of the search engine optimization (SEO) bells and whistles are in place? That’s great, but bear in mind that SEO, like every other aspect of technology, continues to evolve. What worked for SEO yesterday may not work tomorrow. This was the essence of Penguin 2.0, after all.   Here are some e...

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We are bombarded with traditional advertising – on television, on the radio, in magazines and newspapers.  But, in today’s world, much of that marketing effort is lost.  DVRs allow people to skip commercials, Pandora and other on-line radio stations allow customer music playlists, and print ads are recycled without being opened.  What can you do to reach your potential customers?   Vid...

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The marketing world is no stranger to new and innovative developments, but digital marketing takes the cake. In many ways, the rise of digital marketing heralds an end to the old days, with traditional marketing practices that have ruled the roost for so long suddenly rendered less effective and even totally obsolete.   What makes digital marketing so effective? And more importantly, what are...

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For real estate agents, the best way to stand out on the market is to include listing features that appeal to potential buyers. This will generate more traffic to your listings and ultimately reduce your Time on Market (ToM) rate. Detailed descriptions of the property are essential, but it’s a standard industry practice. Here are five reasons why you should enhance your marketing with high quali...

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A company blog is great for companies to reach out to their customers.  It’s a way to show customers a different side to the business.  It’s also a way to drive traffic to your website. Small and large businesses should invest in blogging.  No blog is created equal, but all blogs have the same recipe for success.  Do you want to know how to make Blogging successful?  Here’s ...

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There is no doubt about Facebook’s role in social media marketing. Your Facebook page is one of the key components of selling your business online, along with your Twitter account and your website. Facebook has introduced several new features lately, including the ability to promote your friends’ posts. This could be an effective alternative to traditional advertising on social media. The new ...

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Just when you think that you’ve got SEO down to a science, a “Panda” or “Penguin” update comes along and crashes the party. Even though the SEO landscape is constantly evolving, one thing is for sure: Quality content development is an absolute must for online success. Content comes in many forms that include blog posts, newsletters, contests, product descriptions, press releases and ...

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Video marketing is the process of promoting your business, products or services to a targeted audience through videos. Although this might sound simple enough, there is a little bit of a learning curve to it. Below are some tips to help you master marketing through video effectively.   Making the Video   It is not necessary to spend a fortune to create videos of high quality. In most cas...

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Facebook’s new Graph Search could bolster the standing of companies who understand how to make the most of their social media marketing campaigns. Right now, Facebook is allowing users to opt in on Graph Search, but it is expected to be launched across the board in the next few months. While this new search feature will be interesting and helpful for individual Facebook users, it could become in...

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The experts have been saying that blogging is a vital part of running a successful business for years. Even though you probably know that you should be blogging, it’s still difficult to know exactly what you need to blog about in order to have the best results. Blogging was once about using a keyword a certain number of times and including as many links as you could. However, Google̵...

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When it comes to keeping your website at the top of Google, SEO (Search Engine Optimization) has always been the best bet.  But since this type of approach is still in its infancy, it is an ever changing and developing practice.  It is best to stay on top of the trends developing within this area so you are not left behind. Broken Links Ensuring that the links on your site are not broken, meanin...

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When it comes to internet commerce, there is one figure in particular that can seem a bit daunting.  According to most research, only 3% of those who visit your website will make a purchase.  Obviously, you want that number to be higher, and that’s what landing page optimization is designed for.  For those who are unsure, a landing page is the first page a customer sees after clicking on ...

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What if I could use my phone to view everything on a website with just one step and no scrolling? Somebody asked that question and today we have Mobile compatible websites. In fact, the chart on our Responsive Web Design page shows that “by 2014, more people will access the Internet using their mobile devices than through a computer,” summarized by Jacob Myong in a recent article on CDAPress.c...

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Mobile devices have become one of the most important players on the consumer scene. Just look at everything people use them for—communication, leisure, Angry Birds…the list goes on and on. One of the most important things people use mobile devices for is research. From looking up deals in neighborhood restaurants to deciding whether to buy product A or product B, it’s become an indispensable...

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