Just when you think that you’ve got SEO down to a science, a “Panda” or “Penguin” update comes along and crashes the party. Even though the SEO landscape is constantly evolving, one thing is for sure: Quality content development is an absolute must for online success. Content comes in many forms that include blog posts, newsletters, contests, product descriptions, press releases and ...

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Video marketing is the process of promoting your business, products or services to a targeted audience through videos. Although this might sound simple enough, there is a little bit of a learning curve to it. Below are some tips to help you master marketing through video effectively.   Making the Video   It is not necessary to spend a fortune to create videos of high quality. In most cas...

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Facebook’s new Graph Search could bolster the standing of companies who understand how to make the most of their social media marketing campaigns. Right now, Facebook is allowing users to opt in on Graph Search, but it is expected to be launched across the board in the next few months. While this new search feature will be interesting and helpful for individual Facebook users, it could become in...

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The experts have been saying that blogging is a vital part of running a successful business for years. Even though you probably know that you should be blogging, it’s still difficult to know exactly what you need to blog about in order to have the best results. Blogging was once about using a keyword a certain number of times and including as many links as you could. However, Google̵...

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When it comes to keeping your website at the top of Google, SEO (Search Engine Optimization) has always been the best bet.  But since this type of approach is still in its infancy, it is an ever changing and developing practice.  It is best to stay on top of the trends developing within this area so you are not left behind. Broken Links Ensuring that the links on your site are not broken, meanin...

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When it comes to internet commerce, there is one figure in particular that can seem a bit daunting.  According to most research, only 3% of those who visit your website will make a purchase.  Obviously, you want that number to be higher, and that’s what landing page optimization is designed for.  For those who are unsure, a landing page is the first page a customer sees after clicking on ...

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What if I could use my phone to view everything on a website with just one step and no scrolling? Somebody asked that question and today we have Mobile compatible websites. In fact, the chart on our Responsive Web Design page shows that “by 2014, more people will access the Internet using their mobile devices than through a computer,” summarized by Jacob Myong in a recent article on CDAPress.c...

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Mobile devices have become one of the most important players on the consumer scene. Just look at everything people use them for—communication, leisure, Angry Birds…the list goes on and on. One of the most important things people use mobile devices for is research. From looking up deals in neighborhood restaurants to deciding whether to buy product A or product B, it’s become an indispensable...

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