CRM affects a company’s marketing, management, and business intelligence. Here are a few reasons you should invest in the software and make it a focal point of your strategy: Consolidate your data in one place  Many businesses are all over the place when it comes to data and analytics. Their first problem is storing the data in different programs based on its intended use. While this might ...

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Blogging is a big commitment of effort and time. Getting traffic from the search engines won’t happen with just a few blog posts. Instead, your blog must consistently publish fresh content. Over time, your blog will have hundreds of posts, each of which will draw traffic and potential customers. However, your blog can do much more for you than simply act as a traffic magnet. When used in com...

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Welcome back to the second half of our two-part article on how to effectively boost the results and the amount of fun you have when working with your marketing automation tools. Whether you’re managing social media or designing a whole new campaign, the way to make the best possible use of your thinking machines is to program them to do tasks you don’t enjoy. They will do them perfectl...

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The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to millions of people around the world who may be interested in your products or services. While the entire ...

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CRM software is an effective marketing tool, but it isn’t a panacea for all of your problems. In this blog, we’ll explain the number one mistake businesses make regarding CRM software. It stems from a misuse of the software and a misunderstanding of its purpose in the first place. What you can use CRM software for  First, let’s go over the things you can and should use CRM softw...

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Automated marketing is by far one of the best things to happen to the marketing industry since corporate blogs. Let’s face it, there are a lot of very minor and often tedious tasks involved in marketing, particularly digital marketing where your job may include posting on five or six social media accounts and sending follow-up emails to thousands of leads and customers every day. There are d...

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Email marketing is one of the best ways to develop a relationship with your customers and leads. The return on investment of email marketing tends to be extremely high, and automating your email marketing campaigns will increase your success even further. Here are some email marketing automation tips. Segment Your List Not everyone comes onto your list through the same channel. Some may have signe...

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Customer relationship management (CRM) is the art and science of keeping your name and information in front of a likely buyer. Frequently, you have already done business with this individual or enterprise. However, as your company grows, how can you keep track of everyone and still individualize the approach? With automated marketing and CRM, you can accomplish both. Understanding the CRM Time Kil...

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Social media is an important way to connect with your customers and fans. However, it can take time and effort. Automating your social media marketing campaigns will save you a lot of precious time. Here are a few tips for automating your social media marketing the right way.   Mix Things Up You’ll be scheduling a lot of posts in advance at once. It’s important for your posts to be diffe...

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Most businesses understand, or somewhat understand, that customer relationship management (CRM) is a way of archiving and organizing customer data to make it accessible, and in this way to increase customer satisfaction.  Most marketers understand that marketing automation is a way of making marketing tasks easier and more effective, or as Hubspot defines it: “Marketing automation refers to...

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Customer emotion plays an important part in purchasing decisions. It triggers the decision to buy, while logical thought justifies the purchase. Emotion also dominates the customer’s loyalty to your brand. The key to generating positive emotions is making your correspondence all about the customer (instead of about your business) and making your messages as personalized as possible. One of t...

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If you’re a small business owner, you should aim to work on your business instead of in it. What does this mean? Working in your business means you’re up to your elbows in the everyday mundane tasks of keeping your business running. In other words, too much of your time is spent on the details rather than on the big picture. Devoting too little time on top-level business issues leaves ...

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Did you know that a business could have a record year in terms of revenue, but still not have any cash to show for it? When you lose sight of the big picture, increasing sales can hide serious cash flow problems. The number one culprit here is customers who don’t pay their invoices on time. Although a business may be happy with the sale, it may have to wait a few extra months to actually re...

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The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate for e-commerce is mediocre for the finance industry. However, another reason for this disparity in conversion rates is that some businesses ac...

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Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing to deliver a more personalized message to smaller groups of individuals. Personalization can be a labor intensive process. However, soft...

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Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content. From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalize...

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CRM software is easy to use. Interfaces were designed so that anyone can figure them out and the reports make it easy to understand the data. Most businesses use CRM software to get an idea of their ROI, lead generation campaigns, and email marketing efforts. But we have a secret tip that we’ll share in this blog. No matter how well you serve customers, some are bound to complain. Some of...

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Leads might look similar on the surface, but they can vary tremendously. CRM software tells you what you need to know about individual leads so you can treat them appropriately. Customer lifetime value Someone might buy a lot of your products, but not be very profitable. Likewise, someone might only place a small order every now and again, but bring a decent profit to your business. While measuri...

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The more leads you generate, the harder it is to build meaningful relationships with real people. Automated marketing simplifies several processes for you so that you can focus on the person behind the computer. In this blog, we’ll explain a few things you can do with automated marketing and how they contribute to your lead nurturing efforts: Drip campaigns As people move further in the bu...

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Few people are fans of cold calling. When done with nothing but a list of phone numbers and a script, the process is inefficient. It takes far too many no’s to get a yes. The reasons for saying no are many. These include the prospect not having any interest, already having what you offer, being your competitor’s customer, or not being a good fit. The problem with traditional cold call...

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