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In the workplace, customers are essentially the glue that keeps your company together. Without them, your business wouldn’t function at all. With that said, however, it’s important you treat your customers like people and not just means to an end. Yes, they’re the ones who give you profit, but why not establish a relationship with them? It’s not only a great way to keep them coming back, and it makes them feel appreciated as well. With that said, here are some tips for building relationships with your customers.

As I mentioned before, it’s important that you make them feel appreciated. Don’t just market the product, but ask them questions and find out about ways you can improve. Remember, no matter how “good” or “bad” a product is, there will always be customers who are on the opposite end of things. Another great way to build customer relationships, however, is by hosting events. You get to see your customers in person, engage with them directly, and can even keep them updated on current events on the business. By adding them to an email or phone list, for example, whenever there’s a significant event or sale in the business, your customers will be notified. Remember, customers aren’t just people who buy one product and never return. People are always returning, and you want to provide the best service possible.

E-mail marketing keeps relationships strong. Build your reputation as an expert by giving away some free insight. You have interesting things to say! An easy way to communicate is with a brief e-mail newsletter that shows prospects why they should buy from you. For just pennies per customer, you can distribute an e-mail newsletter that includes tips, advice and short items that entice consumers and leave them wanting more. E-mail marketing is a cost-effective and easy way to stay on customers’ minds, build their confidence in your expertise, and retain them. And it’s viral: Contacts and customers who find what you do interesting or valuable will forward your e-mail message or newsletter to other people, just like word of mouth marketing.

For more information about automated marketing, and especially building a relationship with your customers, feel free to contact us today at MaaS Pros. Our business looks forward to hearing from you, and assisting you in the best way possible. 

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