There are a ton of misconceptions related to search engine marketing, but just about all of them fall into two categories. This recent Search Engine Land article defines them clearly: “If you break it down, there are two broad categories of misconceptions about SEO, each of which is damaging in its own way. The first category is misconceptions about what SEO is and what it’s used for....

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For those who are new to blogging, Google recently released an update called Panda 4.1. It affected search queries and page ranks based on a website’s quality of content. Even if you’re a blogging expert, Panda 4.1 will force you to change your content strategy. In terms of content, Google demands more and more with each update. It seems like just a few months ago all you had to do was post a ...

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