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Marketing in the digital realm is constantly changing as new social media websites get added and search engines change their algorithms.  The internet is a growing and expanding realm, so it makes sense to take advantage of it to reach more potential customers and spread the word about your business.  However, given that the internet is itself always changing, it’s also a good idea to change along with it.  In order to do this, you might have to get creative when it comes to digital marketing.  Consider the following options:


Email Marketing.  Email marketing has now been around for a long time but it has also had to adapt and become more sophisticated as time goes on.  In the beginning, emails couldn’t even contain many graphics but now, we take these for granted.  For a marketing email to stand out, it has to be more creative.  It has to be well-written, personalized, succinct and visually appealing.  If you’ve used email marketing with mixed results in the past, consider shaking things up a little bit.  Go in for brighter colors and more eye-catching images.  Make sure that your content is snappy and the main parts are highlighted in bold.  And don’t forget to make the main point of your email clear in the subject line itself.


Social Media Marketing.  With the advent of social media, people can stay in touch with friends without ever leaving the security of their home.  On the one hand, this is great at the level of convenience but it can also result in a sense of isolation as people stop actually talking to each other.  So it’s a good idea to expand your marketing efforts with the help of social media but you should also continue your traditional marketing efforts which will help you stay in touch with your customers.  For social media marketing to be successful, it needs to work in an interactive manner, inviting comments from customers.


Blogging.  Who would have thought that the humble blog, a term that was shortened from “web log” would gain the kind of popularity it has today?  The fact is that everyone likes to share what they think and blogging allows this to happen.  You too can share what’s happening with your company and in your field by writing blogs or hiring a blog-writing service.  When it comes to blogging, the trick is to write about a vast variety of topics which are closely or not-so-closely related to your business.  This way, you’ll cast your net over a greater number of keywords and show up in a number of searches.


Contact us for more creative ways to expand your digital marketing efforts.


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