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When businesses practice digital marketing, it usually means they diversify and spread their resources out. Instead of just focusing on social media marketing, they also invest in email, SEO, and PPC.

The same goes for social media marketing. You shouldn’t just invest in Facebook, you should also have accounts on Twitter and LinkedIn. Depending on your business, you may also want to consider Tumblr, Pinterest, Instagram, and a few others.

A recent Marketing Land article reports that Facebook is growing slower than the other social media websites. According to the website, this demonstrates that businesses should incorporate several social media websites into their strategy:

“So what should those who depend on social networks to promote their businesses conclude from the growth figures? That it’s wise to diversify. The report notes that users are increasingly active across multiple networks, that 91% of global Internet users visited Facebook or YouTube or Twitter or Google+ in the last month and that 19% visited all four.”

We’re finding out over time that people aren’t necessarily opposed to social media in general. There are many Facebook users who aren’t interested in Twitter or Instagram. Likewise, there are people on Twitter that have deleted their Facebook and aren’t going back anytime soon.

So if you just pick one platform to invest in, you’re closing yourself off from thousands of consumers. It’s the equivalent to only running TV commercials on CBS – consumers tune into other networks, too.

Except there’s one major difference with the TV example. When you run a TV ad on multiple networks, you have to pay extra. Posting on multiple social media accounts, on the other hand, only requires a little extra work to be done. You don’t have to come up with different content, you just have to log into your account and post it.

90% of the work is thinking of something to say. Posting it to social media is the easy part.

To talk more about social media marketing, or anything else, please contact us. Thanks.

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