Entrepreneurs and new start-ups rely on affordable marketing services to grow their businesses without dedicating too much of the advertising budget to promotions. Did you know that email marketing excels at attracting new customers, keeping current ones loyal and saving you money in the process?
Email Marketing by the Numbers
If you have been thinking that email marketing is so yesterday, you are not hip to the latest trends. Entrepreneur Magazine reveals that with a return on investment of 4,300 percent, you have the potential of generating 50 percent more sales with this medium. In addition to being advertising giants, emails also succeed in building relationships with current and prospective customers. Of course, the trick here is to create email-marketing campaigns that consumers want to be a part of. This is where social media comes in.
Over 65% of all emails are opened on a mobile device first. If you don’t optimize your marketing emails for mobile devices, you risk alienating a massive segment of your users. Mobile devices give email marketers an unprecedented opportunity to reach customers anywhere and at any time. You only have about 15 seconds to catch their attention, however, so make sure that your marketing message is clear and quick on its call to action. To ensure your emails are read, analyze the platform and device preferences of your email subscribers regularly to be sure all email creative is mobile-friendly. 69% of mobile users delete emails that aren’t optimized for mobile. Since a poor user experience could mean unopened emails, no click, or plainly put, no ROI, consider testing a responsive email design.
Personalize and Customize Emails
Marketers have more information at their fingertips than they’ve ever had. Use that information to micro-target your customers. Identify specific groups in your subscriber list. When you have a better handle on who these groups are and what makes them tick, use personalization and customization tactics to feed them tailored marketing communications that speak exactly to their needs and desires. A recent study by the Campaign Monitor found that personalization increases open rates by 26%. Personalization can yield transaction rates as much as six times higher.
Integrating Email Marketing with Social Media
For the ultimate one-two punch, it makes sense to combine your email campaign with the social media platform of your choice. Both are affordable marketing services that allow entrepreneurs and start-ups to compete locally and globally. Although there are no hard and fast rules for integration, some methods work almost organically.
For example, simply include a Facebook or Twitter icon in your emails. Encouraging readers to interact with you on social media is invaluable when you need to grow your following. For those already following you on social media, create an email sign-up that lets these folks get your emailed newsletters and special offers. Incentivizing social media sharing of email content is possible with targeted promotions, contests and games.
Continually Optimize Email Strategy
Getting great results requires continuous improvement and iterations on all elements of email. Design and implement a process that optimizes everything in your email marketing strategy. This includes elements like copy, design, calls to action, subject lines, landing pages, frequency, and more. Set up tests for everything, and keep testing. This is the only way to find out what’s really working, what’s harmful, and what’s dead weight. It’s not enough to just test, either. Be ready to implement improvements for your next campaign continuously. This is a process that never ends.
Contact us today to learn more about email marketing and marketing automation as well as other affordable marketing services for your business.