For real estate agents, the best way to stand out on the market is to include listing features that appeal to potential buyers. This will generate more traffic to your listings and ultimately reduce your Time on Market (ToM) rate. Detailed descriptions of the property are essential, but it’s a standard industry practice. Here are five reasons why you should enhance your marketing with high quality virtual tours.
Pictures are worth a thousand words
Square footage numbers do not always accurately convey the actual usable space of a property, and it also does not take into account physical layout. Virtual tours allow potential buyers to better realize the space and layout of a property. Experiencing cathedral ceilings or an open floor plan with the help of a virtual tour is far more effective than simply listing these highly-sought features in the property description.
If someone has an emotional reaction to a property, they are more likely to want it. A virtual tour can enhance the positives and maximize the rewards of room staging to help potential buyers visualize themselves in the property.
Saves time and increases exposure
Every realtor knows the pain of taking a client to see a property only to realize within minutes of arriving that there is some critical concern that is a deal breaker. Virtual tours help to eliminate these useless showings by allowing clients to “tour” the property prior to the visit. Not only does this save time, but it also makes it easy to increase the property’s exposure; virtual tours increase foot traffic without ever needing to leave the office.
Sellers expect innovation
Many sellers expect a progressive approach to marketing since the longer a property is on the market, the less of a profit it is likely to net. Virtual tours can also be shared via social media, email, or marketing websites. The reality is that sellers expect this level of service. If you don’t offer it, they will find someone who will.
If you’re a real estate agent, let MaaS Pros help you realize your next video production or video marketing project. We use the most current emerging technologies to set your listings ahead of the competition. Contact us to find out what MaaS Pros can do for you.