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When you’re starting a business, it is often best to think locally instead of globally; targeting a smaller audience will eventually lead to a bigger audience. Collaborate with local marketing services and get creative in how you familiarize people with your product. Here are five ideas to get you started on local marketing.

 
Advertise with Facebook

 
Let’s start with this one, because it is available for pretty much any budget. You can use the Facebook algorithm to get as specific as you want with your target audience. The smaller your budget, the more important it is to really consider who will see your ads. Then, let them spread the word.

 
Host a live event

 
It does not have to be expensive! Host the event in your home, or at a friend’s home. Take lots of pictures that can float through the social media hemisphere, and ask everyone for business cards so that you can follow-up even if they do not.

 
Get involved with a charity

 
There is no better way to get familiar with a community, or to make meaningful connections with individuals, than becoming involved with a charity. And once again, take pictures. If you are actively integrating with the community, it shows that you actually care about the community.

 
Cross-promote

 
Turn competitors into collaborators. Find a business that has the same target audience, and help each other out through social media, events, and flyers.
The key to successful local marketing is connecting with the community at large and its individuals. If you are interested in learning more marketing strategies, contact us.

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