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Just when you think that you’ve got SEO down to a science, a “Panda” or “Penguin” update comes along and crashes the party. Even though the SEO landscape is constantly evolving, one thing is for sure: Quality content development is an absolute must for online success.

Content comes in many forms that include blog posts, newsletters, contests, product descriptions, press releases and more. The goal of high-quality content is to engage your users and leave them asking for more. Beware though, if you leave people wanting more be sure to produce! A common pitfall for those new to the SEO world is not rotating enough fresh content. Consumers like to have some regularity, like watching their favorite television show on a Tuesday night – keep this in mind and try to keep to a schedule that works for you. Also, try to keep the language of the content as natural as possible. Just like that favorite TV show, consumers are not going to be interested in your content if it is poorly expressed and written. Google will also raise their eyebrow at you for thin and unnatural content.

So you’ve got a great idea for some content, what’s next? Once you’ve developed the core concept of the content it is equally important to consider the strategic placement of your calls to action. They must be just as natural as the rest of the page. Remember, converting calls to action is the key and although it will take some work, it will surely be worth it in the end.

There is a lot more to know about great content development and we know that it can be tough to maintain the regular schedule that is needed. Not sure where to begin? Contact us and we can help you get started off on the right foot.

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