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Our business customers know that excellent website design and landing page optimization are two key elements for giving a company’s website a distinct boost in the search results. But did you also know that content development is just as important?

Great Content brings Readers back and leads to Social Media Sharing

Social media marketing is, of course, a great way to position your business as a thought leader in its niche. But how do you get readers to “like” or follow your posts and even share them with friends and family members? First and foremost, your content must be tailored to consumers of your niche product or service. Do not write stream of consciousness webpage copy if you are in the business of selling bathtubs.

In shared blog posts, do not be afraid to use the hashtag in front of carefully selected keywords, which not only improve your search engine rankings but also help you to be found across the Facebook and Twitter platforms. At the same time, remember that your content should not be written in niche lingo. If you are trying to woo new customers, writing in an insider’s voice is not a good choice. Instead, write for the consumer who is considering a business relationship with your company but needs a bit of a push to make the decision.

Excellent Blog Posts enhance Credibility

While you populate webpages with optimized content that is clear, well written and to the point, the company blog allows you a bit more levity. Use it as a marketing tool that also provides you the opportunity to improve your credibility among consumers. Do not be afraid to tackle topics – germane to your niche – that may be avant-garde, controversial or big on statistics. By giving website readers something that they do not see replicated en masse on competitors’ blogs, you are piquing their interest in your business and what you have to say. This type of content gets shared and generates new leads.

Putting it all Together

When you are a great widget manufacturer or seller but not necessarily a gifted writer who has the time to spend on extravagant research for the hard-to-find nuggets, it makes sense to outsource content development and focus on the business aspects that are your forte. MaaS Pro’s experts handle e-commerce website development, webpage content creation and blog writing. Contact us today for more information how website content has the power to make you stand out. Download our ebook for additional trends and facts.

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