Distribution is probably one of the trickiest aspects of digital marketing. After all, it is not that easy to send out materials and make sure that they actually get read by your intended targets. So, here are some useful tips to help you spread the word.
Building your distribution network
When creating your distribution network, an intimate knowledge of the target audience always helps. In fact, it would be better if you are part of that audience. This way, you have a better understanding of how they respond to marketing and the type of distribution routes that best suits them.
Another important factor to consider when building a distribution network is getting as much offline coverage as you can. This might seem odd, since you are primarily focusing on online marketing, but having an offline base of distribution can ensure a better reach to your audience no matter where they are. Mediums like TV, radio, and print ads are still considered by many marketers as indispensible. It is also a good idea to have a good relationship with the runners of these media, as they can help you with a lot of things outside of distribution.
Creating social connections
The growth of social media has considerable effect on digital marketing, even more so in the distribution aspect. Indeed, to give your distribution network a boost, you have to really improve your social presence. One particular area to focus on here is increasing shareability. Putting up share buttons for several of the most popular social media sites, as well as those specifically used by your target audience is a good start.
However, actually getting them to share your material is going to be a lot more difficult. For one, you need to have a proper call to action. Instead of the typical “Share if you like it” CTA, be more creative and give a compelling reason for your audience to share it. Also, be active in sharing other people’s stuff, especially those which are closely related to yours, as this will increase the chances of them returning the favor.
Getting connected with influential figures in your field also helps in this matter. The idea here is that, with them on board sharing your content, the likelihood of it spreading will definitely increase. Of course, you do need to put in some effort to get their attention and interest first.
Making it easy
Ultimately, your efforts will boil down to how accessible your products are to audience. As such, make it easy for them by providing all the information they need to make the purchase. For instance, instead of just linking your online ads to your site’s homage, it would be better to link directly to the product page being advertised.
Still find your digital marketing effort falling short of what you want? Feel free to contact us and we will gladly lend you a hand.