Most online marketers recognize the value of video marketing. That’s why we see more and more serious entrepreneurs using video as part of their online marketing efforts. However, as more people start using this medium, the challenge becomes finding innovative ways to use it.


But before we delve into that, it’s important to understand the two kinds of innovation. Most people view innovation as doing something in a way that they haven’t done before. That’s one kind of innovation, and it serves well on a personal level, but less so at the business level.


Innovation at the business level is doing something in a way that no one has done before. See the difference?


Unfortunately, innovation at the business level is difficult to do. That’s why there are so few Steve Jobs’ and Bill Gates’ in the world. But the good news is, you don’t need to be a Steve Jobs or Bill Gates to be innovative enough in your video marketing. For that, you really only need to be innovative on the personal level. That is, approaching your video marketing efforts in ways that you haven’t done before.


So how do you do that? By asking questions – the right kind of questions. Let me explain…


Most business owners ask questions that really don’t spur innovation. Questions like; “How can we increase market share?” or “How can we increase our advertising response rate?” These kinds of questions are too vague and make it difficult to come up with innovative solutions.


Others ask closed-ended questions like; “Is there anything we can do to increase market share?” These kinds of questions usually only require a yes or no response and still leave you without ideas.


The right kinds of questions force you to think outside-the-box and are the starting point of innovation. Here are some examples:


What are some of the assumptions that our competitors operate under? What if the opposite were true?

What will be the buying criteria of our ideal customer three to five years from now?

What are the buying criteria of the people who have opted not to buy from us?

What are our cast-in-concrete beliefs about what our customers want? What could break that mold?

Who uses our product in ways we never anticipated? How can we use that knowledge to improve our product or create new ones?

What are some of the assumptions that our prospective customers hold about the products we sell?

What if the opposite were true?

What are our cast-in-concrete beliefs about what my prospective customers want?

What could break that mold?


Adapt these questions, and the others that you’ll think of, and ponder them in the context of how you might promote your products or services on video. I promise you, ideas will flow. Who knows? You might even come up with an idea that will make you the Steve Jobs of online video marketing.


If you’d like to explore how you can take your company’s online marketing to a new level, contact us online or call 919-601-0305 today. We also invite you to download our ebook, The Essential Step-By-Step Guide to Internet Marketing, and learn the latest tips and tricks to online marketing. Whether you’re new to internet marketing or you want to brush up on the basics, this ebook is for you.

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