A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary importance to the business that first seeks to build name recognition locally. As a result, Internet marketing services for small businesses must include a strong email strategy component.
The Misconception: Email Marketing is Dead
Entrepreneurs who have failed in their email marketing efforts frequently bandy about this nonsensical statement. In fact, the opposite is the case. The DMA shows multiple marketing channels that integrate organically with email marketing strategies. Examples include website content, social media, search engine marketing and mobile advertising. Consider them spokes of a wheel with email as its hub.
A Winning Email Strategy
An appealing email strategy is available to the smallest business. You do not have to be a multi-million-dollar national outfit to profit from this approach, provided you follow a well-defined plan.
Great flexibility. Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.
Track the stats. Real-time reporting tells you what approaches work and which ones need a bit of tweaking.
Target your customers. A generic email approach is a recipe for failure. Embrace the fact that your product or service appeals to a specific demographic. Address these folks directly.
Mobile-friendly. Mobile opens accounted for 47 percent of all email opens, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month, could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone? Design responsively to ensure that your email looks great no matter where it’s read.
Testing is not optional. Does your email’s headline appeal to the recipients? Frequently, consumers make their decision to open or delete your email (unread) based on the persuasive nature of the headline.
Working with a specialist in Internet marketing services for small businesses is another distinct plus. Unless you have the time and expertise to handle your marketing research, testing, and analysis in-house, getting the pros involved makes sense. Contact us today to find out more about the development of a strong email marketing strategy for your business.