If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, but this is not the case at all. The truth is that your small business can almost surely benefit from internet marketing, no matter what industry you might be involved in.
Consumer Expectations Have Changed
Online marketing didn’t take off for small, local brick-and-mortar businesses as quickly as it did for bigger companies and corporations. In the past, small businesses still gained a lot of their patrons through word-of-mouth and more traditional advertising, such as billboards, signage, direct mail, newspaper ads and other similar methods of marketing.
Nowadays, though, it seems as if everyone is online. Even those who are looking for local businesses might get on their laptops or their smartphones to look for options, to read reviews and to get information, such as business hours or pricing information. We don’t stop in for a visit and we don’t look it up in a phone book. People expect you to have a website, and it you don’t, they may doubt your legitimacy and disregard you as a potential option. There is a minimum standard that consumers expect to see of businesses online, so work to achieve at least that. If you don’t have this information online, or if it’s not easy to find, you might just lose your potential customers to other businesses that have put in this effort.
Your Competitors Are Online
Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, attracting your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they continue to follow these strategies is another day they will be ahead of you.
Speed of Change
Finally, I want to point out the rate of change in technology. Big breakthroughs in technology, such as high-speed Internet and mobile devices, make us more dependent on the Internet and less dependent on physical locations every day. This means online marketing on a consistent scale for the long term. If you don’t think online marketing is important for your business today, there’s a chance you could be missing out. Remember this is a long-term investment.
Luckily, online marketing can make it easy for new customers to find you, for old customers to get information and connect with your business on the internet and more. If you’d like assistance with planning, putting together and running an online marketing campaign for your small business, contact us at MaaS Pros today to find out more about how we can help.