Focusing on a single marketing method is generally a huge mistake because your business then becomes reliant on the success of that particular method to generate enough leads. It is ideal to diversify your marketing efforts, which also includes Internet marketing services for small businesses. When it comes to marketing on the web, you should take advantage of the vast number of opportunities that are available.
Get Started on PPC Campaigns
A highly profitable type of marketing is pay-per-click, as long as it is done correctly. It can take a while for a PPC marketing campaign to get going, but once you start optimizing the campaign based on data analysis, you can enjoy substantial gains in terms of conversion rates and the business that you obtain.
Focus on Content Marketing
Content is such an important part of your online success as a business. However, just as you need to diversify with your Internet marketing methods, you also want to keep your content diversified. Ideally, you should target an array of keywords, which should focus on longtail keywords that are highly profitable. Although these keywords may not receive much traffic on a monthly basis, you can rely on them to be great converters because they generally come from people who are ready to spend money.
One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you can quickly establish yourselves as an expert in a desired field.
It can also positively impact your SEO. By blogging 1-2 times a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will receive. By adding fresh content to your site and if each of your blog posts includes a call to action, you might even generate some leads from your blog.
Start Using Social Media
Although you might not be a huge fan of social media or use it much on a personal level, you should not miss out on the opportunity to use it in an advantageous way for your business. It is easy to get started, and you can make new posts on a regular basis by sharing new content from your website.
Post online video
Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If you’re concerned about expense here, keep in mind there are some low-budget options that won’t damage your brand while still providing concrete benefits.
Email marketing is a great way to get new visitors engaged with your business, as well as maintaining relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with an automated marketing and CRM platform like TieiT from MaaS Pros.
Contact us if you would like help with Internet marketing.