Extroverts typically dominate social media. They’re quick to post new links and thoughts about whatever is current at the time. Since it’s easier to fire off ten shorts posts rather than one in-depth one, our newsfeeds are often filled with extroverts.
When it comes to social media marketing, however, introverts are at an advantage. Effective social media marketing isn’t about how many posts you make per day, rather it’s about how in-depth and informative your content is and how much discussion you can generate with it.
Introverts and social media are made for each other. According to a recent Mobile Marketing Watch article, the combination of blogging and social media marketing is a great tool for introverts:
“Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself…. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites.”
Schedule your emails, tweets, status updates and blog posts at the right time—when you have a captive audience. You want to catch your audience not only when they’re checking their messages and news feed, but when they might have a few minutes to click through a link and check something out.
Do you know what would happen if your business kept making superficial posts? Your followers would unfollow you. That’s because they don’t necessarily want constant updates from a business.
Instead, they want to learn from you. That’s the reason they followed you in the first place. They expect to see quality content that they can digest and share with friends. They hold you to a different standard because they expect to benefit in some way.
Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.
Of course, whether you’re introverted or extroverted will be no indication of your social media marketing success. Still, we recommend that your company’s Facebook posts mirror an introvert’s, that is, they’re thoughtful, in-depth, and can start a great discussion. That’s how you’re going to attract new followers and generate leads on social media.
All in all, social media marketing can help your business win new customers and engage with a broader audience. Making it work requires time, effort and some strategic thinking. By knowing your audience, interacting with them on their terms, and making engagement easy and attractive, you can elevate your brand and even drive revenue. Not bad for 140 characters or less.
The quality of your content has a big impact on your social media campaign. To talk more about your social media marketing campaign, or anything else, contact us today.