Your landing page is one of the most important parts of your website. If people aren’t interested in what they see on the landing page, they might not give your site a chance. Plus, if your landing page is crafted correctly, interested parties should be able to make some type of move from your landing page — even if they don’t purchase products or sign up for services, for example, they should be able to sign up for your newsletter or follow your company on social media.
To make the most out of your landing page, you have to focus on landing page optimization. These are a few things that you might be doing wrong — and a few tips for how to make them right.
The Headline Sucks
Everything starts with the right headline. This is the first thing the visitors sees. It’s your one chance to communicate what you’re about, create curiosity, explain your intentions and lure them in.
You Have No Clear Value Proposition
A value proposition is a promise of value to be delivered. It’s the primary reason visitors should take action on the page. It’s the most critical piece of the landing page. People will only take action if they understand and want the value that you offer.
Wasting Space (Particularly at the Top of the Page)
Look at what you see when you pull up your website but before you scroll down. If all you see is a big graphic or a long, drawn-out paragraph that doesn’t tell much about your business, you are wasting space. Tone it down and get to the point.
You have too Many offers
The best landing pages focus on a single offer. They’re ultra-specific and ultra-targeted. This will also make your CPC lower, CTR higher and your landing page will have a better conversion rate since you’re bringing targeted people to the page.
Beating Around the Bush
Don’t beat around the bush. You only have a limited amount of space and a limited amount of time to catch attention on your landing page, so make the most out of it. Go ahead and say what you have to say so that you can start bringing in leads.
Your Landing Page Has Irrelevant Stuff on It
Know your goal: what’s the one thing you want people to do on your page? Focus on that thing only, and remove everything that does not directly contribute to people taking action toward that goal.
You Lack Credibility
If you’re offering a solution to my problem, you need to make a case for why you are the right company to solve it. Why should I believe you? What proof do you have? Credibility is very important.
Being Too Spammy
People hate spam on the Internet. Be careful that your site isn’t overly promotional, that it does not have broken English and that it isn’t filled with tons of ads. Otherwise, people will be likely to maneuver away to a site that isn’t as spammy.
It’s Not Optimized for Mobile Devices
Landing pages should be built with mobile users in mind as well. Since responsive design boost mobile conversions, that’s the way to go.
It’s easy to make mistakes with your landing page. If you need help with your landing page or with other ways for marketing your website online, contact us at MaaS Pros to find out what we can do for you.