The old days of search engine marketing have rapidly come to a close. As a matter of fact, search engine optimization is completely different than it was even five years ago. A lot of the change came from Google, a company who is constantly thinking of how to provide more relevant results for their search engine users. People enjoy great, well-written, thoughtful, insightful, and organized content. Simply put, people appreciate content that is excellent. People do not appreciate technical tactics by websites to rise to the top of the search engine rankings, particularly if their content is no good or sub-optimal. That is why Google created Panda, a search engine update that ferociously attacks bad websites and unrelentingly rewards good ones. Here are some of the behaviors that Panda attacks.
If a website wanted to move up in the search engine rankings in say 2005, then they could simply spin articles. Spinning an article involves locating an article on the web, preferably one that is marvelous, a piece of text that would definitely appeal to your audience, and changing that text, adding words here, subtracting phrases there, but basically plagiarizing the content. This is the type of behavior that Panda sought to stop, and search engine optimization experts concur that these efforts have been wildly effective.
Another activity that Panda blocked was showing excessive ads on your website. Too many ads hurts the user experience and Google, despite being a company that profits from ads, sought to eliminate that tactic.
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