• Home
  • Blog
  • Search Engine Optimization Penguins Took Out the Salvation Army!

You might think that your business is immune to SEO drops. You might think that you are too small for Google to care about; or that you run a respectable business, such as a non-profit, so Google will overlook your black hat search engine optimization tricks. Of course, that is categorically false. Google is obsessed with improving their search engine. The leader of their anti-spam team, Matt Cutts, has vowed to do whatever it takes to improve Google’s search engine rankings. That even includes taking out the Salvation Army.


Penguin is a Google update that tries to eliminate websites who use unsavory backlinks. Google felt that the Salvation Army was using too many of these backlinks and their traffic decreased by 31% after a Google Penguin refresh. The book The Truth About SEO explains more,

Google Penguin focused on backlink spamming and overaggressive backlinking.  There used to be a time, not too long ago, where services would setup backlinks all over the Internet, for the purposes of making your content look more relevant than it actually was.


Even the Salvation Army, an organization that does so much good around the world, was moved down in Google’s search engine rankings for practicing black hat SEO. The lyrics website RapGenius.com was also punished for black hat SEO techniques. You are not immune to punitive damages if you try to game Google’s search engine.

Contact us if you would like to learn more about search engine optimization and the right way to build your online presence.

Latest Blogs

Automated Marketing And CRM: Using Technology To Build Meaningful Customer Relationships

Small business owners have one of the hardest jobs imaginable. While working ....

Automated Marketing and CRM: Using TieiT for Sales With Less Work

Companies around the world have taken on marketing automation to help them re....

Automated Marketing And CRM: A Platform To Take Your Business To The Next Level

Marketing is time-consuming, which is why many businesses put it on the back ....

Read More

All Contents © 2023 MaaS Pros Inc.

Web Design and Internet Marketing by logo-footer

Back to TOP