Small business owners have one of the hardest jobs imaginable.
While working for oneself may sound like a dream come true to the individual
who is pushing papers around a desk while being yelled a...
Companies around the world have taken on marketing automation to
help them reach prospects without involving so much manual work. It’s helped
various industries be able to create and send ou...
Marketing is time-consuming, which is why many businesses put it
on the back burner. However, if you ever expect to get your business to the
next level, marketing is critical. By implementing enha...
Here the $64,000 question for business owners: what’s the
best way to boost sales and increase profitability? And here’s the
answer: you need to know who your custome...
If you own a business, chances are you could use a bit of
simplicity in your life and a more efficient way to get your work done. Between
juggling the financial accounts, emails, marketing, and cu...
Email marketing is a popular tool for companies who are
interested in building up their relationship with customers, attracting new
leads and sharing the latest news and updates with their contact...
Integrating automation into the daily workflow is something SMBs
are doing to optimize their resources and increase sales. They’re also trying
to keep up with competitors already using marke...
Use these tips to improve your marketing automation and increase sales.
Create the Right Workflows
It is important that you create workflows that guide a cust...
Customer centricity should be at the center of your business strategy. Here are some customer relationship tips to guide you when creating an automated CRM plan.
Identify Your Ta...
Sales representatives need all the help they can get when it comes to talking with new leads. In this blog, we’ll explain how you can use CRM software to get a better understanding of your le...
If your sales are falling short of your expectations, you may have an inefficient sales process. That is, it produces low conversions at different steps along the sales funnel, and protracts the av...
You’ve likely heard about automated marketing and CRM software but perhaps have reservations about whether it’s appropriate for your business. Every business is unique in its own way an...
Don’t use your CRM as a database. Enterprise-level tools are often too complex and require too many different parts to be used in small businesses, especially if you have employees who handle...
Small businesses are different from larger ones. It’s not just a matter of scale. Larger businesses have to focus on juggling an expanding internal infrastructure, quality control for a varie...
Every employee has a case of “that’s not my job.” For some employees, it’s not a serious condition. There are occasional flare-ups, especially during the busiest seasons of ...
Can you use automated marketing and CRM (customer relationship management) software to regain some control of the sales process? Experts believe that it is possible to use the tool as a way of posi...
The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic pro...
Reviews are one of the most powerful aspects of digital marketing available to us, and any company taking charge of their online reputation has already begun manicuring their review collection and ...
Many years ago the work of sales and advertising departments were separate entities. Advertising efforts were geared toward pushing out commercials, prints ads, and outdoor billboards. Sales agents...
There is an old adage: “Work smarter, not harder.” This, in a nutshell, is at the heart of marketing automation.
What it is
As explained by HubSpot, marke...
