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Both lead generation and lead conversion play big roles in SEO Services in Raleigh Durham. The real question is which one your business should concentrate more on. In this blog we’ll explain why it’s important to find a balance between the two and how you can do so through content creation.

There’s no chicken-or-the egg situation here. It’s clear that lead generation comes before conversion, but that doesn’t necessarily make it more important. It does mean, however, that you can’t convert leads if you don’t generate them in the first place.

So how does all of this apply to content creation? We typically associate lead generation with SEO and conversion with quality content. According to a recent Search Engine Land article you need to optimize your content for SEO to generate leads, but that content needs to be good if you want to convert them to sales:

“With users in mind, your content should be formed around the interests of audience segments to offer more value. Targeting your content will draw stronger followings and deliver more quality leads. While achieving high search rankings for keyword targeted content is valuable, speaking to an audience is what drives engagement and conversions.”

This brings us back to a bigger topic being discussed today. After many months, there’s still no clear winner between content marketing and SEO.

And there probably won’t ever will be. We already know that you need to blend technical and human elements in your content if you want to succeed in online marketing. The trend lately has been to focus more on content creation, but SEO won’t ever go away. As long as Google keeps using its algorithm to generate search results, SEO will continue to play a significant role in online marketing.

To talk more about SEO services in Raleigh Durham, or anything else, please contact us. Thanks.

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