Video marketing is gaining in popularity, especially with small business owners. You may not think that you have the equipment to make high quality videos but you don’t really need expensive equipment. All you need is a sparkling personality and a decent video camera.
You really need to try to add video marketing to help you grow your business. Here are some reasons why!
Videos are more likely to go viral
People love to share videos that entertain them. If you want your business to get noticed, then you need to create videos that will get shared on social media.
Automatically Increase the Magnetism of Your Website
If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the product or service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.
Increase Sales By Alleviating Doubts
For example, assume the case of a website that reviews mobile phones and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a mobile phone, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the business make money online.
Personalized Experience for Your Customers
You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them. Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
We live in a visual world
People would rather watch videos to get information than read long informational blogs and articles. They don’t have the attention spans to read. They get too bored.
Videos make your business seem more real
Videos of people make your business seem less of a business and more personal. It puts a face to your business. People will remember you from your video.
YouTube is the second largest social media outlet
It is only second to Facebook. This goes to show you that people love to watch Facebook. Your business needs to be on Facebook and YouTube to get noticed.
In summary, video marketing is highly beneficial for improving brand recognition and customer retention. You need to add video marketing to your marketing plan because we live in a visual world. People love to watch videos and YouTube is the second largest social media outlet. To get your business noticed, you need to be on Facebook and YouTube. Videos are also more likely to go viral so your business can take off!
Contact us for more information about marketing your small business.