So you have a great eCommerce site and now you’re ready to take things to the next level with SEO? That’s great, because SEO techniques can be applied to eCommerce sites just as they can be applied to sites that are geared towards content marketing.
Here are some tips for optimizing your eCommerce site.
1. Make sure it’s W3C compliant. You can use W3C (that stands for “world wide web consortium”, by the way) to validate your site. What validation does is this: it informs you if there are any broken links or errors in your site so that you can fix them. Resolving these kinds of problems makes it easier for the search engines to crawl your site. That’s always a good thing if you’re interested in improving your rank.
3. Meta tags. What are you selling on your eCommerce site? Do you have a meta tag that reflects that? For example, if you are selling shoes, do you have a meta tag with something like “Great discount shoes online!” in the description? Doing so will build your ranking with the search engines and make your site easier to find by people who are looking for the kinds of products that you are selling.
If you’d like to learn more about optimization techniques for eCommerce websites, feel free to contact us. We’ll be happy to help.