Tag Archives: Automated Marketing and CRM

Automated Marketing And CRM: Using Technology To Build Meaningful Customer Relationships

Small business owners have one of the hardest jobs imaginable. While working for oneself may sound like a dream come true to the individual who is pushing papers around a desk while being yelled at by their boss, there is a lot more that goes into running a small business. Being responsible for yourself all the time actually requires a lot of work. It also requires an attention to detail that many of us do not naturally possess. Luckily, with time and patience these things can be learned. One of the most vital details in the whole trade of course is to pay special attention to your base of customers. 

A Small Business Owner Vents Her Frustrations

The New York Times ran a profile of small business owner Kelly Fallis and her quest to find the right way to please her customers. What she told the paper of record was that she found it difficult at first to find exactly the right customer relationship management software. As someone running a small-scale business, she lamented the fact that she had to spend a considerable amount of her time figuring out the technology of the software products that she had tried up to that point. She wanted to be spending more time focusing on her customers. In fact, she was quoted as saying: 

“They were way too complicated for us and did not have a great user interface,” she said. “I need to spend time running my business, not figuring out technology.”

This is exactly why modern customer relationship management software programs are focusing more on making the interface cleaner and easier to use. It also means that the developers of these technologies are listening to their customers.

Social Media, E-Mails, And User Engagement 

An exciting development in the way that companies interact with their customers today is the fact that so much of that engagement can be quantitatively analyzed. Data from multiple sources streams into a CRM software program as flawlessly as water flows from Niagara Falls. 

Most business owners know that part of their job today is to be active both on social media but also through e-mail marketing programs. Certain marketing research suggests that older customers tend to be more prone to answer e-mail marketing attempts than their younger cohorts. However, the younger generation would prefer to be greeted by marketing that does not appear too brash on social media. Thus, both avenues have to be simultaneously monitored and utilized. 

Centralizing the structure through which a company may respond to e-mail inquires and social media interactions helps save time and ensure that nothing is missed in the shuffle. Each customer that takes the time to respond to marketing material from the company deserves a response of some kind. Doing so builds up goodwill and a strong channel of communication with the customers that keep the business operational. 

Reviews And Reputation Management

Maintaining a positive reputation matters both in the real world and in the online world as well. Entire websites such as Yelp.com do nothing but take reviews from real customers of various products to get their take on how a business is doing. It is easy to think that those opinions don’t matter, but think again. USA Today pointed out that Harvard-funded research has uncovered that online reviews have a direct impact on customer behavior:

A Harvard business school research says that a one-star increase on Yelp can lead to a 9% increase in sales. Four out of five consumers, or 80%, reverse their purchase decisions based on negative online reviews, up from 67% in 2010, according to the 2011 Online Influence Trend Tracker survey by Cone.

Without an evidence to the contrary, many customers will accept the online review of another individual who has used a particular product or service. Thus, the customer relationship management software that we personally offer for sale features the ability to track reviews on influential review websites online to see how things are going. It is highly recommended that any business that receives a poor review attempts to reach out to that reviewer to see how they might improve. 

The full scope of the value of CRM software is often realized once it is in place and operational. Thus, we hope that you will contact us today to hear about our array of products. They can help you focus in on treating your customers in the most productivity and profitable ways possible.

Automated Marketing and CRM: Using TieiT for Sales With Less Work

Companies around the world have taken on marketing automation to help them reach prospects without involving so much manual work. It’s helped various industries be able to create and send out marketing content at the right time online so it’s the most effective.

While marketing automation has become popular, it also makes it more difficult to find a platform that works best for your business. Our software is called TieIt, and it’s designed specifically for entrepreneurs while created by entrepreneurs.

Take a look at some features TieiT gives you to make marketing and sales take less time.

Creating a Website, Including for Mobile

After so much money spent on your marketing plan, you don’t want to just make guesses on what might work and what doesn’t. The goal is to convert leads into new customers and have them stay loyal. You can’t achieve this without compelling content.

Design and development is a strong part of TieiT, and much of it starts with top-tier web design. How you design your website is equally as important as the content you’ll place there.

Your website is instantly judged upon first sight. You’re going to need expert design to ensure you impress visitors from the minute they land on your page.

Our platform helps design a site for you, especially an effective landing page.

We’ll also help you create an important counterpart: A mobile-friendly website. Using our platform, you’ll save yourself a lot of time having to test your mobile site for all platforms.

The amount of time you’ll save using our automated system will be exponential so you can focus on other important business tasks.

Setting Up E-Commerce and Page Optimization

Creating an e-commerce system is also time-consuming and complex. You’ll be able to enjoy us providing all the tools you need to make e-commerce fit into your marketing program.

What’s most important is to create an e-commerce system that can operate 24/7, year-round. More customers than you think may want to shop on your site in the middle of the night.

Keep in mind many different components go into e-commerce like optimizing your website for checkout, adding a shopping cart, payment gateways,
 creating a secure server, and using SSL Certificates.

For landing page optimization, you’ll have a page designed separately from your website to help bring visitor conversions. Thanks to our studies on what consumers want, our platform helps design these pages and optimizes them fully so it attracts your targeted demographic.

Inbound Marketing Techniques to Attract Visitors

If you’re still new to inbound marketing, it’s a lot different from the outbound marketing you’ve perhaps used for years. Inbound marketing involves creating superior marketing content made to attract people to your website.

TieIt helps bring quality inbound marketing content to your website in different variations. Part of this involves using expert SEO (search engine optimization) to help you rise to the top in Google searches.

Even if you know a little about SEO, it pays to work with experts to make sure it’s done right. Through our automation program, it can get done without weeks of working on your own.

The same goes with writing content. Our platform will help you find the best ways to word things so visitors consume all your content rather than leave out of boredom.

We’ll also help you with social media branding and marketing. As a separate part of your inbound marketing plan, it connects directly to your website. Placing site links on social media are an important part of your strategy.

Pay-per-click advertising is another essential element TieIt will help you conquer. These ads are made to display in other online locations. When clicked on, they’ll take a visitor to your website.

Contact us at MaaS Pros to learn more about our TieiT software so you can take your marketing and sales to a new plateau.

Automated Marketing And CRM: A Platform To Take Your Business To The Next Level

Marketing is time-consuming, which is why many businesses put it on the back burner. However, if you ever expect to get your business to the next level, marketing is critical. By implementing enhanced technology, you can ensure that you not only have a marketing strategy in place but that it’s automated for you.

TieiT is a revolutionary platform that combines automated marketing with CRM to deliver you with more leads, more sales, and less work.

Boost Your Productivity

It all starts with wanting to boost your productivity. Marketing automation has the ability to help you achieve your strategies without having to do all of the work manually. TieiT will keep track of all of your activities as well as your customers. You have the ability to create, assign, and even track the activities. It can help you with email marketing, social media management, and generate landing pages so that you can target various audiences.

Workflows will convert more of your leads to customers so that you can help everyone navigate the sales funnel without you having to personally touch each and every lead. Lead behavior can be tracked, web forms can be customized and created in minutes, and all of your marketing will automatically connect to your CRM so that you can learn more about performance and connect with your leads and customers as necessary.

Build Better Relationships

You need to make sure that you create long-lasting relationships with your leads as well as your existing customers. You never know when a lead will convert. By maintaining communication, you can ensure that they will choose you as opposed to the competition. Even once you have converted a lead into a customer, you want to build a relationship so that they are likely to continue choosing you – and recommending you to others.

Creating a stream on social media will help you to build a relationship even as you reach out to leads. Plus, you can make sure that follow-ups are handled automatically so no one feels as though you have forgotten about them.

Combine Everything

Perhaps the most important aspect of a platform that combines automated marketing with CRM is that you have everything in one place. Rather than having to move from website to website or open up multiple programs across your computer, you can have all of the tools in one platform. This means being able to send email campaigns, post on social media, and even design and launch landing pages.

TieiT is also based in the cloud, which means that you don’t have to rely on it being loaded on just one computer. You can log in when and where it’s convenient for you so that you can keep track of everything that is going on in regards to marketing and your customers.

Take advantage of a free demo of TieiT today so that you can see how easy it is to use the platform. This is the only platform you will need to use in order to manage your leads and market your business. Plus, when the marketing is automated, it allows you to focus on other aspects of your operations in order to get to the next level.

Marketing isn’t something that you can forget about. It’s easy to get sidetracked with everything that’s going on across your business, which is why you need automation as well as regular reminders to keep you on track.

At MaaS Pros, we are all about providing results to our clients. Contact us  to learn more about the importance of high-quality solutions for marketing and how we can help.

4 Reasons CRM and Automated Marketing Are a Killer Combo for Your Business

Here the $64,000 question for business owners:  what’s the best way to boost sales and increase profitability?  And here’s the answer:  you need to know who your customers are and solve their problems better than the competition.

OK, that was an easy one.  Now, here’s your bonus question:  what’s the best way to know your customers and respond to their needs?  The answer is with a powerful combination of customer relationship management (CRM) software and automated marketing.  But what does that actually mean?

What Is CRM?

CRM stands for customer relationship management.  It’s software which will record every interaction you have with every customer, organize that information and make it accessible to you through a user-friendly dashboard.  Here’s how Salesforce defines CRM:

“At its simplest definition, a CRM system allows businesses to manage business relationships and the data and information associated with them.  With CRM, you can store customer and prospect contact information, accounts, leads, and sales opportunities in one central location, ideally in the cloud so the information is accessible by many, in real time.”

What does that mean for your business?  It means your sales reps will be better equipped to service leads and prospects.  It means your customer service reps will be able to answer customers’ most pressing questions and solve their problems for them. It means your business will be more responsive.

What Is Marketing Automation?

Automated marketing is software that enables you to complete marketing tasks (like sending emails or posts on social media sites) in response to your customers automatically, without human intervention. In other words, using marketing automation software, your business will be able to communicate with customers and leads more effectively.  For example, if a new lead leaves you his contact information, the software will automatically send him a welcome email, without human intervention.  That saves you time, improves your responsiveness, and leaves you with more satisfied customers.

The Power of CRM Plus Automated Marketing

When you bring together CRM and automated marketing, you can respond effectively to your customers’ needs, and do so automatically, giving your marketing efforts a substantial boost.  It’s one of the reasons businesses which combine the two increase qualified leads by more than 450%, and sales productivity by almost 15%.

What Are the Major Benefits of CRM and Marketing Automation Together?

Integrated CRM and marketing automation software has the power to improve your marketing capabilities dramatically, meaning you’ll be in a better position to make more sales and grow your business.  Here are 4 of the many benefits you’ll reap when you use CRM and marketing automation together:

Lead nurturing will be more effective:  it’s not enough to generate leads—you also need to nurture them, guiding them effectively through the buyer’s journey.  With CRM and marketing automation, you’ll be able to send your leads highly relevant content directly related to their needs and interests.  Over time, that builds trust, and increased trust means increased sales.  You’ll also be able to more effectively prioritize your leads, helping your sales team know which are the most likely to eventually make purchases.

Customer data will be more complete and granular:  with the right software, your business will know a lot more about your customers, everything from demographic data to internet activity.  You’ll know, for example, not only that someone’s been on your website, but also what pages they visited, what content they viewed and what forms they completed.  That kind of granular data enables more relevant and effective customer communications.

You’ll complete sales more quickly:  one of the banes of marketers is the amount of time it takes to move leads to buying customers.  That’s important, because increased competition on the internet has lengthened the sales cycle by about 20% in recent years.  With CRM and marketing automation, the content you send will be more relevant and useful to your leads, they’ll be more responsive, and you’ll make more sales in a shorter period of time. 

You’ll know what’s working, and what isn’t:  one of the chief benefits of integrating CRM with automated marketing is the ability to measure results.   With the two, you’ll be better able to know which of your marketing strategies are most effective, and to nix or improve those which aren’t.  That means, rather than being static, your marketing efforts will be on the ascendant, continually improving.

Conclusion

Integrating CRM with automated marketing can increase your marketing effectiveness exponentially, but it can also be confusing.  Fortunately, there are experienced agencies which have deep experience with both CRM and marketing automation.  They can help you understand how CRM and marketing automation work, and help you understand which tools are best for your business. 

To learn more about the ways our marketing, web development and web enhancement services can help you take your marketing to the next level, and help your business grow, contact us today.

Automated Marketing and CRM for an Effective Business

If you own a business, chances are you could use a bit of simplicity in your life and a more efficient way to get your work done. Between juggling the financial accounts, emails, marketing, and customer service, you could use the help of powerful automated marketing and CRM software. Having the proper tools to assist you in the workplace will ease your workload. Here are five ways you benefit from the right automated marketing and CRM software.

Streamline your work with task management

Whether you need to manage your daily tasks or respond more quickly to emails, automated marketing and CRM software helps you get the job done with ease. An interactive dashboard greets you when you login in the morning making the tasks for the rest of the day seem effortless. A task management component within the software allows users to assign tasks to employees with a few simple clicks of the computer. Keep in the loop with what’s going on with those tasks by using automated tracking. This allows you to create and assign a task, then sit back and know the job will get done or you will be notified about it.

Work efficiently with activities tracker

In addition to the task management feature, you also have a similar function to help you manage all your activities. Don’t just put them on your calendar and forget them. The dynamic CRM software provides the tools to ensure you don’t miss a beat. Activities will appear in your dashboard and you can customize your reminders to suit your level of need. You will work smarter with the automated activities function.

Save time

How much time do employees spend signing in and out of different platforms just to complete one task? You may need to open your email, then post something to Twitter about the contents, send a customer a follow up response through the website page, all while you are working on designing a landing page. Logging in and out from all the various accounts can prove time consuming. However, the automated marketing and CRM software allows you to work on multiple task all at the same time without going through signing in and out. Your unique dashboard has all the platforms you need at your fingertips, thus saving you much time.

Enhance customer service

Customer service is king according to many people. We know the customer’s value cannot be underestimated. That is why it is so important to have a robust software that aids in the customer support effort. From the ability to create attractive and customer friendly invoices to designing an automated email marketing campaign, automated marketing and CRM software is phenomenal in what it can accomplish.

Ramp up sales

If you do not have sales, then you do not have a business. That’s why it is so essential to use marketing and CRM software that links marketing leads to your sales team. When a stream of prospects are funneled straight from your social media accounts to the appropriate department then sales will have the leads show up in their dashboard allowing them to get a headstart on converting them. 

There is no reason to be overwhelmed by paperwork, stagnant sales, or ineffective customer service. With the right CRM software, you can take your business to the next level. At MaaS Pros, we offer a professional suite of integrated tools designed to assist the business with its sales and marketing strategy. From automated email marketing to a dynamic dashboard, you can streamline your work and ease the load. Contact us today for more information about our powerful system. 

How to Declutter Your CRM’s Email Marketing and Make it More Efficient

Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for your sales team to close deals and boost revenue. When you’re running multiple email campaigns and send a high volume of emails, it can easily get cluttered with dead end leads and other useless data. Here are some strategies for cleaning up your email marketing so it’s more efficient and provides more accurate data.

Continually Update Your Customer Segment Groups and Create New Ones

Keep your customer segment groups up to date by frequently reviewing and updating them. Have you discovered a new segment you want to target that demonstrates different buying habits? Or maybe you’ve recently decided you want to expand your company’s marketing to a new geographic area? Look at the different segment groups you currently have and evaluate whether you should split up segment groups further or create new filters and tags so it’s easier to find certain groups. When you make the effort to continually update your customer segment groups it can increase your chances of providing relevant information that will appeal to your contacts. 

Remove or Archive Ineffective or Old Email Campaigns

Another tip that can help declutter your email marketing and make it more effective is to archive old or ineffective email campaigns. Did your company run a campaign with a drip sequence five years ago that resulted in abysmal open rates? Or maybe your first email campaign for people who abandoned their shopping cart at checkout had a very high unsubscribe rate? Record the results of each email campaign and archive the actual campaign itself so your sales team can focus on current campaigns. 

Scrub Unresponsive Contacts from Your CRM Database 

How many people actually read your company emails? Look over your contacts and make note of how many contacts are unresponsive or have low scores. Remove the leads who are unresponsive or have incorrect email address. This type of purge can help your company make better strategic decisions and have more accurate records.

Review and Update Your Company’s Email Automation Workflow

Lastly, we recommend that you frequently update your company’s email automation workflow. Are the automated triggers working properly? Run a test and switch some of the workflow’s triggers to which one is most effective and in which order. You can also investigate whether there are certain triggers you can add that will improve your company’s overall conversion rate and other analytics. If you are scoring each lead or contact, examine the data to see if certain groups exhibit certain behaviors or fit a certain demographic. This type of information can also help you improve your company’s email automation workflow.

In conclusion, CRM software and email marketing automation can drastically improve your company’s revenue and improve customer relationships. The software can also allow your sales team to focus on other important activities to boost sales rather than repetitive, time-consuming tasks. You can also leverage email marketing to dramatically improve your company’s brand in the digital space. When you and your sales team make a point to keep your CRM database contacts, workflows and campaigns organized and decluttered it can result in cleaner data. It can also make it easier to track important, relevant statistics that can help improve the campaign’s engagement level and conversion rates.

For more information about our innovative CRM software, please contact us today. TieIT’s powerful marketing automation and sales platform can take your company to the next level.  

5 Automated Marketing Features SMBs Need

Integrating automation into the daily workflow is something SMBs are doing to optimize their resources and increase sales. They’re also trying to keep up with competitors already using marketing automation. In an effort to help, let’s examine 5 automated marketing features SMBs need.

1. Social Media Automation:

Social media marketing has become a great way to source leads for modern businesses, yet the time it takes to engage with social media platforms can easily drain the resources of SMBs. This is why businesses need marketing automation for social media.

Essentially, marketing automation for social media comes in the form of automated social media posting. Businesses can schedule routine or event postings, while automating posts from the company’s blog or video platform.

Social media automation features also give users the ability to post the same message across multiple social media platforms from a central dashboard interface.

2. Connection with CRM:

SMBs need their automated marketing software to connect with their CRM software; TieiT software includes both marketing automation and CRM in one solution. When these are connected, contacts and leads from automated marketing campaigns can be automatically or easily transferred over to CRM lists.

Automated marketing campaigns can also be tracked and analyzed with CRM analytical tools if they’re connected. Businesses will further benefit if they can use only one central dashboard interface to manage both tools.

3. Scheduling Tools:

When creating marketing automation workflows, users will need scheduling tools to publish future campaigns. Scheduling tools are integral for automated marketing, as they allow businesses to set routine publishing times for one-time or continuous delivery.

Social media posting, email marketing, publishing landing pages, and task reminders can all be automated according to a set schedule. The scheduling tool is a must for automated marketing.

4. Create Targeted Streams:

This is a social media marketing automation feature that gives users the ability to create a targeted stream that monitors: keywords, brand mentions, and hashtags in specific locations. This feature also helps businesses monitor their competition as well.

SMBs can gain valuable intel on their social media efforts and their competition by simply creating a targeted stream that uses automation to filter set criteria. In addition to analytics, this feature is sure to bring actionable insights for strategic purposes.

5. Workflow Triggers:

Automated marketing works to move leads along the sales pipeline, as long as users create workflow triggers to guide them along. Workflow triggers are set by users to automatically send created responses to leads as they flow through the sales funnel.

Responding to leads at every step of the sales funnel with automated messages helps SMBs follow-up and nurture them to fruition. Triggers can also be set for conversions, inquiries, past customers, lost leads, etc.

Mostly, workflow triggers help guide leads through the top levels of sales funnels, as an article on Capterra, called: “What’s the Difference Between CRM and Marketing Automation Software?”, written on June 21st, 2018 by Tirena Dingeldein, explains:

“Marketing automation software helps foster leads and get them ready for your sales team. Once the lead has progressed to the bottom of the funnel to become a qualified sales lead (and eventually a customer), that’s when companies typically start to track their interactions through a CRM.”

Summary

When only 56% of small businesses have CRM software, those that have both marketing automation and CRM software will have a definable edge over those that don’t. The 5 automated marketing features we examined will further help SMBs take advantage of these SaaS tools.TieiT is the marketing automation and sales platform MaaS Pros offers as part of our comprehensive digital development and marketing services. This all-in-one CRM solution gives SMBs these 5 automated marketing features plus many more. To learn more please contact us today.

3 Automated Marketing and CRM Tips to Increase Sales

Use these tips to improve your marketing automation and increase sales.

Create the Right Workflows

It is important that you create workflows that guide a customer through the sales process. These workflows should have different triggers, depending on the customer’s actions. For example, reading an email and clicking on a link can trigger another follow-up email on the same subject. Your workflows should be based on customer personas; different actions can help you determine which segment of your target audience a certain customer fits into, and you can send them emails accordingly.

Use Multi-Channel Marketing

Marketing and CRM are best when several different channels are used in tandem. For example, your sales process should not just include sending emails, but at a certain point, you may want to trigger an alert for a customer rep to give the lead a call.

Similarly, you want to integrate different tools. For example, you can use sharing buttons in your emails so that your customers can share your newsletters on social media.

Send Shorter Emails

You might want to start sending shorter emails. The reason is that people are getting so many emails, and they do not have time to read each of them. Leave out unnecessary phrases, words, and information. Keep it short and to the point. Long emails have their place, but not every email should be like a blog post. When you do send long emails, you might want to include the main points at the beginning, along with the link you want your subscribers to click on.

For more marketing tips, contact us today. 

4 Customer Relationship Tips for Increasing Revenue

Customer centricity should be at the center of your business strategy. Here are some customer relationship tips to guide you when creating an automated CRM plan.

Identify Your Target Audience

First, you need to identify your main target audience. Try to whittle down the things that identify your audience, such as their demographics and interests. Condense all of that into one person; this will be your customer persona. Remember that your target audience should be those who give you the most business; in other words, you want to please the customers with the most revenue potential.

Put Yourself In Their Shoes

Next, you have to actually put yourself in your customers’ shoes. Imagine you were that persona that you just created. Would you be interested in a certain product or service? Sometimes, companies think they know what their customer wants, but they never actually try to see things from the customer’s side.

Don’t Forget About the Data

It’s not enough to put yourself in your customers’ shoes. You have to actually analyze the hard data. You can do this by looking at industry data and surveys. Most importantly, conduct your own research into your own customers by taking surveys, asking questions after a purchase or refund, and using tools that analyze data about your website visitors and social media followers.

Focus on Relationships

Emotion is an extremely important factor in purchasing decisions. Your customers have to feel that you are providing them with what they desire and that you are working hard on satisfying their needs.

For more customer relationship tips and help with CRM, contact us today.

Using CRM to Make Contextual Marketing Decisions

Sales representatives need all the help they can get when it comes to talking with new leads. In this blog, we’ll explain how you can use CRM software to get a better understanding of your leads and guide them through the sales funnel.

Consumers jump in the sales funnel at different points

Back in the day, all leads use to enter the sales funnel at roughly the same point. That’s different now that consumers can research your business in-depth on the Internet. Some leads your sales representatives speak with will be extremely qualified, while others will start out at the top of the funnel.

CRM software helps you track patterns and decisions

As long as you can stay organized, this isn’t necessarily a bad thing. In fact, those qualified leads should be even easier to convert.

The problem, of course, is staying organized when there’s so much variation among your leads. This Small Business Trends article recommends using CRM software for exactly that reason:

“By starting their research without you, customers have shortened the sales cycle and blurred the line between sales and marketing. That makes it more difficult to know where and when to engage with customers, and who should be engaging. A good CRM will help you make those decisions by giving visibility into what actions potential customers are taking, what the context of those actions are, and what your best response is.”

With the CRM data, you can learn how different leads behave based on where they enter the sales funnel. This will help you make better decisions when dealing with new leads.

Refine your process

Just implementing the software won’t solve all your problems. To get the most out of it, you’ll have to study the data, change your sales tactics, and evaluate the results. You should keep refining your process over time, aiming for small improvements and consistency.

To talk more about automated marketing and CRM, or anything else, contact us today.

Increase Your Sales Process Efficiency With Automated Marketing and CRM

If your sales are falling short of your expectations, you may have an inefficient sales process. That is, it produces low conversions at different steps along the sales funnel, and protracts the average time required to convert leads into customers. Here are three possible inefficiencies:

 

 

Inefficient Handling of Leads That Reduce Conversion Rates

From the moment a lead expresses interest by responding to your form or answering your email, the clock is ticking. Her interest in your offer drops off substantially with each passing hour that you delay contacting her. Lengthy delays can happen when there’s no system in place that immediately alerts you when a prospect requires your attention.

Another inefficiency is failing to stay in touch with leads who stopped communicating after their first contact with you. It’s a mistake to write them off because some leads require more ‘nurturing’ than others. Send a series of emails containing information about your services as well as information useful to your prospects. This will keep you in their minds and possibly compel some to contact you with further inquiries. Without this ongoing contact, most of these people will move on and forget about your offer.

Old School Email Marketing Methods

Because no two people are identical, mass mailings of the same content to everyone on your email list produce poor response rates. This may have worked two decades ago when email was a novelty but a more targeted approach is required today. You should segment your email list according to their behaviors such as the emails they opened and the links clicked within each email. Each segment should be sent content written to address their specific interests or needs.

Too Many Manual Processes

Manual methods are both time and labor intensive. They slow down your response time to your prospect’s inquiries such as a request for a price quote or estimate. A prospect who asks for a quote has likely asked for quotes from your competitors as well. If it takes days for your company to send a quote, the prospect may choose to do business with a company that responded more quickly. This isn’t necessarily done out of impatience but because your prospect has time constraints of his own.

TieiT, an automated marketing and CRM software, provides the tools you’ll need to efficiently handle your leads, personalize your interactions, increase conversions, and shorten your sales cycle. If you have any questions, contact us today.

Don’t Let These Four Automated Marketing and CRM Misconceptions Hold You Back

You’ve likely heard about automated marketing and CRM software but perhaps have reservations about whether it’s appropriate for your business. Every business is unique in its own way and perhaps your concerns are valid. However, if these concerns are based on misconceptions, they could be holding you back from leveraging a powerful business tool. Here are four common misconceptions:

It Will Require Extra Staff to Use

Automated marketing and CRM software is designed for non-technical people. It has an easy to use and highly intuitive interface. If you’re using other business applications, this software isn’t any more difficult to learn and could very well be simpler to use.

It Will Add More Work to an Already Busy Schedule

This feeling is understandable when you’re inundated with too much work. Using a new tool can feel like its just one more task added to your full plate. However, automated marketing and CRM software is an automation tool and will free you up from repetitive marketing tasks so that you can do more planning and creative work. You need only set up a workflow for a marketing task and the software will do it in the background. It also allows you to do much of your work more efficiently.

It’s Impersonal

Some people may feel that automated marketing and CRM is just another layer of impersonal technology separating a business from its customers. In truth, it does the opposite. For example, if you’re doing email marketing, you understand that writing a personalized email tailored for each of your list members is impractical. However, this software sends an email appropriate for each list member’s preferences and behaviors. It will send the right email at the right time to the right recipient. On the other hand, a mass email campaign that sends everyone the same email is impersonal marketing that isn’t very effective.

It’s Only for Marketing Use

On the contrary, this software monitors your leads’ interactions with your emails, website, and social media campaigns. This provides valuable insight to your sales team on the interests and preferences of your leads, which can be used when sales contacts these prospects. The software can also alert your sales team when prospects have completed a number of predefined actions that indicate they are warm leads and should be contacted.
If you have any concerns about automated marketing and CRM software, we will gladly answer your questions. Contact us.

Three Automated Tasks You Need Your CRM to Handle

Don’t use your CRM as a database. Enterprise-level tools are often too complex and require too many different parts to be used in small businesses, especially if you have employees who handle multiple administrative tasks or angles in the sales pipeline. That makes many small businesses use the tool as a database or informational resource, instead. But if your employees are too busy entering information, updating account details, and keeping their workflows in another program, then your business is suffering from a high opportunity cost. Here are three things your CRM should be doing to make it a natural, better tool for your employees’ workdays.

Your CRM should track sales through landing pages.

The source of your leads matters. You need to know if consumers are coming through organic searches, targeted marketing campaigns, or paid promotions. Initially, this tells you which of your marketing efforts and working and, more importantly, working well enough to warrant the cost or the hours of work.

But tracking the source also tells you where certain customers are coming from so you know what to expect each time you have a lead from a certain source. If consumers coming from your Facebook campaigns tend to buy a lot but need a lot of hand-holding, your CRM can set a task for the right salesperson when a good lead comes along. If the leads from organic searches are pretty low-maintenance, your CRM can track them and only alert a salesperson if your chatbot can’t answer their questions.

Your CRM should help ensure emailed leads don’t disappear.

Cold calling and cold emailing are nobody’s favorite tasks. But it’s an important part of growing your customer base, especially when your brand is relatively unknown. Unfortunately, a lot of people on your list won’t respond to emails, even if they’re interested subscribers. However, a growing amount of research shows that drip campaigns, or contacting the same recipients multiple times as part of single, deliberate campaign, works much better.

Your CRM can help automate the drip campaigns by automatically sending the next email to non-responders. Even more than that, it can create reports of leads that fall into the gray zone between actively responding and not even opening the emails. That gray zone may need a more human, manual touch, but there’s a lot of money to be made there. Without a CRM that knows how to keep track of them and prompt your employees with a scheduled report, those consumers might have been left behind.

Your CRM should organize your invoicing.

Every company leaves money on the table when it comes to invoicing. Sometimes big companies are too big: it’s not worth the effort to pursue the bill that smaller businesses owe them. Small companies might be too unorganized to notice unpaid invoices, especially if they use manual systems and a stubborn customer just steps answering requests for payment.

But a CRM keeps track of who hasn’t paid by tying it to their account information. Your business needs a resource that tells you all about a customer at a single glance, including their purchasing history, invoicing history, and general online behaviors. If you have one tool for selling and another tool for invoicing, it’s harder to know when a customer is buying without paying.

More than that, handling invoicing through your CRM minimizes the number of steps between their purchase histories and the line items on their bill. That means there is a reduced risk of mistakes. It also means you have more stable ground during an audit or if a customer contests an invoice.

If your CRM doesn’t do these things to help your business, go to Mass Pros and try TieiT.

How to Use a Entrepreneur-Specific CRM to Focus on Web Design

Small businesses are different from larger ones. It’s not just a matter of scale. Larger businesses have to focus on juggling an expanding internal infrastructure, quality control for a variety of legacy products, and international offices. But small businesses need to focus almost exclusively on marketing.

While cash flow issues and providing services without losing money are definitely problems unique to small businesses, the largest struggle is marketing. You have to build your SEO from nothing. You’re not expanding, you’re starting from scratch. That means you need a CRM that’s built for a new business, not something you can slowly customize and modify into a rough system. Here are two features you need:

A focus on A/B testing.

The only way to succeed in digital marketing is to act deliberately. That means testing different strategies, experimenting with different campaigns, and finding what methods of communication resonate with your audience. A/B testing is a strategy that lets you compare changes to unique factors to decide what works best for your business.

For example, you might test whether a landing page works better with a live video or an explanation. You might experiment with different font colors. Even the order of customer reviews on your landing pages could alter customer behavior. But each change might only result in a small percentage of changed behavior. That doesn’t mean it isn’t worth testing. It means you need a portal that can keep track of the changes and the results for you.

Integrating your A/B testing with your CRM lets you track the customers that came through different iterations of your landing pages. Not only can you see which one results in more conversions, you can see if different test pages result in different types of clients, or if page A has more conversions but page B’s conversions are more profitable. Every bit of data you can get on your customer’s behaviors should inform your business model.

Better website optimization.

A/B testing is a very deliberate way of getting information. You create two (or more) copies of a page that are identical except for a single detail, and you get the results to support your final design choice. But that’s not the only way to decide how to revise your website.

Website optimization, in general, is all about finding friction points on your business site. There are tools that can find what page a significant amount of traffic leaves from. If everyone who goes to a certain page exits your website, that’s a clear indication that that page either doesn’t work or has an element consumers don’t like.

There are also tools to see where visitors spend most of their time. If most customers take a certain path to the checkout page, you need to make that path easier on both desktop and mobile devices. If most readers get three-quarters of a way down long-articles, that’s where you need to put a call to action.

While there are plenty of portals that show these results, those numbers aren’t driving action. But a CRM propels your employers into action by changing results into tasks and reports into a workflow. Even self-starting employees work better if their workflow shows them a which element needs to be changed and then directs them to make a change. Having employees glance through a separate analytics tool, decide on a task, and open a project on their workflow has a lot of switching costs that delays or hinders work.

CRMs should always give your employees direction and resources so that their day is as productive and organized as possible. Make sure your CRM is focused on the goals that are most important to your business by going to MaaS Pros here.

Are You Sick of Interdepartmental Problems Slipping Through the Cracks? The Right CRM Will Help Treat the Problem

Every employee has a case of “that’s not my job.” For some employees, it’s not a serious condition. There are occasional flare-ups, especially during the busiest seasons of the year, but they’re on top of the condition. But for some employees, it can be severe. It impacts their work-life balance, is bad for company health, and tends to have side-effects of extreme lethargy and apathy.

When “that’s not my job” sweeps through the office, things start to slip through the cracks. A long-standing customer issue won’t be resolved for several more months. Confusion over legacy products can infect the marketing department and clog up the sales pipeline. Email threads grind to a halt. Simple but tedious problems get bounced around because it’s easier to forward an issue than it is to solve an issue. And just like a medical professional, you have to treat the problem, mitigate the symptoms, and find patient zero.

How can you start curing “that’s not my job?”

Unfortunately, it’s probably a permanent condition. Employees of medium- to large-sized businesses are rarely stakeholders. They’re in the office to do their job and get paid. Any innovation or extra responsibilities need to be compensated, and that’s perfectly alright.

Instead of incentivizing employees to take on additional tasks and to step outside of their nominal responsibilities, use a smarter structure to find where those specific frameworks start to break down. Here’s how a CRM can help:

Problems are always someone’s problem.

An acute symptom of “that’s not my job” is “that’s not my problem.” Wipe that out by ensuring ticket changes always end on an actionable statement. If a customer service representative opens up a ticket because a customer wants to negotiate their pricing, they need to be able to send it to sales and relinquish the ticket. Older model CRMs place default responsibility for handling a ticket on the creator, even when the scope of the problem is out of their hands.

The right CRM should also let you and other managers track the history of tickets or new accounts. You can create workflows that ensure each new item follows through the requisite steps or see where communications fell apart.

You can diagnose organizational health.

Interdepartmental communication is a problem, and a great deal of the friction is because everyone is using different tools. The Legal department has contract building software. The different sections of Finance are communicating through journal entries and by seeing the histories in Oracle. Even when different departments are using the same tools to talk, such as email, there’s no way to monitor if problems are actually getting solved or not.

A CRM isn’t just a standard communication tool on top of an interdepartmental workflow. It’s both. So you can:

• See when messages are going unanswered. Sitting on a ticket is one of the most common problems in escalated or time-sensitive situations. A CRM lets you both run a report to see where bottlenecks are happening and dive right in to solving the problem.

• Assign specific tasks to individuals. You need to have transparent rules for who is assigned what work. Departments also need to know what people inside their team is working on so work isn’t duplicated or ignored. A CRM lets everyone involved in a project or deal know who is handling the different parts. Transparency also helps stop resentment or concerns about unequal work from building up.

Ultimately, CRMs are designed to help drive business and profitability. But it’s not always about pushing a deal to the finish line or getting a ticket closed as quickly as possible. Your business tools also have to help foster communication and fairness while showing who has primary responsibility for a pending task.

Because that’s not your job. That’s the CRM’s. Go to MaaS Pros to find out more or schedule a live demo here. We can help you find the right structure and systems to clear out all those old symptoms and build a healthier pipeline.

Automated Marketing and CRM Put You in the Driver’s Seat of Inbound Sales

Can you use automated marketing and CRM (customer relationship management) software to regain some control of the sales process? Experts believe that it is possible to use the tool as a way of positioning yourself advantageously in your niche. Here is how it works.

Outbound versus Inbound Marketing

The old sales model put the sales professional firmly in charge of the process. This expert was the gateway to information, product specs, and pricing structures. Nothing happened unless the salesperson made it happen. Then inbound flipped the script. The internet now provides the data to the consumer without the need for conversations with salespeople.

Inbound sales techniques have changed the dynamic. Rather than being in control of the sales process, the seller now functions more as a consultant. In some cases, s/he becomes a facilitator for a transaction. This opens up a new role possibility for your sale staff: lead generators.

Inbound-Centered Automated Marketing and CRM Software Offers Tools that Today’s Consumers Respond To

The old model thrived on interruptions. Examples were the salesperson at the door and the pop-up ads on the website. However, prospective buyers do not respond well to these marketing models. While your business pays a lot of money for disruptive ads, the consumer tunes them out.

The trick is now to be there when a shopper starts asking questions. You know that this requires an optimized website with local SEO, blogging, and other means of attracting attention. You need to answer the questions that prospective buyers are asking of the internet at large. Doing so leads to website visits.

The shopper is now reading your materials. S/He may provide information in return for a more personalized browsing experience. At this juncture, CRM software comes into play.

• Track lead conversion. How do you know if your current system is providing you the return on investment that you are looking for? The software lets you track the conversion of qualified leads, which shows if – and where – there is a disconnect.

• Boost sales. Never lose touch with another qualified lead again. Emails are easy to miss or accidentally erase. Website forms may reset. The database of CRM software offers a far more permanent storage solution for your sales prospects.

• Connect the right sales rep with the consumer. Make sure that the sales rep with a vast knowledge of green widgets connects with the shopper in need of this product. This frees up your expert in widget accessories to communicate with a buyer who wants to boost her or his enjoyment of the product with the right secondary add-ons.

• Enhance marketing opportunities. Your sales department and marketing professionals now talk to each other. Marketing experts learn what approaches are working well for the sales team. Conversely, they find out quickly which advertising strategies are having little effect on the targeted consumer group.

• Follow up with buyers. You closed the deal, but you are not done. Even if you sell high-quality consumer goods with a low chance of needing a replacement any time soon, continue to cultivate your customer relationships. A buyer may want to purchase a second product for a family member. There may be opportunities for upsells in the future. Staying connected is a snap with the right CRM software package.

Harness the Power of Automated Marketing and CRM for Your Business

MaaS Pros offers you insight into the inner workings of its software solution with a demo. Learn how to create contact documents, emails, and other interactivity based on your input data. Find out how easy it is to duplicate the process for a targeted consumer base. Moreover, explore why automation is the way to go with a consumer base that is becoming deeply segmented based on a broad range of sales-specific values. Contact us today to learn more!

Disorganization in the Sales Process: A Job for Automated Marketing and CRM

The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process.

Disorganization in the sales process

There’s nothing worse than losing out on a lead’s business because of structural disorganization. Clever marketing campaigns and good products won’t help much if sales representatives don’t contact prospects at the opportune moment. Removing this disorganization can have a big impact on sales.

Replace intuition with a systematic process

Intuition is often the source of disorganization in the sales process. Sales representatives are used to scheduling meetings based on their gut feeling, as opposed to sales metrics. By committing to a more systematic process, sales representatives will get in touch with more leads at the appropriate time.

Get in the habit of documenting often

This is where CRM software comes into play. With it, sales representatives can document meetings and save noteworthy data in relation to customers. The more data your business collects, the more you’ll know about prospective customers and their buyer personas.

The key here is to make documentation a habit. According to this Forbes article, this small difference can make a big difference in terms of sales numbers:

“As it relates to utilizing a CRM, I have found that by documenting often and letting the technology manage me, I was 10 times more efficient and my sales numbers backed up my argument. The discipline of using a CRM helped me build stronger relationships with my customers. I always remembered who to call and when to call them.”

When all sales representatives adopt this habit, you’ll have a valuable database of customer information. They can then refer to this data to prepare for customer meetings.

Identify the customer data you want

To get the most out of CRM, you need to identify exactly what you want to find out about customers. According to this Forbes article, this means prioritizing the questions you ask in qualifying forms:

“Optimize tasks by defining standard question and qualifying forms that will make it easy for reps to rapidly record critical information that your automated workflow can instantly record into your CRM.”

The more data you collect, the more trends and relationships you’ll find. Over time, you’ll learn how to create targeted qualifying forms that give you the insights you’re looking for.

Bring old customers back

Returning customers are more profitable than new ones. Bringing them back is the key for long-term growth.

By analyzing CRM data, you’ll identify certain patterns in a customer’s purchase history. This Entrepreneur article explains how you can use this to bring customers back:

“More engagement, with a good strategy in place, will equal more sales. You can’t be passive and just hope people will come back. You must have your staff engage your customers with new, and better, buying opportunities. With a good CRM in place, you can cross-reference the data with any new incentives you have on specific products to create more targeted prospects.”

If a sales representative sees that a particular customer places a similar order at the end of each quarter, for example, then they can reconnect with that customer a few weeks earlier in anticipation of the sale. This is a simple, yet effective way of bringing old customers back before they have time to check out your competitors.

Despite how some experts talk about it, CRM isn’t magic. But if you use it for what it is and document relevant data, then you’ll have the tools to make your sales process more systematic and efficient. To talk more about automated marketing and CRM, contact us today.

The Power of 6-Month Reviews and How to Get Them

Reviews are one of the most powerful aspects of digital marketing available to us, and any company taking charge of their online reputation has already begun manicuring their review collection and response procedures. How you ask for reviews and how you reward customers who leave reviews will shape the content of the reviews which in turn influences both your SEO results and how future customers will respond when they read your review pages. Naturally, you want your reviews to be positive, but you also want them to be detailed and helpful. Customers trust each other more than they trust a manufacturer to tell them about the quality and functionality of an item or service and these reviews are your opportunity to show off the true value of your products. When deciding how to encourage and manicure your online reviews, the most important thing to emphasize beyond high ratings is detailed descriptions, especially for clothing and accessories where each customer has very personal preferences for material, texture, and quality.

Understanding Helpful Reviews

In most review platforms, there is a small rating system marking a review as helpful or not-helpful. This allows customers to sort reviews based on how well they can be used to guide your shopping decisions and, oddly enough, many companies completely ignore this incredibly important feature. In most cases, the top useful reviews are positive and highly detailed, sharing all or most of the customer’s experience from the quality of the packaging to how their item looks, feels, and fits right out of the box. Many even post pictures of themselves with the item to back up their reviews.

These are your star customers, offering something to other customers that you can’t, a trustworthy and honest account of your high-quality fashion items and how happy they are with the purchase. Not only should these customers be thanked, but their behavior should be encouraged for even more useful, detailed reviews.

Taking the Long View

The vast majority of reviews for eCommerce items are written on the day of delivery, when the customer is still excited about their purchase and looking to share. However, this means that the review system has an inherent flaw, there are almost zero reviews that reveal what it’s like to own your products for more than a single day. The lack of long-term data means that your durable products look just as good online as another product that wears out in a few months. In fact, usually the only times you ever see a ‘six months later’ review are unhappy reports that something has fallen apart.

But why let this remain as the status-quo? If your products last forever and this is something you’re proud of and want to share, your eCommerce business has everything to gain from seeking your own 6-month reviews, only this time it will be positive reviews singing the praises of your durable and fashionably versatile products.

Getting Those 6-Month Reviews

But how do you get a 6-month review when most customers have almost forgotten where and how they got a product that has become part of their daily life? The tactic is very similar to how you get reviews now, a follow-up email sent by your CRM-enabled marketing automation. The best way to get an immediate review for your eCommerce products is to send an email late in the day that a package is supposed to arrive. If you have precise package tracking, you can even have your CRM fire the email about five minutes after the item arrives, giving your customers just enough time to open the box and be delighted.

To get a 6-month review, you can still aim for that immediate response, but then use the same scheduling system to send an email exactly six months later. Open the automated email with a picture of the product to create an immediate connection between the purchase and the item in their closet. Include a reference to their original order then come right out and ask them how happy they still are with the item. How well did it fit after several washings? Did they wear it somewhere fabulous and, if so, did they receive any delightful compliments?

Genuinely request that if they do have any issues, to let you know so they can be worked out and if they still love the item, ask them to share their joy and your product’s durable ability to satisfy with future customers. If you emphasize that other customers will rely on their opinion to make their own wise fashion choices, you’re practically guaranteed to get a 6-month review update, possibly even with more fun pictures of original outfits created with your items.

The power of a 6-month review is not to be trifled with. Customers trust each other to give honest accounts of quality, performance, and durability far more than they trust a company to not to inflate the value of their products. A positive 6-month review will answer a question that most customers don’t even realize they’re wondering. “Will it last?” You want your online answer to be a clear and resounding “Yes!”

For more digital marketing tips and ideas, contact us today!

Automated Marketing and CRM Jumpstarts Your Business

Many years ago the work of sales and advertising departments were separate entities. Advertising efforts were geared toward pushing out commercials, prints ads, and outdoor billboards. Sales agents spent countless hours dialing phones and trying to pitch their product to people at random.

Over time, businesses came to recognize the power of inbound marketing. By providing valuable online content that consumers want and need, they discovered customers would come to them, sort of like a magnet. Marketing and sales automation software brought the two departments together to facilitate a smoother operation.

Now sales no longer needed to spin their wheels with hours of “cold calls” because sales automation delivers “hot leads” instead. Just how does sales automation work? Here are four ways sales automation software jumpstarts your business.

Enhances your customer relationship management plan

How you interact with your prospects and customers is paramount to keeping a good reputation as a business, not to mention it increases your sales. With sales automation software, you won’t have to worry about forgetting to touch base with an important customer or following up with a hot lead. Through automation features, you will have red flag reminders to follow up or you can even set up an automated email campaign (more on that later).

Let’s think for a minute about how a potential customer would feel if they did reach out to a business for more information. Maybe they filled out the form or downloaded material you offered. Then no one contacts them right away. The ball is dropped for several weeks. Finally when someone does reach out to contact them, what was once a hot lead is probably ice cold! They may have gone to your competitors by now. A customer relationship management plan that utilizes sales and marketing automation features keeps the ball rolling.

Strengthens your lead generation

Automation software is also business intelligent. That is to say that it uses artificial intelligence features to help you get the best data about your leads. It gathers data about prospects and customers to provide you with an accurate profile of your lead. This is important if your marketing department is going to continue to produce great content. And it’s important to sales so they can connect better when they do call. According to HubSpot, lead enrichment tools “gather information from hundreds or thousands of data sources to give you an up-to-date, comprehensive profile of your prospect.”

Updates your contact list
You don’t need to pick up the phone or run down the hall to talk to someone in marketing about a prospect’s contact information. When leads download information or fill out a contact form through the marketing side of things, you can easily access this and generate your own contact list from it. In fact, you can simply set up your automation software to extract certain contacts based on the criteria you select. So, for example, if you want only those people who work in a certain industry or have a particular job title, then you simply set up your software that way and it will do the rest for you. Now, you have the contacts you need without typing a word or even calling anyone.

Implement your sales strategy

Sales automation helps you put into practice your email strategy – with ease. Emails will be automatically sent out to people you designate as leads. You can define the criteria that make them a lead, thus reducing even more steps. Using email templates that you tweak just a bit for a more personable feel will speed up the process. In addition, sales automation software allows you to begin an email campaign. That means your leads will receive a series of emails in a row but each one may be contingent upon how they respond to the previous email. So, for example, you send out email “A,” which has a link at the bottom. If the person clicks on the link, then they will receive email “B,” if they don’t click on the link they receive email “C.” This type of sales strategy has a personal touch to it but uses automation and intelligence features that save you valuable time.

If you are ready to see your business propel forward through sales and marketing automation, contact us today.

Automated Marketing: Work Smarter, Not Harder

There is an old adage: “Work smarter, not harder.” This, in a nutshell, is at the heart of marketing automation.

What it is

As explained by HubSpot, marketing automation is software that prioritizes and executes your marketing for you, freeing you up for other tasks. Rather than you taking your valuable time and money marketing to those who may not be interested in your services or products, marketing automation nurtures your leads with highly targeted and specific messages throughout the buying process. It allows you to follow up with your leads based on their behavior, rather than on a hunch.

Other benefits of marketing automation, HubSpot notes, include:

• Avoiding the failed marketing strategy of broadcasting spammy, general messages that likely won’t be seen or read.

• Keeps your current customers in the loop, rather than focusing solely on attracting new customers, nurturing those relationships with customer-only, informative content.

• Streamlines the process so that you can quickly see which content is being accessed and utilized by which leads.

• Can be integrated across all of your marketing channels, including email, social media, landing pages, lead generation activities, management, and more.

How to make marketing automation effective

HubSpot reports that companies who effectively use marketing automation to nurture their leads through the buying process see a 451 percent increase in qualified leads. However, it also reports that companies who invest in marketing automation frequently fail to fully implement it and, subsequently, don’t see enough benefits from it to consider it worth the money and effort. So, how can you maximize the benefits you can see from marketing automation? HubSpot offers a few tips:

• Rather than simply automating your current process, revisit your goals. Know precisely what you’re trying to achieve from your marketing efforts and don’t use marketing automation to execute strategies that don’t help you to reach your goals.

• Be sure before implementing marketing automation that you have a sufficient amount of traffic from which to attract leads. When building up your traffic, avoid buying mailing lists as those consist of people who have not expressed any interest in what you’re doing and leads to spam.

• Marketing automation is not something you simply set up and forget about. It does require care. Plan to take the time to fully implement your marketing automation strategy so that you can save time in the future. Implementation requires setup, training, integration, campaign planning, the development of content, and the ongoing management of the system.

To sum it all up

Marketing automation can be well worth the time and effort it takes to implement, leading to a vast increase in qualified leads for your company, HubSpot points out. In order to make it work for you, however, you must first be willing to do the background work it requires. Indeed, the foundation of a successful marketing automation process is good marketing. With a reported decay rate of 23 percent per year for lead databases, good marketing is about consistently generating new leads. It’s about being nurturing and interactive with your customers. It’s about being open to utilizing and automating not just your email strategy, but all of your marketing channels in order to expand your leads instead of limiting them. It uses behavioral inputs from all of those channels to give you a fuller picture of where your potential customer is in the buying process and, therefore, how you can best lead them to the finish line.

Would you like to know more about marketing automation and whether it is the right approach for your business? If so, contact us for more information about our CRM software, which offers you a suite of integrated tools, designed to manage your sales and marketing.