Tag Archives: automated marketing

4 Tips for Automating Your Email Marketing

Email marketing is one of the best ways to develop a relationship with your customers and leads. The return on investment of email marketing tends to be extremely high, and automating your email marketing campaigns will increase your success even further. Here are some email marketing automation tips.

Segment Your List

Not everyone comes onto your list through the same channel. Some may have signed up to get your free ebook, others may be paid customers and others may have come through Facebook. Whatever the case is, it’s important to segment your list into different categories, based on where they came from and what they are interested in. Send each segment emails targeted to them.

Set Up Rules

Email automation rules let you engage with customers based on their previous engagement with you and their behavior. For example, if a customer didn’t open one email, you might send them a follow-up email on the same subject; if they did open it, you might send them a different email entirely.

Conduct Tests

It’s important to test different methods and rules. Test different subject lines, email content, landing pages, sending times, emailing frequency etc. Do A/B tests to see which things convert better.

Track Everything

You need to track all of your results, ranging from open rates to click rates to spam complaint rates to conversion rates. This is the only way to know what works and what doesn’t. Automation makes tracking your results easier.

For help with automating your email marketing, contact us today!

 

 

Automated Marketing and CRM: Connect With Your Customer With E-Cards

Customer emotion plays an important part in purchasing decisions. It triggers the decision to buy, while logical thought justifies the purchase. Emotion also dominates the customer’s loyalty to your brand. The key to generating positive emotions is making your correspondence all about the customer (instead of about your business) and making your messages as personalized as possible.

One of the best ways businesses have done this over the years is by sending greeting cards. Not every message should be a greeting card because its effect would wear off. Instead, they are occasionally sent on special occasions.

However, sending physical cards isn’t necessary because e-cards have the same effect and are more easily automated. You may be thinking that sending e-cards requires working through a third-party e-card business. But automated marketing and CRM software makes this unnecessary. Its email marketing feature makes it easy for you to edit and customize emails.

Transforming an HTML business email into an online greeting card is as simple as changing its image to that of a birthday cake, for example, and writing an appropriate email subject line and message. Then, you need only create a property based workflow that sends emails for special events. Here are five examples:

  • Anniversary dates. Send e-cards that celebrate the anniversaries of when your customers made their first purchase by giving them a discount on one of their favorite purchases.
  • We missed you messages. If appropriate for your niche, humor is a powerful way to get old customers who haven’t purchased from you in a while, to come back. An image of a sorrowful puppy (representing the business owner) is often used to good effect to make the customer smile and reconsider. Including an enticement will also help.
  • Birthdays. Customers appreciate being remembered, and sending a card on the customer’s birthday is a good way of doing this. Again, a discount or other enticement is a good way of celebrating.
  • Holidays. This e-card is similar to the birthday card in its message and enticements.
  • Appointments. If you provide a service that’s appointment based and is relatively infrequent, such as dentistry, an e-card reminder ensures that the appointment isn’t missed.

As you can see, a little out-of-the-box thinking further expands the many ways that automated marketing and CRM improves your customer relationships. If you have any questions about how our automated marketing and CRM software can enhance your business, please contact us.

 

 

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing to deliver a more personalized message to smaller groups of individuals. Personalization can be a labor intensive process. However, software automation does much of the work for you rapidly and efficiently.

This is particularly useful when email marketing, which you can make more effective by segmenting your lists according to individual behaviors, and then engaging each segment with personalized emails. However, even with the software’s help, the effectiveness of your campaigns will heavily depend on the content you write in your emails. Like blogging, email campaigns require content creation. So how do you do this on an ongoing basis? By understanding and mastering the different types of email. Here are three of them:

The FAQ Email

The barriers holding back some prospects from becoming customers are unanswered questions about your product, service, or policies. An FAQ email answers the questions you often get over the phone, in your contact forms, in email correspondence, and in your blog comments. While some people will directly approach you with these questions, many won’t and will sit on the fence. An FAQ email will clear up the specific difficulties or objections that hold these people back.

The Blog Post Notification Email

If you have a blog, you shouldn’t rely on your followers to seek out your latest post on their own. Too many things in their lives can get in the way of their remembering. Instead, you should take the initiative by sending an email to your list with an introduction to the topic covered by your post, followed by a link. Make an effort to “sell” the post in your email.

The Case Study Email

If you receive enthusiastic feedback from a customer, ask if you can write a case study about the person’s success with your product or service. Get the facts you need from the customer, write it up, let her review it, and then send it to your list. The case study email acts as a testimonial that includes in-depth detail about the customer’s personal experiences. By presenting it in a story format, you get all the elements of high converting content.

To learn more about our automated marketing and CRM software, and how it will improve your marketing and sales, contact us.

 

Five Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.

 

4 Ways to Build Better Relationships with Automated Marketing

The more leads you generate, the harder it is to build meaningful relationships with real people. Automated marketing simplifies several processes for you so that you can focus on the person behind the computer.

In this blog, we’ll explain a few things you can do with automated marketing and how they contribute to your lead nurturing efforts:

Drip campaigns

As people move further in the buying process, they need to keep receiving new information regarding your business. You can’t just keep sending generic welcome messages and expect people to do research on their own.

Drip campaigns use an automated follow-up method to send leads new content one step at a time. They’re therefore extremely effective in regard to lead nurturing.

Email marketing

Even in 2017, email marketing remains the most effective online marketing practice in terms of ROI. It’s been able to stay relevant because marketers have been adept at innovating.

Email marketing isn’t really feasible without automation. You need to spend your time writing engaging messages and not sending individual emails out to hundreds of subscribers.

Personalization

It’s common for people to think that marketing automation will result in generic, cookie cutter messages. The irony is that automated marketing provides a lot of opportunities in regard to personalization.

One example is sending an email to subscribers on their birthdays. With automated marketing, you can “set it and forget it.” The system will send the email out for you with the person’s name in the message.

Multiple social media accounts

Businesses today are expected to have accounts on Facebook, Twitter, Instagram, LinkedIn, and other social media sites. Managing these individually takes too much time for what you get in return.

With an automated marketing system, you can manage multiple social media accounts at the same time. This is a convenient feature for any business that has 2 or more social media pages.

To talk more about automated marketing, or anything else, contact us today.

 

 

Turning Cold Calls into Warm Calls with Automated Marketing and CRM

Few people are fans of cold calling. When done with nothing but a list of phone numbers and a script, the process is inefficient. It takes far too many no’s to get a yes. The reasons for saying no are many. These include the prospect not having any interest, already having what you offer, being your competitor’s customer, or not being a good fit. The problem with traditional cold calling is it’s too much of a numbers game.

However, when you do connect with someone who very much needs what you have to offer, the prospect of a sale is good. If you hadn’t contacted the person, she may have eventually found a solution, and one possibly similar to the service or product you sell. However, it would likely have been with a competitor. Although inefficient, cold calling gets results provided you maintain a high activity level.

You can make cold calling more efficient by qualifying your prospects first. Set up a list of criteria such as their business size, location, and their budget. Create personas of your ideal prospects that might include their motivations, their job function, and their needs or “pain points.” Much of this is common practice among marketers. Therefore, you might work closely with your marketing department where they create qualified lists of prospects for you to call. The criteria used to qualify these leads also guides your interaction with them during your phone calls.

Your business can increase cold calling conversions further by using inbound marketing techniques that draw prospects to you. Rather than selecting them via your criteria list, allow them to self-select by their interaction with your content marketing, social media marketing, and email marketing. Some will call you first. Others will be on the fence yet interested. Monitoring their interactions with your website, blog, emails, and social media campaigns gives you insights on their level of interest and what these interests are. How many times did they reread an email or visit a blog post? What were they reading?

The right software allows you to track the interactions of individuals, provided they joined an email marketing list or filled out a lead form. Armed with this insight into the likes and interests of individual leads, your cold calls, or rather, warm calls, will net more yeses and fewer nos.

For information about how our automated marketing and CRM software will improve your sales efforts, please contact us.

 

 

Boost Workday Productivity with Automated Marketing and CRM

Look back on any workday this week, and you might be surprised how little you or your staff accomplished. Whether it is customer relationship management (CRM) or the follow-up after the last trade show, you cannot help but wonder why there are not more sales on the books. The problem could be the antiquated lead system the company still uses. With customized automated marketing and CRM, you have the option of setting goals and meeting them.

Charting a Course

Do not spend time reinventing the wheel every day. If you rely on handwritten notes, phone reminders, and a desk calendar, you have plenty of data –  but in various places. This form of recordkeeping makes it easy for a lead to slip through the cracks. With automated marketing and CRM, you do not have this problem.

Instead, you have the opportunity to see your leads all in one place. Sort them by type, age, and level of interest. Assign them to various members of the sales team with specific deadlines. In fact, put yourself on a time limit for ensuring that each sales professional has the customer file access needed to maximize time and efforts.

Staying on Course

With an automated software platform, you no longer have to schedule meetings. Instead, let the system alert you when activity happens on a customer’s account. See who schedules appointments, who cancels them, and which sales take place. With this setup, you manage not only your leads but also your staff.

Additionally, the platform will allow you to create activities (associated with leads, accounts, products, invoices, quotes, deals, etc.) for weeks, months and even for a year. Check tasks and events based on their due dates. Schedule, reschedule, organize, add and edit your tasks and events. And most importantly see your upcoming tasks and events.

And who could not use a little extra help with this part of the job?

Contact us today to learn more about an automated software suite that makes CRM a snap!

 

The 3 Steps of Using Automated Marketing to Convert Leads

Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of a large corporation, you’ll burn your resources trying to keep up manually. 

Automated marketing lets you manage your time better by carrying out certain tasks for you. You can then spend more time evaluating your campaign and interpreting analytics — everything outside the realm of automation. 

Create a database

Businesses use to only work with contact information and leads. This made the conversion process a total shot in the dark since the leads were indistinguishable from each other. 

Automated marketing provides a wealth of information regarding leads. According to this Entrepreneur article, the first thing you should do is create a database: 

“Marketing automation can help you determine which style of language or tone works best with different audience segments, which audiences are more likely to buy certain products and when your customers are most likely to shop. It even can help you understand where you might be losing customers who drop off during their digital journeys. Why do they abandon their shopping carts? How can you give them more incentive to complete the sale and drive conversion-rate growth?”

The first step is to collect information, and marketing automation does that for you. 

Measure everything 

Once you have access to customer data, you can start to pick and choose which metrics you’ll look at. As stated in the article, you can even track the point where you’re losing leads in the buying process. 

Now you can take a look at the content and sales tactics that correspond to that point. One by one, you’ll fix all the weak links in your marketing campaign. 

Test your new strategy 

Evaluation is crucial when it comes to automated marketing. If you’re basing your decisions on metrics and analytics, then you have to see if your new tactics lead to any improvement. 

This works well when you isolate a variable, like email click rate, for example. When you test multiple metrics at once, it’s difficult to see the impact of your adjustments. 

To talk more about automated marketing and CRM, or anything else, contact us today. 

 

Turbocharger Automated Marketing and CRM? Yes!

Customer relationship management (CRM) is an art as much as a science. Automated marketing tasks allow for the computerization of chores that would otherwise take a good chunk out of your day.

But what happens when you put both of them together? The combination of automated marketing and CRM allows you to reach current and prospective customers by building business relationships, providing meaningful company-to-client interactions, and offering value-added benefits.

The trick here is the business-specific application of the tools you need to reach out to your targeted demographic.

Website traffic. Increase the traffic to your site, particularly local traffic, to generate more leads. Leads, in turn, convert into sales. If needed, the use of an optimized landing page can make the right difference.

Personalized campaigns. Leverage the value of personalization by addressing members of your targeted audience. While you may run campaigns on your website, via email, or by using your social media channels, the automation keeps them consistent.

Your sales team will do better at tracking prospects. With CRM, your sales team will be effective at attracting prospects, closing sales, generating qualified referrals and managing existing customer relationships. Your business will grow in revenue by utilizing a CRM application that helps you track sales activity, lead generation and customer status – capitalizing on the data management power CRM delivers.

Pinpoint niche opportunities. Consumer responses to your various campaigns help you to determine which value-added services any subsets of your targeted demographics would find of interest. A marketing analysis can determine whether it is feasible to offer these products or services, which may help your business to expand territories.

Cultivate brand awareness. Before your sales pros even get involved with prospective customers, the marketing and CRM mix succeeds in creating an audience that will prove more receptive to your messages. They know your name, logo, and brand message as well as the products or services you stand for.

You will enjoy social CRM and so will your clients. Social CRM is the integration of social media with CRM strategies and applications. Social media delivers tremendously for competitive businesses today of all sizes and in all markets. Social media promotes engagement with existing and potential customers. Today, LinkedIn, Twitter and Facebook are highly utilized social platforms for communicating with customers and attracting new business opportunities. By embracing a CRM software solution that enhances marketing with social CRM tools, you can engage customers throughout every stage of the buying journey.

When you are ready to turbo-charge you automated marketing and CRM efforts, we can help. Contact our experts today to learn more!

Building Customer Relationships

In the workplace, customers are essentially the glue that keeps your company together. Without them, your business wouldn’t function at all. With that said, however, it’s important you treat your customers like people and not just means to an end. Yes, they’re the ones who give you profit, but why not establish a relationship with them? It’s not only a great way to keep them coming back, and it makes them feel appreciated as well. With that said, here are some tips for building relationships with your customers.

As I mentioned before, it’s important that you make them feel appreciated. Don’t just market the product, but ask them questions and find out about ways you can improve. Remember, no matter how “good” or “bad” a product is, there will always be customers who are on the opposite end of things. Another great way to build customer relationships, however, is by hosting events. You get to see your customers in person, engage with them directly, and can even keep them updated on current events on the business. By adding them to an email or phone list, for example, whenever there’s a significant event or sale in the business, your customers will be notified. Remember, customers aren’t just people who buy one product and never return. People are always returning, and you want to provide the best service possible.

E-mail marketing keeps relationships strong. Build your reputation as an expert by giving away some free insight. You have interesting things to say! An easy way to communicate is with a brief e-mail newsletter that shows prospects why they should buy from you. For just pennies per customer, you can distribute an e-mail newsletter that includes tips, advice and short items that entice consumers and leave them wanting more. E-mail marketing is a cost-effective and easy way to stay on customers’ minds, build their confidence in your expertise, and retain them. And it’s viral: Contacts and customers who find what you do interesting or valuable will forward your e-mail message or newsletter to other people, just like word of mouth marketing.

For more information about automated marketing, and especially building a relationship with your customers, feel free to contact us today at MaaS Pros. Our business looks forward to hearing from you, and assisting you in the best way possible. 

Benefits of Automated Marketing and CRM Platforms

In today’s competitive business world, only smart organizations are capable of staying at the forefront of the competition. It is evident that the marketing department in any organization is the fundamental element in driving an organization’s sales high for business growth and success. As such, top-notch executives in these organizations adopt modern CRM systems.

The new automated and CRM software available today provide a professional suite of integrated tools focused on managing sales and marketing for your organization. The software assists you to reap tremendous benefits and watch your organization’s marketing strategies skyrocket your sales due to:

Improved Customer Relations

For any business success, it is paramount to prioritize the clients since they are ‘the boss.’ In using CRM software, your organization improves customer satisfaction as all the dealings involving marketing, servicing and selling your product occurs in an organized and systematic way.

The system not only increases customer loyalty, but it also reduces customer agitation by providing you with ways to better understand customer issues and give continuous feedback promptly.

Efficiency

A well-documented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.

Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Marketing Optimization

Marketing is the backbone of any organization. Our CRM systems enable your marketing team to understand your customer needs and behavior better, allowing you to identify the most appropriate time to market your products.

Increased Accountability

When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.

CRM system also gives you an informed idea on the most profitable customers and hence you target similar perspective groups more efficiently.

Therefore, you save precious time you would have otherwise wasted on less useful groups. Contact us today for more information.

 

 

Automated Marketing and CRM Starts with Company Branded Emails

If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in place is a necessary first step.

What is the Difference between a Company Branded Address and a Generic One?

For starters, the branded address creates trust. It identifies you as a professional outfit with an investment in a comprehensive online presence. Generic email addresses may project inexperience or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business. A free web-based setup defines an entrepreneur on a shoestring budget or someone who just recently made the leap from a spare bedroom to a storefront setup. This type of email is also difficult to memorize because it typically requires you to add a variety of numerals after a name or business moniker. With the branded option, prospective buyers easily remember your name as well as that of your business.

Promote Brand Awareness

The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

Using the Email Address for your CRM

As you establish a dialog with your customer base, it is easy to get overwhelmed. When you answer similar questions about like products, you might even get confused about who needs what information – and when. An automated marketing setup lets you search for interactions based on product mentions or specific queries, which quickly makes it clear where you left each conversation. Whether you owe someone a sample or need to follow up after sending one, this level of automated marketing and CRM makes staying in touch a snap.

Learn more about the setup of a branded email address and its many uses in automated CRM by contacting MaaS Pros online.

 

Automated Marketing and CRM System

Marketing and sales are moving from a manual process of cold calling and broad ads to automated marketing and sales techniques specified to the individual consumer.  Software based automated marketing platforms help companies take the next step, reduce efficiencies, and run very targeted campaigns that increase response rates and sales conversions.  These software solutions are powerful tools that have truly increased the capability of companies to reach and sell to their customers.

An automated marketing suite focuses on generating marketing campaigns that can be highly diversified to different target audiences depending on their interests and feedback. The campaign may include several high quality pieces of content to attract potential customers. For example, an interior design firm may write eBooks about different types of furniture, different remodeling ideas and lighting concepts. Depending on the eBook that the potential customer downloads, an email is automatically generated to follow-up on the interest.

CRM systems take the customer’s journey to a deeper level by narrowing down the process and optimizing the value of one-on-one interactions to create a more personalized customer experience. This gives a sales organization complete visibility into each individual relationship that it has with customers and prospects, allowing for a more targeted approach when trying to obtain new business or expand share of wallet.

Subsequent messages, emails and social marketing campaigns are regularly enacted through the suite to reach out to the customer. As their preferences become clear based on the things they click on or provide feedback for, the messages can become more tailored to them.

Of course, the marketing suite is also fully integrated into the CRM system. Every lead is automatically filtered to individual sales people based on pre-arranged preferences.  The CRM also includes the contact information and the apparent interests of the potential customer based on the things they download and click on. Using these keys, a salesperson can focus their message on the exact items they know the lead is interested in. From there, they can easily close the sale without being too intrusive or overbearing.  That radically improves their efficiency and sales ratio, which helps the overall company grow more rapidly.

For more information about automated marketing and CRM systems, please contact us.

 

 

How Our TieiT Software Uses Automated Marketing and CRM To Help Your Business

When it comes to automated marketing and CRM, the future is now. If you’re not automating your customer relationship management, your employees are using valuable time and money attempting to do the same tasks manually. In addition, you’re missing out on using sophisticated data analysis that will improve the way you interact with your clients.

Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The point of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not relied upon as the sole means for generating leads. One of the main benefits of marketing automation is the ability to nurture prospects with customized content that moves them through the sales pipeline and converts them to a paying customer.

Our new software, TieiT, is at the forefront of using the most up to date technology to bring your business up to the next level. TieiT’s services include the following components:

Customer Relationship Management (CRM)

Our CRM tools increase the ease and flow in staying in touch with your current and prospective customers. Our database puts all customers, records of interactions, sales activity, and customer contact information in one place. This section makes it easy to track and assign your employees customer interaction tasks.

Email Marketing

Our sophisticated email campaigns take email marketing to a new plane. Gone are the days of generic marketing; our software makes it easy to segment lists and personalize automated messages to individual customers. You have the option to customize emails or use templates.

Social Media Management

Manually keeping up several social media accounts is a pain, but TieiT will automate your social media and post it up on all of your accounts. It also connects to customers on social media, making it easier to stay in touch with their activity and interactions with your business.

Invoicing and Estimating

Instead of going to yet another program to invoice and collect bills, do it in the same platform as your marketing. Our software makes it easy to invoice customers, stay in touch with customer payment history, and get paid immediately online.

Marketing Automation

Our automated workflow makes it easy to create personalized, automated interactions with potential customers, increasing your odds of converting sales. You can also create your own customized landing page, making it easy to work efficiently to retain and find new customers.

Interested in learning more about how TieiT will help your business? Contact us for a free demo of our software, and personalized assistance getting started.

 

 

Get Short and Long-Term Results With an Automated Marketing CRM

Do online sales of your products and services need a sales boost? You just might need to improve your digital marketing. Too often, our clients try to improve business through their own online marketing efforts, and find that they don’t get the lead generation results that they’d wanted. Instead of continuing with a strategy that isn’t working, try working with an automated CRM digital marketing agency with years of experience helping businesses like yours.

Getting results that increase your website’s traffic, from social media and search engines, requires good data for a solid strategy. When companies uses guesswork, they don’t know what will work for their customers. Our new automated, CRM software offers affordable, powerful marketing automation and uses inbound marketing strategy to ensure you generate the leads that your business needs.

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes. Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Our automated CRM strategies will also help you get organized and support you in creating the structure your company needs to strategize and create marketing results. The analytics you’ll receive are all in one place, and in the same area you create your task to-do lists. With automated software, for example, you’ll be able to instruct the automation to send a series of emails to certain types of segmented leads, and our automated CRM software will follow your instructions. We’re happy to help teach our customers how to do this.

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience. Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you’d like to learn more about our automated CRM inbound marketing services and how they can help your business, don’t hesitate to contact us. We work with a wide variety of industries and enjoy supporting businesses of all kinds!

 

 

Local Marketing Services Experts Bring Foot Traffic to Small Businesses

Your business should appeal to a global audience. In fact, even service providers have begun using the Internet to serve audiences that may be a few states away. That said, the commerce brought to your company by locals is something that you simply cannot neglect. Local marketing services providers have identified a number of tactics that pay off big.

Engage Locals Digitally

Unlike print media, which is frequently tossed out with the day’s newspaper, digital marketing tactics succeed at keeping your company’s name in front of local consumers. By leveraging Facebook, email marketing and similar platforms, your small business’ name quickly becomes a household name. Offer digital coupons for printing out or downloading onto smartphones. Coupons are a great way of bringing in new customers for a first time visit.

Use Location-based Services to Attract Passersby

You don’t have to be a tech wizard to promote your small business using mobile apps that target consumers in the vicinity of your business. Groupon, Living Social, FourSquare and ThinkNear among others let you post information about your latest offers and limited-time deals to consumers within a certain distance of your business. You can also schedule deals to get delivered during key hours, for example, if you’re looking to boost foot traffic during off-peak times.

Become a Presence on Local Marketing Sites

Collaborating with other members of your local business community can be an advantageous endeavor. By being found on the same local marketing websites that your competitors advertise on, you succeed at positioning your brand as a serious contender for consumer attention. In doing so, you also succeed at being visible on the websites that shoppers in your city check out when searching for information on local businesses.

Put on Your Small Business Customer Service Hat

There’s a reason why consumers opt to frequent small businesses over larger chains—personal relationships. A smile, great service, product knowledge and enthusiasm will bring customers through your door and keep them coming back. So as you host new events, sales or workshops, use your small business advantage to the max!

Stay in Touch

Staying top of mind with new and existing customers who you’ve engaged through your new efforts is not just about offering great products and services. It’s also about staying in touch.

If you host an event that brings in new customers, encourage them to sign up for your emails. A little incentive, such as a free giveaway in exchange for an email address, is always effective. Use your automated marketing and CRM platform (www.tieitapp.com) to stay in touch, set-up an e-newsletter program, send out regular updates about new product lines, company news, and events and start to engage with your customers via social media.

Enlist the Help of Local Marketing Services Professionals

You only get one chance at making a great first impression. If you make a mistake here, you will have to spend a lot of time and energy on undoing any perceptions that consumers formed about your company. Start out with a bang and keep on going with the same energy. Contact us today to discuss the best local marketing for your particular business.