Tag Archives: Blogging

Content Development Tips: How to Come Up with Blog Post Topics

As you might already know, content development is a critical part of running a successful website, and a big part of this is coming up with blog post topics. Whether you love to write or just do it because you want to create content for your site, however, you might find it hard to come up with topics every now and then. Sometimes, it’s challenging to come up with blog post topics, even if you are heavily involved in and passionate about the industry. Luckily, though, there are a few tips that you can follow that will help you come up with topic ideas.

Talk to Your Customers to Find Out What They Care About

If you want to find out what your customers want to read about, ask them! Ask for blog post suggestions on your blog or on social media, or just pay attention to what people are talking about.

Develop Content that is based on Hot Trending Topics

One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content.  By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.

Provide Content That Helps Readers Achieve Their Goals 

A simple yet effective content development trick that you can use to help attract visitors and have them come back for more is to develop content that helps readers achieve their personal or business-related goals or solve their problems. By focusing on helping readers fix their problems and achieve their goals, you will encourage your readers to continue returning for more.

Add a Little Bit of Personal Interest

Consider adding a personal spin on your blog posts. Add your personal experience to your posts — it’s a great way to give your readers an inside look at you as a person, and it can help guide you in the right direction when you’re writing your blog posts.

Give Background Stories

Try highlighting your company, some of your favorite or most popular products, your employees and more. People love reading background stories, and it’s a great way to switch up your content.

Be Bold

Do you have words, phrases, or a core sentence that are important key points in your article or blog? Bold them. Eyes will be drawn to them, they’ll break up the text, and they’ll make the document more readable. However, don’t go overboard. A document littered with bolded words is pointless. You want to make the bolded words stand out, not to create content that looks like a checker board.

If you’re having trouble coming up with blog post ideas for your site, give these helpful tips a try. You can also contact us for help with all of your online marketing needs.

 

Videos: Social Media Marketing Fit for Sharing

At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a while, nothing captures the eye, the imagination and the propensity for clicking the “share” button like a video.

Why Businesses Shy Away from Video Marketing

In a word: money. Entrepreneurs frequently envision big-budget settings with scripts, props, and expensive equipment. Many understand that going it alone, without the expertise in video production, leads to the type of commercial output that you see on cable television in the middle of the night. The sound is off; the colors are too dark, and the acting looks forced. We are here to tell you that you have it all wrong.

Making Videos an Integral Part of Your Social Media Marketing Campaigns

The Visual Teaching Alliance proves that getting to the consumer is best done through the eyes. Sixty-five percent are visual learners, but only ten percent learn through the auditory process. What you say is therefore not as important as what you present. Skilled video marketing experts know how to create brief, 30-second videos that quickly appeal. The brevity of these messages makes them ideal for sharing on social media.

Keep the Core Message Short and Concise

Keep the video to 30-60 seconds. Let’s face it, pretty much everyone in your target audience has a very short attention span these days. If you want a message or offer to be heard by a target audience it had better be delivered quickly. The statistics we pull from our video analytics reporting show video viewership drops off consistently and dramatically after 60 seconds. A beautifully designed and produced online video that’s more than a minute long will most likely not been seen in its entirety by the target audience.

Measure the Results

Like most all online marketing initiatives the analytics gathered from online video viewership can be of tremendous strategic value to marketers and business owners. Being able to measure important metrics such as video views, time viewed, traffic sources in aggregate or for individual videos helps marketers understand when a video is effectively reaching its target audience (and when it’s not). Marketers are always under pressure to show results. Detailed analytics about online videos helps marketers and determine which content, offers and locations are most effective for their video marketing initiatives.

Capitalizing on Your Brand Display

Your social media presence should be a good mix of interactions and posted videos. Backlinks should lead to landing pages. Tie in your website’s development with content-rich blogs. Moreover, add longer videos detailing how-to instructions on your site. Contact us today to find out how our affordable marketing services make this an advertising solution that you can easily incorporate with your local online presence.

 

 

How Internet Marketing Services for Small Businesses Give You an Edge

When a shopper visits a national department store’s website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing that this type of business cannot bring to the table is the small business appeal of personal care and attention. When you enlist the help of Internet marketing services for small businesses, you can offer the consumer a department store experience in a small business setting.

Putting Together the Package

One of the most commonly mentioned complaints is the slow loading time of small business websites. Coupled with broken links, outdated content and a lack of social media interactivity, even committed shoppers tend to think twice before abandoning the department store’s online shopping cart in favor of doing business with you. Professional Internet marketing service providers eliminate the points of contention and put together a package that positions your brand on an equal footing with the big box stores.

Getting Eyeballs to Your Website

With your website set up properly and social media accounts populated with varied content, you still need to get more traffic. Once again, the professionals can help. Search engine optimization (SEO) is an ever-changing medium that brings you visitors. Learning the ropes takes time and calls for adaptations at a moment’s notice. Unless you can run your business and stay on top of the constant changes in this arena, you need someone who can handle this aspect. Pair SEO with pay-per-click advertising as well as video and email marketing for an effective presentation that gets you noticed.

Blog

One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can publish on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in a desired field.

It can also positively impact your SEO. By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will get from Google, Yahoo and Bing, because you are adding fresh content to your website. And if each of your blog posts includes a call to action, you might even generate some leads from your blog.

Leverage email marketing and email reminders

Email marketing as a key component of your automated marketing and CRM app such as TieiT (www.TieiTapp.com) is great for engaging customers, but you’re really limiting its potential if you keep it in a silo. So be sure to integrate your email marketing campaigns with your other automated marketing campaigns for maximum impact, and vice versa. For example, if you’re running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers. If you’re running a time-limited deal or special offer, send a reminder via email.

To find out more about Internet marketing services for small businesses, contact us at MaaS Pros today.

 

 

Investing in Diversity with Internet Marketing Services for Small Businesses

Focusing on a single marketing method is generally a huge mistake because your business then becomes reliant on the success of that particular method to generate enough leads. It is ideal to diversify your marketing efforts, which also includes Internet marketing services for small businesses. When it comes to marketing on the web, you should take advantage of the vast number of opportunities that are available.

Get Started on PPC Campaigns

A highly profitable type of marketing is pay-per-click, as long as it is done correctly. It can take a while for a PPC marketing campaign to get going, but once you start optimizing the campaign based on data analysis, you can enjoy substantial gains in terms of conversion rates and the business that you obtain.

Focus on Content Marketing

Content is such an important part of your online success as a business. However, just as you need to diversify with your Internet marketing methods, you also want to keep your content diversified. Ideally, you should target an array of keywords, which should focus on longtail keywords that are highly profitable. Although these keywords may not receive much traffic on a monthly basis, you can rely on them to be great converters because they generally come from people who are ready to spend money.

Blogging

One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you can quickly establish yourselves as an expert in a desired field.

It can also positively impact your SEO. By blogging 1-2 times a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will receive. By adding fresh content to your site and if each of your blog posts includes a call to action, you might even generate some leads from your blog.

Start Using Social Media

Although you might not be a huge fan of social media or use it much on a personal level, you should not miss out on the opportunity to use it in an advantageous way for your business. It is easy to get started, and you can make new posts on a regular basis by sharing new content from your website.

Post online video

Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If you’re concerned about expense here, keep in mind there are some low-budget options that won’t damage your brand while still providing concrete benefits.

Email Marketing

Email marketing is a great way to get new visitors engaged with your business, as well as maintaining relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with an automated marketing and CRM platform like TieiT from MaaS Pros.

Contact us if you would like help with Internet marketing.

 

The 5 Pillars of Search Engine Optimization

Search engine optimization is a long-term process. You can’t go into an SEO campaign expecting to see results in a few days or even a few weeks. Without any prior optimization efforts, the best that you can hope for is to see results within a few months, with many campaigns taking up to 12 months to show the true results.

Search engine optimization consists of factors on your website, as well as factors off of your website as well. The following five pillars of search engine optimization come together to determine how your website is viewed by Google and other search engines.

On-Page SEO

There are many factors that go into on-page SEO. When Google becomes aware of your website, it starts by crawling the pages on the site, analyzing the content, and determining which keyword terms the different pages might be relevant for. On each individual page a series of on-page SEO factors are responsible for determining how well your website is optimized for search engines.

Off-Page SEO

Much like on-page SEO, there are a number of off-page seo factors that determine how well your website will rank in search engines. The most prominent of these factors is backlinks. When other trusted publications link to your website, this shows Google that the information that you provide is valued. When many publications mention your website, your chances of ranking increase greatly.

Content

Content is the holy grail of search engine optimization. Without excellent content that answers the questions that users are seeking, ranking on search engines is very difficult. You can put yourself in the best position to rank highly in Google by ensuring that you have excellent content that is cited by other industry authorities and publications.

Social matters to search, in more ways than one

 Google and others are non-committal on the exact role social media plays in their complex set of considerations. But if considered beyond Facebook likes and links, social’s influence on search can’t be ignored. Personalized search results are a good example. The results a person logged into Google gets are different and more targeted than someone not logged in. An author in one’s Google+ circle is likely to rank higher in that person’s search results than not. Search, too, is not just about Google, or Yahoo and Bing, for that matter. People search all over Facebook and Twitter and Tumblr and other social networks. The circle of influence between social media and search, including and beyond the traffic it drives, is indisputable.

Guest Blogging

Even if you’re creating engaging, original content, it’s still important to find other ways to get links to your site from reputable sources. In recent years, guest blogging has been a popular way to grow inbound links, but it was recently declared “done” by Google’s head of Webspam, Matt Cutts, after the practice was overrun by spammy pay-for-play schemes. On the other hand, guest blogging can be an effective way to build brand awareness and identity. Is guest blogging right for your brand? Like all link-building efforts, intention counts. If guest blogging adds value and authority, this will be readily apparent, to audiences and to Google. Just don’t do it to get inbound links at the expense of quality.

If you would like your website to rank highly in Google and grow your revenue through search engine optimization, contact us today to receive your 100% risk-free assessment.

 

Marketing Services for the Budget Conscious

When it comes to online marketing, no one talks about finances.  After all, it requires losing money to gain a profit.  Small businesses don’t have the financial resources larger corporations own. Until you gain a profit to use local marketing services, consider these free or almost free tips.

 
1. Start a blog: With free and paid options, it’s easy to start a blog. Create an interesting one related to the company and industry.  Make all blogs original and valuable to the reader.

 
2. Comment on others’ blogs: Get your name out there by commenting on other blogs. Comment boxes require a username, email address, and website.  Fill all three in so interested consumers can follow you.  For it to work successfully, concentrate on blogs related to the industry or on causes the company supports.

 
3. Guest blogger: Become a guest blogger on reputable websites related to the industry. Make a great impression in front of an established fan base.

 
4. Online presence: Go where potential customers are and join some social media accounts. First, establish a central hub, aka the official company website.  Free and paid web hosts are available.  From there, join two to five social media accounts.  While Facebook and Twitter are the mainstays, also consider niche sites like YouTube, Vimeo, LinkedIn, Reddit, Stumbleupon, Quora, and/or Yahoo Answers.  Select the sites where you’ll enjoy sharing and giving information.

 
5. Google Local: While you’re at it, join web directories and social media business pages like Google Local. These sites attract users looking for contact information, and very likely to contact you for the solution to their dilemma.

 
6. Social gatherings: Never turn down network events and social gatherings. Schmoozing with professionals gets your business on their radar in case of necessary future endeavors.  Attend as a friend and build lasting professional relationships.  In addition, attend conferences and meetings as a public speaker so the audience can get familiar with you and your expertise.

 
7. Business Cards: These tiny cards serve as a helpful reminder of the conversation and event to the recipient. Hand out cards to everyone you meet.

 
8. Sister organizations: Partner up with other companies to sponsor charitable or industry related events. Try not to partner up with a direct competitor.

 
9. Awards: Similar to winning awards in Hollywood brings recognition to the recipient; an award makes customers notice you. Apply for online industry or charitable awards for a chance to bring prestige to your business.

 
10. Customer service: The people you touch with good customer service will touch someone else with their referrals and recommendations.  Word of mouth brings new customers.

 
Never put off online marketing due to financial struggles.  Thanks to this list, you can find ways to promote the company with no money or with a few dollars.  Contact us for more information about small businesses and marketing strategies

Google's New Update and How It Affected Blogging

For those who are new to blogging, Google recently released an update called Panda 4.1. It affected search queries and page ranks based on a website’s quality of content.

 

Even if you’re a blogging expert, Panda 4.1 will force you to change your content strategy. In terms of content, Google demands more and more with each update. It seems like just a few months ago all you had to do was post a new blog once a week. Now, you have to establish author credibility, cite reliable sources, and make sure your links are perfect.

 

That last one is where many companies mess up, even though it’s something they can control relatively easy. The problem is that most business owners just don’t understand what they’re supposed to do in terms of adding links to their blogs.

 

Jayson DeMers, a writer for Forbes, outlined a few questions businesses should be asking themselves about their blogging:

 

  • Does your content link out to useful and authoritative sites or pages?

 

  • Does it contain any links to potentially bad link neighborhoods?

 

  • Are you overusing internal linking?

 

  • Perhaps most importantly, who is linking to this particular piece of content?

 

  • Are you working at building high-quality links to this page?

 

These five questions are a good start, but understand that you can go into detail for each one. For example, the third question asks if you’re overusing internal linking. What that really asks is if you’re adding too many hyperlinks that direct readers to your own website (see what happens when you click on “blogging” in the first sentence). Adding a few internal links use to be fine – and even recommended. But now, Google just wants you to add one and move on.

 

Once you understand the rule, it’s easy to abide by it. We can help explain all of Google’s oddly specific content rules to help you improve your page rank.

 

To talk more about this, or anything else, please contact us. Thanks.

 

Blogging: How Frequently Is Too Frequently?

A central element of Internet marketing strategy for so many is blogging. It has been touted as a great way to reach those who do some searching around the Internet, and indeed it does improve results for many. The question is how frequently one should be blogging, and how often is too often. 

 

There Is A Such Thing As Too Much Blogging 

 

Blogging is a great thing, and one that many businesses are not doing enough of. However, there are some businesses that are doing too much blogging. Read this quote from louisem.com,

 

Finally, I’m concerned about neglecting more-important business tasks. Last year I had a tough time prioritizing what benefited my business most, and I don’t want to start the New Year doing the “wrong” things first. 

 

Neglecting other business tasks in favor of blogging all the time can in fact be a bad idea. There are so many who get very excited about their blogging opportunities that they do in fact forget to handle some of the other tasks that are laid out before them. Blogging can be fun, but it should not be prioritized to the point that other tasks are not being accomplished. 

 

When You Know It Is Too Frequent 

 

There are some tell-tell signs that you may be blogging too frequently. One such sign is that people are not responding to your blogs like they once did. Secondly, there is the possibility that the quality of your blogs is in decline. If that is a problem as well, then the blogging frequency needs to be tuned down a little.

 

Once Or Twice A Week Is The Sweet Spot

 

For most blogs a once or twice a week post is plenty enough to get the point across. Some individual’s blog daily, but this may be too much information to take in for a lot of cases. Everything should be reviewed carefully to determine exactly what the right amount of blogging is. More can be learned about this by checking out this eBook.

 

Please contact us for more information in regards to blogging and its usefulness to marketing.  

 

How to Get Blogging Ideas

An important ingredient to successful blogging is publishing fresh content on a regular basis. Posting frequency varies among successful sites, but it ranges from several posts a day to perhaps one a week. Even if you are the creative type of person who is brimming over with ideas, at some point after publishing tens or hundreds of blog posts, you will feel that you are tapped out of ideas.

What should you do then? The answer is to take a more methodical approach to idea generation. Some very effective methods of generating lots of blogging ideas are discussed next:

Expand on Existing Content Points in Your Blog Posts

What are content points? These are the subtopics of a blog post. For example, each tip in a tips post is a point that can form the basis of a new post. The same is true for each list item in a lists post. In posts that are not broken into tips or list items, you might be able to base blog posts on some of the subheadings. With this technique, you are essentially looking over your content with a magnifying glass in order to mine out new ideas.

Use Reader Feedback and Questions

Whenever a reader comments on your blog or corresponds with you by email, always view it as a possible blogging opportunity. Those questions that are asked the most have the potential to become very popular posts. At the end of each blog post, always ask your readers to comment and ask questions.

Use Reader Feedback and Questions on Other Blogs

If your blog is not getting much participation from your readers, you can get blogging ideas from the question and comments posted on competing blogs. If the bloggers are not answering these questions, you can answer them on your blog and then leave a comment on the other blog that links back to your post. This will bring back traffic. The more popular the other blog is, the more traffic you will get.

Get Ideas from Forums in Your Niche

Visit forums that are related to your blogging topic. Look over those threads with the largest number of views and responses for blogging ideas. Focus especially on questions. Other sources of this type of user generated content include question and answer sites such as Yahoo Answers and Quora Questions.
For more information on blogging techniques and on how our services can bring you more customers, contact us today. You are also welcome to download our free Guide to Internet Marketing.

WordPress Blogging: How to Increase Page Loading Speeds

WordPress has grown since it first appeared in 2003. It has grown not only in popularity but in its capabilities. Today, there are a huge number of theme options and plugin choices that will transform a WordPress blog into any type of site that you want.Blogging is a snap with this content management system and if you aren’t careful, your WordPress blog will load very slowly. A slow site causes most visitors to leave and is bad for your SEO. However, there are a number of measures you can take to remedy this problem.

 

Choose the Right Hosting Service

There’s a cliché that says that you are only as strong as your weakest link. This is especially true with website loading speeds. There’s no point to optimizing your blog for speed if it’s going to load slowly because of the server it is hosted on. Do your research before choosing your web hosting. Once you’ve found the right service, study and choose the right option for your needs. When you’ve done this, you’ll be able to rule out the server speed if you find that your blog is sluggish. This is important when troubleshooting.

 

Watch Your Image File Sizes

 

A clear distinction should be made between the size of your image in terms of width and height and the size of the image file in terms of kilobytes. A large image size doesn’t have to result in a large image file size.

 

The common advice of not using images or keeping them very small may help with page loading speeds but will hurt in other ways such as visitor engagement and conversions. Most people do not like sites with no visual appeal. Tiny photos won’t show off the home interiors on your real estate blog or the stunning images on your photography blog.

 

To keep your image file size under control, use image compression. One useful free plugin for this is Wp Smush.it. This plugin will automatically reduce your image file size without reducing its quality. Another method is to use an image editor to reduce your image quality. The quality of many images can be reduced without the human eye noticing the difference. Doing this will substantially reduce the file size, sometimes by a factor of two or three.

 

Install a Caching Plugin

 

Caching will dramatically improve page loading speeds. It reduces the amount of database interaction and PHP code execution needed to load the posts and pages on your blog. A free plugin that is very effective at this is W3 Total Cache.

 

Choose an Efficient Theme

 

Not all themes are created equally. While some, such as the default WordPress themes are lightweight, fast, and efficient, others are poorly coded or suffer from code bloat. Stay away from themes that are overly multifunctional if you won’t be using all of the capabilities. These multiple capabilities come at the price of a lot of code.

 

Be Sparing With Your Plugins

 

Plugins use up server resources, so the more you have, the slower your site will load. If you don’t really need it, delete it. As with theme usage, stay away from plugins that have more functionality than you actually need.

 

For more information on increasing the speed of your blog and how our services can help your business, please contact us. Don’t forget to download our free Guide to Internet Marketing.

4 Powerful Tips to Take Your Blogging to the Next Level

When it comes to blogging, each person has their own voice and writing style which is important for differentiating between all the other bloggers. For your blog to grow, you need to share ‘you’ and write in your own style that is unique, however, there is much more to it than that. Below are four more suggestions for taking your blogging to the next level.

 

Stay Current with Google Updates

 

If you have been a blog owner for a while now, chances are the terms ‘Panda’ and ‘Penguin’ are nothing new to you. The Google algorithm is constantly changing and there is always a learning curve when it comes to improving your rankings. Unfortunately, too many people watched their websites drop from top rankings overnight because they missed out on major changes made by Google. However, with just a few tweaks, climbing back up the rankings is just as easy.

 

Guest Blogging

 

You are able to expand your reach by being able to spread your knowledge across untapped target market areas through guest blogging. Although you have likely gathered an audience for your own blog, social media circles or website, being a guest blogger provides you with endless opportunity. Performing a little market research and browsing different blogs, you can easily find the leading authority figures in your niche or industry. These people usually have blogs that rank pretty high in Google because they are credible, honest and trustworthy. If you can catch the attention of these leaders and get their permission to post on their blogs, you can bet you will benefit from a lot of exposure.

 

Make your Posts Easy to Share

 

Enable social bookmarking icons on your blog so your content is easy to share. This allows your readers to share your posts with others. Adding action tags such as ‘share this’ or ‘add this’ makes for easy sharing. This social attention will help with SEO or search engine optimization as well.

 

Social Media Optimization

SMO or social media optimization is a big step in SEO. Since the 2013 Hummingbird Algorithm by Google arrived, social networking has been the primary focus of site optimization instead of the traditional link-building which was a big part of SEO in blogging. According to Megan Totka, Wishpond’s chief editor and guest blogger for ChamberofCommerce.com, quality content that is shareable, authoritative and relevant is valued more through the Hummingbird algorithm. In other words, the more you are able to get your content shared across different social platforms, the better you will get ranked on Google due to it being perceived as higher quality.

 

In the past, Google’s search algorithm considered your content or page links as votes. The more ‘votes’ you received, the better ranking you would get. These days, however, social shares is far better than links in Google’s eyes.

 

For more information on blogging and other Internet marketing services, including our free ebook, you can contact us here at MaaS Pros.

Blogging with WordPress? How to Secure Your Blog from Hackers

Of all the content management systems (CMS) in use today, WordPress is the most popular. Millions of people and businesses choose WordPress for good reason. It is an open source CMS with a large and thriving community of developers from all over the world. It is because of this active community that WordPress has such an enormous offering of free and paid blog themes and plug-ins that allow anyone to create virtually any type of site.

 

However, there is a downside to this popularity. There are an enormous number of hackers who specialize in breaking into WordPress blogging sites. Hackers do their thing for a variety of reasons, none of which is good for your blog. The risk of your blog getting hacked can be significantly reduced by taking some simple precautions.

 

The first set of precautions is to not use the default username “admin” and to use a very strong password. The reason for doing this is that many hackers use automated software that patiently tries to log into your WordPress blog by using “admin” as the username and by making thousands of password guesses.

 

It would not take long for such a program to permeate through all the possibilities of a four character password consisting of alphabetical letters. Therefore you should change the default username and make your password very long and complex using all the characters on your keyboard. The max password length is over 30 characters. Use them all. There are plenty of available login scripts that you can use, so you don’t have to worry about memorizing your password.

 

The second set of precautions is to keep everything up to date. When a new revision of WordPress comes out, update your blog. Also keep your blog theme and all of your plugins updated to their latest versions. The reason for doing this is that many of these revisions contain security patches. The well-known security flaws of older versions of themes, plugins, and the WordPress CMS, often get passed around the hacking community.

 

Next, you should make frequent manual backups of your blog because these will enable you to restore it should a hacker succeed in having his way with your site. Don’t rely on your hosting provider for doing this because they typically use an automated process and only keep the latest backup. Should they make a backup right after your blog is hacked, then their backup is nothing more than a copy of the site in its hacked condition.

 

Finally, make use of the security plugins that are available from the WordPress community. There are many types to choose from. Which of these is appropriate for you depends on your particular set of circumstances. Some of these plugins are based on limiting the number of login attempts while others allow you to specify which IP addresses are permitted access to your blog’s login page.

 

The methods used by these plugins are varied. Not all of these security plugins are created equally. When choosing a plugin, do your research. You can start by checking their user ratings. The more people that have contributed to the ratings, the more reliable the ratings are as a guide. A plugin with a high number of downloads is a safer bet than a relatively untested plugin with just a few downloads.

 

For more information on how to secure your blog or how our services can help your business, please contact us. While on our site, feel free to download our eBook on Internet Marketing.

Is Your Company Blogging with a Purpose?

Blogging started out as a way for anyone with any level of writing ability to put up something on the Internet. Some blogs have become niche icons. Others have fallen into obscurity as their bloggers have lost interest in updating the blogs on a regular basis. Business blogging, on the other hand, can have multiple purposes. Although it sounds deceptively simple, it is quite the opposite.

Your Blog Needs a Purpose

Sure, you want to connect with current customers and consumers who may have some interest in your product or service. That said, there are secondary purposes that only an expert in the field will know how to address.

The Search Engine Angle

It is a well-known fact that the higher your website ranks in the search engine results, the more eyeballs will see you. Search engine optimization, or SEO, is something that a skilled blogger can incorporate into your daily, weekly or monthly posts. It is a little tool that proves to search engines that your site is relevant for certain search terms. While stuffing keywords anywhere on your site is a major turn-off, posting regular blogs that feature one or more targeted terms is common and accepted.

Position Yourself as a Thought Leader in Your Niche

Regularly blogging about your niche – whether it is real estate, auto auctions or health care – puts you in the driver seat with respect to the creation of an online persona. When you have a skilled blog writer who knows your industry and has superior writing skills, your company quickly becomes a recognized authority in your field.

Get Visitors to Your Website

There is another reason why blogging is a necessity for today’s business: getting more website visitors. Expertly crafted blog titles are the type of link candy that causes folks to get curious and to click through just to see what you have to say on the issues. Others, who love the idea of viewing videos, will appreciate blogs that incorporate videos into their posts. Moreover, your posts can be a mix of funny business anecdotes, tutorials, handy consumer advice, advertising and company announcements.

By the way, when your company is very active on social media, blogging becomes even more essential. Plenty of posts are shared across Facebook and Twitter because they offer a broad appeal to multiple demographics. So, is your company blogging with a purpose? If not,contact us for some tips or read through our eBook for solid advice.

Blogging with Incentive

Every internet document you read on websites is part of a blog.  These blogs provide useful information that you are free to use in your life.  In order for the website to continue to provide quality information they need funding.  Keeping a website online isn’t cheap, and making money from Blogging is a simple, yet effective way to do so.  Just like those websites you read, you can make money on blogs too.

 

Pay per click is one of the most popular ways to make money on your blog.  It gives you the freedom to write whatever topic you prefer.  The ads will match the article in question.  Insert a code into your website and decide where to place the ad.  The company does the rest.  Every click generates small revenue per click so a ton of clicks generate a ton of money.  Because pay per click is doing the heavy lifting in advertising they will get a piece of the pie.  Pay per click companies also makes sure the best ads (most-clicked) appear on your page.

 

Affiliate promotions and CPM advertising are two other ways to make money.  Affiliate promotion marketing is when someone clicks on an ad and buys a product from that ad.  That ad is connected to another business, and the company gets a cut.  This next option is great for blogs that rely on websites that send visitors there but don’t buy anything:  CPM advertising.  For every 1000 ad views the company makes money whether someone clicks on the ad and buys something or not.

 

Get creative.  Think about what the company can use to benefit them the most.  Offer a digital download of eBooks, templates or coupons. Encourage visitors to donate money for a project or to keep the blog going through PayPal.  Take one blog entry to talk about services this company offers.  An example is freelancing services like writing, design, technology and secretarial work.  Another way to get revenue is to offer a membership package.  This is great to offer juicy content or downloadable freebies at a price while free viewers get the standard blog entries.

 

One click from one person is all it takes to make money.  It’s a matter of choosing how you want to make a profit from blogging.  Sit back and let the money come to you.  This is another way to create revenue for the business.  Feel free to add more than one way to pay; know, however, that too much is a good thing.  Contact us for more information.

 

Tips for Better Blogging

As long as you have an Internet connection, blogging is a no-cost and efficient way to market your company. You can post entries as a guest writer on other company’s sites to obtain new customers. And you can include messages on your own pages to keep your current audience interested in your goods and services. The following tips will help you use blogging as an effective marketing tool.

 

Start by posting regularly. Nothing is worse for your audience than to have to keep checking back on your website only to find no updates. Give them a good reason to return regularly by posting at least once a week, if not more often. Two to three posts weekly is ideal.

 

If you keep your entries to between 250 to 300 words long, they should take no more than an hour to write, and will be quick and easy to read. Avoid using one large block of text. Break your writing up into short paragraphs made up of about three to five sentences each. Include subtitles and lists to make your information easy to scan.

 

Make sure your content concentrates on your customers and their needs. It may have been fine for you to post pictures of your parties on your Facebook page but such unprofessional entries have no place in your business site. Think about what problems your typical customers face and how your blog posts can help them with those problems. If your solutions involve your company’s goods and services, so much the better.

 

For more information on how your business can use Internet marketing to the fullest, download our free ebook. If you have questions, please contact us.

3 Blogging Marketing Tips to Provide Your Audience with Steady Information

Being a small business owner, it is vital that you provide your audience with a steady information source which can happen through keeping an active blog. Blogging is a way to gain new customers and retain current ones by providing them with fresh content. When you blog effectively, your websites will begin to gain rank in the popular search engines and will be easier to find. So how can you stay active and effective in your blogging efforts for your small business? Below are some tips on blogging for you to follow.

 

Social Media

 

There are many advantages to including sites like Facebook and Twitter into your blogging efforts. One particular advantage is that you are able to get the latest gossip and news around the world through sites like these. As a small business blogger, you are able to take this up-to-date news or gossip and add your own spin to it in a blog post. Writing annotations of current events has strong appeal to the big search engines and will help to get your blog noticed by a larger audience. In addition, your readers will come back to your blog because they see you as a source of keeping them up to date on current happenings.

 

Post and Submit Daily

 

Writing a blog post once a day is important. Not only that, you should syndicate each post through different avenues like social media, social bookmarking and videos. This will enable you to benefit from more traffic to each post. You have to commit to making that one post a day, however, and submit it to these places daily.

 

Keep Momentum Going

 

Momentum is a very powerful thing. Once communication has been opened with your target audience, and you have started to build a little trust and recognition, keep them informed, engaged and interested through momentum. People like routine and once you have become a core influence to your readers, they will expect more from you. This will build even more trust and position you as a leader in your niche. By keeping the momentum going and building that trust, you will begin to get those first time sales which will turn into repeat customers.  Contact us here at MaaS Pro to learn more small business marketing tips and other ways to get your sites online.

 

3 Blogging Secrets to Increase Engagement

Blogging is a great way to improve your brand and attract potential clients. Starting a blog on your website alone will help you go a long way, but you will still need to make sure that people actually read and respond to your content. Having good content alone will take you a long way, but you will also need to implement some other strategies as well. Here are some things you can do to increase reader engagement on your blog.

 

1. Provide interactive content

 

Although blogs are designed for written text, they can include other types of content from infographics to video. A really good way to get people engaged is to provide unique and interactive content that you cannot find anywhere else. You can create infographics, photos, videos, or downloads to add variety and spice to your blog.

 

2. Start a conversation

 

In order to get readers engaged, it is necessary to start conversations with them. This means that your posts need to pose questions and ask people to respond and offer feedback. Your post could include a brief question or prompt at the end of it and encourage people to discuss their own experiences or list examples.

 

3. Share your posts on social media

 

In order to get more engagement, it is a good idea to share your posts via social media websites like Twitter, Facebook, or LinkedIn. Obviously, you do not need to share the entire post, but instead you should make a brief sentence to explain what the article is about and give a link to it on your blog. You can also encourage people to also share their comments and responses on social media websites as well. Additionally, make sure that your blog has social media sharing buttons to allow your readers to share your posts more easily.

 

In order to increase reader engagement on your blog, you should create interactive content, start conversations, and share your posts on social media websites. It is not enough to just make post after post, but rather focus on making sure that people actually read them and actively discuss the content. Please contact us for more information about blogging.

 

Make Blogging a Success

A company blog is great for companies to reach out to their customers.  It’s a way to show customers a different side to the business.  It’s also a way to drive traffic to your website. Small and large businesses should invest in blogging.  No blog is created equal, but all blogs have the same recipe for success.  Do you want to know how to make Blogging successful?  Here’s how.

Consistency:  How often should the company blog?  It can be once a day, once a week, once every two weeks, but no longer than that.  Keep the momentum up.  The audience easily gets bored and will move on to another blog if you make them wait too long.  A good hint to know is that Google starts indexing company blogs once you have 50 posts.  Be prepared to commit to the blog frequently so visitors can find your blog and your company.

Credibility:  Company blogs are not intended to be about the company only.  Write about the industry.  Share tips and tricks with readers.  Write about things the readers are interested in.  This shows that the company is not selfish.  Even if they don’t use your products or is not interested in your services that knowledge is something that visitors can use.  At first glance sharing important information for free on the blog doesn’t feel right.  However, that blog can turn into sales because of that built fan base.

Honesty:  A fan base starts with honesty.  Honesty is that online voice that only you can create.  This ‘voice’ comes from a style of writing that is authentically you.  After all this voice is not only yours it’s the voice of the company.  Visitors need to know who you are and what the company is about.  Show that this blog came from the writer and the writer needs to show that you are employed at the company.  This leads to the next point…

No Ghostwriters:  Business executives are too busy to write a blog; many don’t have the writing prowess to write a blog either.  That’s understandable.  What’s not understandable is hiring someone else to write blog posts and pass them off as your own.  This is your blog.  Write it yourself or hire someone with company knowledge to write the blog for you.  Readers connect to the company through the blog.  No one knows the company in and out like the people that work there, and a company representative should write the blog.  A ghostwriter won’t have the same connection.  On the other hand…

Guest Blogging:  It doesn’t hurt to have your posts on another site.  Write a blog post for a company with a similar target audience in exchange for a link back to your site.  New readers will follow your work from their site to yours.  Guest blogging is also allowing a guest blogger to come in and invade the blog every once in a while.  Allow a blogger to post their work on your site.  While they may want a link back to theirs, it creates buzz about the guest blogger and people will flock to read their work.  Your site will be a hot commodity.

Get Personal:  Blogs bring a personal connection that no one else can duplicate.  Readers will get to know who you are based on what you write in a blog.  It’s a good idea to share some information about you to the blog to bridge that personal connection to readers.  That’s why it’s so important to get someone who knows the company to write the company blog.  Blogs can lead to sales because of the trust and respect of a blog.

Interaction:  A blog isn’t complete without interaction from readers.  Readers know what blog posts they like and what they don’t.  Allow a comment section at the bottom to hear the positive—and negative—of readers, and reply to them. Let readers subscribe to your blog through email subscriptions.  Have sharing buttons on every blog post.  This will allow readers to spread articles to others through social media.  Speaking of social media, engage in some social networks.  Place your blogs there so a new audience can see your work.

Write, interact, repeat; businesses must do that to climb the search engine ranks.  For most readers a blog is how they identify the business.  Use this blog to establish a foothold online.  Be sure to contact us for more information on blogging and what we can do to help.

3 Essential Blogging Tips to Increase Your Audience

The experts have been saying that blogging is a vital part of running a successful business for years. Even though you probably know that you should be blogging, it’s still difficult to know exactly what you need to blog about in order to have the best results. Blogging was once about using a keyword a certain number of times and including as many links as you could. However, Google’s changes now give the best spots in search engine results to the websites that provide content for the enjoyment of their readers. Here are a few essential blogging tips that will help you do just that.

 

“Best of” Lists

 

Your customers love lists. They love exciting headlines too. Work on compiling “best of” lists as a way to entice your customers to check out your website. Of course, you’ll be sharing your blog posts on social media to be sure you get the absolute best visibility you can. By creating blog posts that have lists and tips, you’ll demonstrate your expertise in your field. You’ll also provide your readers with valuable information that will have them eager to share your posts with their friends.

 

Video Lessons

 

Did you know that in America over 100 million people watch at least one online video every day? Some of those videos are tutorials. People don’t want to read directions, they want to see demonstrations, and many companies are grabbing hold of this idea and running with it. If you want to increase your readership, why not offer some tutorials on your business website? You can demonstrate some of your more popular products in a way that’s very informative and even entertaining.

 

Run Contests

 

Everyone loves a good contest, and your customers are no exception. A contest is a great way to encourage people to share your Facebook page or a post, especially if that “share” gives them an additional entry into your contest. Freebies have always been an important part of running a business, and the Internet gives you the ability to offer them on a much larger scale, while you raise awareness about what you have to offer to your customers as well as those who might become customers in the future.

 

While blogging is an important part of any business, it’s certainly not easy to fit into your schedule. Running a company takes a lot of time. That’s why we’re here. We’d love the opportunity to talk to you about your company’s blogging needs. For more information, contact us today.