As you might already know, content development is a critical part of running a successful website, and a big part of this is coming up with blog post topics. Whether you love to write or just do it because you want to create content for your site, however, you might find it hard to come up with topics every now and then. Sometimes, it’s challenging to come up with blog post topics, even if you are heavily involved in and passionate about the industry. Luckily, though, there are a few tips that you can follow that will help you come up with topic ideas.
Talk to Your Customers to Find Out What They Care About
If you want to find out what your customers want to read about, ask them! Ask for blog post suggestions on your blog or on social media, or just pay attention to what people are talking about.
Develop Content that is based on Hot Trending Topics
One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content. By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.
Provide Content That Helps Readers Achieve Their Goals
A simple yet effective content development trick that you can use to help attract visitors and have them come back for more is to develop content that helps readers achieve their personal or business-related goals or solve their problems. By focusing on helping readers fix their problems and achieve their goals, you will encourage your readers to continue returning for more.
Add a Little Bit of Personal Interest
Consider adding a personal spin on your blog posts. Add your personal experience to your posts — it’s a great way to give your readers an inside look at you as a person, and it can help guide you in the right direction when you’re writing your blog posts.
Give Background Stories
Try highlighting your company, some of your favorite or most popular products, your employees and more. People love reading background stories, and it’s a great way to switch up your content.
Do you have words, phrases, or a core sentence that are important key points in your article or blog? Bold them. Eyes will be drawn to them, they’ll break up the text, and they’ll make the document more readable. However, don’t go overboard. A document littered with bolded words is pointless. You want to make the bolded words stand out, not to create content that looks like a checker board.
If you’re having trouble coming up with blog post ideas for your site, give these helpful tips a try. You can also contact us for help with all of your online marketing needs.