Tag Archives: blogs

4 Ways to Improve Your Content Development

In today’s fast-paced world you have only seconds to make a good impression online. If your website is hard to find, takes too much time to load, is unattractive or difficult to navigate, chances are you’ve lost a potential customer, maybe dozens of them. So how do you create content that attracts and sticks in people’s minds? Businesses that invest in content development have more successful marketing campaigns in the long-term. Here are four things you can do to improve your content development and raise more brand awareness online:


Curate content


You’re not limited to posting original content on social media. Although that’s the ideal move, it requires a lot of time and effort.


Curating content helps you stay active in your marketing efforts without getting stuck in content development. According to a recent Tech Cocktail article, it’ll work as long as you place the content in the context of your brand:


“If you are straightforward and honest about your curation efforts both readers and authors will view it as what it is- the curation of the best articles on a certain topic in one place and not an attempt to steal other people’s work and gain from it. Of course, it’s essential to keep in mind that your ultimate goal for your content is to drive engagement with YOUR brand, product, or site.”


Hire a team of writers


Content development is by no means an easy task. It’s unlikely that one person can fulfill your company’s content requirements on his own.


Hiring a team of writers makes the assignment more manageable. Moreover, the quality of your content improves since writers are less stressed.


Add content diversity 


Marketing campaigns that only feature one type of content bore users. We often see businesses fall into this trap by only writing blogs.


Blogs and articles are great, but they don’t engage users as well as visual content does. The best campaigns feature a mix of blogs, videos, white papers, infographics, and ebooks.


Make sure your content can be properly viewed across platforms and devices


More than 40 percent of Web traffic is coming from mobile devices, but most content does not look good or convert well for mobile visitors. Therefore, your website content should be optimized for smartphone and tablet devices, so that your readers can effectively consume the content.


One solution to this problem is to use responsive design. Responsive design has been around for a while, but it’s becoming increasingly important as people access devices across a variety of screen sizes and form factors.


It is also more important because Google is now taking into consideration mobile user experience when ranking websites in search results. So if your site isn’t providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.


Although user engagement usually happens on social media, your success is often determined in your content development. To talk more about content development, or anything else, contact us today.



The Role of News Posts in Blogging

Because businesses should be writing blogs frequently, it’s easy for them to start repeating themselves. For both readers and SEO, it’s better if businesses mix their blog writing up and branch out to different topics.


The first thing that businesses can do is analyze the types of blogs that they write. Are they educational? Are they written in a casual or formal tone? Do they serve a tangible purpose to readers? How are they related to your business and your industry?


These questions can get the ball rolling for businesses that are having writer’s block. At the end of this brainstorming session, they should have a better idea of what they’re doing too much and what they need to start doing.


There are different types of blogs that are used for different ends. A recent Forbes article describes some of these blogs and explains how they’re useful. A notable style mentioned in the article is the News post, which deals with current events in the industry:


“News posts, whether original or opinionated newsjacking posts, are beneficial because they provide raw, current information to your reader. They are excellent tools to build trust with your audience because they provide factual information, and they present you as a leading authority in your space on the tip of the information curve.”


If you don’t have anything to say about your product, then you might as well comment on the industry. Stay up-to-date with current events and explain their significance to your readers. At the end, take a stance on that position that shows why your brand is unique.


These “News” posts show that your business is passionate about the industry you’re in. They’re also great for SEO because they deal with current topics and reference reliable sources. “News” posts should be a part of every business’ blogging strategy and they’re particularly useful for dry periods.


If you would like more information about blogging, check out our ebook. Or, if you’d like to discuss the role of “News” posts further, contact us