Tag Archives: content marketing

Content Development: How to Get in Touch with Customers

A major aspect of content development is identifying the people who you’ll create content for. Without this, it’ll be difficult to connect with people who are actually interested in your products.

Create an audience persona 

The first thing you’ll need to do is create an audience persona. According to a recent Search Engine Journal article, you’ll need this before you can move on to other pressing matters:

“Setting content goals starts with creating an audience persona, developing a keyword list based on their search terms, understanding the content they need, and writing in a style that appeals to your readers. After that, you need a plan to find out how often to post and through which channels.”

It starts with taking a look at your current customers, your email subscribers, and your social media followers. Find the common links and create a persona that matches your business.

Test your content 

A marketing campaign is never finished. Once you have your strategy, you should constantly re-tune it for big and small improvements.

When you test your content, you might find that your target audience prefers visual content or that your Facebook followers are your most active group. The more you test, the more you’ll find out about your prospective customers. This will help you create a more accurate and representative audience persona.

Try out different tactics 

If you’re willing to test your strategy, then you should regularly try out new tactics. We recommend that you create different types of content, post at different times during the day, and share articles on different platforms.

Eventually, you’ll find a combination that works best for your company. Content development is different for every business, so there are no default settings that work best for everyone.

Developing an audience persona, testing, and experimenting with new tactics all help you create better content. To talk more about content development, or anything else, contact us today.



How to Develop Content Your Audience Will Love

Content marketing is the latest trend in the marketing world. Through content, you can connect with prospects, build trust and develop long-lasting relationships. You can even position yourself as an expert in your field. But how do you go about creating content your audience will love? Read on for some simple tips:


Find your audience

First, let’s get something straight: When it comes to creating content worth sharing and hopefully linking to, the goal is, now and forevermore, to deliver something the audience will love. Even if the topic is boring, your job is to deliver best-in-class content that’s uniquely valuable.

Instead of guessing what content you should create for your audience (or would-be audience), take the time to find out where they hang out, both online and offline. Maybe it’s Facebook groups, Twitter, forums, discussion groups, or Google Plus.


Write for your audience

Although this sounds simple enough, sometimes we lose sight of our audience when we sit down to write. Think about what your audience is interested in, how they speak, what will motivate them to read your content. Stay away from industry jargon unless you’re in a highly specialized industry, and make sure to write in your product’s unique voice.


Solve a problem

Nothing will get you more attention from your audience than solving a problem they have. Make sure to choose a keyword they might be searching for online and repeat it various times throughout the content. This is a sure-fire way to develop content your audience will love. See what I did there?


About length & Structure

There’s a lot of discussion regarding the ideal content length. Frankly, you should write enough to provide value to your customers, but not so much that you bore them.

Provide tactical, easy-to-follow information. You can use a list format, such as this one, or step-by-step instructions if the content merits it. The most important thing here is to remember your audience and write in a way that they will connect with.


Add visuals

Numerous statistics suggest that all types of visual content, including video content, is a sure-fire way to make an audience fall in love with your content. An article in The Guardian noted many of these findings, including Cisco’s research that suggests that video will account for 69 percent of all consumer internet traffic by 2017, while YouTube already receives more than one billion unique visitors each month.


Do you want to see how your website compares to your competition and learn powerful insights on how to improve your website? Contact us today for a free website analysis.



5 Useful Facts Regarding Content Development

Businesses that invest in content development are in it for the long-run. With that in mind, here are five useful facts regarding content development that will keep you motivated:

Consumers want hyper-relevant content

Consumers today are demanding relevant content, and businesses are more than happy to provide that for them. The problem with this is that trends come and go so fast on social media that your content might never receive the spotlight it deserves.

This is the road that led to live streaming on Facebook. It’s now possible for 20 minute old content to be outdated.

Always Focus On Creating Strong Headlines

A good headline sparks interest and invites readers in. Consider the great statistics from Copyblogger:

  • 80% of people will read your headlines.
  • But only 20% of those people will read the rest of your content!




And that is why the headline is as important as the article or post itself.

Be Able to Provide Answers

What is the ultimate purpose of a search engine? Most people would be correct in saying “to deliver sets of answers.” Google is great at this. Type a query into Google and you’ll be presented with links, pictures, and videos.

When people use a search engine, what they ultimately want is an answer, and it’s the search engine’s job to deliver that answer.

It’s the same when people are reading a blog post, viewing an infographic or watching a video, they want an answer so they can gain knowledge. An additional tip here is: people don’t just want answers, they want answers fast. So make your content easy to scan so people can pick up the juicy, important bits quickly.

Read any title and subtitle of a non-fiction book or article. Ultimately, what it leaves the reader with is a question or a sense of curiosity. It is then the author’s job to deliver answers and have supporting information.

Good content always pays itself off

Although you might focus on one particular goal, the effects of content marketing run deep. In the end, it will impact multiple facets of your business.

A recent Small Business Trends article talks about all the ways the benefits of content creation can materialize:

“If you publish your content in many places on and off the web, you generate greater brand visibility, inbound traffic, customer engagement, word-of-mouth advertising and new customer acquisition. Any one of these has the potential to pay for the time and money you’ve spent on your strategy. Content marketing offers compounding returns, enhancing your reputation and overall value for long-lasting returns. Content marketing has a high ROI. It’s that simple.”

As long as you’re creating high-quality content, you have nothing to worry about. The worst thing you can do is give up and undue the effects of your campaign.

Evergreen content doesn’t expire 

While consumers are seeking out hyper-relevant content, they are also fond of credible evergreen content. A wiki page with lots of accurate information will keep users coming back for years.

It’s good to have an inventory of evergreen content in case your newsy content doesn’t connect with consumers. This keeps a steady stream of prospects coming to your website.

To talk more about content development, or anything else, contact us today.


Content Development Tips: How to Come Up with Blog Post Topics

As you might already know, content development is a critical part of running a successful website, and a big part of this is coming up with blog post topics. Whether you love to write or just do it because you want to create content for your site, however, you might find it hard to come up with topics every now and then. Sometimes, it’s challenging to come up with blog post topics, even if you are heavily involved in and passionate about the industry. Luckily, though, there are a few tips that you can follow that will help you come up with topic ideas.

Talk to Your Customers to Find Out What They Care About

If you want to find out what your customers want to read about, ask them! Ask for blog post suggestions on your blog or on social media, or just pay attention to what people are talking about.

Develop Content that is based on Hot Trending Topics

One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content.  By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.

Provide Content That Helps Readers Achieve Their Goals 

A simple yet effective content development trick that you can use to help attract visitors and have them come back for more is to develop content that helps readers achieve their personal or business-related goals or solve their problems. By focusing on helping readers fix their problems and achieve their goals, you will encourage your readers to continue returning for more.

Add a Little Bit of Personal Interest

Consider adding a personal spin on your blog posts. Add your personal experience to your posts — it’s a great way to give your readers an inside look at you as a person, and it can help guide you in the right direction when you’re writing your blog posts.

Give Background Stories

Try highlighting your company, some of your favorite or most popular products, your employees and more. People love reading background stories, and it’s a great way to switch up your content.

Be Bold

Do you have words, phrases, or a core sentence that are important key points in your article or blog? Bold them. Eyes will be drawn to them, they’ll break up the text, and they’ll make the document more readable. However, don’t go overboard. A document littered with bolded words is pointless. You want to make the bolded words stand out, not to create content that looks like a checker board.

If you’re having trouble coming up with blog post ideas for your site, give these helpful tips a try. You can also contact us for help with all of your online marketing needs.


Want to Improve Your Content Development? Make Your Writing More Interesting

There is more to content consumption than simple information transfer. If it were just about getting the information, people would be just as happy to learn from a dry research paper as from an engaging piece of content with reader participation in the comments. Content consumption has an emotional as well as intellectual component, and it’s largely the emotional part that creates reader engagement. If you’re having difficulties writing interesting and engaging content, there are a number of straightforward techniques you can try. Here are three of them:

Choose the Right Topics

With enough skill, you can make any topic interesting. However, topics that resonate with your readers give you a head start. Identifying these is a matter of looking at content on your website as well as on other sites that have generated a large response in the comment sections. Note that a high comment count is a relative thing. You’re looking for a count that’s high for the particular website you are viewing.

Review your web pages with the most views and comments, and look for any unanswered questions or topic omissions that you overlooked when writing the piece. With time you naturally learn more about things, and perhaps it’s time to resurrect the topic with fresh new information or insights. Also think about closely related topics.

Choose the Right Time for Writing

As mentioned previously, content consumption has an emotional component. If your goal is to write content that evokes fascination in your readers, then don’t write when you’re feeling bored or tired. Wait until you have sufficient energy as well as passion for the topic at hand. For some, this moment occurs in the morning after their first coffee and after reading stimulating content. When writing your content in the midst of this intellectual high, your interest and passion will show in your words and your readers will pick up on it.

Write from Personal Experience

The reader’s interest always picks up on content about something that happened to you. It’s a kind of personal disclosure that increases the bond between yourself and your readers because you’re confiding to them. This psychological effect is always present even when the topics are about shallow experiences. Writing from personal experience gives your content greater credibility. For example, recommending a product based on how it directly benefited you is more convincing than citing lots of dry statistics.

To learn more about content development and how our services can help you, contact us at MaaS Pros.



Content Development: Answering Customer Questions

Determining what content to create for your website can be intimidating for many small business owners. Content development may not naturally be part of your skillset, leaving you without knowing what to write. However, if you and your marketing team put your heads together with sales and customer service, you can come up with an impressive list of content that your prospects and customers will value.

What Visitors to Your Site Want

Whether visitors to your website come from Google, or from other marketing channels, the primary reason that they land on your website is to seek information to answer a question. In order to develop content that is important to your target audience, you need to survey your team for common customer questions.

What is the impact on business objectives?

Tying all metrics to organizational goals is the surest road to a building a sustainable content plan. If the relationship between content and the bottom line is unclear, justifying your content budget becomes difficult. Measuring clicks, likes and page views are great, but don’t stop there. Make a strong case for how content can meet your toughest business challenges, from branding, awareness, or increasing sales. Quantify the impact on your business and communicate it often to your executive team.

Working Across Departments

Marketing has limited direct interaction with prospects and existing customers. Therefore, it is a good idea for the marketing team to brainstorm a list of topics with sales and customer service.

The sales department can help develop a list of topics from the common questions that leads and prospects ask them during meetings and phone calls. It is likely that the sales team already knows the most common questions off-the-cuff. However, it is helpful to dig deeper for underlying concerns that prospects bring up.

Fixing Problems for Customers

Customer service can offer a different side of customer relations. They often talk to existing customers who need help using or installing a product. They also receive the calls when a product is not working properly. Creating content to answer these questions will help your customers before they call.

How can you support ongoing content development?

Content marketing is not a campaign to be turned on and off, and the biggest obstacle to overcome is typically a lack of content. Identifying sources of content – both internally and externally – that can contribute on a continual basis will help alleviate this issue. For example, one of our clients identified several subject matter experts within their company whose expertise aligned with their messaging platform. We are now using those individuals as sources of content as part of their integrated marketing and PR strategy.

What does success look like?

You’d be surprised by how often this question is overlooked. Understanding the purpose for each piece of content will help you determine how to measure performance. For some content, success looks like a low bounce rate, for others KPIs measure latency and loyalty. Performance indicators will look a little different for everyone. Make sure your KPIs are unique to your business, content type and your audience.

81 percent of people research products and services online before they call for information. You can reach many of these people by answering their questions with your content. Contact us for more information on content development or download our free ebook to learn more about internet marketing.


How to Increase Conversions in Search Engine Marketing

One of the greatest challenges of search engine marketing is converting visitors into paying customers. Here are some tips on how to optimize your website in order to increase conversions.



Depending on your ad copy, your potential customers will have a preset expectation upon arrival. It’s important to set expectations in ad copy and then meet this expectation in the landing page to help reduce bounce rates. Here are some simple ways to relay relevance to your audience.

Use images to reinforce relevance as the image is likely to be one of the first things that catches the eye in the critical two seconds that follow the page load. Be sure to apply action captions that also use relevant text.

Use keywords in scannable content portions.

Domain relevancy is shockingly important. We’ve found through domain split testing that keyword relevant brands can increase conversion rates upwards of 4x.



This is one of the most overlooked factors that can have a dramatic impact on conversion rates. Users are habituated to search for genuine trust signals that help them judge the credibility of a page and, to a certain extent, the brand.

A website’s ability to quickly create confidence means more conversions and a shorter buy cycle. Remember, skepticism and a lack of information are the primary catalysts for comparison shopping. Try to:

Include reputable third-party badges, certifications, or awards.

Use trust-inducing language in calls to action, such as “check out using secure server” and be sure to include small privacy protection disclosures below information requests.

Include reputable and verifiable testimonials. Anonymous testimonials reek of insincerity and are likely to trigger alarm bells. Video content that relies on user testimonial can be surprisingly effective.

Create a design that has depth and detail. A detail-focused landing page communicates that the brand is strong, reliable, and reputable. Also, expensive-looking design does not always have to be expensive with a solid outsourcing strategy and clear vision.


Have a Call-To-Action on Every Page

You should have a separate call-to-action on every page. You don’t want to miss an opportunity to turn a visitor into a customer of yours. Not every call-to-action must be about buying something. At the end of a post, you can ask visitors to share your post on social media, which will bring you more exposure. You can ask them to comment on your post, which helps for SEO. Be creative! Try creating a call-to-action that fits with the blog post it is on.


Have a Site-Wide Call-To-Action

Another way to optimize any page that someone may visit is by having a call-to-action that shows up across your entire site. This can be a banner or advertisement in the sidebar, header, or footer of your website. It can also be a pop-up that contains an offer or an invite to a mailing list. Keep tweaking your site-wide ad until you get one that brings in the most business.


Pick Your Pop-Ups Wisely

Nobody wants to enter a website with the intention of gaining information only to suddenly be blocked by an annoying pop-up. When choosing your pop-up, try one or more of the following tactics: Get a pop-up that displays a countdown until when it will automatically close, delay the pop-up for 20-30 seconds after your visitor enters your site, or make a pop-up that is as unobtrusive as possible.

For more help, please contact us.



Your Business, Search Engine Optimization, and Supplementary Content

Your business is virtually invisible online without expertly applied search engine optimization (SEO). Basic strategies include adequate keyword prominence within your content, the use of latent semantic indexing keywords (LSI), and unique content additions at regular intervals. Of course, this is not enough to catapult your company’s website to the top of the Google Rankings. Google wants to drive traffic to the websites they feel give users the best overall user experience.  And Google can tell if users are finding what they want on your page if those users go and click another search result within a very short time span of visiting your site.  Bottom line, Google knows if they don’t deliver the best possible set of search results that they run the risk of losing out on some of their search share to Bing, or another competitor. Another aspect includes the presence of supplementary content (SC).

What is Supplementary Content (and what is it not)?

In fact, SC can make or break your reputation with Google. The search engine giant places this content under the heading of page quality. It should be helpful rather than distract from the consumer’s enjoyment of the main content. At the same time, it should not be an advertisement that underscores your main content’s message.

Think of SC as something that you put on your web pages simply to enhance the enjoyment of visitors. Without ulterior motives, you just want to give shoppers an opportunity to learn more about your business, products or niche in a non-sales-driven way. For example, if you sell green widgets, you might post images to related or similar products that could enhance buyers’ enjoyment of green widgets.

Tying Related Content to Your Current Search Engine Optimization Strategy

Now is a good time to evaluate your current SEO strategy against the backdrop of helpful supplementary content availability.

One of the big things that Google mentions is links to related and interesting content on a website that has many pages. Note that it’s not referring to helpful content on other sites, but more as a way to increase visibility on the site with lots of pages and to encourage users to find other similar content that user might enjoy.

These are the things that increases a person’s time on a website, and means that when Google delivered that search result originally, the searcher found more than what they were looking for.

So the big thing is related content. If you’re running a site that’s run on WordPress, there are multiple plug-ins available that will refer people to similar content on your site. Some are fancier than others, such as ones that displaying not only the article title, but thumbnails and author information, while others are simply links with the title of the article.

Low quality or high-quality content? Is your SC little more than a combination of “buy me” posts and supportive links that try to achieve the goal of your web page? If so, it is time to change out the content with high-quality options instead.

No content. The absence of helpful SC can hurt your page ranking, too. Add some now. Contact us today for assistance with the addition of supportive supplementary content that might just give you the boost in the Google rankings you need.



5 Things to Keep in Mind during Content Development

Content development is an important phase within the context of your online marketing campaign. Although you won’t see any results for a few months, when you finally do, they’ll reflect the effectiveness of your content development. Here are a few things to keep in mind so your content plan is thorough and complete:

Write for your customers

As a business owner, you’re way more knowledgeable about your industry than your customers are. Although many have the tendency to write about what they find interesting it’s your job to write about what your customers find interesting.

A recent Entrepreneur article explains that businesses can gain several things from content creation. According to the article, however, none of those things are as important as fulfilling your customer’s needs:

“It’s crucial to remember that content should be targeted to your customer’s needs, not your own. While self-promotion and PR are huge forces in marketing, giving information to your clients with no strings attached is the best way to organically reach your customer base and keep them for good. By knowing your customers’ personas and breaking down their pain points, you can adapt your content to your target customer and create deeper connections.”

Make Content More Readable With Headlines

Use of headlines has become such a common practice visitors almost expect to see bold headlines on each and every page they visit. Experts indicate that 8 times out of 10, visitors read the headlines if they read anything at all. The statistics suggest that failing to create headlines as part of your overall content development plan could be one of the biggest mistakes you can make.

Develop Content that is based on Hot Trending Topics

One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content.  By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.

Create a sustainable content plan

Developing good habits is incredibly difficult. Like most people that stop going to the gym by the third week of January, many businesses can’t keep up with their projected content output. If you want to succeed with your marketing efforts, then you need a plan that promotes a sustainable, manageable output.

Add continuity to your strategy

Your content plan should mimic the great sports teams that work together, as opposed to the super teams made up of stars that underachieve. In other words, there should be a certain level of cohesion in your content that provides a complete experience for your customers.

In many ways, content development is indicative of a company’s marketing success. To talk more about content development, or anything else, contact us today.


Is Your Social Media Marketing Campaign Introverted or Extraverted?

Extroverts typically dominate social media. They’re quick to post new links and thoughts about whatever is current at the time. Since it’s easier to fire off ten shorts posts rather than one in-depth one, our newsfeeds are often filled with extroverts.

When it comes to social media marketing, however, introverts are at an advantage. Effective social media marketing isn’t about how many posts you make per day, rather it’s about how in-depth and informative your content is and how much discussion you can generate with it. 

Introverts and social media are made for each other. According to a recent Mobile Marketing Watch article, the combination of blogging and social media marketing is a great tool for introverts: 

“Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself…. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites.”

Schedule your emails, tweets, status updates and blog posts at the right timewhen you have a captive audience. You want to catch your audience not only when they’re checking their messages and news feed, but when they might have a few minutes to click through a link and check something out.

Do you know what would happen if your business kept making superficial posts? Your followers would unfollow you. That’s because they don’t necessarily want constant updates from a business. 

Instead, they want to learn from you. That’s the reason they followed you in the first place. They expect to see quality content that they can digest and share with friends. They hold you to a different standard because they expect to benefit in some way. 

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.

Of course, whether you’re introverted or extroverted will be no indication of your social media marketing success. Still, we recommend that your company’s Facebook posts mirror an introvert’s, that is, they’re thoughtful, in-depth, and can start a great discussion. That’s how you’re going to attract new followers and generate leads on social media. 

All in all, social media marketing can help your business win new customers and engage with a broader audience. Making it work requires time, effort and some strategic thinking. By knowing your audience, interacting with them on their terms, and making engagement easy and attractive, you can elevate your brand and even drive revenue. Not bad for 140 characters or less.

The quality of your content has a big impact on your social media campaign. To talk more about your social media marketing campaign, or anything else, contact us today. 


How Does Social Media Marketing Build Your Brand?

Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social media marketing practices? Whether you want to sell products, or gain subscribers, they’ve got to know who you are in the first place.

Create and Maintain Your Social Media Presence

Did you know that plenty of companies have not yet set up a social media presence? Whether it is the entrepreneur, who is just starting out, or the small business owner who has been operating for a couple of years, any kind of business benefits from a professionally set up social media account. It is fair to say that a Facebook presence is vital. Yet when your product or service lends itself to visual displays, an Instagram or Pinterest setup is just as important.

Excellent Content Development Comes Next

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that your viewers will want to read and share, rather than publishing content just to meet some arbitrary publishing calendar. Every piece of content you share should support your brand image.  It is a common newbie mistake to post “buy me” messages and very little else. Social media marketing fails when you do not provide content that other participants on the platform want to share. A clever meme or informative post is much more likely to be shared by other Facebook users than a picture of your product with a “buy me” message.

Leverage Influencers

Publishing great content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely to get lost in the noise. While you will eventually build your own audience through the creation of great content, this strategy will take time. A much faster approach is to leverage the audiences of well-known experts in your industry. Some ways to go about this include: mention their names or cite their websites in your content, tag influencers you have referenced when sharing content on your social platforms and email the experts to let them know they have been referenced in your work.

 Remember to Be Social

Build relationships with other social media platform users. When someone comments on your post, respond. Follow up on questions and tag users by name to let them know of your answer. If your profile only shows sporadic posts, you miss out on opportunities to bring brand awareness to those who interact with your company.

Granted, this does sound like a time-consuming process. However, if you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand building efforts are going to pay off in the long-run. In addition, reaping the benefits from this practice calls for a combination of different marketing approaches that merge for optimum brand positioning. The MaaS Pros digital marketing agency specializes in working with companies of all sizes to create highly effective social media marketing strategies. Contact us to discuss the latest marketing tactics for your brand.



Changes in Search Engine Marketing Trends

Proper search engine marketing can take your business to the next level, and maybe it already has. Whether you are a search engine marketing guru or just starting to grapple with how to use SEO in your favor, it’s important to stay on top of changing patterns.

In 2012, SearchMetrics released its first annual “SEO Ranking Factors Study.” The most recent report indicates some trend changes that are worth noting.


Average HTML word count has increased 25% since last year, making an average of 1140 words per page. This might seem counter intuitive given the rise of image-based web content, but integrated media allows for a nice visual balance of words and images, with more complex written pieces.

Time and clicks correlation

More time spent on a website generally means more clicks. Internal links, videos, and quality text will lead to individuals spending more time on your site.

Social media integration

Those Like Buttons, Twitter Feeds, and Pinterest Pins are key these days. They indicate that you are a true brand and they represent content and connectivity.

Mobile searches Google

Searches are now more common on smart phones and tablets than on computers. Knowing this is key in prioritizing the way your website is designed. We will see more and more consumers searching for information, products and prices from mobile devices. Businesses need to be prepared to monetize traffic from mobile search. Site experience, content and transactional flows need to optimized to meet the increasing flow of users from mobile devices.

Video Advertising Accelerates

Video advertising on sites as YouTube is still less competitive and cost effective compared to other forms of online ads. But it does offer a lot of potential for raising businesses awareness and increasing conversion rates. For example video viewers may engage your business for 30-60 seconds compared to a 5-10 second glance at search or display ads.


Quality is King. Search engine users are becoming smarter and manipulating links and keywords now frustrates individuals more than it leads them to new discoveries. The key to success is limited, relevant keywords with solid content.

You already have great content, and search engine marketing is the key to finding the right audience. Contact us for more tips!