Tag Archives: CRM

Benefits of Automated Marketing and CRM Platforms

In today’s competitive business world, only smart organizations are capable of staying at the forefront of the competition. It is evident that the marketing department in any organization is the fundamental element in driving an organization’s sales high for business growth and success. As such, top-notch executives in these organizations adopt modern CRM systems.

The new automated and CRM software available today provide a professional suite of integrated tools focused on managing sales and marketing for your organization. The software assists you to reap tremendous benefits and watch your organization’s marketing strategies skyrocket your sales due to:

Improved Customer Relations

For any business success, it is paramount to prioritize the clients since they are ‘the boss.’ In using CRM software, your organization improves customer satisfaction as all the dealings involving marketing, servicing and selling your product occurs in an organized and systematic way.

The system not only increases customer loyalty, but it also reduces customer agitation by providing you with ways to better understand customer issues and give continuous feedback promptly.

Efficiency

A well-documented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.

Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Marketing Optimization

Marketing is the backbone of any organization. Our CRM systems enable your marketing team to understand your customer needs and behavior better, allowing you to identify the most appropriate time to market your products.

Increased Accountability

When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.

CRM system also gives you an informed idea on the most profitable customers and hence you target similar perspective groups more efficiently.

Therefore, you save precious time you would have otherwise wasted on less useful groups. Contact us today for more information.

 

 

Automated Marketing and CRM Starts with Company Branded Emails

If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in place is a necessary first step.

What is the Difference between a Company Branded Address and a Generic One?

For starters, the branded address creates trust. It identifies you as a professional outfit with an investment in a comprehensive online presence. Generic email addresses may project inexperience or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business. A free web-based setup defines an entrepreneur on a shoestring budget or someone who just recently made the leap from a spare bedroom to a storefront setup. This type of email is also difficult to memorize because it typically requires you to add a variety of numerals after a name or business moniker. With the branded option, prospective buyers easily remember your name as well as that of your business.

Promote Brand Awareness

The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

Using the Email Address for your CRM

As you establish a dialog with your customer base, it is easy to get overwhelmed. When you answer similar questions about like products, you might even get confused about who needs what information – and when. An automated marketing setup lets you search for interactions based on product mentions or specific queries, which quickly makes it clear where you left each conversation. Whether you owe someone a sample or need to follow up after sending one, this level of automated marketing and CRM makes staying in touch a snap.

Learn more about the setup of a branded email address and its many uses in automated CRM by contacting MaaS Pros online.

 

Why Your Business Needs an Automated Marketing and CRM Solution to Manage Your Business

For some time, automation in marketing activities was a reserve of big enterprises with the financial power to support the by then expensive venture. However, with many small businesses coming up, many automated marketing and CRM solutions exist to enhance the marketing experiences. With many businesses offering the same services and products, companies need various solutions to gain a competitive edge.

With automated marketing and CRM, small to mid-sized businesses get a chance to organize and streamline their marketing efficiencies and improve their overall sales processes in the process.

Leads to improved and Seamless communication

With the multiple systems involved in business management, you need an all in one system with all the tools integrated to help you achieve effective communication. With an automated marketing and CRM, your company gets saved from the trouble of manually exporting all your contacts from one system to another. Automated marketing and CRM ensure seamless communication, meaning no information gets lost in between systems.

Allows business better insights

With automated marketing and CRM, your marketing team gets better insights on your customer’s buying habits. By analyzing various data collected from multiple sources that your customers may have searched for your products, you get better insights on which marketing methods work for them and focus on them.

Replicating best practices

You will undoubtedly have some ideas about how you want to engage your customers. You will probably want to ensure that you are delivering a consistent high-quality customer experience.

CRM systems can be used to embed your best sales or customer service processes that will guide your people through every customer interaction. Templates can be created and used to guide your people through complex processes. Workflow automation can be used to automate activities to ensure best practices are followed while reducing the administrative overhead of managing the CRM.

Enhanced ability to scale

By managing one system instead of many systems, you get an edge since every activity gets integrated into one click. Marketing teams get a chance to increase sales without the need to add more sales-persons. Automated marketing and CRM enable marketing teams to save on time used trying different avenues since they can identify which methods are working.

For more information contact us.

 

 

Automated Marketing and CRM: Eliminating Paper-Based Systems for Sending Invoices

When you think of automation lately, you may consider it something you see in the industrial sector for the manufacturing of products. In truth, internal automation in CRM software is just as common. While you have different degrees of automation, the smarter the function, the higher the productivity.

At stake here is being able to prepare and send out invoices without having to rely on manual systems. Perhaps you’re still using paper-based systems to prepare invoices.

If this is true, you need to see how automation is going to save you money and prevent downtime.

The Cost of Continuing to Use Paper

Statistics from recent years show that 82% of companies still spend billions on paper. In a digital era, this might sound unusual, yet you can say it’s likely due to longtime habit.

You may feel the same way if using paper invoices for decades. However, you’re likely feeling the pinch now with more extreme customer demands. With more mistakes possible in your invoices, imagine the downtime involved solving the problem. It could lead to your reputation being sullied in the process.

The Downtime Involved Finding Errors

How long does it take you to scope out an error in your paper invoices? If you discover a discrepancy later, it’s going to take time to track what happened and what it did to affect the customer.

The downtime involved could mean days of work that you could use for other things.

Even if you solve the problem, sticking with the same old system is just going to make the errors keep coming.

Using a CRM with automation allows you to finally digitize your invoices through the creation and sending process.

Advanced Automation in Your CRM

Customer relationship management software is already renowned for its superior communication methods. Automation tools aren’t quite as well-known, but it allows you to create attractive invoices without effort.

Formatting becomes easy, though the automation aspect helps set a bill date so you don’t have to send invoices out manually.

Imagine how much money this saves you printing invoices, buying postage, and mailing them to hundreds of customers.

Keeping Track When Customers View Your Invoice

Through automation, you’re also going to receive metrics that give you a complete view of what happens to your invoice. You’ll be able to view when customers read your invoice for proof they received it. Now you’ll have proof they saw it if there’s ever any disputes.

Thanks to automation making invoicing a real-time system, customers are more apt to pay immediately rather than renege on paying.

For cash flow in your business, this is the best news you can possibly hear.

At MaaS Pros, we invite you to use our TieiT platform allowing you to use automation to create digital invoices.

Contact us to learn more about comprehensive features.

 

 

Automated Marketing and CRM System

Marketing and sales are moving from a manual process of cold calling and broad ads to automated marketing and sales techniques specified to the individual consumer.  Software based automated marketing platforms help companies take the next step, reduce efficiencies, and run very targeted campaigns that increase response rates and sales conversions.  These software solutions are powerful tools that have truly increased the capability of companies to reach and sell to their customers.

An automated marketing suite focuses on generating marketing campaigns that can be highly diversified to different target audiences depending on their interests and feedback. The campaign may include several high quality pieces of content to attract potential customers. For example, an interior design firm may write eBooks about different types of furniture, different remodeling ideas and lighting concepts. Depending on the eBook that the potential customer downloads, an email is automatically generated to follow-up on the interest.

CRM systems take the customer’s journey to a deeper level by narrowing down the process and optimizing the value of one-on-one interactions to create a more personalized customer experience. This gives a sales organization complete visibility into each individual relationship that it has with customers and prospects, allowing for a more targeted approach when trying to obtain new business or expand share of wallet.

Subsequent messages, emails and social marketing campaigns are regularly enacted through the suite to reach out to the customer. As their preferences become clear based on the things they click on or provide feedback for, the messages can become more tailored to them.

Of course, the marketing suite is also fully integrated into the CRM system. Every lead is automatically filtered to individual sales people based on pre-arranged preferences.  The CRM also includes the contact information and the apparent interests of the potential customer based on the things they download and click on. Using these keys, a salesperson can focus their message on the exact items they know the lead is interested in. From there, they can easily close the sale without being too intrusive or overbearing.  That radically improves their efficiency and sales ratio, which helps the overall company grow more rapidly.

For more information about automated marketing and CRM systems, please contact us.

 

 

Four Ways Automated Marketing and CRM Makes Customers Happy

Putting the word automated in front of software that manages customer relationships sounds potentially gnarly. You might be asking yourself, do I really want to control my customer interactions with a machine? Thankfully, these fears are completely unfounded! The reason CRM software and automation is so popular is that customers love it. Even customers who know nothing about CRM speak positively about companies who use the services.

Here are four reasons customers will be happy with the relationship they build with your company using automated and CRM software:

They have control over the relationship. In the past, customers had to be assertive and directly ask businesses if they wanted the relationship to change. With automated software, they can choose the kind of interactions they want from your business, including the best form of contact and kinds of emails they prefer.

It’s easier to interact with them as frequently (or infrequently) as they prefer. Before automation, it was much more difficult to keep track of customer interactions, and easier to make human errors. CRM and automation keeps track of how often you interact with your customers, the kinds of interactions they prefer, and allows your business to easily manage frequency based on these preferences.

Communication is clearer. If you have an invoice or overdue estimate, automation will let the customer know. Additionally, when customers click online to manage communication preferences, there’s no room for misinterpretation or errors. Customers and businesses both end up less confused, and feel more positivity.

Interactions have a personalized touch. It might sound hard to believe, but CRM makes it easier to get personal with customers. Databases of information will tell you about the customers’ interests, preferences, and needs, making it easy to send them communication that interests them. Gone are days of sending the same email to your entire list.

Interested in learning more about how automation and CRM software can help your business? Contact us to learn more about our TieiT software that will take your customer relationships to another level.

 

How Our TieiT Software Uses Automated Marketing and CRM To Help Your Business

When it comes to automated marketing and CRM, the future is now. If you’re not automating your customer relationship management, your employees are using valuable time and money attempting to do the same tasks manually. In addition, you’re missing out on using sophisticated data analysis that will improve the way you interact with your clients.

Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The point of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not relied upon as the sole means for generating leads. One of the main benefits of marketing automation is the ability to nurture prospects with customized content that moves them through the sales pipeline and converts them to a paying customer.

Our new software, TieiT, is at the forefront of using the most up to date technology to bring your business up to the next level. TieiT’s services include the following components:

Customer Relationship Management (CRM)

Our CRM tools increase the ease and flow in staying in touch with your current and prospective customers. Our database puts all customers, records of interactions, sales activity, and customer contact information in one place. This section makes it easy to track and assign your employees customer interaction tasks.

Email Marketing

Our sophisticated email campaigns take email marketing to a new plane. Gone are the days of generic marketing; our software makes it easy to segment lists and personalize automated messages to individual customers. You have the option to customize emails or use templates.

Social Media Management

Manually keeping up several social media accounts is a pain, but TieiT will automate your social media and post it up on all of your accounts. It also connects to customers on social media, making it easier to stay in touch with their activity and interactions with your business.

Invoicing and Estimating

Instead of going to yet another program to invoice and collect bills, do it in the same platform as your marketing. Our software makes it easy to invoice customers, stay in touch with customer payment history, and get paid immediately online.

Marketing Automation

Our automated workflow makes it easy to create personalized, automated interactions with potential customers, increasing your odds of converting sales. You can also create your own customized landing page, making it easy to work efficiently to retain and find new customers.

Interested in learning more about how TieiT will help your business? Contact us for a free demo of our software, and personalized assistance getting started.

 

 

How To Streamline Your Day And Make More Sales

Your company’s life depends on successful marketing and customer management. If you are hitting all your targets consistently, then you are doing it all correctly. However, it takes a lot of time and effort for managers to handle both in a day and not miss something.

This is especially true if you are using two different platforms for your CRM and marketing. You have to mentally coordinate both functions, so they successfully dovetail with each other. This is tedious and not efficient. In fact, it’s a great recipe for burn-out.

Put Marketing And CRM At Your Fingertips

The solution is to integrate both marketing and CRM together, on one platform. TieiT allows you to manage your customers, sales staff, and automate much of your marketing from one dashboard.

TieiT is a single platform, multi-tasking management system enabling you to manage the smallest details of your marketing, while also allowing you to step back and get the ‘big picture.’

From one dashboard you can:

  • Manage customer accounts, including collecting payments
  • Manage web leads and add them to your CRM
  • Create e-mail marketing campaigns with automation
  • Send quotes, payment reminders, and custom invoices
  • Establish multiple payment solutions
  • Tailor marketing campaigns with a landing page builder
  • Manage your social media posting schedule
  • Track sales and sales staff
  • Integrate with other CRM apps
  • Track lead behavior

This is only a small sample of how TieiT simplifies your day and frees up time for other projects, or maybe, to go home early.

So, how are you going to increase your sales? TieiT ensures your marketing campaigns begin on time, targeted to the right customers, offering something for their stated interest. You won’t be in the dark about pending deals, know the sales people to reward and who to help, and customers are more connected.

Integrating your CRM software with marketing automation promotes efficiency across the board through live-updating cross-divisional synchronization. It prevents unnecessary manual duplication of information that can quickly turn obsolete due to delayed record-keeping. And because it saves your marketing and sales team’s time, money, and effort, they will be free to focus more effectively on their common goal: making sales.

Schedule a consultation with MaaS Pros to learn how you can simplify your day while increasing your brand. See why so many companies have partnered with us and remained customers.

 

 

 

Get Short and Long-Term Results With an Automated Marketing CRM

Do online sales of your products and services need a sales boost? You just might need to improve your digital marketing. Too often, our clients try to improve business through their own online marketing efforts, and find that they don’t get the lead generation results that they’d wanted. Instead of continuing with a strategy that isn’t working, try working with an automated CRM digital marketing agency with years of experience helping businesses like yours.

Getting results that increase your website’s traffic, from social media and search engines, requires good data for a solid strategy. When companies uses guesswork, they don’t know what will work for their customers. Our new automated, CRM software offers affordable, powerful marketing automation and uses inbound marketing strategy to ensure you generate the leads that your business needs.

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes. Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Our automated CRM strategies will also help you get organized and support you in creating the structure your company needs to strategize and create marketing results. The analytics you’ll receive are all in one place, and in the same area you create your task to-do lists. With automated software, for example, you’ll be able to instruct the automation to send a series of emails to certain types of segmented leads, and our automated CRM software will follow your instructions. We’re happy to help teach our customers how to do this.

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience. Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you’d like to learn more about our automated CRM inbound marketing services and how they can help your business, don’t hesitate to contact us. We work with a wide variety of industries and enjoy supporting businesses of all kinds!

 

 

Social Media Management and Cross-Channel Engagement

A difficult challenge in relation to social media management is engaging users on and off the platform. Ideally, businesses will be able to use social media to advance customers in the buying process. 

This is easier said than done. It starts with understanding the length and magnitude of the customer journey. This will help you understand where social media fits in and how you can use it with your other marketing efforts. 

A recent Social Times article talks about social media management and cross-channel engagement. The article explains that for consumer goods, you should use Facebook and Instagram to build long-term relationships: 

“For superior cross-channel engagement, it’s best to think about the customer’s journey to conversion and how it relates to your brand’s best-performing channels for long-term relationship building. In business-to-business situations, this is likely to be a sales representative’s LinkedIn presence or an email list. For consumer goods, where fun and peer-to-peer sharing are such powerful forces, Facebook or Instagram might be the way to go.”

As you can imagine, this represents the beginning of the customer journey. There are other things that can be happening simultaneously with this as well, like getting customers to read and share your original content.

Although social media interaction is good for building relationships, it doesn’t represent the end of the customer journey. The next steps occur on other platforms like your website, email newsletter and CRM.

This is where cross-channel engagement comes into play. After the initial greeting on Facebook, you should get followers to sign up for your email newsletter or visit your site to browse your products. Getting a user to leave his email address symbolizes his “conversion,” in that he’s not just a lead anymore. Working with email subscribers is much different from marketing to your website visitors. Therefore, it’s necessary to have a fully automated marketing and CRM platform.

It’s important to understand that social media doesn’t represent the end of the customer journey. To convert leads, you’ll have to move them to your website or landing page. 

To talk more about social media marketing, or anything else, contact us today. 

 

 

The Benefits of an Effective Email Marketing Campaign

Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true.

Email marketing is still one of the most profitable ways of marketing your business today because it allows your business to drive a better ROI. It also allows your business to create deeper relationships with more people at only a small amount of what traditional advertising costs. Some of the other great reasons to engage in email marketing include:

You control who sees your email since you can segment your contacts in any way you want (e.g. lead status, demographics, location) then customize your message for each group, resulting in a higher conversion rate.

When you strategically plan, use a smart design, and have targeted content for your email campaign, you consistently build your brand’s value. As you expose more people to your brand, when they need your product or service they automatically come to you.

Email marketing is both measurable and cost-effective. With email marketing you know about delivery rates, open rates, click-to-deliver rates, subscriber retention rates, and your customers’ behavior. You have all this information without spending money. The Direct Marketing Association says email marketing brings in $40 for every $1 spent, thus outperforming SEO, display marketing, and SMO.

Email Marketing is Easily Shareable. There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

Good marketing always means being able to test things! With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list. Then, through the very precise tracking tools that email marketing offers, you can figure out which marketing message worked better to convert sales or user actions.

There may be no better marketing channel from which to draw precise and usable tracking information to help you figure out what’s successful and what’s not than email marketing. Well-developed email marketing platforms such as TieiT can provide tracking information on how many people opened an email, how many people clicked a link in an email, which specific link within the email was clicked, how many people unsubscribed and, of course, whether your email even made it into your recipient’s inbox. Combine that with a business’s ability to track sales back to a source and you can identity customer engagement and response through an entire cycle with clear, easy-to-understand metrics.

In today’s ever-changing digital world, you can’t overlook email marketing. So, if you’d like to start an email marketing campaign for your business or you need help with the one you already have, contact us. We’re happy to help!

 

Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy

A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary importance to the business that first seeks to build name recognition locally. As a result, Internet marketing services for small businesses must include a strong email strategy component.

The Misconception: Email Marketing is Dead

Entrepreneurs who have failed in their email marketing efforts frequently bandy about this nonsensical statement. In fact, the opposite is the case. The DMA shows multiple marketing channels that integrate organically with email marketing strategies. Examples include website content, social media, search engine marketing and mobile advertising. Consider them spokes of a wheel with email as its hub.

A Winning Email Strategy

An appealing email strategy is available to the smallest business. You do not have to be a multi-million-dollar national outfit to profit from this approach, provided you follow a well-defined plan.

Great flexibility. Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.

Track the stats. Real-time reporting tells you what approaches work and which ones need a bit of tweaking.

Target your customers. A generic email approach is a recipe for failure. Embrace the fact that your product or service appeals to a specific demographic. Address these folks directly.

Mobile-friendly. Mobile opens accounted for 47 percent of all email opens, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month, could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone? Design responsively to ensure that your email looks great no matter where it’s read.

Testing is not optional. Does your email’s headline appeal to the recipients? Frequently, consumers make their decision to open or delete your email (unread) based on the persuasive nature of the headline.

Working with a specialist in Internet marketing services for small businesses is another distinct plus. Unless you have the time and expertise to handle your marketing research, testing, and analysis in-house, getting the pros involved makes sense. Contact us today to find out more about the development of a strong email marketing strategy for your business.

 

 

What Every Business Should Know About Automated Marketing and CRM

Customer relationship management (CRM) is the art and science of getting the most out of the interactions your business has with clients, customers and prospective leads. However, when your follow-up system still consists of a drawer filled with business cards, notes jotted down on scraps of paper and reminders doodled on invoices, it is time to upgrade to an automated marketing and CRM software suite.

Advantages of Using Software Geared toward Business Owners

Could you use a software product that is geared toward a specific niche or a generically defined business entity? Sure! But why would you? As a business owner, you move at a certain speed, have a vision that sets you apart from a predefined niche and need targeted, not generic, software components.

Efficiency

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.

Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Collaboration

CRM systems give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.

One of the biggest: collaboration. In even small organizations, the entire customer lifecycle is typically too complex to be managed effectively by one person.

The use of cloud-based CRM platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.

Increased accountability

When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship management process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.

Improved customer experience

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

Additional Advantages

Focused spending. Tying CRM to social media management makes sense. It allows you to hone your online engagement techniques and invest in profitable marketing programs.

Results-oriented engagement. Email marketing must yield measurable results. CRM software lets you track lead conversions so that you repeat what works and let go of what does not.

Get paid. It is not enough to convert leads. You also want to get paid. Connecting invoicing capabilities to the mix makes sense.

Automated Marketing and CRM Gives Your Business a Personal Touch

One of the main reasons why your customers prefer doing business with you rather than with a competitor is the personal touch that you bring to the transactions. This personalization gives businesses an edge when compared to larger corporate entities. Do not lose it as your business grows! Automating your CRM allows for more individualized interactions between you and past, current as well as future customers. Contact us today to learn more about our automated marketing and CRM software suite and the opportunities that open up when you replace a paper system with software.

 

 

Local Marketing Services Experts Bring Foot Traffic to Small Businesses

Your business should appeal to a global audience. In fact, even service providers have begun using the Internet to serve audiences that may be a few states away. That said, the commerce brought to your company by locals is something that you simply cannot neglect. Local marketing services providers have identified a number of tactics that pay off big.

Engage Locals Digitally

Unlike print media, which is frequently tossed out with the day’s newspaper, digital marketing tactics succeed at keeping your company’s name in front of local consumers. By leveraging Facebook, email marketing and similar platforms, your small business’ name quickly becomes a household name. Offer digital coupons for printing out or downloading onto smartphones. Coupons are a great way of bringing in new customers for a first time visit.

Use Location-based Services to Attract Passersby

You don’t have to be a tech wizard to promote your small business using mobile apps that target consumers in the vicinity of your business. Groupon, Living Social, FourSquare and ThinkNear among others let you post information about your latest offers and limited-time deals to consumers within a certain distance of your business. You can also schedule deals to get delivered during key hours, for example, if you’re looking to boost foot traffic during off-peak times.

Become a Presence on Local Marketing Sites

Collaborating with other members of your local business community can be an advantageous endeavor. By being found on the same local marketing websites that your competitors advertise on, you succeed at positioning your brand as a serious contender for consumer attention. In doing so, you also succeed at being visible on the websites that shoppers in your city check out when searching for information on local businesses.

Put on Your Small Business Customer Service Hat

There’s a reason why consumers opt to frequent small businesses over larger chains—personal relationships. A smile, great service, product knowledge and enthusiasm will bring customers through your door and keep them coming back. So as you host new events, sales or workshops, use your small business advantage to the max!

Stay in Touch

Staying top of mind with new and existing customers who you’ve engaged through your new efforts is not just about offering great products and services. It’s also about staying in touch.

If you host an event that brings in new customers, encourage them to sign up for your emails. A little incentive, such as a free giveaway in exchange for an email address, is always effective. Use your automated marketing and CRM platform (www.tieitapp.com) to stay in touch, set-up an e-newsletter program, send out regular updates about new product lines, company news, and events and start to engage with your customers via social media.

Enlist the Help of Local Marketing Services Professionals

You only get one chance at making a great first impression. If you make a mistake here, you will have to spend a lot of time and energy on undoing any perceptions that consumers formed about your company. Start out with a bang and keep on going with the same energy. Contact us today to discuss the best local marketing for your particular business.

 

 

Social Media Tools: What Are Facebook Lead Ads?

It has been over a decade since Facebook burst on the scene. Over the years, it has gone through countless changes. One of the most exciting changes were the additional tools now available to help businesses better use the site.

For example, Facebook created tools to give businesses the ability to promote their business through ads on the site. These ads have been helpful in generating sales for businesses. Facebook has now added a new tool to help businesses even more with this process; Facebook lead ads.

What Are Facebook Lead Ads?

Here’s how it works: a user sees a marketer’s ad, along with a call to action such as “submit.” Click on that, and you’ll redirect to a sign-up form that looks suspiciously like the one you would find on a typical inbound landing page, except that Facebook automatically populates information from your profile into relevant fields. Users only have to fill in the missing information, hit “submit,” and they are captured as leads without ever leaving Facebook.

The concept behind lead ads was to help businesses generate more leads through Facebook. So far, it appears to be a fantastic addition. However, there are ways you can make it even more effective for your business.

Get the Sign-up Form Right

Marketers know that the sign up form can make or break your lead generation efforts. That’s no different on Facebook, despite the convenient auto fill feature outlined above.

To optimize your conversions and still capture meaningful information, make auto fill work for you: ask for a few fields (no more than three) that fall outside the automatically filled-in information like your audience’s names and contact information.

This information should be one that helps you categorize leads in your database, allowing you to segment your nurturing efforts based on individual preferences. For example, a fashion store may ask for age and/or color preferences to send only relevant offers, while a smartphone accessory merchant may want to ask for the specific model for which its audience is researching accessories.

Integrate With Your CRM

Facebook leads ads can only be truly effective if you capture your conversions in a meaningful and time-efficient way, and the best way to do so will remain your customer relationship management (CRM) software such as TieiT (www.TieiTapp.com).

In order for this to be effective for your company, you must first determine the best way to analyze big data.

Big data is the large set of information that tells a business more about the patterns, trends and behavior associated with their industry. With this information, businesses can then discover certain groups of people who would be most likely to choose their product or service.

When marketers are looking to target these specific groups of individuals through social media, Facebook allows them to use lead ads. Lead ads are shown in the person’s news feed. When they sign up for the offer, Facebook then populates the form with information that is stored on Facebook servers.

This is something that can help save the reader time and will be a huge benefit to businesses because they will be more likely to sign up for the offer. When this happens, it will be easier for businesses to close sales and improve their standing in their industry.

To learn more about Social media marketing, lead ads or to determine the best way to implement them, contact us today.

 

Sales Tips for Automated Marketing and CRM

As a sales rep working in an industry that targets a broad range of consumers, consider how your perspective influences how you frame goods or services. Your perspective is influenced by your age and social background, such as whether you’re under the age of 35 and grew up as a digital native, you’re aged 35 to 50 and grew up with computers around you, or whether you’re over 50 and learned to use computers as an adult. When technology became a part of your lifestyle affects your consumer views and influences your views on effective marketing.

Regardless of the generation that you came from, here are some sales tips for marketers of every age:

Think like a digital native. Even if you are from a generation that is now older than 35, you can do a lot of research into the ideas and tastes of Generation Y and Millennials. Learn to think like them. Watch how they interact at Starbucks. Note how they only talk occasionally because of their connectivity to devices.

Choose sales approaches that work from the idea that people do everything with their Smartphones. They have an app for everything, and they are constantly connected.

Within your CRM system, your marketing tactics should work from the idea that people expect an easy answer for almost everything. They want to use a technology tool and find a snippet of information so they can make snap decisions. Make information available to them, and then they will only have to think a few seconds before taking the desired action that you want. Then, they give their attention to the next app.

Modern businesses know that they need to engage prospects 24/7, but how can you do this without increasing data leaks and ending up with broken sales processes?

Dramatically more conversions: 55% of companies fail to consolidate their databases with automation, and as a result 79% of marketing leads never convert into sales. Consolidation will get you back on track.

Complete transparency: No more ‘blame game’. Plugging data leaks with consolidation means that you’ll always know when, how and why a lead is qualified.

Automation as a two-sided coin: Your MA software should reflect your point of view in terms of campaigns and milestones, but it should also be built around your customers – what they do, where they hang out and what they’re looking for, from the moment they first browse your site, through every sales meeting and closed deal.

Consolidating sales and marketing automation lets you give your sales team next-gen tools to close more sales, and makes their job easier by enabling smarter sellingat every single stop along the customer journey. Consolidation means you can get back to process-oriented business techniques, using data how it’s meant to be used: to grow your business.

It’s time to accelerate your growth. Sometimes smaller businesses and SMEs make the mistake of seeing the “sales cycle” as another term for a “won deal.” In fact, even as you close a deal, you should be figuring out the best way to retain that customer and provide enticing offers for upgrades.

For more information on automated marketing and CRM for your target markets, we hope that you will contact us today. Helping you reach your marketing goals is very important to us.