Tag Archives: digital marketing agency

Hiring a Digital Marketing Agency Lets You Focus on Your Business

As a busy business owner, you probably always have a million things on your mind when it comes to running and improving your business. Not only do you have to worry about day-to-day operations, hiring and dealing with employees, dealing with bookkeeping and otherwise running your business, but you also have to focus on marketing and advertising so that you can be as successful as possible. All of these things can be a major strain on you, especially over time. Luckily, there is an option: hiring a good digital marketing agency. These are a few reasons why you should consider hiring a professional agency like MaaS Pros to help you with all of your company’s online advertising needs.

Spend Your Time Focusing on Your Business

Many business owners are happier when they are able to focus on what they do best: running their businesses. You don’t want your business to be neglected or for you to become too overwhelmed and exhausted from focusing on too many things at once. A good digital marketing agency can help you spend more time focusing on your business while ensuring that your online marketing needs are being taken care of.

Save Money on Online Marketing

A lot of people do not realize it, but you can actually save money on online marketing by hiring an experienced digital marketing agency. For example, if you try to set up your own pay-per-click advertising campaign, you might find yourself wasting money on keywords and ads that just aren’t worth it. A good digital marketing agency knows how to best use your marketing budget to promote your business.

Make Sure It’s Done Right

The truth is that even though you might have done a lot of things for your business yourself, all while learning what you were doing along the way, this isn’t necessarily a good idea when it comes to online marketing. Things like search engine optimization are constantly changing, and doing it incorrectly can prevent your campaign from being successful or can even make your website’s search engine rankings worse. It’s best to leave the job up to professionals who know what they are doing.

As you can see, there are a few reasons why hiring a digital marketing agency can be a lot better than attempting to handle your online marketing efforts yourself. If you are looking for a company that you can count on for all of your company’s online marketing needs, contact us at MaaS Pros today!

 

 

 

Digital Marketing Agency Offers Insider Look at Native Advertising

If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service. When discussing the problems associated with creating ad content that consumers will read, our digital marketing agency knows the direction to success: native advertising.

What is Native Advertising?

In simplest terms, a native ad is a marketing message that does not feature an overt “buy me” note but rather presents a more subtle “hey, check this out” communication. Mind you, these ads do identify themselves as marketing messages. But they do so far more stealthily than the sponsored content you might otherwise see on a website.

The How-to of Success

For starters, we recommend deciding on the actual marketing message you want your native advertisement to take on. Generally, you have three options.

1. Product purchase. The classic model features a call to action that culminates in a “buy me” message. The wording could be as simple as “buy our widget here.”

2. Newsletter signup. When your company has invested in a landing page for a particular campaign, trade show, or similar event, it makes sense to heighten consumer involvement with your brand. Doing so via newsletter signups is an excellent method for being able to reach out to a vetted consumer group at steady intervals. In this setup, your message would urge consumers to sign up for a newsletter that keeps them informed.

3. Brand awareness. In some cases, the business needs to heighten brand awareness. This is usually the case when name recognition is not a problem, but some folks have a difficult time putting together what a company sells or provides with what its symbol means.

What about Ad Blockers?

Granted, native advertising is part of content marketing, and any digital marketing agency that tells you otherwise does not have a good grasp of the process. However, consider that the typical online consumer now employs ad blockers that leave a large bit of content hidden. For this reason, native advertising is a far superior option. Contact us today to find out why.

 

Feel Confident in the Marketing Agency You Choose

Picking the best digital marketing agency for your business can feel overwhelming. You’re hiring an agency to represent you; choose one that represents you in the wrong light, and a lot can go wrong. Here are a few tips on choosing the right agency. 

 

 

Know your priorities

Each agency will have a different strength, so your first step is to know your priority. Is it a sleek and cohesive design? Social Media? Once you figure out what’s most important to you, you will have an easier time making a choice. 

Check out their websites

Whatever agency you hire will be telling the story of your brand, so it’s important that you like the story they tell with their website. Do you connect with their presentation? Additionally, pay attention to what skills they highlight. Do they line up with your priorities? 

Have an honest conversation

Marketing agencies don’t like saying “no,” and that’s not just about turning down revenue. They want to meet your expectations. Be detailed in describing what you want, and explain that, if they don’t feel they can meet those expectations, it just means they’re not the right fit. 

Check Twitter

On Facebook, agencies have control over the content related to their company. If they don’t like a customer’s post on their page, they simply delete it. On Twitter, negative Tweets posted by others can’t be removed so you can get a sense of any red flags. 

That being said, search Twitter with a grain of salt. Competitors have been known to attack companies to promote their own business. 

As long as you do your research, you will end up with an agency that is the right fit for you. Contact us for more information about choosing the right agency, or to see if MaaS Pros is the right fit for you.