Tag Archives: digital marketing

Marketing Services That Work

As a business owner you are always ON. Thinking about how to make improvements to your business and brand becomes a way of life. GROWING your business is always priority and you can become frustrated when the marketing tactics you’ve already tried don’t work. Never fear….

The key to your success and peace of mind with regards to marketing is how you choose services to incorporate into your business strategy. You’ve likely tried what feels like a million different tactics and seen success in some areas whilst having felt the sting of failure in others. If you’re reading this article it means you’re still at it, and that is a GOOD thing.

Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online.

Currently, digital marketing services are a dominant force backing businesses all over the world. The power of the digital space lies in its ability to be extremely flexible and accommodating to niches of all types. On top of the vast expanse of different audience and demographic information available to marketers, you have the unique ability to monitor and modify your marketing campaigns in real-time. If you aren’t already employing tactics like SEO (Search Engine Optimization), PPC (Pay Per Click), and Social Media Marketing, you are missing out on opportunities.

The great part about trying different marketing strategies online is you can always see a benefit to your actions, even if you don’t achieve your desired goals. For instance, you may launch a social media driven ad campaign and not see any spikes in revenue of any type, however, the visibility you will gain and the intangible effects could be greater than you anticipated. Sometimes you build up a pipeline of customers and won’t know it until you stay consistent with your efforts and keep an open mind. Moving onto another marketing strategy online while another works in the background is clearly an added bonus of digital marketing.

Let’s talk more about what marketing strategies you already have in mind or are considering, contact us when you get a few minutes.

 

 

Three Ways Ignoring Digital Marketing Could be Detrimental

You may be tempted to ignore digital marketing, but doing so may be dangerous. We’ve got three reasons burying your head in the sand would be a bad idea.

Your target market is online

Nowadays it doesn’t really matter what industry you’re in – your target market is almost certainly online. Everyone from Millennials to Baby Boomers are on social media and have email accounts. This wasn’t the case earlier, but digital marketing now applies to just about every consumer. If you ignore digital marketing, you’re missing out on a chance to reach out to a huge audience.

Digital marketing will become more popular

On top of this, digital marketing will only become more popular. As marketers perfect their strategies, digital marketing will be more effective. Many companies are already transitioning from traditional marketing to digital marketing and they will continue to do so. Ignore digital marketing may seem like a bad decision today, but it will seem even worse five years from now.

Monetizing is becoming more realistic

One of the biggest complaints with Twitter and Facebook marketing used to be that the sites didn’t have positive ROIs. Sure, you could increase your brand visibility and attract new customers, but there was no way to monetize that potential.

There are currently two developments that will completely change this dynamic. The first of which is Facebook’s new “Buy” button. Facebook is working on a feature that will let users purchase a product while still on the social media site. Companies will be able to directly sell products on social media.

The other development is Twitter’s new hashtag feature. With Amazon Cart, users will be able to add hashtags to their online cart. Later, they can review their cart on Amazon and buy the products that they added. This feature will work very similarly to Facebook’s “Buy” button.

To talk more about this, or anything else, please contact us. Thanks.

3 Simple Digital Marketing Tips to Reach Young Adults

Young adults (18 to 34 year olds) are driving our hi-tech economy, forming families, and becoming an increasingly positive force in the world. If you have a great product that you want to market to young adults and you’re not quite sure where to start, here are three simple digital marketing tips that can help.

Hang Out Where Young Adults Hang Out

As of 2014, 89 percent of young adults aged 18 to 29 were online. That’s the largest group according to Pew Research Center figures. Of this 89 percent, 35 percent use Twitter. Additionally, Pew figures from 2013 indicate that 71 percent use Facebook, 22 percent use LinkedIn, 21 percent use Pinterest, and 17 percent use Instagram.

If you want to reach this young adult population, you have to go where they go. This includes going mobile. As of 2014, 83 percent of young adults own smartphones. A large percent use it for texting, searching the internet, and handling email.

To reach this crowd requires you to develop a digital marketing strategy that promotes your products and services via the internet, social media, mobile phones, and other electronic devices.

Get Young Adults Involved

As of 2012, young adults between the ages of 20 and 34 made up nearly 32 percent of the work population. That’s nearly one-third of the labor pool…and growing, according to the U.S. Census Bureau. Specifically, this group is the fastest growing segment in the American market.

Now that you’re online where they are, hire those using social media and mobile technology. Once you hire them, involve them in the digital marketing process, and use them as your brand ambassadors. Who better to reach young adults than other young adults?

Create the Right Message for Young Adults

In 2013, Pew Research Center analyzed 2012 Census Bureau data and reported that 36 percent of American young adults ages 18 to 31 live at home with their parents. Additionally, their findings show that 63 percent had jobs.

What’s more important is that 39 percent were in college, an increase from five years prior. Today’s young adult appreciates education, so don’t dumb your message down, or try to hard sell them. Instead, show the benefits of your product or service. Explain what it can do for them or how it makes their lives better. Don’t just talk about it – demonstrate it.

Reaching the young adult crowd through digital marketing isn’t rocket science. It’s about what marketing has always been about – understanding your target audience. The message is the same. The delivery system has changed.

For more information on digital marketing and the technology that supports it, download our new ebook, “The Essential Step-by-Step Guide to Internet Marketing” or contact us with your questions.

Why Businesses Should Post Original Written Content

Choosing what content to post is perhaps the most important task of digital marketing. You can pay for ads all you want, but unless you have informative or entertaining posts, people aren’t going to stay on your page for long.

 

There’s more than one way to create content. What works for one business may not necessarily work for another so it’s important that businesses test their content with trial and error. While blog posts may be great for one company’s target audience, videos may be the better source of content for another company.

 

Social Media Examiner conducted a survey and asked marketers to identify the types of content they use in their marketing strategies. The answers are listed below:

 

Original written content – 94%

 

Curation of other people’s content – 73%

 

Original visual assets (infographs, memes) 73%

 

Original videos – 60%

 

Original audio content – 22%

 

Original written content is by far the most popular content on social media, according to the survey. It’s also very effective for SEO. Original written content isn’t the most engaging type of content, but it’s something that can be used for everyday posting.

 

The survey also asked marketers what the most important type of content is. Once again, original written content led the list:

 

Original written content – 58%

 

Original visual assets (infographs, memes) 19%

 

Original videos – 12%

 

Curation of other people’s content – 10%

 

Original audio content – 2%

 

One of the reasons why original written content is considered to be the most important is because there’s so many different ways to do it. White papers, surveys, research, and blogs can all be used several times over in social media marketing. They provide fresh, relevant content that benefits readers and provides new insight.

 

The problem is that some companies struggle in the actual writing of the content. Not every business is capable of coming up with original written content often enough to be effective for social media marketing.

 

If you would like more information about digital marketing, contact us.

 

Why Market Segmentation is Still Crucial in Digital Marketing

Some businesses make the mistake of having too big of a target audience in their digital marketing strategy. Because just about every demographic uses email and social media, some businesses think that they should post content that could interest anyone.

 

But just like in other forms of marketing, digital marketing requires a narrow target market. Businesses have to narrow down their audience based on demographics, their wants, and their needs. This will help them create and post content that will interest their potential customers.

 

A recent Business 2 Community article explains why businesses need to find a target audience when practicing digital marketing. According to the article, this will help businesses craft titles and links that will lead to clicks:

 

“Once you know who your content is for, then you can move on to asking what challenges, concerns, desires, or problems might make them interested in your business’s products or services. From this point, you can begin to imagine the kinds of titles and links your potential customers will be the most likely to click on.”

 

What businesses need to consider is that although all types of people are online, each person is attracted to different content. Because there is so much content and information on the Internet, consumers will only click links that are relevant to them.

 

So the fact that there are millions of people on social media is negated by the fact that there is an appropriate amount of content there, too. That means its back to the basics for businesses. Market segmentation is still crucial in all forms of marketing.

 

Having a target market also allows businesses to concentrate their investments in one area. They don’t have to spend hundreds of thousands of dollars trying to engage consumers that aren’t relevant to their business. Once businesses accept that they can’t attract all consumers, their digital marketing strategy will improve greatly.

 

If you would like to read more about digital marketing, download our ebook for free. Or, if you have any questions, contact us today. 

 

Creative Options for Digital Marketing

Marketing in the digital realm is constantly changing as new social media websites get added and search engines change their algorithms.  The internet is a growing and expanding realm, so it makes sense to take advantage of it to reach more potential customers and spread the word about your business.  However, given that the internet is itself always changing, it’s also a good idea to change along with it.  In order to do this, you might have to get creative when it comes to digital marketing.  Consider the following options:

 

Email Marketing.  Email marketing has now been around for a long time but it has also had to adapt and become more sophisticated as time goes on.  In the beginning, emails couldn’t even contain many graphics but now, we take these for granted.  For a marketing email to stand out, it has to be more creative.  It has to be well-written, personalized, succinct and visually appealing.  If you’ve used email marketing with mixed results in the past, consider shaking things up a little bit.  Go in for brighter colors and more eye-catching images.  Make sure that your content is snappy and the main parts are highlighted in bold.  And don’t forget to make the main point of your email clear in the subject line itself.

 

Social Media Marketing.  With the advent of social media, people can stay in touch with friends without ever leaving the security of their home.  On the one hand, this is great at the level of convenience but it can also result in a sense of isolation as people stop actually talking to each other.  So it’s a good idea to expand your marketing efforts with the help of social media but you should also continue your traditional marketing efforts which will help you stay in touch with your customers.  For social media marketing to be successful, it needs to work in an interactive manner, inviting comments from customers.

 

Blogging.  Who would have thought that the humble blog, a term that was shortened from “web log” would gain the kind of popularity it has today?  The fact is that everyone likes to share what they think and blogging allows this to happen.  You too can share what’s happening with your company and in your field by writing blogs or hiring a blog-writing service.  When it comes to blogging, the trick is to write about a vast variety of topics which are closely or not-so-closely related to your business.  This way, you’ll cast your net over a greater number of keywords and show up in a number of searches.

 

Contact us for more creative ways to expand your digital marketing efforts.

 

Digital Marketing: Why Every Business Needs It.

With new websites, cellphone applications and video watching services popping up seemingly on a daily basis, in order to compete in today’s highly competitive climate, serious business owners must take advantage of every possible avenue to reach potential customers. Digital marketing should be an integral part of every business’s — small and large — marketing campaign as it allows marketers to reach unprecedented amounts of people, with an equally unprecedented amount of accuracy.

 

In order to do the field of digital marketing any real justice, a large book would need to be written on it. To start, the most important aspects of digital marketing are: the utilization of social media marketing, always following the best on-page search engine optimization practices, thorough use of the various analytic platforms, diligent use of pay-per-click advertising, and video marketing — among many others.

 

The trouble for most small business owners is that the underlying concepts for any of the aforementioned parts of digital marketing are not difficult to understand. Therefore, they quite often think that they themselves can manage each beast while also running their business. The more fortunate ones eventually realize that managing even one form of digital marketing can be a full-time job in itself and that requesting the help of seasoned professionals would be better for them and for the longevity of their business. The less fortunate ones, however, end up becoming overwhelmed and dismissing the effort altogether, only to join the already crowded graveyard of failed startups.

 

If you have recently started a business and want it to be around for the long haul, don’t make the same mistakes countless others have before you. Learn from them and contact us to get the help you need to guarantee the long-term success of your business.

 

Not ready to take the plunge? Here is an excellent ebook that will get you on the right path.

 

Improving Your Digital Marketing Distribution

Distribution is probably one of the trickiest aspects of digital marketing. After all, it is not that easy to send out materials and make sure that they actually get read by your intended targets. So, here are some useful tips to help you spread the word.

 

Building your distribution network

 

When creating your distribution network, an intimate knowledge of the target audience always helps. In fact, it would be better if you are part of that audience. This way, you have a better understanding of how they respond to marketing and the type of distribution routes that best suits them.

 

Another important factor to consider when building a distribution network is getting as much offline coverage as you can. This might seem odd, since you are primarily focusing on online marketing, but having an offline base of distribution can ensure a better reach to your audience no matter where they are. Mediums like TV, radio, and print ads are still considered by many marketers as indispensible. It is also a good idea to have a good relationship with the runners of these media, as they can help you with a lot of things outside of distribution.

 

Creating social connections

 

The growth of social media has considerable effect on digital marketing, even more so in the distribution aspect. Indeed, to give your distribution network a boost, you have to really improve your social presence. One particular area to focus on here is increasing shareability. Putting up share buttons for several of the most popular social media sites, as well as those specifically used by your target audience is a good start.

 

However, actually getting them to share your material is going to be a lot more difficult. For one, you need to have a proper call to action. Instead of the typical “Share if you like it” CTA, be more creative and give a compelling reason for your audience to share it. Also, be active in sharing other people’s stuff, especially those which are closely related to yours, as this will increase the chances of them returning the favor.

 

Getting connected with influential figures in your field also helps in this matter. The idea here is that, with them on board sharing your content, the likelihood of it spreading will definitely increase. Of course, you do need to put in some effort to get their attention and interest first.

 

Making it easy

 

Ultimately, your efforts will boil down to how accessible your products are to audience. As such, make it easy for them by providing all the information they need to make the purchase. For instance, instead of just linking your online ads to your site’s homage, it would be better to link directly to the product page being advertised.

 

Still find your digital marketing effort falling short of what you want? Feel free to contact us and we will gladly lend you a hand.

Marketing Leaders Weigh In on Digital Marketing for 2014

Digital marketing is as important to your business as running a newspaper ad once was. How else would you let your target know what you had to offer. That is, increasing your web presence and creating things like a social media footprint is important to the success of your business. You don’t want to fall into the trap of being a Dinosaur, as this article on Forbes.com articulates.

The latest adopters… have traditionally been labeled “Laggards,” but in the world of SEO and social media, latecomers are plain old Dinosaurs because of the extinction-level event that is created by their inattention.

And in the coming year, digital marketing and social media will become more important than ever, according to experts like Nancy Bhagat, Vice President of Marketing Strategy at Intel who says that with the increase of personal devices and the explosion of the “Internet of things, people will be carrying, utilizing, and depending on their devices more than ever.”

But in 2014 “we need to go even further,” says Michael Brenner, Vice President of Global Marketing at SAP. “[I]f we want to break through all the noise… as brands, we need to kill promotional marketing messages and start providing customer-centric information that is helpful to our target customers.”

So where will you end up on the bell curve of adoptability? Because you certainly don’t want to be a Dinosaur in this scenario.

Seeking out opportunities to connect with your audience through website development, quality SEO, emails from your company brand for your audience that attract and keep clients, and social media can make or break you in the next year.

After all, you wouldn’t send a fax to your clients to spread the word of a new product would you? The same could be said for how you use the largest resource available to you for digital marketing: the Internet.

For more information on social media and digital marketing, please contact us. Also, don’t forget to check out our ebook, “The Essential Step-By-Step Guide To Internet Marketing.”

Digital Marketing Tips to Optimize Your Business

Digital marketing is the best way to keep your business relevant. Between computers, tablets and cell phones there is always something digital in someone’s hand. Why not take advantage of all that the digital age has to offer.  Below are tips on how to use digital marketing for your company.

 

Email – Use this to send out a monthly or weekly newsletter. Ask people to leave their email address when visiting your website or when they sign up to purchase your product online.

 

Social Media – The list of marketing ideas using social media is limitless. On Facebook and Twitter you can use this platform to send out posts about anything you want people to see right now. Post Sales, promotions, new products or just to say hello and keep your company in the customer’s minds. Instagram can be used to post pictures of your product, business or even fun photos of your employees.  Linked is a good place to add your company.  This way other employees may include it to their profile, which will spread your business name all over the site.

 

Blog – Start a blog page on your company website. You can post periodically but its best to post at least once a month in order to keep your followers interested.  You would let people know of a new blog post by sending it to them from your email list. You can blog about company outings or a news story that relates to your business.

 

Apps – Create an app for your business. Make it free to users to download and easy to use. Customers can use it to shop your online store, keep track of your blog posts, and have their account information ready for them at any time on their phone or tablet.

 

Forum – Construct a forum to be included in your website. This is a place customers can ask questions or voice any concerns. They can also use it to speak with other customers and discuss products or services. Have an employee on hand to moderate and make sure to answer any questions.

 

Please contact us to learn how we can power your Digital marketing campaigns. Also, be sure to download our new Digital Marketing ebook.

Online Reputation: A Digital Marketing Strategy

In social media it’s easy for information to get out of control. Typed words don’t have the same effect as saying it out loud. As a result information is often misinterpreted, offensive and convoluted/over-our-heads to the person reading it. Businesses especially need to pay attention to what is written online. Things that are written by the company are easily avoided when everything is reviewed properly. What other people write about your business is something businesses cannot control. The way they can get control is to manage their online reputation.

 

Online reputation management monitors, influences and identifies credulity and reputation online. As visitors read information about the company online what people say influences their decision. It is a Digital marketing strategy all businesses need to know about because it will determine business growth. Other reasons include:

 

Aid in increasing sales

 

Builds trust

 

Enhance the positives

 

Stops negative press from spreading across the internet

 

Improves the chance of scoring business deals

 

It’s great to have online reputation management services; not everyone can afford to pay someone to do this for them. Businesses need to know the basics of how to deal with their online reputation. Here are some tips.

 

Search the company name to see what’s listed. It’s a good idea to look beyond Google. They aren’t the only search engine around. Yahoo, Bing and MSN are still top search engines, and companies need to see how information is handled on those search engines too.

 

Buy domain names with the company name in it. Pick the company name in different domains (.com, .net, .org, .info, .me, etc) to make sure no one else uses it for their gain.

 

Gather content in one place. There has to be a central place that pulls everything together. Get a paid website, a free website, a landing page (about.me. flavors.me, etc) or a blog and tack everything on.

 

Get social networking sites. LinkedIn, Twitter, Facebook, Google+: the company has to be on one of these main four sites (at least). Choose a niche site (video website, photo website, music website, blog website, etc) that will enhance the brand. Be active. Make sure social media websites have the company name in the URL. Most social sites allow for URL customization so take advantage. Use privacy features as a way to control what gets out there on your social media site.

 

 

You never know what someone is going to say about your company, and you cannot remove negative posts. However, you can push negative information down to at least the third page. On average the vast majority of people don’t search past the first page, and a few will travel to the second page. If you can successfully do this your company’s creditably will remain intact. Contact us for more information on protecting your online reputation.

 

Where to Find Photos for Your Digital Marketing

Your use of pictures on the Internet dates back to your social media days. Whenever you found a funny or enlightening image on the web, you routinely shared it on Facebook or other social media pages. You’re also use to adding pics from your smartphone cam to your Tumblr feeds or Flickr collections.

 

Don’t try doing the same thing for the digital marketing of your business.

 

Internet pictures are generally copyrighted by their owners, so you can’t use them without permission. While most don’t make an issue out of using their images on a personal website, they may come after you if you use them for business. They could sue you or have your website shut down for copyright infringement. Smartphone cam pics just aren’t professional enough for business unless you also happen to be a practiced photographer. Customers will think that your business is amateurish.

 

You do have options for getting legitimate photos to use in digital marketing. You can start with a professional photographer who can give you the exact photo that you need. However, they can be costly. You can also try a student from your local photography classes who may be willing to take your shots at little to no cost if they can use the images in their portfolio.

 

Stock photography sites, such as ShutterStock or iStockPhoto, offers high-quality photos at low prices. The only catch is that the images won’t be specific to your business but more generic.

 

Finally, if you do find a photo that you like on someone’s website, ask them if you can use it for free. While some will charge you a fee, others may give the image to you for free if you provide proper credit and a link back to their website.

 

If you’d like more information on digital marketing, please download our free ebook or contact us.

 

What is The Difference Between a Logo and a Brand?

Companies need logos and brands to capture customers’ attention.  Businesses often mistake logos as a brand, and assuming a brand only requires a logo.  The words logo and brand are two different things that play two different parts in making your business a success. So what’s the difference between a logo and a brand?

 

Logos are visual designs that are easily recognizable by customers.  It stands in the same league as the company name.  Customers recognize the logo more than anything else related to the company.  Logos are in the form of symbols, the company name, colors or a trademark.  Good logos evoke emotions and memories that relate to them.  This is a visual way to communicate with potential customers.

 

A brand is the marketing and interaction behind the logo.  It consists of the slogan, communication, design, target area, voice, promotion, message, position, presence and customer experience.  The brand separates one business from another.  Products and services further separate businesses from each other because no two companies sell the exact same things.  Brands are promoted offline and through Digital marketing to reach as many people as possible.  The brand is the connection that brings customers to the company.

 

By itself a logo is nothing more than an image on a piece of paper.  Anyone can claim the logo is theirs.  By itself a brand is words and phrases geared toward many people around the world.  Words and phrases alone are bland and forgettable.  Logos bring visual appeal to branding.  Instead of reading and hearing it, logos make customers see the company.  Branding makes a logo more than a drawing.  Branding lifts logos off the page and makes it synonymous with the company.

 

Logos and brands work together but never mistake them as one.  It is used interchangeably in conversation but understand that each of them serve a different purpose.  Logos are a piece of the brand, not the whole brand.  For more information on logos and brands do not hesitate to contact us.

 

What to do When Digital Marketing Strategies Aren't Working

Like SEO Digital marketing strategies take time to work.  Some strategies are effective; others have the potential to be effective.  Understand that it’s normal for some tactics to be a miss for your company.  It’s not easy finding a new strategy, but if you did everything you can let go.  Remain persistent to be a success.

 

Fluff Out, Quality Content In:  Digital marketers and SEO professionals are taught to write content based on layering keywords inside the content.  Keywords such as “motorcycle for females Indiana” are not sentence friendly.  They don’t flow well in sentences and come off as awkward when reading the copy.  Write for the reader, not the search engines.  Search engines are not reading the content; your viewers are.  Focus on writing quality information with valuable and useful advice.  With search engines adding updates that make it hard for companies to reach the first page, companies are forced to write good content to stand a chance of climbing.

 

Change Your Perception:  Instead of giving up on the strategy use it in another angle.  Hire an outsider to see the company from a different perspective.  Give those new angles time to flourish (if it does flourish).  Make sure you did everything you can do before trying something new.  Another way to look at it is change the internal approach.  Unify content creation experts and SEO management contractors for a one-stop approach to your digital strategy.

 

Link Strategy:  Links are just as important as the content.  The links entices people to come to your page to read the rest or to browse your site for more information.  Create a linking strategy.  Know who, what, when, where and why with your links.  Figure out how to get more links (within search engine rules).  One way to add links is to place one on ‘contact us’ or more call to action links.

 

Is your digital strategy working?  It’s time to analyze your strategies and how effective it is.  Contact us for more information on digital strategies.  Any strategy not up to par is holding your company back instead of moving it forward.  We will assist with new strategies that will work for you.

 

The Digital Marketing Revolution and How You Can Benefit From It

The marketing world is no stranger to new and innovative developments, but digital marketing takes the cake. In many ways, the rise of digital marketing heralds an end to the old days, with traditional marketing practices that have ruled the roost for so long suddenly rendered less effective and even totally obsolete.

 

What makes digital marketing so effective? And more importantly, what are its benefits to the online business owner such as you? Here’s a rundown.

 

Digital marketing takes advantage of timing

 

Traditional advertising doesn’t exactly rely a great deal on timing. It is more akin to a carpet bombing approach where marketers hope to catch the audiences as they go about their business. With digital marketing however, the focus is on providing for the needs of the customer right when they need it. This is in fact one of the most significant benefits of digital marketing.

 

Digital marketing allows you to target your market precisely

 

Digital marketing allows you to hone in on your market to a remarkably precise degree. No matter how small or specialized your niche may be, digital marketing allows you to get in there and grab the attention of your potential customers. The ability to target people who you already know are interested in your product or service is something that traditional marketing can only dream of.

 

Digital marketing gives you key information through tracking

 

Digital marketing also allows you to obtain valuable information from your audience by way of tracking. Everything that visitors and potential customers do on a website can be tracked to how long they stay there. This information can be especially handy for figuring out what makes people click, what holds their attention, and what turns them off.

 

Digital marketing utilizes the power of the Internet

 

Perhaps the most significant benefit of digital marketing is that it takes advantage of an immense and almost limitless base of potential customers. As massive as the Internet audience is, it is still growing, and this gives you a lot more opportunities to hone in on your target audience.

 

If you want to utilize the immense power of digital marketing in your business, contact us today and we will be glad to develop the ideal solution for you!