Tag Archives: email marketing strategies

Automated Marketing: A Tool, Not a Strategy

Marketing automation is one of the most effective tools out there, but some businesses seem to think it’s a substitute for strategy. In this blog, we’ll explain why marketing automation is only effective if used correctly and within the confines of a holistic campaign.



Marketing automation is a useful tool…

First, a quick word on marketing automation. We can’t overstate how powerful it is when it comes to running email and social media campaigns. Setting triggers and essentially letting a campaign run itself saves you time and money and increases engagement.

… but it’s not a strategy

Still, automated marketing isn’t a strategy, nor does it take the place of one. This is a common mistake businesses make, only to be let down by the very predictable results.

This Forbes article explains why you should first plan a strategy and then add marketing automation in as a feature:

“Rather than looking at marketing automation software as a comprehensive marketing solution, we have to view it as just one mechanism for reaching customers. If we can remember that it’s only one piece of our overall strategy, we’ll be best equipped to use it most effectively.”

Automated marketing should essentially assist you in achieving your goals. But when you make marketing automation itself the goal, then your campaign won’t have any real direction.

Put two and two together 

Marketing strategies should always start from the ground up. First, you need to identify your target audience, consider your brand and brand values, and come up with ways to find prospective customers.

When you review your plan, you’ll quickly see where marketing automation falls into place. It should help you communicate with customers and generate leads. Though its most commonly used with social media and email, it’s by no means limited to those platforms.

To talk more about marketing automation, or anything else, contact us today.


Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy

A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary importance to the business that first seeks to build name recognition locally. As a result, Internet marketing services for small businesses must include a strong email strategy component.

The Misconception: Email Marketing is Dead

Entrepreneurs who have failed in their email marketing efforts frequently bandy about this nonsensical statement. In fact, the opposite is the case. The DMA shows multiple marketing channels that integrate organically with email marketing strategies. Examples include website content, social media, search engine marketing and mobile advertising. Consider them spokes of a wheel with email as its hub.

A Winning Email Strategy

An appealing email strategy is available to the smallest business. You do not have to be a multi-million-dollar national outfit to profit from this approach, provided you follow a well-defined plan.

Great flexibility. Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.

Track the stats. Real-time reporting tells you what approaches work and which ones need a bit of tweaking.

Target your customers. A generic email approach is a recipe for failure. Embrace the fact that your product or service appeals to a specific demographic. Address these folks directly.

Mobile-friendly. Mobile opens accounted for 47 percent of all email opens, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month, could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone? Design responsively to ensure that your email looks great no matter where it’s read.

Testing is not optional. Does your email’s headline appeal to the recipients? Frequently, consumers make their decision to open or delete your email (unread) based on the persuasive nature of the headline.

Working with a specialist in Internet marketing services for small businesses is another distinct plus. Unless you have the time and expertise to handle your marketing research, testing, and analysis in-house, getting the pros involved makes sense. Contact us today to find out more about the development of a strong email marketing strategy for your business.



Why Businesses Have to Incorporate Mobile Elements to Their Email Marketing Strategies

To save time, many consumers now view emails on their mobile phones. While they still may sit down at their desktop once a day to clear out their inbox, consumers typically check their email a few times a day on their smartphones and tablets. This development calls for businesses to update their email marketing strategies to incorporate mobile elements.


Even for those who already anticipated this trend, the exact extent of it may still be shocking. A recent Venture Beat article includes statistics relevant to the topic. According to the article, the majority of emails are now opened on mobile devices:


65% of all email is now being accessed via mobile phones in the US.


This means that businesses have to optimize their marketing emails for mobile devices. If consumers can’t view emails on their mobile phones, they’ll simply delete them or ignore them. A company’s investment will be wasted if subscribers can only open their emails on desktops and laptops.


The article also reports that consumers are viewing their emails on all types of different phones. Here are the statistics concerning iPhone and Android email activity:


38% of iPhone users spent 15 seconds or more viewing each message.


35% of Android smartphone users spent 15 seconds or more viewing each message.


If businesses are going to invest in mobile email marketing, they have to be sure that it will work on all devices. This includes tablets, as well, which often run different operating systems and having different screen resolutions.


With the right digital marketing strategy, a business can prepare for email viewings from all devices. Professional consultants can assist businesses in optimizing their emails for all different platforms.


If you would like more information about email marketing, contact us or download our ebook today.