Tag Archives: email marketing

Automated Marketing And CRM: Using Technology To Build Meaningful Customer Relationships

Small business owners have one of the hardest jobs imaginable. While working for oneself may sound like a dream come true to the individual who is pushing papers around a desk while being yelled at by their boss, there is a lot more that goes into running a small business. Being responsible for yourself all the time actually requires a lot of work. It also requires an attention to detail that many of us do not naturally possess. Luckily, with time and patience these things can be learned. One of the most vital details in the whole trade of course is to pay special attention to your base of customers. 

A Small Business Owner Vents Her Frustrations

The New York Times ran a profile of small business owner Kelly Fallis and her quest to find the right way to please her customers. What she told the paper of record was that she found it difficult at first to find exactly the right customer relationship management software. As someone running a small-scale business, she lamented the fact that she had to spend a considerable amount of her time figuring out the technology of the software products that she had tried up to that point. She wanted to be spending more time focusing on her customers. In fact, she was quoted as saying: 

“They were way too complicated for us and did not have a great user interface,” she said. “I need to spend time running my business, not figuring out technology.”

This is exactly why modern customer relationship management software programs are focusing more on making the interface cleaner and easier to use. It also means that the developers of these technologies are listening to their customers.

Social Media, E-Mails, And User Engagement 

An exciting development in the way that companies interact with their customers today is the fact that so much of that engagement can be quantitatively analyzed. Data from multiple sources streams into a CRM software program as flawlessly as water flows from Niagara Falls. 

Most business owners know that part of their job today is to be active both on social media but also through e-mail marketing programs. Certain marketing research suggests that older customers tend to be more prone to answer e-mail marketing attempts than their younger cohorts. However, the younger generation would prefer to be greeted by marketing that does not appear too brash on social media. Thus, both avenues have to be simultaneously monitored and utilized. 

Centralizing the structure through which a company may respond to e-mail inquires and social media interactions helps save time and ensure that nothing is missed in the shuffle. Each customer that takes the time to respond to marketing material from the company deserves a response of some kind. Doing so builds up goodwill and a strong channel of communication with the customers that keep the business operational. 

Reviews And Reputation Management

Maintaining a positive reputation matters both in the real world and in the online world as well. Entire websites such as Yelp.com do nothing but take reviews from real customers of various products to get their take on how a business is doing. It is easy to think that those opinions don’t matter, but think again. USA Today pointed out that Harvard-funded research has uncovered that online reviews have a direct impact on customer behavior:

A Harvard business school research says that a one-star increase on Yelp can lead to a 9% increase in sales. Four out of five consumers, or 80%, reverse their purchase decisions based on negative online reviews, up from 67% in 2010, according to the 2011 Online Influence Trend Tracker survey by Cone.

Without an evidence to the contrary, many customers will accept the online review of another individual who has used a particular product or service. Thus, the customer relationship management software that we personally offer for sale features the ability to track reviews on influential review websites online to see how things are going. It is highly recommended that any business that receives a poor review attempts to reach out to that reviewer to see how they might improve. 

The full scope of the value of CRM software is often realized once it is in place and operational. Thus, we hope that you will contact us today to hear about our array of products. They can help you focus in on treating your customers in the most productivity and profitable ways possible.

Automated Marketing And CRM: A Platform To Take Your Business To The Next Level

Marketing is time-consuming, which is why many businesses put it on the back burner. However, if you ever expect to get your business to the next level, marketing is critical. By implementing enhanced technology, you can ensure that you not only have a marketing strategy in place but that it’s automated for you.

TieiT is a revolutionary platform that combines automated marketing with CRM to deliver you with more leads, more sales, and less work.

Boost Your Productivity

It all starts with wanting to boost your productivity. Marketing automation has the ability to help you achieve your strategies without having to do all of the work manually. TieiT will keep track of all of your activities as well as your customers. You have the ability to create, assign, and even track the activities. It can help you with email marketing, social media management, and generate landing pages so that you can target various audiences.

Workflows will convert more of your leads to customers so that you can help everyone navigate the sales funnel without you having to personally touch each and every lead. Lead behavior can be tracked, web forms can be customized and created in minutes, and all of your marketing will automatically connect to your CRM so that you can learn more about performance and connect with your leads and customers as necessary.

Build Better Relationships

You need to make sure that you create long-lasting relationships with your leads as well as your existing customers. You never know when a lead will convert. By maintaining communication, you can ensure that they will choose you as opposed to the competition. Even once you have converted a lead into a customer, you want to build a relationship so that they are likely to continue choosing you – and recommending you to others.

Creating a stream on social media will help you to build a relationship even as you reach out to leads. Plus, you can make sure that follow-ups are handled automatically so no one feels as though you have forgotten about them.

Combine Everything

Perhaps the most important aspect of a platform that combines automated marketing with CRM is that you have everything in one place. Rather than having to move from website to website or open up multiple programs across your computer, you can have all of the tools in one platform. This means being able to send email campaigns, post on social media, and even design and launch landing pages.

TieiT is also based in the cloud, which means that you don’t have to rely on it being loaded on just one computer. You can log in when and where it’s convenient for you so that you can keep track of everything that is going on in regards to marketing and your customers.

Take advantage of a free demo of TieiT today so that you can see how easy it is to use the platform. This is the only platform you will need to use in order to manage your leads and market your business. Plus, when the marketing is automated, it allows you to focus on other aspects of your operations in order to get to the next level.

Marketing isn’t something that you can forget about. It’s easy to get sidetracked with everything that’s going on across your business, which is why you need automation as well as regular reminders to keep you on track.

At MaaS Pros, we are all about providing results to our clients. Contact us  to learn more about the importance of high-quality solutions for marketing and how we can help.

5 Automated Marketing Features SMBs Need

Integrating automation into the daily workflow is something SMBs are doing to optimize their resources and increase sales. They’re also trying to keep up with competitors already using marketing automation. In an effort to help, let’s examine 5 automated marketing features SMBs need.

1. Social Media Automation:

Social media marketing has become a great way to source leads for modern businesses, yet the time it takes to engage with social media platforms can easily drain the resources of SMBs. This is why businesses need marketing automation for social media.

Essentially, marketing automation for social media comes in the form of automated social media posting. Businesses can schedule routine or event postings, while automating posts from the company’s blog or video platform.

Social media automation features also give users the ability to post the same message across multiple social media platforms from a central dashboard interface.

2. Connection with CRM:

SMBs need their automated marketing software to connect with their CRM software; TieiT software includes both marketing automation and CRM in one solution. When these are connected, contacts and leads from automated marketing campaigns can be automatically or easily transferred over to CRM lists.

Automated marketing campaigns can also be tracked and analyzed with CRM analytical tools if they’re connected. Businesses will further benefit if they can use only one central dashboard interface to manage both tools.

3. Scheduling Tools:

When creating marketing automation workflows, users will need scheduling tools to publish future campaigns. Scheduling tools are integral for automated marketing, as they allow businesses to set routine publishing times for one-time or continuous delivery.

Social media posting, email marketing, publishing landing pages, and task reminders can all be automated according to a set schedule. The scheduling tool is a must for automated marketing.

4. Create Targeted Streams:

This is a social media marketing automation feature that gives users the ability to create a targeted stream that monitors: keywords, brand mentions, and hashtags in specific locations. This feature also helps businesses monitor their competition as well.

SMBs can gain valuable intel on their social media efforts and their competition by simply creating a targeted stream that uses automation to filter set criteria. In addition to analytics, this feature is sure to bring actionable insights for strategic purposes.

5. Workflow Triggers:

Automated marketing works to move leads along the sales pipeline, as long as users create workflow triggers to guide them along. Workflow triggers are set by users to automatically send created responses to leads as they flow through the sales funnel.

Responding to leads at every step of the sales funnel with automated messages helps SMBs follow-up and nurture them to fruition. Triggers can also be set for conversions, inquiries, past customers, lost leads, etc.

Mostly, workflow triggers help guide leads through the top levels of sales funnels, as an article on Capterra, called: “What’s the Difference Between CRM and Marketing Automation Software?”, written on June 21st, 2018 by Tirena Dingeldein, explains:

“Marketing automation software helps foster leads and get them ready for your sales team. Once the lead has progressed to the bottom of the funnel to become a qualified sales lead (and eventually a customer), that’s when companies typically start to track their interactions through a CRM.”

Summary

When only 56% of small businesses have CRM software, those that have both marketing automation and CRM software will have a definable edge over those that don’t. The 5 automated marketing features we examined will further help SMBs take advantage of these SaaS tools.TieiT is the marketing automation and sales platform MaaS Pros offers as part of our comprehensive digital development and marketing services. This all-in-one CRM solution gives SMBs these 5 automated marketing features plus many more. To learn more please contact us today.

3 Automated Marketing and CRM Tips to Increase Sales

Use these tips to improve your marketing automation and increase sales.

Create the Right Workflows

It is important that you create workflows that guide a customer through the sales process. These workflows should have different triggers, depending on the customer’s actions. For example, reading an email and clicking on a link can trigger another follow-up email on the same subject. Your workflows should be based on customer personas; different actions can help you determine which segment of your target audience a certain customer fits into, and you can send them emails accordingly.

Use Multi-Channel Marketing

Marketing and CRM are best when several different channels are used in tandem. For example, your sales process should not just include sending emails, but at a certain point, you may want to trigger an alert for a customer rep to give the lead a call.

Similarly, you want to integrate different tools. For example, you can use sharing buttons in your emails so that your customers can share your newsletters on social media.

Send Shorter Emails

You might want to start sending shorter emails. The reason is that people are getting so many emails, and they do not have time to read each of them. Leave out unnecessary phrases, words, and information. Keep it short and to the point. Long emails have their place, but not every email should be like a blog post. When you do send long emails, you might want to include the main points at the beginning, along with the link you want your subscribers to click on.

For more marketing tips, contact us today. 

Increase Your Sales Process Efficiency With Automated Marketing and CRM

If your sales are falling short of your expectations, you may have an inefficient sales process. That is, it produces low conversions at different steps along the sales funnel, and protracts the average time required to convert leads into customers. Here are three possible inefficiencies:

 

 

Inefficient Handling of Leads That Reduce Conversion Rates

From the moment a lead expresses interest by responding to your form or answering your email, the clock is ticking. Her interest in your offer drops off substantially with each passing hour that you delay contacting her. Lengthy delays can happen when there’s no system in place that immediately alerts you when a prospect requires your attention.

Another inefficiency is failing to stay in touch with leads who stopped communicating after their first contact with you. It’s a mistake to write them off because some leads require more ‘nurturing’ than others. Send a series of emails containing information about your services as well as information useful to your prospects. This will keep you in their minds and possibly compel some to contact you with further inquiries. Without this ongoing contact, most of these people will move on and forget about your offer.

Old School Email Marketing Methods

Because no two people are identical, mass mailings of the same content to everyone on your email list produce poor response rates. This may have worked two decades ago when email was a novelty but a more targeted approach is required today. You should segment your email list according to their behaviors such as the emails they opened and the links clicked within each email. Each segment should be sent content written to address their specific interests or needs.

Too Many Manual Processes

Manual methods are both time and labor intensive. They slow down your response time to your prospect’s inquiries such as a request for a price quote or estimate. A prospect who asks for a quote has likely asked for quotes from your competitors as well. If it takes days for your company to send a quote, the prospect may choose to do business with a company that responded more quickly. This isn’t necessarily done out of impatience but because your prospect has time constraints of his own.

TieiT, an automated marketing and CRM software, provides the tools you’ll need to efficiently handle your leads, personalize your interactions, increase conversions, and shorten your sales cycle. If you have any questions, contact us today.

The Power of 6-Month Reviews and How to Get Them

Reviews are one of the most powerful aspects of digital marketing available to us, and any company taking charge of their online reputation has already begun manicuring their review collection and response procedures. How you ask for reviews and how you reward customers who leave reviews will shape the content of the reviews which in turn influences both your SEO results and how future customers will respond when they read your review pages. Naturally, you want your reviews to be positive, but you also want them to be detailed and helpful. Customers trust each other more than they trust a manufacturer to tell them about the quality and functionality of an item or service and these reviews are your opportunity to show off the true value of your products. When deciding how to encourage and manicure your online reviews, the most important thing to emphasize beyond high ratings is detailed descriptions, especially for clothing and accessories where each customer has very personal preferences for material, texture, and quality.

Understanding Helpful Reviews

In most review platforms, there is a small rating system marking a review as helpful or not-helpful. This allows customers to sort reviews based on how well they can be used to guide your shopping decisions and, oddly enough, many companies completely ignore this incredibly important feature. In most cases, the top useful reviews are positive and highly detailed, sharing all or most of the customer’s experience from the quality of the packaging to how their item looks, feels, and fits right out of the box. Many even post pictures of themselves with the item to back up their reviews.

These are your star customers, offering something to other customers that you can’t, a trustworthy and honest account of your high-quality fashion items and how happy they are with the purchase. Not only should these customers be thanked, but their behavior should be encouraged for even more useful, detailed reviews.

Taking the Long View

The vast majority of reviews for eCommerce items are written on the day of delivery, when the customer is still excited about their purchase and looking to share. However, this means that the review system has an inherent flaw, there are almost zero reviews that reveal what it’s like to own your products for more than a single day. The lack of long-term data means that your durable products look just as good online as another product that wears out in a few months. In fact, usually the only times you ever see a ‘six months later’ review are unhappy reports that something has fallen apart.

But why let this remain as the status-quo? If your products last forever and this is something you’re proud of and want to share, your eCommerce business has everything to gain from seeking your own 6-month reviews, only this time it will be positive reviews singing the praises of your durable and fashionably versatile products.

Getting Those 6-Month Reviews

But how do you get a 6-month review when most customers have almost forgotten where and how they got a product that has become part of their daily life? The tactic is very similar to how you get reviews now, a follow-up email sent by your CRM-enabled marketing automation. The best way to get an immediate review for your eCommerce products is to send an email late in the day that a package is supposed to arrive. If you have precise package tracking, you can even have your CRM fire the email about five minutes after the item arrives, giving your customers just enough time to open the box and be delighted.

To get a 6-month review, you can still aim for that immediate response, but then use the same scheduling system to send an email exactly six months later. Open the automated email with a picture of the product to create an immediate connection between the purchase and the item in their closet. Include a reference to their original order then come right out and ask them how happy they still are with the item. How well did it fit after several washings? Did they wear it somewhere fabulous and, if so, did they receive any delightful compliments?

Genuinely request that if they do have any issues, to let you know so they can be worked out and if they still love the item, ask them to share their joy and your product’s durable ability to satisfy with future customers. If you emphasize that other customers will rely on their opinion to make their own wise fashion choices, you’re practically guaranteed to get a 6-month review update, possibly even with more fun pictures of original outfits created with your items.

The power of a 6-month review is not to be trifled with. Customers trust each other to give honest accounts of quality, performance, and durability far more than they trust a company to not to inflate the value of their products. A positive 6-month review will answer a question that most customers don’t even realize they’re wondering. “Will it last?” You want your online answer to be a clear and resounding “Yes!”

For more digital marketing tips and ideas, contact us today!

Automated Marketing: Work Smarter, Not Harder

There is an old adage: “Work smarter, not harder.” This, in a nutshell, is at the heart of marketing automation.

What it is

As explained by HubSpot, marketing automation is software that prioritizes and executes your marketing for you, freeing you up for other tasks. Rather than you taking your valuable time and money marketing to those who may not be interested in your services or products, marketing automation nurtures your leads with highly targeted and specific messages throughout the buying process. It allows you to follow up with your leads based on their behavior, rather than on a hunch.

Other benefits of marketing automation, HubSpot notes, include:

• Avoiding the failed marketing strategy of broadcasting spammy, general messages that likely won’t be seen or read.

• Keeps your current customers in the loop, rather than focusing solely on attracting new customers, nurturing those relationships with customer-only, informative content.

• Streamlines the process so that you can quickly see which content is being accessed and utilized by which leads.

• Can be integrated across all of your marketing channels, including email, social media, landing pages, lead generation activities, management, and more.

How to make marketing automation effective

HubSpot reports that companies who effectively use marketing automation to nurture their leads through the buying process see a 451 percent increase in qualified leads. However, it also reports that companies who invest in marketing automation frequently fail to fully implement it and, subsequently, don’t see enough benefits from it to consider it worth the money and effort. So, how can you maximize the benefits you can see from marketing automation? HubSpot offers a few tips:

• Rather than simply automating your current process, revisit your goals. Know precisely what you’re trying to achieve from your marketing efforts and don’t use marketing automation to execute strategies that don’t help you to reach your goals.

• Be sure before implementing marketing automation that you have a sufficient amount of traffic from which to attract leads. When building up your traffic, avoid buying mailing lists as those consist of people who have not expressed any interest in what you’re doing and leads to spam.

• Marketing automation is not something you simply set up and forget about. It does require care. Plan to take the time to fully implement your marketing automation strategy so that you can save time in the future. Implementation requires setup, training, integration, campaign planning, the development of content, and the ongoing management of the system.

To sum it all up

Marketing automation can be well worth the time and effort it takes to implement, leading to a vast increase in qualified leads for your company, HubSpot points out. In order to make it work for you, however, you must first be willing to do the background work it requires. Indeed, the foundation of a successful marketing automation process is good marketing. With a reported decay rate of 23 percent per year for lead databases, good marketing is about consistently generating new leads. It’s about being nurturing and interactive with your customers. It’s about being open to utilizing and automating not just your email strategy, but all of your marketing channels in order to expand your leads instead of limiting them. It uses behavioral inputs from all of those channels to give you a fuller picture of where your potential customer is in the buying process and, therefore, how you can best lead them to the finish line.

Would you like to know more about marketing automation and whether it is the right approach for your business? If so, contact us for more information about our CRM software, which offers you a suite of integrated tools, designed to manage your sales and marketing.

The 6 Ingredients to an Engaging Email Campaign

Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented.

 

 

Here’s how to fix that problem in six steps:

Create multiple campaigns

There’s no law that says you can only run one email campaign at a time. Sometimes it helps to create multiple campaigns so you can clearly separate your goals, subscribers, and content.

Segment your list

The number one way to make sure you don’t blast subscribers with messages is to segment your email list. This way, you can create subgroups based on demographics, interests, and behavior.

According to this Forbes article, switching from blasts to segmented campaigns can have a drastic impact on your open rates:

“When 2,000 MailChimp users were sampled in 2017, the results were clear. Those who sent 11,000 segmented campaigns to almost 9 million recipients had a higher open rate than those who sent the same email to everyone, regardless of their interest. When they went from general blasts to segmented email campaigns, they saw opens increase by 31% and clicks increase by 95%.”

Having one giant email might work at first for very small businesses, but it isn’t sustainable. The more subscribers you add, the more pressure there will be to segment your list. Don’t fight it.

Flexible design

You don’t need to create every design from scratch. In fact, it’s best to work with flexible templates so that you can easily edit elements and move them around. Make sure your emails are responsive so that they look nice on mobile devices.

Focus on the engaged users

Many marketers focus on the least engaged users since they think the engaged ones don’t need any further assistance. In reality, it’s a much better use of your time to move your engaged subscribers through the sales funnel as opposed to waking the dormant ones up.

This Marketing Land article explains why it’s best to focus on the engaged users. According to the article, you can ask if they want to receive specialized deals:

“Marketers should keep an eye out for subscribers who consistently engage with emails. High engagement may provide your team with the opportunity to reach out and directly ask what level of engagement these interested subscribers are comfortable with and if they’d be comfortable with receiving specialized deals.”

Sending specialized deals is a great way to move qualified leads through the sales funnel. This is way more efficient than spending time on leads who have no interest in your messages.

Automate your campaign

It’s understandable that email marketing isn’t always on your mind. It’s not an excuse for forgetting to send your newsletter out, however.

By automating your campaign, you can set everything up in advance and gleefully forget about your email marketing duties. This makes sure you abide by a schedule and keep subscribers engaged.

Generate performance reports

Trial-and-error is a huge part of email marketing. The only way you’ll learn is by trying new things and seeing how your campaign performs as a result.

Too many businesses and marketers look at their sales numbers to determine if their campaign is effective. In reality, there are many factors affecting your sales that you can’t see or control. To evaluate your email marketing performance, you should focus on metrics like your open rate to see how subscribers are responding to your messages. Ideally, the program or application you use will generate these reports for you so all you have to do is analyze them.

To talk more about automated marketing and CRM, contact us today.

How to Simplify Social Media with Automated Marketing

Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active.

As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have enough time to interact with followers, create content, and monitor brand mentions all on your own.

Using social CRM and automated marketing is the best way to make your campaign scalable and your efforts sustainable. Here’s how you can simplify your strategy:

Add social media data to your CRM

Social CRM helps add several new facets to your marketing campaign. This TechTarget article goes over some of the most important factors:

“Probably the most desired aspect of social CRM functionality, sales and marketing support, includes a range of important features: lead generation, marketing insights by customer and region, identification of potential customers, audience profiling, and sales and marketing-specific customer engagement and feedback.”

The more followers you have, the harder it is to keep track of their position in the sales funnel. By adding their data to your CRM, you can stay organized and keep leads advancing towards the bottom.

Manage multiple accounts

Pretty much any business that practices social media marketing will open multiple accounts. It’s tricky, time-consuming, and maybe not even worth the effort to manage them individually.

With social CRM, you can manage multiple accounts with one interface. This makes it easy to post content on multiple pages and go through all of your inboxes at once.

Schedule messages

Consistency is key to any marketing campaign, but it’s especially important in the case of social media. Many campaigns have failed simply because the marketer forgot to keep posting and sharing content.

By scheduling your messages ahead of time, you can make sure that your page is sufficiently active. It’s good insurance in case you forget to post one week. Any extra content you share with followers is the icing on the cake.

Interact with followers

Sometimes you’ll need to send personal messages to followers. Social CRM lets you do this right on the platform without having to switch to the browser. In this long-run, this saves you time and helps you manage your inboxes better.

Practice social listening

One of the most effective social media marketing practices is to listen to your audience. According to this MarTech Advisor article, this is in many ways better than conducting market research:

“This enables Social Listening to jump from inception to insights in a matter of weeks. Insights gleaned from this research are fresh and timely. They can also be a cost-effective alternative to traditional research, especially in niche and rare communities where recruitment can be difficult. The internet’s ability to connect disparate individuals into a mutual location affords researchers access to many difficult to recruit consumer cohorts.”

It’s possible that followers are saying everything you need to know openly on social media. Social CRM helps you monitor these conversations so that you can get a better understanding of how consumers perceive your brand. By practicing social listening, you’ll save time and money and learn how to connect with followers better.

Follow your competitors

Keep your friends close and your enemies closer. There’s plenty of room for you and your competitors to coexist on social media, but it helps to know what they’re doing and whether it’s working. You’ll either pick up some new techniques or more importantly, learn what not to do. Social CRM makes it easy to keep track of what your competitors are up to on social media.

Social media marketing is only as complicated as you make it out to be. To talk more about automated marketing and CRM, contact us today.

Boost Customer Satisfaction with Automated Marketing and CRM

Business owners and management teams already know that automated marketing and CRM benefits companies. It boosts sales, leads to business growth, and enhances the efficiency of the sales department. But did you also know that this technology benefits the consumer? As such, it can lead to higher customer satisfaction ratings for your company.

Understanding the Connection between CRM and Customer Satisfaction

Managing the relationship with your customers maintains the connection between the consumer and the business. In the past, many of these processes were manual. There were spreadsheets, timed emails, and reminders on scratch pads. This system proved to be too one-dimensional.

It failed to take into account the changing needs of long-term customers. As a result, some relationships failed because the buyer found another supplier who could leverage data more accurately to meet the consumer’s needs. Frequently, the competitor was able to take advantage of automated marketing and CRM platforms that allowed for more efficient consumer tracking.

How an Automated Approach to Customer Relationship Management Increases Customer Satisfaction

If you sell your customer a widget, s/he may also need supplies that go with the widget. Automation helps you enter this information and keep track of the customer’s stock as it runs low. As the widget nears the end of its useful life, the customer may be in the market for an upgrade. However, what happens if this consumer’s business model changed? You can help this buyer make changes by suggesting widgets that are more suitable along with related supplies.

Automation, therefore, boosts customer engagement, which enhances satisfaction

• Minimize the need for self-service. Do not wait until the customer comes to you with a need. Track product performance and use. Anticipate the customer’s needs before they crop up. A well-timed contact makes it possible to up-sell the customer.
• Get all departments on board. If you sell a new widget, there may be a warranty that goes with it. The warranty department tracks the expiration date and contacts the shopper to consider an extension. The installation department might contact the buyer to discuss a service call for a tune-up or check-up. Let the sales department keep track of supplies as well as possible replacement products.
• Present VIP pricing and special offers. Offer incentives when you make contact. VIP pricing on add-ons, for example, can be a powerful incentive for an existing customer to upgrade a product. When you can offer deep discounts, present these opportunities to your loyal customers first. Nothing is more off-putting to an established buyer than seeing a newcomer snag a great deal while the long-time customer paid full price just the other day.
• Customize emails and other engagements. By customizing the information you present in emails, you offer the consumer something of value. It is not a generic email that goes out to 1,000 shoppers. Instead, you customize the approach by targeting it to the 50 buyers of a green widget and the 950 buyers of the red one.

Enlist the Power of Automated Marketing and CRM to Serve Clients

The advantages for your company are still there. The customer behavior tracking is invaluable for the business that relies on these metrics to drive sales encounters. Multi-channel integration is one side of the equation; customer preference tracking is the other. Automation allows you to the luxury of creating an individualized profile of your customer base right down to color and material preferences.

Since your marketing outreach now targets the buyer with products and services that are actually of interest, s/he is not only more likely to buy from you but also far more likely to remain a loyal customer. Even if this consumer is not in the market for one of your products today, your emails will still get opened and read. This level of customer satisfaction is not something you can achieve with the old manual method of behavior tracking.

Contact us today to learn more about automated CRM and marketing.

Fortify Your Business Strategy with Marketing Automation

To stay competitive in your business, you need a marketing strategy. With a strong marketing strategy, your business will prosper. You will attract potential clients and build brand awareness. Your business becomes interactive and engaging. Your marketing projects are streamlined and purposeful. You have the tools you need when your business strategy is marketing automation.

Reach New Customers

Your marketing automation software will bring new users to your business. You will share blog posts, videos, or informative downloads. Sharing knowledge keeps your business relevant and active in search engines. You establish yourself as an expert when you give clients relevant information. Clicks and patterns will trigger relevant emails about products or services.

Then you can offer additional content or downloadable information in exchange for an email address or contact information. Your new customer relationship begins.

Develop and Maintain Relationships

Market automation will help you build a positive user experience. You have all the tools necessary to nurture that new relationship while learning about visitor behavior. Each click can trigger a relevant response, and you will find new opportunities to email relevant information. Every email sent to your lead will have a purpose.  You will no longer be pummeling prospective clients with dull, unwanted emails. Your personalized messages build a bond with that client.

Subscription emails will be processed with one click. The social media posts you create will be scheduled right on your platform. You will set a schedule to maintain consistency and keep clients returning to your website. Social media posts the easiest way for your company to build trust. You will know what information gets your customers excited enough to share.

Business Productivity

Marketing automation will allow you to break past the barriers of limited staffing. Your marketing team’s efforts will be focused on customers who have expressed genuine interest in your product. You will know what customers look for and how long they have been looking. Each lead is scored based on demographics and activity. You can set your parameters to identify the perfectly qualified lead. You will know what a qualified lead looks like. Your sales team can focus on the specific needs of that potential client.

You will have all the strategies needed to nurture the relationship with that prospect. Nurtured clients tend to spend more than clients who are not.

Maintain consistency. Schedule in advance. Keep your business relevant and in the mind of your customers. Then you can spend more time on activities that require a personal touch.

Understand Your Leads

You will know how people are interacting with your company. Your software will help you utilize that information. You will be able to serve your customer before, during and after the sale. Analyze user data, and use that knowledge to serve your business. You will be trailing the cookie crumbs and following leads wherever they go. When you know browsing habits, you can plan your next strategy.

Your business will benefit from marketing automation. You will have everything you need to attract new clients, nurture relationships and keep your brand relevant in today’s competitive internet market. Contact MaaS Pros to find your best automated marketing solution.

 

 

 

8 Tips for Effective Marketing Automation (Part 2)

Welcome back to the second half of our two-part article on how to effectively boost the results and the amount of fun you have when working with your marketing automation tools. Whether you’re managing social media or designing a whole new campaign, the way to make the best possible use of your thinking machines is to program them to do tasks you don’t enjoy. They will do them perfectly every time with no complaint. Last time we talked about starting slowly and working with data. Let’s pick things back up where we left off with organically gathering leads.

4) Continue Organically Gathering Leads

Another common marketing automation mistake is to start buying email lists of “leads” and feeding the data through the program to find more leads. This is not advisable. Instead, continue to gather leads as you always have, organically. While you can go with a little bit more of a shotgun approach with marketing automation because it can sort through more data than human team members, it works best when you give your automation software legitimate leads who have a reasonable likelihood of conversion. The automation will then analyze your lead collection and give you a smaller list of people who will be most responsive to a little outreach from marketing or sales.

5) Automate Where You’re Getting Overwhelmed

If you’re not sure what to automate at first, start with things that have been frustrating or tedious in the past. Lead qualification is the primary use of marketing automation but there are so many more. You can use it to determine individual buying preferences, large trends in your customer buying patterns like a preference for a particular color or style, and even integrate it with automated message sending to personalize your automated emails and social media posts based on what it thinks will be best received.

6) Think Long-Term Benefits

Marketing automation is not a small-scale tool. It was invented to handle the massive amounts of lead and customer data that a growing modern business needs to process in order to stay competitive. As you effectively automate more and more of the tedious parts of the marketing process, your targeting will get more precise and your marketing team will have more time to focus on things like quality campaigns and creating better connections to the now well-targeted customers.

7) Constantly Improve Your Automation

Never stop optimizing and improving your marketing automation configuration. Think of new tasks to give it and fine-tune the settings after each batch of results to continue to improve performance. Marketing automation tends to start slowly but soon your office will be wonderfully free of tedious analysis and response tasks. The more you work on your marketing automation system, the better automated your marketing will become.

8) Finish with the Personal Touch

Finally, no matter how effective your marketing automation gets, don’t forget that customers need personal interaction to feel truly taken care of. By combining the human connection of real sales and marketing professionals with the automated personalization of marketing automation, your customers will feel as if you personally know each and every one of them which will deepen your relationship with your customer community as a whole.

Marketing automation is something that is useful to everyone because it is essentially a multi tool. You can use it to manage your social media accounts, shoot personalized emails derived from CRM analysis, and even assign it to collect or distribute interesting pictures on its own social media account. For more great tips and tricks for implementing the perfect marketing automation setup for your business, we encourage you to contact us today!

 

8 Tips for Effective Marketing Automation (Part 1)

The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to millions of people around the world who may be interested in your products or services. While the entire world may be the oyster for your marketing team, this also means that they have millions of potential leads to consider. Who will be responsive? What will create conversions? These are no longer private tasks for individuals but huge ones involving reams of data that only a computer could process and make decisions from effectively.

That’s where marketing automation comes in. Just as the financial department has special software to keep track of the thousands of business transactions each year, now your marketing team can focus on improving the quality of your sales funnel or building a new campaign rather than the long and tedious tasks of analyzing lead and customer information to try and determine the perfect promotions. Instead, a marketing automation program will happily chew through thousands of files and produce helpful conclusion data on which leads are most likely to convert and what your customers are really looking for. The key to making the most of your marketing automation is to know exactly what is being processed, what you’ll get out, and how to use it.

1) Start Small

When you’re first starting to implement marketing automation into your normal marketing work process, don’t go all-out right at first. Instead, start automating little things first. Choose tasks that your marketing staff already find tedious and troublesome and that can be easily handled simply by analyzing data and looking for patterns. If, for instance, you need to know what color is the most popular with customers this season, you can run your recent sales data through the automation program to sort out this information. Once you understand how to use your marketing automation software, you can expand what is automated and improve the results you get in return.

2) Let Automation Guide Human Decisions

One of the biggest mistakes companies make when trying to implement marketing automation is to simply let it run and trust the software to know what’s best. Marketing automation is incredibly powerful when used correctly, but it’s not a trained marketing professional, or even a person, so it cannot take the place of your marketing management or planning sessions. Use the data you get from the marketing automation software to guide decisions, not to make them.

3) Check Solutions Before Implementing

Optimizing your marketing automation software to produce the results you’re looking for may take time and in many cases, a marketing team needs to get used to the software before they know how to work with it effectively. When your marketing automation program comes up with a solution or suggestion based on data analysis, use this as a tool rather than a definitive decision. Discuss what the data or suggestion means, how it can be used in your current marketing campaign or lead conversion plans, and move forward from there.

Automation is an important part of almost any modern business career. From accountants with handy scripts that can calculate large sets of numbers all at once to chat tech support using macros to quick-copy common phrases, automation is simply a matter of fact today. This means that your marketing strategies won’t just benefit from marketing automation, but the automation itself will make your task of managing media pushes all that much easier. Of course, this is only the first half of our two-part article. Join us next time for the second half where we’ll cover credit for your work, getting overwhelmed, planning for the future and adding a personal touch. For more information about awesome marketing automation techniques, contact me today.

 

 

The Number One Mistake Businesses Make Regarding CRM Software

CRM software is an effective marketing tool, but it isn’t a panacea for all of your problems. In this blog, we’ll explain the number one mistake businesses make regarding CRM software. It stems from a misuse of the software and a misunderstanding of its purpose in the first place.

What you can use CRM software for 

First, let’s go over the things you can and should use CRM software for. It’s great for certain aspects of business management, tracking your customers, targeting segment of your email list, collecting customer feedback, organizing your customer data in such a way that you can analyze it, tracking your sales, and a few other things.

CRM software isn’t customer support software

Even though CRM software is like a marketing Swiss army knife, it has its limitations. According to this Destination CRM article, companies often try to use the software as a customer support system, even though it was never designed for that purpose:

“Too often, companies look at CRM software as a tool to manage all customer interactions because of the high price tag that is often associated with such a system. Don’t try to fit a square peg into a round hole. A CRM solution works perfectly alongside customer support software. The latter is utilized more for addressing customer concerns and inquiries directly, including through email tickets, live chat, self-service sites, and more.”

CRM software is a complement to a customer support system, not a substitute. If you try to use it for that purpose, you’ll be short of several features that are necessary for the customer experience.

At the end of the day, your customers won’t be satisfied, and you’ll blame the CRM software as a result. The real problem, though, is that you used it for the wrong purpose.

To talk more about automated marketing and CRM, or anything else, contact us today.

 

 

How to Use Marketing Automation and Your CRM To Get More 6-Month Reviews

Automated marketing is by far one of the best things to happen to the marketing industry since corporate blogs. Let’s face it, there are a lot of very minor and often tedious tasks involved in marketing, particularly digital marketing where your job may include posting on five or six social media accounts and sending follow-up emails to thousands of leads and customers every day. There are dozens of possible actions to take with every customer from sending birthday greetings discount codes to answering community questions on your social media pages. For the things that can be automated, you absolutely want to do so. 

The question is where to draw the line between automation and the personal touch. Some things need a personalized message from a human while others customers prefer to keep between themselves and a computer. Oddly enough, reviews are right in the middle. Customers prefer to be reminded to review through automated means like follow-up emails but they need their reviews to be responded to by a real person. So how then do you achieve the elusive positive 6-month review? By integrating your CRM into the marketing automation mix.

What Are 6-Month Reviews?

For those of you not familiar with the concept, a 6-month review is essentially the way customers can share with each other information about product longevity. That is, how long a product lasts after you buy it. The vast majority of 6-month reviews are currently negative because they only occur naturally (without prompting) when something falls apart on a customer and they feel the need to warn others that a product looks good but doesn’t last. However, if you make incredibly durable products, why not use this same technique to show off that your brand lasts longer and serves customers better than cheaply manufactured competitors.

The key is to know how to get these rare reviews which are usually updates of an unpacking-day review.

Automated Marketing Already Gets Reviews

The first place to start is where most of your reviews are already coming from. While it’s true that some customers review on the platform without prompting, most reviews come from clever automated marketing timing. The best way to automate a review-collecting follow-up email is to key it to your shipment tracking. When a package arrives, send an email about five minutes later after your customer has had a chance to open the box and be happy with the contents. At this point, with item in hand, they’re ready to give a positive review while they’re still excited about the arrival.

Keeping Track with the CRM

To turn your existing review generating automation into something that can encourage 6-month reviews as well, you’ll want your CRM and marketing automation to be integrated. When a customer buys something made to last (not food or cosmetics), make a note in their CRM profile. Every day, have your automated marketing software check the CRM for customers who have a six-month timer ending and then configure your review-requesting emails.

Remind the customer of their purchase with a picture of the item along with a link to their original order details to help jog their memory, then sincerely ask how their experience has been over the last six months. Suggest that if they have complaints, to shoot a message over to customer service who would be happy to resolve them. If they are fully happy with the item, invite them to share their experience and emphasize how important their input will be to help future customers know the difference between products that break quickly and brands you can rely on.

Building Trust with Customers

The best part about using your CRM to generate positive 6-month reviews is how much trust you can create. Customers trust each other to tell the truth about their experiences and the more of that experience is shared, the more informed your customers will be. By asking them to share information that is usually associated with negative reviews, you show confidence, invite customers to be truthful with each other, and you can even reward your 6-month reviewers without ethically questionable incentivization. Simply put another note in their CRM profile marking them as someone who is friendly and incredibly helpful to their fellow customers. Remember to both thank them publically and reward them with superb customer service.

For more tips and ideas for marketing automation and CRMs, contact us today!

4 Tips for Automating Your Email Marketing

Email marketing is one of the best ways to develop a relationship with your customers and leads. The return on investment of email marketing tends to be extremely high, and automating your email marketing campaigns will increase your success even further. Here are some email marketing automation tips.

Segment Your List

Not everyone comes onto your list through the same channel. Some may have signed up to get your free ebook, others may be paid customers and others may have come through Facebook. Whatever the case is, it’s important to segment your list into different categories, based on where they came from and what they are interested in. Send each segment emails targeted to them.

Set Up Rules

Email automation rules let you engage with customers based on their previous engagement with you and their behavior. For example, if a customer didn’t open one email, you might send them a follow-up email on the same subject; if they did open it, you might send them a different email entirely.

Conduct Tests

It’s important to test different methods and rules. Test different subject lines, email content, landing pages, sending times, emailing frequency etc. Do A/B tests to see which things convert better.

Track Everything

You need to track all of your results, ranging from open rates to click rates to spam complaint rates to conversion rates. This is the only way to know what works and what doesn’t. Automation makes tracking your results easier.

For help with automating your email marketing, contact us today!

 

 

Automated Marketing and CRM: Connect With Your Customer With E-Cards

Customer emotion plays an important part in purchasing decisions. It triggers the decision to buy, while logical thought justifies the purchase. Emotion also dominates the customer’s loyalty to your brand. The key to generating positive emotions is making your correspondence all about the customer (instead of about your business) and making your messages as personalized as possible.

One of the best ways businesses have done this over the years is by sending greeting cards. Not every message should be a greeting card because its effect would wear off. Instead, they are occasionally sent on special occasions.

However, sending physical cards isn’t necessary because e-cards have the same effect and are more easily automated. You may be thinking that sending e-cards requires working through a third-party e-card business. But automated marketing and CRM software makes this unnecessary. Its email marketing feature makes it easy for you to edit and customize emails.

Transforming an HTML business email into an online greeting card is as simple as changing its image to that of a birthday cake, for example, and writing an appropriate email subject line and message. Then, you need only create a property based workflow that sends emails for special events. Here are five examples:

  • Anniversary dates. Send e-cards that celebrate the anniversaries of when your customers made their first purchase by giving them a discount on one of their favorite purchases.
  • We missed you messages. If appropriate for your niche, humor is a powerful way to get old customers who haven’t purchased from you in a while, to come back. An image of a sorrowful puppy (representing the business owner) is often used to good effect to make the customer smile and reconsider. Including an enticement will also help.
  • Birthdays. Customers appreciate being remembered, and sending a card on the customer’s birthday is a good way of doing this. Again, a discount or other enticement is a good way of celebrating.
  • Holidays. This e-card is similar to the birthday card in its message and enticements.
  • Appointments. If you provide a service that’s appointment based and is relatively infrequent, such as dentistry, an e-card reminder ensures that the appointment isn’t missed.

As you can see, a little out-of-the-box thinking further expands the many ways that automated marketing and CRM improves your customer relationships. If you have any questions about how our automated marketing and CRM software can enhance your business, please contact us.

 

 

Work on Your Business Instead of in It With Automated Marketing and CRM

If you’re a small business owner, you should aim to work on your business instead of in it. What does this mean? Working in your business means you’re up to your elbows in the everyday mundane tasks of keeping your business running. In other words, too much of your time is spent on the details rather than on the big picture. Devoting too little time on top-level business issues leaves your company rudderless and uncompetitive. Avoiding this requires delegating low-level tasks to others.

However, it doesn’t end there. You also don’t want your higher level employees, such as those in marketing and sales, mired in the tedious repetitive tasks associated with their jobs. You want your marketers efficiently planning and executing marketing campaigns that bring in leads, and your sales people to convert more of these leads into customers. In addition, you want these customers to become loyal to your brand. When you break all these goals down into the necessary tasks for execution, it can become overwhelming for both your marketing and sales people.

What makes this especially difficult is that your competitors are using a high degree of personalization in their marketing and sales, which means you must do the same to compete. While personalization makes sense in theory and produces great results in practice, it can be a hugely labor intensive and complex undertaking. How can your marketing and sales people achieve this without getting swamped in work? By using technology.

Automated marketing and CRM software makes personalized marketing and sales possible without overworking your employees or hiring on additional help. One application allows you to create and track personalized email marketing, social media campaigns, and landing page building and testing.

The software runs much of these activities in the background and sends you alerts or reminders when your input is required. Keeping track of these activities plus the behaviors of your current customers can get hugely complex as their numbers grow, but this is what software does best.

If you want to use our software to out-compete other businesses by working on your business instead getting of buried in it, contact us.

 

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing to deliver a more personalized message to smaller groups of individuals. Personalization can be a labor intensive process. However, software automation does much of the work for you rapidly and efficiently.

This is particularly useful when email marketing, which you can make more effective by segmenting your lists according to individual behaviors, and then engaging each segment with personalized emails. However, even with the software’s help, the effectiveness of your campaigns will heavily depend on the content you write in your emails. Like blogging, email campaigns require content creation. So how do you do this on an ongoing basis? By understanding and mastering the different types of email. Here are three of them:

The FAQ Email

The barriers holding back some prospects from becoming customers are unanswered questions about your product, service, or policies. An FAQ email answers the questions you often get over the phone, in your contact forms, in email correspondence, and in your blog comments. While some people will directly approach you with these questions, many won’t and will sit on the fence. An FAQ email will clear up the specific difficulties or objections that hold these people back.

The Blog Post Notification Email

If you have a blog, you shouldn’t rely on your followers to seek out your latest post on their own. Too many things in their lives can get in the way of their remembering. Instead, you should take the initiative by sending an email to your list with an introduction to the topic covered by your post, followed by a link. Make an effort to “sell” the post in your email.

The Case Study Email

If you receive enthusiastic feedback from a customer, ask if you can write a case study about the person’s success with your product or service. Get the facts you need from the customer, write it up, let her review it, and then send it to your list. The case study email acts as a testimonial that includes in-depth detail about the customer’s personal experiences. By presenting it in a story format, you get all the elements of high converting content.

To learn more about our automated marketing and CRM software, and how it will improve your marketing and sales, contact us.

 

Five Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.