Tag Archives: Internet marketing services for small businesses

What to Look for in Internet Marketing for Small Businesses

Nowadays, even the smallest of businesses can generally benefit from having an online presence. However, when shopping for internet marketing services for small businesses, you will probably want to look for certain things when compared to searching for services for a much larger corporation or an online-based company. The main reason a business owner should hire an online marketing company is for speed of implementation. Many business owners are simply too busy to learn all of the online marketing best practices and implement everything on their own By hiring a company, you are taking advantage of their years of experience and expertise, and they’ll do the work for you. In this way, hiring a company frees you up to spend your time doing what you do best in your business, such as delivering services or managing your team.

These are a few things that you should look for when seeking out the right company for these services.

Experience in Working with Small Businesses

A firm could have a ton of experience in working with large corporations, but this does not mean that the firm will do well with marketing your business online. This is because small businesses typically have different needs, so you’ll want to look for an online marketing firm that has experience in working with companies more like yours.

Multiple Service Options

Online advertising — even for small businesses — can include a lot of different things, including building a pay-per-click advertising campaign, building a social media marketing campaign, curating and creating content for your company blog and more. You probably don’t want to have to hire separate companies for each of these services, so consider looking for an online marketing firm that offers it all. Internet marketing firms also have the ability to make sure each marketing strategy aligns with the other.

Affordable Pricing

You don’t want to spring for the cheapest online marketing services out there, or there is a chance that you will get what you pay for. However, as a small business owner, you might not have a huge marketing budget. Consider comparing prices between various internet marketing firms and choosing the one that offers the best value for your business.

A digital agency can provide you with a full team that will closely look after the needs of each of your online marketing channels. Even more importantly, they will make sure that each channel is seamlessly blended together, so that your business is sure to get the most out of each channel.

Hiring a firm can also be more cost-effective for small businesses. It is often cheaper to hire a digital marketing agency, rather than hiring a full-time marketing specialist.

As you can see, there are a few things that you should look for when searching for internet marketing services for your small business. If you are looking for a service that you can count on for all of your small business online marketing needs, contact us at MaaS Pros today!

 

 

 

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Internet Marketing Services for Small Businesses: Why It’s Worth It

If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, but this is not the case at all. The truth is that your small business can almost surely benefit from internet marketing, no matter what industry you might be involved in.

Consumer Expectations Have Changed

Online marketing didn’t take off for small, local brick-and-mortar businesses as quickly as it did for bigger companies and corporations. In the past, small businesses still gained a lot of their patrons through word-of-mouth and more traditional advertising, such as billboards, signage, direct mail, newspaper ads and other similar methods of marketing.

Nowadays, though, it seems as if everyone is online. Even those who are looking for local businesses might get on their laptops or their smartphones to look for options, to read reviews and to get information, such as business hours or pricing information. We don’t stop in for a visit and we don’t look it up in a phone book. People expect you to have a website, and it you don’t, they may doubt your legitimacy and disregard you as a potential option. There is a minimum standard that consumers expect to see of businesses online, so work to achieve at least that. If you don’t have this information online, or if it’s not easy to find, you might just lose your potential customers to other businesses that have put in this effort.

Your Competitors Are Online

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, attracting your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they continue to follow these strategies is another day they will be ahead of you.

Speed of Change

Finally, I want to point out the rate of change in technology. Big breakthroughs in technology, such as high-speed Internet and mobile devices, make us more dependent on the Internet and less dependent on physical locations every day. This means online marketing on a consistent scale for the long term. If you don’t think online marketing is important for your business today, there’s a chance you could be missing out. Remember this is a long-term investment.

Luckily, online marketing can make it easy for new customers to find you, for old customers to get information and connect with your business on the internet and more. If you’d like assistance with planning, putting together and running an online marketing campaign for your small business, contact us at MaaS Pros today to find out more about how we can help.

 

How Internet Marketing Services for Small Businesses Give You an Edge

When a shopper visits a national department store’s website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing that this type of business cannot bring to the table is the small business appeal of personal care and attention. When you enlist the help of Internet marketing services for small businesses, you can offer the consumer a department store experience in a small business setting.

Putting Together the Package

One of the most commonly mentioned complaints is the slow loading time of small business websites. Coupled with broken links, outdated content and a lack of social media interactivity, even committed shoppers tend to think twice before abandoning the department store’s online shopping cart in favor of doing business with you. Professional Internet marketing service providers eliminate the points of contention and put together a package that positions your brand on an equal footing with the big box stores.

Getting Eyeballs to Your Website

With your website set up properly and social media accounts populated with varied content, you still need to get more traffic. Once again, the professionals can help. Search engine optimization (SEO) is an ever-changing medium that brings you visitors. Learning the ropes takes time and calls for adaptations at a moment’s notice. Unless you can run your business and stay on top of the constant changes in this arena, you need someone who can handle this aspect. Pair SEO with pay-per-click advertising as well as video and email marketing for an effective presentation that gets you noticed.

Blog

One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can publish on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in a desired field.

It can also positively impact your SEO. By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will get from Google, Yahoo and Bing, because you are adding fresh content to your website. And if each of your blog posts includes a call to action, you might even generate some leads from your blog.

Leverage email marketing and email reminders

Email marketing as a key component of your automated marketing and CRM app such as TieiT (www.TieiTapp.com) is great for engaging customers, but you’re really limiting its potential if you keep it in a silo. So be sure to integrate your email marketing campaigns with your other automated marketing campaigns for maximum impact, and vice versa. For example, if you’re running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers. If you’re running a time-limited deal or special offer, send a reminder via email.

To find out more about Internet marketing services for small businesses, contact us at MaaS Pros today.

 

 

Internet Marketing Services for Small Businesses: Why It’s Different

If you own a small business, you might have realized that it is time to start marketing it online. However, you should not hire the first online marketing firm that you can find, however. Instead, you should look for one that specializes in offering internet marketing services for small businesses. This is because the internet marketing tactics that are used for small businesses are a lot different from the ones that are used for global businesses. These are a few reasons why.

Your Audience is Different

If you are marketing a small restaurant in a small town, your audience is going to be a lot different from a company that operates online and works with customers from all over the world. A good internet marketing firm should understand that and should be able to advertise your site to a more targeted audience.

You Still Need to Build Your Brand

Big businesses are often household names already. This probably isn’t the case for your small business. This means that you need to focus on branding a little more than some other businesses do. A good internet marketing firm should be able to help you with this.

Leverage social media

If your small business isn’t using social media, it’s time to start. Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail.

Because social media can be (or seem) overwhelming, choose one social media platform that your customers, prospects, and industry leaders engage with the most — be it Facebook, LinkedIn, Twitter, and Google+ — and start building a presence there. Once you’ve set up an account, start connecting and sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience.

Leverage automated email marketing and email reminders

Email marketing is great for engaging customers, but you’re really limiting its potential if you keep it in a silo. So be sure to integrate your email marketing campaigns with your other marketing campaigns for maximum impact, and vice versa. For example, if you’re running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers. If you’re running a time-limited deal or special offer, send a reminder via email. The impact of email is undeniable.

Try PPC (Pay-per-Click) advertising

SMBs need to be as targeted with their marketing efforts and dollars as possible, especially if their product/service is location specific — and PPC ads are one way to do so. PPC ads can be a cost efficient way to dip your toe into the online marketing world and use your marketing dollars to specifically target the regions and terms that relate most to your business. Some media/marketing companies even offer automated bidding solutions that allow the SMB PPC novice to gain the same level of targeting and exposure without the heavy lifting.

Your Budget is Different

You probably don’t have as many marketing dollars to spend as a big organization. An internet marketing firm that works with small companies like yours will help you make your advertising dollars work well for you.

As you can see, as a small business owner, you need an online marketing firm that understands the needs of your smaller company. Luckily, if you contact us, we can help you with all of your online marketing needs.

 

Internet Marketing Services for Small Businesses Level the Playing Field

The small business is a vibrant part of the American economy. At the same time, it faces challenges. As noted by the Small Business Administration (SBA), the first quarter of 2014 saw 382,000 new small businesses open their doors. Concurrently, 364,000 closed. While it is impossible to define what caused the closure of all companies, it is fair to guess that competition had something to do with it in many cases.

 
At this time, government figures show that there are 28,443,856 small businesses. These compete not only against other entrepreneurs in their niches but also against long-established larger companies as well.

 
Investing in the Future of a Business

 
Internet marketing services for small businesses have the power to level the playing field. Suites of services that large corporations take for granted and consider a necessity, entrepreneurs frequently see as an expense they do not want to incur at the onset. Unfortunately, it is now that it makes the most sense to invest in the future of the business.

 
Level the Playing Field

 
Although it may sound like something that an entrepreneur might be able to handle in-house, the fast-paced changes that affect Internet marketing occur on an almost daily basis. This makes it difficult, if not impossible, for someone who is also running a business to do justice to both.

 
Search engine optimization. Consumers now check out companies online before setting foot inside a store or placing an order. Being found in the search results is a key element to success. Getting there takes know-how, industry expertise and the application of search engine optimization techniques that change frequently.

 
Brand building. The brand identifies the business. Building it takes time and calls for successful harnessing of various social media platforms. This takes more time than a professional can apportion after a long day of building a business.

 
Social media reputation management. What are consumers saying about a business? How does the business interact with others and present itself to those in the niche as well as to those who are potential customers?

 
These are just a few examples of Internet marketing services for small businesses that call for the help of seasoned professionals who specialize in these disciplines. Contact us today to learn more about these services as well as about content creation, pay-per-click advertising and harnessing the power of email to interact with qualified consumers.

Achieve Higher Search Engine Rankings with Internet Marketing Services for Small Businesses

Search engines get millions of users wanting to find information, buy a product, or get professional services on a daily basis, and some of these users are your potential customers. Just having a website is not enough to get these individuals to find your website as search engine rankings are competitive.

 
Internet marketing services for small businesses will help your business make the changes or additions that you need to begin seeing consistent visitors coming from the search engines.

 
Start a Blog and Add to It Regularly

 
If you have a few static pages that provide people with information about your business, your ability to gain authority is severely hampered, and this is one reason your search engine rankings may be lacking.

 
Starting a blog on your website is essential because it is the easiest way to get regular content on your website, which leads to more pages being indexed, more keywords being targeted, and more content for your visitors to read. Keeping your blog related to your business or industry will help your potential customers learn about the services you provide or products you sell, which will improve their knowledge regarding something they need and increase their chances of using your business.

 
Use Analytic Tools

 
When people visit your website, you want to know where they came from and how they got there. Knowing the keywords that people use to visit your website will help you determine what people are looking for, which you can transition into a blog post to answer these questions. Adding content by using the keywords that were used before will increase your rankings for these particular keywords, and when these are targeted keywords, you are more likely to transition visitors into customers.

 
Branch Out Your Efforts

 
Focusing on your website is important, but there are so many ways to get more business online. For instance, you can invest in video marketing to help those that are not that interested in reading lengthy posts to learn about a service or product they might need.

 
Another area that is worth focusing on is social media, which is easier than ever because of how connected websites and social media can be. Sharing your blog posts on social media and encouraging people from social media to visit your website for information creates a positive cycle for your business.

 
Higher search engine rankings are not easy to achieve and they do take time, but investing your time and effort wisely while having patience will give you the positive results you want and deserve.

 
Contact us to get help with implementing these changes or additions.