Tag Archives: internet marketing

Landing Page Optimization: Keep it Simple

If there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, and their first impression is very important.

You can find a lot of advice about landing page optimization online, and a lot of these tips are good. However, if there is one main thing that you should focus on when it comes to optimizing your landing page, it’s to keep it simple.

Keep reading to a minimum. Ensure visitors get a chance to read your most important copy right off the bat. If it’s buried amongst 5 paragraphs of text, it’ll be missed. An exception to this rule would be a page designed to provide a high level of detail (such as a Book page on Amazon), but this is usually best utilized as the deep-linked “product detail” page on the target website and not on a landing page.

Nowadays, people are used to scanning when they read, not reading huge chunks of text. Some users are even on their smartphones and other similar devices, making large chunks of text even harder to read. Keeping it simple and straight to the point will help ensure that readers get to learn what your company is about rather than navigating away from the page in boredom or frustration.

Many of you are aware of the phrase “keep it simple.” Apply that same philosophy to your landing pages. A cluttered page usually results in a distracted, confused, and/or overwhelmed visitor. Instead, embrace white space, and keep the text and images on the page simple and to-the-point.

You also have to make sure that your landing page is simple and not too overwhelming, with too many graphics or links. Guide your viewers in the right direction by limiting their options. This will help you get the desired look.

Also, make sure that you keep the most important “stuff” on your landing page above the fold. If readers have to scroll down, they might never see the most important information.

If you would like help with landing page optimization or any other aspect of your website’s online marketing campaign, contact us at MaaS Pros today so that we can help you

 

Internet Marketing Services for Small Businesses: Why It’s Worth It

If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, but this is not the case at all. The truth is that your small business can almost surely benefit from internet marketing, no matter what industry you might be involved in.

Consumer Expectations Have Changed

Online marketing didn’t take off for small, local brick-and-mortar businesses as quickly as it did for bigger companies and corporations. In the past, small businesses still gained a lot of their patrons through word-of-mouth and more traditional advertising, such as billboards, signage, direct mail, newspaper ads and other similar methods of marketing.

Nowadays, though, it seems as if everyone is online. Even those who are looking for local businesses might get on their laptops or their smartphones to look for options, to read reviews and to get information, such as business hours or pricing information. We don’t stop in for a visit and we don’t look it up in a phone book. People expect you to have a website, and it you don’t, they may doubt your legitimacy and disregard you as a potential option. There is a minimum standard that consumers expect to see of businesses online, so work to achieve at least that. If you don’t have this information online, or if it’s not easy to find, you might just lose your potential customers to other businesses that have put in this effort.

Your Competitors Are Online

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, attracting your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they continue to follow these strategies is another day they will be ahead of you.

Speed of Change

Finally, I want to point out the rate of change in technology. Big breakthroughs in technology, such as high-speed Internet and mobile devices, make us more dependent on the Internet and less dependent on physical locations every day. This means online marketing on a consistent scale for the long term. If you don’t think online marketing is important for your business today, there’s a chance you could be missing out. Remember this is a long-term investment.

Luckily, online marketing can make it easy for new customers to find you, for old customers to get information and connect with your business on the internet and more. If you’d like assistance with planning, putting together and running an online marketing campaign for your small business, contact us at MaaS Pros today to find out more about how we can help.

 

Focus on Email with Internet Marketing Services for Small Businesses

Although it depends on your business, it generally does not require too many customers to see a noticeable growth, so investing in methods that bring in more customers is essential. However, when it comes to internet marketing services for small businesses, you can invest effort into all aspects, or you can delve into one aspect to get the greatest results and then move on to additional marketing projects.

 

Focusing on email is ideal because it plays an important role on your website.

 

Create a Newsletter

 

When you want to gather email addresses, you want to make sure that you provide a tempting offer. An excellent option is to supply something valuable, such as unique information or savings.

 

Simple Registration

 

It is important for people to have an easy time registering to your newsletter. If a person has to enter a great deal of personal information, they may decide against signing up for various reasons. For instance, they may not want to give you certain information, or they may decide it is too time-consuming.

 

Professional Copy

 

While you can write your own copy, you should consider investing in professional assistance, at least for the call-to-action portion as it is responsible for getting readers to take action.

 

Catchy Titles

 

Spending a decent amount of time and effort in creating emails is crucial because you want to display outstanding professionalism on a consistent basis. It is necessary to have superb content, but you also want to have catchy titles as they will entice more people to look at the emails.

 

Use Incentives to Increase Open Rates

 

When you include an incentive in the subject line of your email, you can increase the open rates up to 50%. “Free iPod with demo”, “Free shipping” are examples of good, incentive-focused subject lines.

 

Stick to Fewer Than 3 Typefaces

 

The less clutter you have in your email, the more conversions you will receive. Don’t junk up your email.

 

Keep the Main Message and Call-to-Action Above the Fold

 

If your main call-to-action falls below the fold, then up to 70% of your recipients will not see it. Also, any call-to-action should be repeated at least 3 times throughout the email.

 

Closely Tie Emails to Landing Pages

 

You landing page should match the email in terms of headline, copy and content. The look and feel of your landing page should also match the email. And make sure you are utilizing tools to see which emails and landing pages yield the best results.

 

If you want professional help with implementing these tips, contact us today.