Tag Archives: Landing Page Optimization

The Importance of Testing Your Landing Pages

The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate for e-commerce is mediocre for the finance industry. However, another reason for this disparity in conversion rates is that some businesses actively improve their conversion rates by testing their landing pages while many others don’t.

It is basically a method of strategic optimization to increase leads and sales without spending money on attracting visitors on low bounce rate.

Conversion testing involves making changes to various page elements and measuring the effect on conversions. It is basically a method of strategic optimization to increase leads and sales. If the change causes an improvement, it’s kept. Otherwise, the change isn’t used. Testing requires some work, which dissuades many businesses from doing it. This is a mistake because businesses should regard testing as an investment of time or money.

Testing can increase your conversion rate by 300 or even 500 percent, depending on your industry. That’s a three to five-fold increase in your sales, lead acquisition, or email sign-ups. To get similar increases without testing would require a three to five-fold increase in the traffic to your landing page. More likely than not, increasing traffic will be far more costly than testing.

Here are five landing page testing tips:

Use Statistically Significant Numbers of Traffic Visits

An Internet search for an “A/B testing significance calculator” will provide the tool to make this determination. A/B testing involves comparing two versions of a landing page to determine which performs the best. The more traffic your page gets, the more rapidly you can test it, since it will take less time to get statistically significant visits.

Test Your Headline

Your headline is one of the first things visitors will see when they land on your page, so it makes sense to test this element. It also helps create that important first impression for your audience. Will they stay and see what you’re offering or leave and never return?

A headline that doesn’t immediately grab your audience’s attention can kill your conversion rate and make all the time, money, and effort you invested go right down the drain.

Design Matters

Where should you place the call-to-action on your landing page? What color should it be? How about size? While you can guess or use your own preferences, simply testing the site with different variations can show how big improvements can be made.

Test the Important Landing Page Elements

Don’t get lost testing endless variations of subtle elements that most people barely notice. The improvements won’t amount to much after a lot of work. Instead, focus on the big elements such as the headline, benefits, call to action, images, form fields, and the overall layout (such as a short page vs long page).

Tone is something you need to test for yourself. Many businesses will already have a recognized business persona on social media, but haven’t yet considered incorporating it into their sales funnel. Test it within different verticals, among different demographics, and for different objectives.

Use Automated Marketing Software

Without automation, testing your landing pages thoroughly may be cost prohibitive. Manually redesigning your pages may divert too much of your scarce resources. In addition, you will need analytics that track your traffic behavior.

Automated marketing software is available that starts with high converting landing page designs, and allows you to quickly edit and customize them for testing purposes. Quality automated marketing software should include analytics and reports that give you a clear picture of your testing results.

For more information on increasing your leads, sales, and profits, contact us today.

 

Working Smarter Using the 80-20 Rule

You may have noticed that your workforce has a minority of top performers. Perhaps your social media marketing efforts are producing uneven results, where most of your profitable leads come from a minority of social platforms. These observations point to how things are unevenly distributed. Very few things in the real world are perfectly even or proportional.

This unevenness is a fact of life that’s embodied in the 80-20 rule. It states that 20 percent of causes result in 80 percent of effects. The percentages don’t have to be 80-20 and they don’t have to add up to 100 percent. For example, 10 percent of your sales force could produce 100 percent of the sales if the other 90 percent never do their job. The main point from a business perspective is that you should commit most of your efforts and resources to the things, people, and activities that do the most good. Here are a few examples:

A Minority of Your Customers Create Most of Your Revenue

These are often your repeat customers. However, even within this group your revenue generation is uneven. There will be a few prolific purchasers of your goods or users of your services. While all of your repeat customers should get your attention, you may want to make greater efforts at retaining the customer satisfaction of your “superstar” customers. Your resources and time are better spent with these people than with prospects who turn a deaf ear to your marketing efforts.

A Minority of Your Social Media Platforms Bring in Most of Your Web Traffic

It’s unlikely that all of them produce identical results. If you notice a few top performers, focus most of your efforts on bringing more traffic from them. If your resources are tight, you might want to stop working with the worst performing platforms, at least until your resource shortage problem improves.

A Minority of Your Landing Pages Produce the Majority of Your Conversions

If your landing pages address the same demographic, then perhaps you should direct more of your traffic to the top performing pages instead of spending too much time and resources trying to “shore up” the poor performers. A few simple traffic redirects could result in a big increase of your revenue. While understanding why your poor performers aren’t converting is useful, the task should have a lower priority than getting the most from your top performers.

Because of the universality of the 80-20 rule, you should be alert to its appearance in other facets of your business. To best exploit this rule, you need extensive data from your business activities, and analytics that allow you to easily see these patterns.

Our automated marketing and CRM software allows you to set up, track, and monitor social media campaigns, landing pages, and email marketing campaigns. Your customer activity is easily tracked so that you can identify your superstar customers. For more information about this, contact us today.

 

8 Quick Tips to Optimize Your Landing Page

Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially.

More leads = more ROI

To help you out with that, we’ve put together eight quick tips for optimizing your landing page.

Clean Out the Clutter

You want your landing page to be clean. That way, visitors can easily see who you are, what you’re offering, and what you’re asking in return. The easier this is for them, the more likely that person is to convert.

Bullet points

Online visitors are known for skimming and scanning in between breaks at work, or during the few minutes they have free during the day. Make it simple for them to understand the benefits and more people are going to want what you’re offering.

Whitespace

Clean designs direct a viewer’s eyes and attention. By leaving space in specific areas, you can guide their eyes from your offer to your benefits and then on to your Call to Action.

Above the fold

This is the section of the page that is easily visible without having to scroll. Make sure that your CTA, benefits and form fields are ALL above the fold.

Use Your Landing Page to Build TrustDon’t oversell

It is better to under promise and over deliver than to do the reverse.  That is the fastest way to lose trust – and customers. Tell them what you’re offering and then give them what you’ve promised. If you give them extra, they’ll be pleasantly surprised, and you’ll be pleased with how your word-of-mouth marketing grows.

Show off your smile

Studies have shown that smiling faces increase trust.  When you increase your trust, you increase your conversions. Show off your face, that of you and your team, or that of a happy customer.

Improve Your SEO – Use keywords and keyword phrases in your text

Just like you tell customers what you’re about, you need to tell search engines. Make it clear by using keywords or keyword phrases within the text of your page.

Include social share buttons

The more shares your page gets, the more Google “likes” your page, and the higher your page goes in the rankings. Make sure your social buttons are easy to see and highly visible. Try them at the top of your landing page.

If you’re interested in learning more about optimizing your landing page, SEO or other aspects of online marketing, contact us at MaaS Pros.

 

Landing Page Optimization: Keep it Simple

If there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, and their first impression is very important.

You can find a lot of advice about landing page optimization online, and a lot of these tips are good. However, if there is one main thing that you should focus on when it comes to optimizing your landing page, it’s to keep it simple.

Keep reading to a minimum. Ensure visitors get a chance to read your most important copy right off the bat. If it’s buried amongst 5 paragraphs of text, it’ll be missed. An exception to this rule would be a page designed to provide a high level of detail (such as a Book page on Amazon), but this is usually best utilized as the deep-linked “product detail” page on the target website and not on a landing page.

Nowadays, people are used to scanning when they read, not reading huge chunks of text. Some users are even on their smartphones and other similar devices, making large chunks of text even harder to read. Keeping it simple and straight to the point will help ensure that readers get to learn what your company is about rather than navigating away from the page in boredom or frustration.

Many of you are aware of the phrase “keep it simple.” Apply that same philosophy to your landing pages. A cluttered page usually results in a distracted, confused, and/or overwhelmed visitor. Instead, embrace white space, and keep the text and images on the page simple and to-the-point.

You also have to make sure that your landing page is simple and not too overwhelming, with too many graphics or links. Guide your viewers in the right direction by limiting their options. This will help you get the desired look.

Also, make sure that you keep the most important “stuff” on your landing page above the fold. If readers have to scroll down, they might never see the most important information.

If you would like help with landing page optimization or any other aspect of your website’s online marketing campaign, contact us at MaaS Pros today so that we can help you

 

Unless Your Landing Page Optimization Pops, You Might as Well Skip the Trade Show

Trade shows are the ways that start-ups and well-established businesses alike compete for the attention of the consumer. At these events, companies make connections, find buyers and retailers for their products, and introduce new services to an interested demographic. But if you have neglected event-specific landing page optimization (LPO), you might as well skip the expo.

Landing pages

 Briefly, landing pages are the gateway to your call to action and as most marketers know, are one of the absolute best ways to collect a number of leads from potential prospects interested in your call to action. Use some of the following tips to effectively incorporate landing pages for trade shows to get the results you want:

Understanding the LPO – Trade Show Connection

The goal of any good LPO is two-fold:

  1. Present expo-related calls to action.
  2. Increase the number of website visitors who convert from leads to buyers.

Since an expo introduces you to purchase-minded consumers, whether they are corporate buyers on the lookout for new product lines or shoppers who are curious about what everyone is presenting, it makes sense to dedicate a landing page to your interactions with this specific group.

Create a unique landing page for every trade show

 Make sure the landing page and call to action are live a few weeks before each conference. Every trade show you attend should be thought of as an entirely new marketing campaign and therefore have its own landing page. There’s also a chance that attendees who may not necessarily know your company at all will come across your website simply because they might be looking for general information about the conference.

Optimize for mobile

There are few worse things than having a hot prospect at your booth be interested in the call to action and try to sign up via their mobile device only to find out it is not mobile friendly. Make sure you also have tablets and/or laptops at your booth where interested attendees can enter their information.

Consider additional calls to action 

 Once a customer has filled out the fields on your landing page to download a free white paper or whatever the offering is, it’s a really good idea to put an additional offer on the “thank you page”, such as a demo or a free trial. This entices them to continue exploring your offerings and gets them deeper into the funnel. Be careful with this tactic; be sure to only have one offering per landing page. You don’t want to confuse or overwhelm your prospects and have them abandon the landing page altogether.

Making Your Expo Experience Count

It is imperative that the landing page devoted to interactions with the trade show audience is live well in advance of the event. Four weeks is ideal. Think through content development with an eye on providing generic trade show information that might bring in web traffic from attendees who just need more details about the event; once they are on your website, they might just interact with your brand, too.

Also, focus your video marketing efforts on this page. A dedicated blog might chronicle how your business is getting ready for the show. Since it is quite common that event attendees will dial up your landing page right from the expo itself, the page has to be optimized for mobile devices. Finally, consider what you want the consumer to do. Sure, you want a buying decision to take place, but perhaps an additional call to action would be the sign-up for your newsletter or a connection on social media.

Contact us today to learn more about landing page optimization and to discuss your website’s readiness for the next expo.

 

Landing Page Optimization: Prevent Your Audience from Navigating Away from Your Page

 

Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about your business. The last thing that you want is for people to navigate away from your page quickly upon arrival, so consider these helpful tips for keeping your audience right where they are.

Make Sure it Loads Quickly

Nowadays, people are used to fast internet connections and optimized websites. Many people just don’t have the patience to wait for a page to load. Make sure that you clean up your page, compress your images and take other steps to ensure that your landing page loads quickly and easily.

Grab Their Attention Immediately

If viewers don’t see something that grabs their attention immediately upon arriving at your site, there’s a chance that they will head elsewhere. Make sure that your introduction is “above the fold,” meaning that it should be visible without the viewer having to scroll down. Use attractive logos and exciting text to draw people in, and consider using a video, infographic or other type of visual content.

Get Rid of “Spammy” Content

People are always on the lookout for spams and scams when they are online, so you will want to make sure that your page does not come across this way. Look for any content that might be considered “spammy,” and remove it. Also, check your spelling and grammar to ensure that they are immaculate, since many people look for broken English and grammatical errors when determining whether or not a website is trustworthy.

Include Video on Your Landing Pages

Including video on your landing pages can be very powerful, especially if you’re trying to convey a complex idea without bogging your visitors down with reams of text. Video is also an excellent way to reinforce your overall messaging and branding.

Make Your Landing Page Forms Mobile-Friendly

Ever finished filling out a web form on your mobile device? No? Then expecting your prospects to amounts to lunacy. Mobile ads are so effective because they appeal to consumers’ desire to buy something right now, which means your mobile landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.

Call to Action

In the end, the most important job of a Landing Page is to get visitors to convert — that’s where your call to action (CTA) comes in. Your CTA is a button that visitors click to complete a conversion. They are your final push, your last attempt to convince people to convert. It helps if all the elements on your Landing Page work together to strategically direct visitors to your CTA so, once they get there, they are ready to click. The best performing CTAs boldly stand out – you want your visitors’ eyes to be naturally drawn to the all-important button. Chances are, your CTAs will differ depending on what type of Landing Page you’re using.

Your landing page is your one chance to get people excited about your company and what it has to offer, so make sure that you don’t accidentally encourage viewers to head elsewhere! If you need assistance with your landing page or with any other aspect of online marketing, contact us at MaaS Pros today.

 

Create a Positive First Impression with Landing Page Optimization

Your handshake instantly causes a person you meet for the first time to form an impression of you. Interestingly, the quality of your landing page optimization does the same for the online visitor to your website. What does your landing page say about your business? What is the first impression?

 

What is the Point of a Landing Page in the First Place?

A landing page should offer exactly what it promised in a clear and easy to understand way. A marketing campaign that is geared towards a specific product or service should have a landing page that provides the information on that topic first and foremost. People want instant results, and if you’re landing page does not offer that, well expect for not only your potential customers to be let down, but for your conversion rates to be down as well.

In marketing terms, a landing page is the workhorse that converts a random visitor into a lead. As a result, it is instrumental in affecting your profits. No matter how great your website looks, if your landing page does little more than allow your bounce rate to skyrocket, most consumers will not even see all the work that went into the site.

How can a Page do all That?

There is a lot more that goes into optimizing your landing page than you might imagine. For starters, you need to know where your visitors are coming from and what they are searching for. Next, you give them what they want. Sounds easy, right? In fact, there is plenty of A/B testing, weighing of analytics data, modifications and additional tweaks. Do your customers want to see you as an authority in the field or as the rebel among similar businesses? The trick here is to know what your audience is looking for and then anticipate what they need next.

Anatomy of a Successful Page

The ideal landing page is clutter-free and user-friendly. It tells the visitor what to do next. This is commonly referred to as a call to action. This simple communication is a vital part of the consumer’s experience and determines your company’s success. Do you want newsletter sign-ups, e-book downloads or direct orders? Tell the customer! Even the visual setup of the call-to-action button requires plenty of thought.

Landing pages can be an effective marketing tool if they are used correctly. They should offer a quick, clean and clear answer to the users search. If you include too many items on the page that can cause a distraction, then potential customers will never find what they were looking for and simply move on. A good page leaves a good impression on the potential customers and makes them want to learn more about your offer. Make them feel as though they are important by telling them what they will gain or benefit from your product or service, not how great you are.

When you are ready to explore enhanced landing page optimization, contact us today to find out more.

 

 

Landing Page Optimization: What You’re Doing Wrong

Your landing page is one of the most important parts of your website. If people aren’t interested in what they see on the landing page, they might not give your site a chance. Plus, if your landing page is crafted correctly, interested parties should be able to make some type of move from your landing page — even if they don’t purchase products or sign up for services, for example, they should be able to sign up for your newsletter or follow your company on social media.

To make the most out of your landing page, you have to focus on landing page optimization. These are a few things that you might be doing wrong — and a few tips for how to make them right.

The Headline Sucks

Everything starts with the right headline. This is the first thing the visitors sees. It’s your one chance to communicate what you’re about, create curiosity, explain your intentions and lure them in.

You Have No Clear Value Proposition

A value proposition is a promise of value to be delivered. It’s the primary reason visitors should take action on the page. It’s the most critical piece of the landing page. People will only take action if they understand and want the value that you offer.

Wasting Space (Particularly at the Top of the Page)

Look at what you see when you pull up your website but before you scroll down. If all you see is a big graphic or a long, drawn-out paragraph that doesn’t tell much about your business, you are wasting space. Tone it down and get to the point.

You have too Many offers

The best landing pages focus on a single offer. They’re ultra-specific and ultra-targeted. This will also make your CPC lower, CTR higher and your landing page will have a better conversion rate since you’re bringing targeted people to the page.

Beating Around the Bush

Don’t beat around the bush. You only have a limited amount of space and a limited amount of time to catch attention on your landing page, so make the most out of it. Go ahead and say what you have to say so that you can start bringing in leads.

Your Landing Page Has Irrelevant Stuff on It

Know your goal: what’s the one thing you want people to do on your page? Focus on that thing only, and remove everything that does not directly contribute to people taking action toward that goal.

You Lack Credibility

If you’re offering a solution to my problem, you need to make a case for why you are the right company to solve it. Why should I believe you? What proof do you have? Credibility is very important.

Being Too Spammy

People hate spam on the Internet. Be careful that your site isn’t overly promotional, that it does not have broken English and that it isn’t filled with tons of ads. Otherwise, people will be likely to maneuver away to a site that isn’t as spammy.

It’s Not Optimized for Mobile Devices

Landing pages should be built with mobile users in mind as well. Since responsive design boost mobile conversions, that’s the way to go.

It’s easy to make mistakes with your landing page. If you need help with your landing page or with other ways for marketing your website online, contact us at MaaS Pros to find out what we can do for you.

 

The 7 Deadly Mistakes of Landing Page Optimization

The art and science of landing page optimization dictates that consumers should click through links taking them to relevant secondary pages. Marketers in the know actually create multiple landing pages that support traffic segmentation not only by user type but also by geo-targeting. That said, there is plenty that can go wrong here. When your bounce rate is eclipsing your conversion rate by leaps and bounds, it is time to see if you are committing one of the deadly mistakes.

No Product Picture

Your potential buyers want to see your product. Too many businesses launch directly into a marketing presentation without offering an attractive image of the product. Even if you sell a service, consider the value of presenting a staged image that shows your representative performing the service.

Clutter

When you sell your home, the first thing a real estate professional tells you is to remove the clutter. When you sell a product online, does it not make sense to do the same thing on your landing page? When you have a variety of images with varying sizes, info-graphics, testimonials and videos cluttering up the page, you detract the would-be buyer from clicking the right links.

Having too much Text

Having too much test on the landing pages of your website is not helpful for your visitors. Keep in mind that the landing page should get the user’s attention and make him/her understand the basic features of your product or service. The rule of less is more applies in this situation. Present the most important aspects of your product/service and provide them a way to read more details if they want.

No Buzzwords

Each product or service has its buzzwords. Yet did you know that these terms are organic and therefore subject to (in) frequent change? Do you want to sell services related to “social media marketing” or “online marketing?” Believe it or not, the number of hits each buzzword receives tells the story of what is currently in.

Questionable Call to Action

Although it is frowned upon to put “buy me” in all caps on your page, there does need to be a very clear call to action. Tell the consumer if you want a buying decision, a newsletter signup or a request for a free trial product. Not only do you have to define your goal for the page and the action that you want the consumer to take, but also present it toward the top of the page. Eye-tracking charts have proven that this is the money spot.

No A/B Testing

You do not know that your landing page works well until you have tested it. No amount of theoretical planning can predict how the consumer reacts.

Lack of Trust

Another reason why you might have low conversion rates is because the potential clients that visit your website do not trust you. In order to resolve this problem make sure you have a well-designed website which is an indication that you are a serious company.

Contact us today if you are ready to learn more about landing page optimization and work with someone who can get it done right.

 

 

Harness the Power of the Landing Page

When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they are there. Designing an appealing landing page is key to securing a sale. Use the following tips for Landing page optimization and watch your leads increase.

The essentials

So what exactly are the essentials? In a nutshell, anything that will lead to your main goal: conversion. In addition, make sure you have your social media integration buttons and contact info.

Easy to navigate

Keep your page free of too much information, too many images and too much clutter. Avoid lost conversions by making it easy to see why your visitor is on your page and what they need to do.

Bullet points

Your online visitors are skimmers and scanners. Make it easy to understand your message and more people will want what you are offering.

White space

Use clean designs and direct your prospect’s attention to your offer, benefits and call to action. Leave empty space on your page to increase conversions.

Images

Pictures tell a thousand words. This is particularly true online. Images are the most shared and liked content on social sites. They are very effective on your lead generating landing pages too. The more a potential customer likes your page, the more likely they will convert.

Complementary (and contrasting) colors

Color design is extremely important in optimizing your landing page. Use complementary color schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting color to stand out.

The proof

Your landing page is the place to include endorsements and testimonials. Are there any celebrities or high profile individuals using your product? Show it off! Equally important: testimonials from your average customer. And don’t fudge it; whatever you do, be authentic.

The call to action

This is the whole point of your landing page! Make sure the follow through process is clear. The “subscribe” or “purchase” button needs to stand out.

The landing page is the final step in securing a transaction. Start by following these tips, and contact us for more information. Here at MaaS Pros, we provide quality web design and marketing to help your business shine.

 

 

Landing Page Optimization: The Underrated Online Marketing Practice

Landing page optimization is an underrated aspect of online marketing. If you want to give customers an efficient option to learn about your business and your products, then you need to include a landing page on your website.

There are multiple types of landing pages. Businesses often include product-centric ones to provide consumers with as much information as possible.

A recent Practical ECommerce article explains the function and significance of product landing pages:

“The actual purpose of the landing page, though, is to simplify the process of understanding how a product looks, what it does, how one uses it, and how the consumer benefits from owning one. And all these components should be quickly apparent — that means minimal scrolling on desktop computers and tablets. The goal is to inspire the shopper to take the next step.”

Another type of landing page is one that’s focused on content. If you practice content marketing and have already shared multiple blogs and articles, then you should consider creating a landing page.

A landing page is where you organize all your content. All you do is add links to your blogs and articles to make it easy for customers to find your relevant content. This also shows prospective customers that your business is active.

An important aspect of landing pages is optimizing them for SEO. It’s one thing to improve the customer experience, but it’s even better to increase your page rank on Google. With landing page optimization, you get to do both.

It’s important to include a landing page on your site to provide users with a cohesive experience. Consider adding one for your products and one for your content so users don’t have to search all over your site for information.

To talk more about landing page optimization, or anything else, please contact us. Thanks.

Video Landing Page Optimization Tips

Many of the same things that make video an effective online medium also make it effective when used on landing pages. These include the fact that video is closer to the way people experience the world. Video that features a person makes your message more personable and increases the trust factor. Video is also the best medium for story telling which has been proven to be a very effective conversion technique. In addition, people prefer video because it is easier to consume than reading text.

 

Four video landing page optimization tips are considered next.

 

Have a Single Clear Purpose for Your Video

 

That purpose is the call to action. Your video should focus on getting the visitor to do one and only one thing. A video that has multiple purposes dilutes its power and causes confusion.

 

Use Emotional and Engaging Story Telling

 

Use a story line that your audience will relate to. They will easily follow and relate to stories that reflect their own experiences. Using emotion in your videos is also effective. Emotion is the primary driving force behind the actions that people take. For example, if you are promoting a product that helps people to become more successful, the video might project the joy of success.

 

Use a Script

 

Many people incorrectly feel that speaking as you would in a conversation, improves the effectiveness of the video. However, the reality is that normal conversation is full of “umm’s” and “aah’s.” Normal conversation tends to stray on tangents. Often, unimportant points are belabored. A script allows you to give your message more thoughtful planning and it will make your video flow more smoothly.

 

The Video Should Dominate the Page

 

Make your video the first object that’s seen on the page. Place it above the fold and on the main real estate of the page. That means it shouldn’t be in a side bar or compete with other videos. Never place other attention grabbing elements such as large images next to the video. Design the landing page so that the video is showcased.

 

Video landing pages are effective only when they are carefully planned and constructed. Both the video and the page that supports it must be given equal attention on your part. A great video that’s overwhelmed by the page it is on, is as ineffective as a weak video that dominates the page.

 

For more information about building and optimizing landing pages, please contact us.

 

 

Why You Should Avoid Your Homepage for Landing Page Optimization

Although some people may think their homepage is an excellent place to send potential customers, this can lead to major disappointment depending on the expected results. Ideally, you should avoid using your homepage as a landing page in any situation, especially with pay-per-click marketing as the conversion rate will not be good enough to justify the advertising expenses.

Lack of Focus

Homepages have a huge lack of focus that lead to low conversion rates. A homepage is likely to give visitors too many options for pages to go to, and this is not what you want with a landing page. Having a separate landing page is ideal as it allows you to force visitors to follow the call-to-action or click the back button, which gives your call-to-action a much higher chance of success automatically.

Not Targeted

Landing page optimization can be done on a homepage, but it is not worthwhile. With a page as broad as a homepage, you will have a tough time actually targeting certain audiences, which can leave them feeling disconnected enough to leave your website and look elsewhere. Individual landing pages give you the ability to target your audience with pinpoint precision to the tune of superb conversion rates.

It is vital to understand the importance of separation from your homepage and landing pages. A homepage is ideal when it gives visitors plenty of options to choose from, and a landing page should only exist to serve the purpose of enticing someone to take action.

Contact us for more information about landing pages or to get your landing pages optimized. Also, be sure to check out my eBook all about internet marketing for more tips on having a successful online business.

Target Organic and Paid Traffic with Landing Page Optimization

When it comes to online marketing, some people decide to go the route of organic traffic, while others may decide they are better at pay-per-click marketing. Since both of them can bring plenty of traffic, you can benefit greatly by focusing on landing page optimization for organic and paid traffic, as opposed to focusing on one aspect and limiting your scope for traffic and success.

Optimize for Search Engines

In order to capitalize on search engine traffic, you must optimize your landing page for search engines. For instance, an unrelated or non-descriptive title is an example of something you want to avoid when creating a landing page for your website. Ideally, you should have your title, headline, and content all focused around important keywords you want to gain traffic from. While you may be tempted to fit in as many keywords as possible, you need to keep your content as natural-sounding as possible.

Have a Successful Advertising Campaign

It is not easy to have an exceptional advertising campaign with pay-per-click marketing. Since you are spending more than just time and effort on your landing pages, you must actually have results. In order for your landing page to be a success, your content must possess the same qualities of content that is optimized for search engines, but it also needs to focus on benefits and have a call to action.

Major success is generally accomplished by testing extensively. Paying for different keywords, trying out different, but related headlines, and having different calls to action are great places to start for testing.

Combine Both for the Greatest Value

While you may be content with doing one or the other, there is no reason not to combine both of them. When you spend enough time on marketing to paid traffic or organic traffic, people should see your work, regardless of where they come from. It is important to find a balance of both demands to succeed. Also, do not be afraid to use a professional to help you with designing a landing page as they generally have more experience with visitor engagement and can implement this knowledge into your design.

Contact us to learn more about landing page optimization, and make sure to check out my eBook.

Landing Page Optimization: How to Maximize Your Success

Converting sales at a high percentage can lead to incredible success, and having a top-notch landing page will help you accomplish this goal. It is not so simple to come up with an exceptional landing page, and this is because there is much to understand about landing page optimization.

 

Make Sure It Is Targeted  

Bringing in visitors that are not heavily targeted will lead to low conversion rates. It is crucial to include relevant content, which should include relevant keywords, and as a result, you will end up getting ranked for the keywords you are most interested in converting. If you are getting the traffic you want, but you are noticing a broad spectrum of targeted visitors, you should know that there is nothing wrong with creating an entirely new landing page to maximize your conversions.

 

Get to the Point

 

It is important not to be wishy-washy with what you are trying to sell or prove. Highlighting important facts and statistics can help in regard to your overall focus, but you also need to come up with an excellent call-to-action that makes visitors follow through. Especially when it comes to online business, you do not have much time to grasp attention, so you need to get to the point as quickly as possible.

 

Remove Navigation

 

Although it may make sense to have navigation on your landing page, this is only going to give your visitors a reason to start looking elsewhere. If it is your landing page, you want them taking action, and action is not defined by browsing through the other pages of your website for information.

 

Focus on Above the Fold

 

Although there are various resolutions, monitor sizes, and platforms, you should try to fit the most important and engaging content above the fold, which is what a visitor sees before they have to scroll down to see more.

 

While these are useful tips for landing pages, mastering the art of a landing page demands much more knowledge. Contact us if you are interested in getting an exceptional landing page for your website.

Merge Landing Pages and Homepages

Paypal, Vimeo, Delicious, LinkedIn and Pinterest are great examples of a new Landing page optimization.  Merging home pages and landing pages into one reaps the benefits of both with no downside.  Maintaining two separate websites is not easy because, more than likely, the landing page is the one overlooked.  This merger makes the landing page the star right on the homepage without destroying what the homepage represents.

Because landing pages and homepages are merging it has to follow the rules of both.  Landing pages create action by informing visitors of a product or service and asking them to make a move by filling out a form and click the button (or vice versa).  Homepages welcome visitors to their page and giving a summary of what the company represents.  The new rules are as follows:

One page without the scroll bar.  The landing page is one page that has everything a visitor wants to know to take action.  Everything must be crammed into that page so they don’t leave.  An alternative is to use a template that starts off as a landing page and turns into a homepage as the user scrolls down.

Have something to sell.  Whether it’s a product or service every landing page has something to sell.  Choose the selling point the company is known for and build the landing page home page around it.  Examples are free consultations, schedule appointments, membership, social network profile, free downloads, free trials, hyping the latest product and subscriptions/newsletters.

A call to action informs users on what to do to receive the offer.  A form to fill out and a button to submit the data (or a button to click then a form to fill out) must be easy to do.  Too long or too complicated steps are going to give users a reason to hit the back button.

A search bar is a handy tool to keep users on your website.  They will stay on the site if they have the freedom to look up whatever they wish.

A clean navigation bar is one that doesn’t have a lot of options to choose from.  Three to five choices is good.  Along with the search bar that’s more than enough for the landing page home page.

Every homepage has company contact information.  Make sure it’s visible on your page.

Finally the merger must be clean and professional.  Everything from the layout to the design to small details like font and white space must flow together.

Although a lot of social media websites were listed earlier in the article, this merger isn’t limited to those sites.  Companies are using this to garner results too.  Browse the competition.  Type in your favorite websites and look at their homepage.  You’ll get some inspiration on how to work your homepage.  Self-employed people can benefit from this too.  A landing page is great for every kind of page, occupation and service.

The success of this merger is going to get bigger as more websites try this in hopes of gaining results.  More companies are leaning toward this trend because it gives their homepage something more to do than to welcome visitors to the website.  It makes landing pages feel connected to the company instead of being a separate page.  As the success grows the landing page is going to be the homepage: the standard for future web design.  For more information on company and business ideas contact us.

Want the Best Content Marketing? Landing Page Optimization is Key

Landing page optimization is one of the single most important factors in converting visitors to customers. So you don’t want to make the mistake of linking back to your homepage on every single click. Instead, you will want to link back to an optimized landing page to increase your conversion rate and percentages.

 

This logic may have you asking when is the appropriate time to differentiate between when the click sends them to a landing page or to a home page. It’s simple. Here are 5 examples of when an optimized landing page is more important.

 

1. About Me

 

Whenever the situation calls for you to talk about yourself or your business/service/niche you will then want to include a link to your landing page. Including Google+, LinkedIn, Facebook, etc., essentially any social media outlets that describe you.

 

2. Status

 

Updating your Twitter feed? Changing your Facebook status? Include an easy, clickable link to your landing page (not your homepage). Be sure to include something about a product or service to get people interested.

 

3. Advertising (Pay-per-click)

 

Getting the most out of you’re paid for advertisements is important to your success. Linking to your optimized landing page will create revenue and conversion.

 

4. Building Links

 

Got a specific niche? Know what words drive those to your product or service? If not, research specific keywords that are the most profitable and work on link building.

 

5. Guest Authoring

 

A great way of getting a strong conversion rate within your niche and to gain exposure is to write for another website. Not only does it help to establish you as an authority for your brand, it will enable you to link to your landing page. And if you play your cards right, you may be able to link to your homepage as well.

 

Want more tips and tricks on making your website the best it can be? Please contact us so we can help market your online business. Also, don’t forget to check out our ebook called The Essential Step-By-Step Guide To Internet Marketing, available here.

 

Landing Page Optimization: 4 Ways to Super-Boost Landing Pages

While there are many elements to consider when it comes to piquing interest and building trust with prospects, the effectiveness of your website cannot be ignored. Not only do most of your prospects visit your website before hiring you, they also use your website to judge your overall credibility and expertise. By having informative and tidy landing pages, you can make huge strides in bolstering your business’ image and improving your lead generation efforts.

 

For those that are unfamiliar, a landing page is another term for “lead gen form”. They usually come up after clicking on an advertisement and are designed to contain copy that is an extension of the ad. Here are some pointers for landing page optimization:

 

Use powerful calls to action (CTA): What action do you want your visitors to take? Do you want them to download an ebook or book an appointment? Do you want them to opt-in for an offer or visit your social media pages? Create buttons and forms with solid CTA’s that tell them what they should do.

 

When it comes to page layout, try to keep the primary CTA above the fold.

 

For longer landing pages, repeat the CTA at the end of the page.

 

Play with the wording. Sometimes there are huge conversion increases and declines based on   verbiage. Also avoid using gimmicky sales clichés, like “Best Sale Ever”.

 

Ensure CTA’s are clear and unambiguous. Use phrases like “sign up today to get your free week”, “subscribe to get a free marketing ebook”, or “schedule a free consultation”. Not “start” or “sign up”.

Use Credibility Indicators: How have people already achieved results from your service? What are they saying? Collect a strong list of quotes from customers and people who have achieved success with you and sprinkle them throughout your landing page.  

 

Keep it clean and simple: Don’t build landing pages that are convoluted and confusing. Eliminate navigation bars and fluff links on the page that are unneeded. Also delete unnecessary text and huge chunks of information (i.e. long paragraphs). Break information down into small, digestible pieces using subtitles and bullet points. In the bullets, highlight benefits more than the features and convey how your business will improve lives of your prospects, speaking in their language.

Don’t be redundant. Landing pages aren’t the place to rattle on they are meant to persuade people to take action.

 

Refrain from using pop-ups.

 

Monitor the Performance: So you think you have an awesome landing page? Only time will tell. After your page is published, monitor the conversion rates and click rates. It might indicate that you need to tweak the wording, tone, or layout.  

 

If you are looking to develop solid landing pages, these are some of the key factors that cannot be avoided!

 

Contact us to learn more or click here to download our FREE guide to Internet Marketing!

Tweak Your Landing Page for Optimum Success

The purpose of landing pages is to grab attention toward your product or service and hold it long enough for the visitor to take action.  You did everything you’re supposed to do in a landing page–a clean interface, an attractive headline, an eye-catching image, what the offer is, and a call to action.  When it comes to Landing page optimization the traffic views and responses doesn’t match up.  To enhance your Inbound Marketing efforts, your landing page needs a tweaking for an effective and successful campaign.  The best landing pages have something in common:  these tips.

 

Have meaning behind the page.  What is the purpose of the landing page for your company?  Why is it being created in the first place?  Your answer should say a free trial, a guide, an evaluation, a subscription or a demonstration.  No one is going to sign up for something meaningless.

 

Make sure it loads quickly.  No one is going to wait a minute for your page to load.  Heavy photos, big video files or flash animation will slow down your page.  Make it lighter by compressing the file or removing it altogether.

 

Keep the message short and sweet.  Your landing page is saying too much in a limited amount of space.  While it’s good to explain details the average visitor is turned off by constant wording and not getting to the point.  Make sure the words match the image on the page.  Make sure the image on the page is relevant to the company.

 

Tweak the call to action box.  The call to action box should be short and sweet too.  Ask for the exact amount of information to complete the offer.  It cannot be long enough that it turns off customers or make them feel like they’re selling their soul for your product or service.  Instead of the generic ‘submit’ button, tie the submit button to the overall offer.  Say things like “I want my free offer,” “download now,” or “join my mailing list.”

 

Remove distractions.  The goal of a landing page is to keep them on one page.  This page should stand alone so visitors don’t turn away from it.  Distractions like navigation bars, sitemaps scroll bars, other calls to action, iframes (scroll bars inside of a box filled with text), and additional links will lure potential customers away from the page, and they won’t come back.  Remove all distractions so all eyes are on the landing page and the call to action.

 

Give to get.  If you want something from potential customers, give them something in return.  Who doesn’t like the word free?  Give them something similar to a free e-book or a coupon code in exchange for their information.

 

Landing pages and homepages are separate.  Don’t mix the two.  Homepages are the main overview of the website and the gateway to external links in your website.  Landing pages are advertising pages that lead to your homepage.  Killing two birds with one stone by merging is actually destroying both pages at once.

 

With these tips your landing page will become a more effective Inbound Marketing tool.  Contact us for more landing page information.

6 Extremely Helpful Landing Page Optimization Tips

Pay Per Click (PPC) advertising is an excellent way to gather a list of targeted leads. Running an ad campaign is hard work, so don’t add to the frustration by failing to optimize your landing page!

 

Your landing page is the most important element in PPC advertising. Its job is to entice, persuade and pre-sell the reader into moving forward into your sales funnel.

 

 

To make sure your landing page is optimized for maximum results, here are 6 extremely helpful Landing page optimization tips.

 

1. Keep Content Relevant – Every piece of your landing page should coincide and flow well. Everything from your main headline to the text and images should be aiming to achieve the primary goal. (i.e. sell, persuade, inform, etc.)

 

2. Images – An image of the actual product or service is vital to your landing page’s success. Humans are visual, so adding a well edited picture of the product will solidify their confidence in the product.

 

3. Speed – Make sure to check the loading speed of your landing page. A landing page that takes 45 seconds to load won’t get too many leads.

 

4. Language – Make sure that tone, word usage and language act as a cohesive unit throughout the landing page. Ensure that the voice is relatable to the target audience by putting yourself in their shoes.

 

5. Wait for Data – A common problem faced by those who run PPC campaigns is that they make changes to their landing page at the last minute. Unless it’s a change that cannot wait, do not make sudden changes to your landing page until you have a sufficient amount of data to back up those changes. Sometimes it’s good to go with your gut.

 

6. Grab People’s Attention – You only have a few seconds before your reader decides to leave or stay on your landing page to find out more. Make those first seconds count by eliminating distractions and by using an attention-grabbing headline.

 

Achieving a nice ROI from your PPC campaigns doesn’t have to be an aggravating process. With some constant testing, optimizing, and with a little help from the tips above, you can finally have that long list of leads you’ve wanted from your PPC efforts.

 

For more information about landing page optimization, feel free to contact us today.