Tag Archives: Landing pages

Three Automated Tasks You Need Your CRM to Handle

Don’t use your CRM as a database. Enterprise-level tools are often too complex and require too many different parts to be used in small businesses, especially if you have employees who handle multiple administrative tasks or angles in the sales pipeline. That makes many small businesses use the tool as a database or informational resource, instead. But if your employees are too busy entering information, updating account details, and keeping their workflows in another program, then your business is suffering from a high opportunity cost. Here are three things your CRM should be doing to make it a natural, better tool for your employees’ workdays.

Your CRM should track sales through landing pages.

The source of your leads matters. You need to know if consumers are coming through organic searches, targeted marketing campaigns, or paid promotions. Initially, this tells you which of your marketing efforts and working and, more importantly, working well enough to warrant the cost or the hours of work.

But tracking the source also tells you where certain customers are coming from so you know what to expect each time you have a lead from a certain source. If consumers coming from your Facebook campaigns tend to buy a lot but need a lot of hand-holding, your CRM can set a task for the right salesperson when a good lead comes along. If the leads from organic searches are pretty low-maintenance, your CRM can track them and only alert a salesperson if your chatbot can’t answer their questions.

Your CRM should help ensure emailed leads don’t disappear.

Cold calling and cold emailing are nobody’s favorite tasks. But it’s an important part of growing your customer base, especially when your brand is relatively unknown. Unfortunately, a lot of people on your list won’t respond to emails, even if they’re interested subscribers. However, a growing amount of research shows that drip campaigns, or contacting the same recipients multiple times as part of single, deliberate campaign, works much better.

Your CRM can help automate the drip campaigns by automatically sending the next email to non-responders. Even more than that, it can create reports of leads that fall into the gray zone between actively responding and not even opening the emails. That gray zone may need a more human, manual touch, but there’s a lot of money to be made there. Without a CRM that knows how to keep track of them and prompt your employees with a scheduled report, those consumers might have been left behind.

Your CRM should organize your invoicing.

Every company leaves money on the table when it comes to invoicing. Sometimes big companies are too big: it’s not worth the effort to pursue the bill that smaller businesses owe them. Small companies might be too unorganized to notice unpaid invoices, especially if they use manual systems and a stubborn customer just steps answering requests for payment.

But a CRM keeps track of who hasn’t paid by tying it to their account information. Your business needs a resource that tells you all about a customer at a single glance, including their purchasing history, invoicing history, and general online behaviors. If you have one tool for selling and another tool for invoicing, it’s harder to know when a customer is buying without paying.

More than that, handling invoicing through your CRM minimizes the number of steps between their purchase histories and the line items on their bill. That means there is a reduced risk of mistakes. It also means you have more stable ground during an audit or if a customer contests an invoice.

If your CRM doesn’t do these things to help your business, go to Mass Pros and try TieiT.

Why You Should Use Landing Pages with Your Email Marketing

For well over a decade, Internet marketers have been saying that the money is in the list. This is as true today as it was in the early 2000s. Email marketing greatly facilitates relationship marketing. When done correctly, this relationship makes your list members more inclined to follow through on your service and product recommendations. This is in contrast to sending cold traffic to an offer on a web page for the first time. The conversion rates in such circumstances can be dismally low.

As effective as email marketing is, some marketers are making the mistake of not setting up a dedicated landing page for each of their offers. Instead, they link to their home page or to a general product page, and leave the task of finding the offer to their list members. Some never find the offer, while others get distracted by other items on the page or website and never get around to viewing the offer.

The Landing Page

Unlike the home page and most other pages on a website, a landing page is built with one purpose in mind: converting traffic to a single offer. A well designed landing page will not have menu bars with links to other content nor have multiple offers. Outgoing links to other pages distract traffic, and are essentially traffic leaks. Multiple offers pull the visitor’s attention in multiple directions. This only confuses and possibly overwhelms them. You could say that competing offers are attention leaks away from your primary offer.

Because of this dedicated focus to one offer and absence of leaks of any kind, landing pages have higher conversion rates than non-dedicated web pages. The offer on a landing page need not be the sale of a product or service. In fact, landing pages are often used to capture leads in exchange for something of value such as a white paper or e-book.

Using Landing Pages with Email Marketing

Given the effectiveness of email marketing and the converting power of landing pages, it only makes sense to combine the two. If you segment your list according to purchasing habits, you can send each segment to a different offer on a dedicated landing page.

When writing a promotional email and building its landing page, make sure there is no message discontinuity between the two. For HTML email, the appearance or “look” of the email should match that of the landing page. This continuity assures the person that she or he has arrived at the right place.

The increased conversion rate of sending email traffic to specialized landing pages is well worth the effort. With our automated marketing and CRM software, you can set up, track, and monitor email marketing campaigns and build your own landing pages. To learn more about this software and how it will improve your business, contact us.

 

5 Things to Keep in Mind during Content Development

Content development is an important phase within the context of your online marketing campaign. Although you won’t see any results for a few months, when you finally do, they’ll reflect the effectiveness of your content development. Here are a few things to keep in mind so your content plan is thorough and complete:

Write for your customers

As a business owner, you’re way more knowledgeable about your industry than your customers are. Although many have the tendency to write about what they find interesting it’s your job to write about what your customers find interesting.

A recent Entrepreneur article explains that businesses can gain several things from content creation. According to the article, however, none of those things are as important as fulfilling your customer’s needs:

“It’s crucial to remember that content should be targeted to your customer’s needs, not your own. While self-promotion and PR are huge forces in marketing, giving information to your clients with no strings attached is the best way to organically reach your customer base and keep them for good. By knowing your customers’ personas and breaking down their pain points, you can adapt your content to your target customer and create deeper connections.”

Make Content More Readable With Headlines

Use of headlines has become such a common practice visitors almost expect to see bold headlines on each and every page they visit. Experts indicate that 8 times out of 10, visitors read the headlines if they read anything at all. The statistics suggest that failing to create headlines as part of your overall content development plan could be one of the biggest mistakes you can make.

Develop Content that is based on Hot Trending Topics

One simple tip that everyone should incorporate in their content development plan is to routinely update their website, blog or landing page with content that includes hot trending topics. Even if you believe that is not possible, experts suggest that no matter what type of audience your website or blog attracts, hot trending topics can be tied in with any type of content.  By incorporating information on current events, holidays, news and other topics of interest along with you content you will have an easier time connecting with your readers.

Create a sustainable content plan

Developing good habits is incredibly difficult. Like most people that stop going to the gym by the third week of January, many businesses can’t keep up with their projected content output. If you want to succeed with your marketing efforts, then you need a plan that promotes a sustainable, manageable output.

Add continuity to your strategy

Your content plan should mimic the great sports teams that work together, as opposed to the super teams made up of stars that underachieve. In other words, there should be a certain level of cohesion in your content that provides a complete experience for your customers.

In many ways, content development is indicative of a company’s marketing success. To talk more about content development, or anything else, contact us today.

 

Create a Positive First Impression with Landing Page Optimization

Your handshake instantly causes a person you meet for the first time to form an impression of you. Interestingly, the quality of your landing page optimization does the same for the online visitor to your website. What does your landing page say about your business? What is the first impression?

 

What is the Point of a Landing Page in the First Place?

A landing page should offer exactly what it promised in a clear and easy to understand way. A marketing campaign that is geared towards a specific product or service should have a landing page that provides the information on that topic first and foremost. People want instant results, and if you’re landing page does not offer that, well expect for not only your potential customers to be let down, but for your conversion rates to be down as well.

In marketing terms, a landing page is the workhorse that converts a random visitor into a lead. As a result, it is instrumental in affecting your profits. No matter how great your website looks, if your landing page does little more than allow your bounce rate to skyrocket, most consumers will not even see all the work that went into the site.

How can a Page do all That?

There is a lot more that goes into optimizing your landing page than you might imagine. For starters, you need to know where your visitors are coming from and what they are searching for. Next, you give them what they want. Sounds easy, right? In fact, there is plenty of A/B testing, weighing of analytics data, modifications and additional tweaks. Do your customers want to see you as an authority in the field or as the rebel among similar businesses? The trick here is to know what your audience is looking for and then anticipate what they need next.

Anatomy of a Successful Page

The ideal landing page is clutter-free and user-friendly. It tells the visitor what to do next. This is commonly referred to as a call to action. This simple communication is a vital part of the consumer’s experience and determines your company’s success. Do you want newsletter sign-ups, e-book downloads or direct orders? Tell the customer! Even the visual setup of the call-to-action button requires plenty of thought.

Landing pages can be an effective marketing tool if they are used correctly. They should offer a quick, clean and clear answer to the users search. If you include too many items on the page that can cause a distraction, then potential customers will never find what they were looking for and simply move on. A good page leaves a good impression on the potential customers and makes them want to learn more about your offer. Make them feel as though they are important by telling them what they will gain or benefit from your product or service, not how great you are.

When you are ready to explore enhanced landing page optimization, contact us today to find out more.

 

 

Landing Page Optimization: What You’re Doing Wrong

Your landing page is one of the most important parts of your website. If people aren’t interested in what they see on the landing page, they might not give your site a chance. Plus, if your landing page is crafted correctly, interested parties should be able to make some type of move from your landing page — even if they don’t purchase products or sign up for services, for example, they should be able to sign up for your newsletter or follow your company on social media.

To make the most out of your landing page, you have to focus on landing page optimization. These are a few things that you might be doing wrong — and a few tips for how to make them right.

The Headline Sucks

Everything starts with the right headline. This is the first thing the visitors sees. It’s your one chance to communicate what you’re about, create curiosity, explain your intentions and lure them in.

You Have No Clear Value Proposition

A value proposition is a promise of value to be delivered. It’s the primary reason visitors should take action on the page. It’s the most critical piece of the landing page. People will only take action if they understand and want the value that you offer.

Wasting Space (Particularly at the Top of the Page)

Look at what you see when you pull up your website but before you scroll down. If all you see is a big graphic or a long, drawn-out paragraph that doesn’t tell much about your business, you are wasting space. Tone it down and get to the point.

You have too Many offers

The best landing pages focus on a single offer. They’re ultra-specific and ultra-targeted. This will also make your CPC lower, CTR higher and your landing page will have a better conversion rate since you’re bringing targeted people to the page.

Beating Around the Bush

Don’t beat around the bush. You only have a limited amount of space and a limited amount of time to catch attention on your landing page, so make the most out of it. Go ahead and say what you have to say so that you can start bringing in leads.

Your Landing Page Has Irrelevant Stuff on It

Know your goal: what’s the one thing you want people to do on your page? Focus on that thing only, and remove everything that does not directly contribute to people taking action toward that goal.

You Lack Credibility

If you’re offering a solution to my problem, you need to make a case for why you are the right company to solve it. Why should I believe you? What proof do you have? Credibility is very important.

Being Too Spammy

People hate spam on the Internet. Be careful that your site isn’t overly promotional, that it does not have broken English and that it isn’t filled with tons of ads. Otherwise, people will be likely to maneuver away to a site that isn’t as spammy.

It’s Not Optimized for Mobile Devices

Landing pages should be built with mobile users in mind as well. Since responsive design boost mobile conversions, that’s the way to go.

It’s easy to make mistakes with your landing page. If you need help with your landing page or with other ways for marketing your website online, contact us at MaaS Pros to find out what we can do for you.

 

Focus on Email with Internet Marketing Services for Small Businesses

Although it depends on your business, it generally does not require too many customers to see a noticeable growth, so investing in methods that bring in more customers is essential. However, when it comes to internet marketing services for small businesses, you can invest effort into all aspects, or you can delve into one aspect to get the greatest results and then move on to additional marketing projects.

 

Focusing on email is ideal because it plays an important role on your website.

 

Create a Newsletter

 

When you want to gather email addresses, you want to make sure that you provide a tempting offer. An excellent option is to supply something valuable, such as unique information or savings.

 

Simple Registration

 

It is important for people to have an easy time registering to your newsletter. If a person has to enter a great deal of personal information, they may decide against signing up for various reasons. For instance, they may not want to give you certain information, or they may decide it is too time-consuming.

 

Professional Copy

 

While you can write your own copy, you should consider investing in professional assistance, at least for the call-to-action portion as it is responsible for getting readers to take action.

 

Catchy Titles

 

Spending a decent amount of time and effort in creating emails is crucial because you want to display outstanding professionalism on a consistent basis. It is necessary to have superb content, but you also want to have catchy titles as they will entice more people to look at the emails.

 

Use Incentives to Increase Open Rates

 

When you include an incentive in the subject line of your email, you can increase the open rates up to 50%. “Free iPod with demo”, “Free shipping” are examples of good, incentive-focused subject lines.

 

Stick to Fewer Than 3 Typefaces

 

The less clutter you have in your email, the more conversions you will receive. Don’t junk up your email.

 

Keep the Main Message and Call-to-Action Above the Fold

 

If your main call-to-action falls below the fold, then up to 70% of your recipients will not see it. Also, any call-to-action should be repeated at least 3 times throughout the email.

 

Closely Tie Emails to Landing Pages

 

You landing page should match the email in terms of headline, copy and content. The look and feel of your landing page should also match the email. And make sure you are utilizing tools to see which emails and landing pages yield the best results.

 

If you want professional help with implementing these tips, contact us today.

 

 

 

Landing Page Development: Keys to Effective Landing pages

A landing page is the first page that a visitor will see when they click on one of the results on a search engine’s result page. It’s the page that needs to interest your viewer, ultimately encouraging them to respond to your call to action. From this page you will be able to convert the visitor into a buyer or subscriber. There are a few website development guidelines that can help you create an effective landing page. A landing page needs the following:

 

Statement of Purpose – A clear understanding of what you sell and why you are different. Use a carefully edited headline to make the name of your company and your products obvious. Focus the bulk of your content and advertisements above the fold.

 

Answers to Basic Questions – What is this? Why should I care? If the viewer doesn’t understand what you sell, they won’t care that you are offering it for sale. Have a clear and concise list of services you offer, and include price ranges or an introductory offer price. Clear questions will increase engagement and reduce your website’s bounce rates. You don’t want the viewer to click away because they don’t have enough information to perform your desired call to action.

 

Instructive Call to Action – Funnel the visitor into the call to action. Don’t confuse the user with too many offers. Use one and make it very clear what you want the viewer to do – whether it’s to fill out a form or click a link to the product page. The landing page is not successful if the presented message doesn’t get your desired result. You may have only a few seconds to keep a viewer engaged on your landing page before they click away. So the landing page needs to have content that will give the most clear and concise synopsis of your products.

 

Our eBook will provide a more thorough understanding of online marketing. You can maximize your online presence by contacting us.

 

A Few Do’s and Don’ts for Landing Page Optimization

When it comes to internet commerce, there is one figure in particular that can seem a bit daunting.  According to most research, only 3% of those who visit your website will make a purchase.  Obviously, you want that number to be higher, and that’s what landing page optimization is designed for.  For those who are unsure, a landing page is the first page a customer sees after clicking on a link or finding a website through a search engine.  Landing page optimization, then, is a part of an overall marketing plan that looks to make that landing page attractive enough to retain the customer’s attention.  With that in mind, here are a couple do’s and a couple don’ts when it comes to landing page optimization.

DO know what you are looking for with your landing page, and pick just one.  First off, you need to decide just exactly what you want to accomplish with your landing page.  Are you looking for them to click-through? To keep them there to browse your inventory?  Do you want them to fill out a form for contact generation?  Do you want them to download a PDF?  What you then need to do is make sure that this Call to Action is clear, and that there is only one.  Putting more than one of these goals on one page will simply distract and will increase your abandon rate.

DON’T have a ton of landing pages.  You may want to have a landing page for every permutation of customer you seek, or you may want to have hundreds of landing pages in the hopes that one will work.  Unfortunately, that will simply make for more work for very little return.  The more you concentrate on a landing page, the better it can become and the higher retention rate you’ll see.  What’s more, fewer landing pages mean better results in search engines.

DO keep it simple.  One thing to remember when it comes to web pages is that you have about four seconds to capture the attention of your potential customer.  That’s the trouble with living in a society where we can have web access everywhere we go; if you can’t lock in a customer with your web page in four seconds, they will move on.  With such a short amount of time, your landing page needs to address your Call to Action clearly and with few bells and whistles; no ads, no menus, no extraneous information.   Once you’ve got them hooked, i.e. they’ve clicked-through or have filled out a form, then you can start getting into more specific information.

DON’T make one page and presume you’re done.  One of the key parts of landing page optimization is continuous testing.  You’re trying to get your conversion up above the scant 3% we mentioned above, and doing so is going to be a process.  You have to determine which Calls to Action and which landing pages provide meaningful results.  As you refine what sells and what doesn’t, you’ll be able refine you’re landing page to achieve the most conversions.

Landing page optimization can seem a bit complicated at first, but with the right professionals in your corner, you’ll see big dividends soon enough.  If you have any questions or would like to get started, please do not hesitate to contact us.