Tag Archives: lead generation

Automated Marketing And CRM: A Platform To Take Your Business To The Next Level

Marketing is time-consuming, which is why many businesses put it on the back burner. However, if you ever expect to get your business to the next level, marketing is critical. By implementing enhanced technology, you can ensure that you not only have a marketing strategy in place but that it’s automated for you.

TieiT is a revolutionary platform that combines automated marketing with CRM to deliver you with more leads, more sales, and less work.

Boost Your Productivity

It all starts with wanting to boost your productivity. Marketing automation has the ability to help you achieve your strategies without having to do all of the work manually. TieiT will keep track of all of your activities as well as your customers. You have the ability to create, assign, and even track the activities. It can help you with email marketing, social media management, and generate landing pages so that you can target various audiences.

Workflows will convert more of your leads to customers so that you can help everyone navigate the sales funnel without you having to personally touch each and every lead. Lead behavior can be tracked, web forms can be customized and created in minutes, and all of your marketing will automatically connect to your CRM so that you can learn more about performance and connect with your leads and customers as necessary.

Build Better Relationships

You need to make sure that you create long-lasting relationships with your leads as well as your existing customers. You never know when a lead will convert. By maintaining communication, you can ensure that they will choose you as opposed to the competition. Even once you have converted a lead into a customer, you want to build a relationship so that they are likely to continue choosing you – and recommending you to others.

Creating a stream on social media will help you to build a relationship even as you reach out to leads. Plus, you can make sure that follow-ups are handled automatically so no one feels as though you have forgotten about them.

Combine Everything

Perhaps the most important aspect of a platform that combines automated marketing with CRM is that you have everything in one place. Rather than having to move from website to website or open up multiple programs across your computer, you can have all of the tools in one platform. This means being able to send email campaigns, post on social media, and even design and launch landing pages.

TieiT is also based in the cloud, which means that you don’t have to rely on it being loaded on just one computer. You can log in when and where it’s convenient for you so that you can keep track of everything that is going on in regards to marketing and your customers.

Take advantage of a free demo of TieiT today so that you can see how easy it is to use the platform. This is the only platform you will need to use in order to manage your leads and market your business. Plus, when the marketing is automated, it allows you to focus on other aspects of your operations in order to get to the next level.

Marketing isn’t something that you can forget about. It’s easy to get sidetracked with everything that’s going on across your business, which is why you need automation as well as regular reminders to keep you on track.

At MaaS Pros, we are all about providing results to our clients. Contact us  to learn more about the importance of high-quality solutions for marketing and how we can help.

Increase Your Sales Process Efficiency With Automated Marketing and CRM

If your sales are falling short of your expectations, you may have an inefficient sales process. That is, it produces low conversions at different steps along the sales funnel, and protracts the average time required to convert leads into customers. Here are three possible inefficiencies:

 

 

Inefficient Handling of Leads That Reduce Conversion Rates

From the moment a lead expresses interest by responding to your form or answering your email, the clock is ticking. Her interest in your offer drops off substantially with each passing hour that you delay contacting her. Lengthy delays can happen when there’s no system in place that immediately alerts you when a prospect requires your attention.

Another inefficiency is failing to stay in touch with leads who stopped communicating after their first contact with you. It’s a mistake to write them off because some leads require more ‘nurturing’ than others. Send a series of emails containing information about your services as well as information useful to your prospects. This will keep you in their minds and possibly compel some to contact you with further inquiries. Without this ongoing contact, most of these people will move on and forget about your offer.

Old School Email Marketing Methods

Because no two people are identical, mass mailings of the same content to everyone on your email list produce poor response rates. This may have worked two decades ago when email was a novelty but a more targeted approach is required today. You should segment your email list according to their behaviors such as the emails they opened and the links clicked within each email. Each segment should be sent content written to address their specific interests or needs.

Too Many Manual Processes

Manual methods are both time and labor intensive. They slow down your response time to your prospect’s inquiries such as a request for a price quote or estimate. A prospect who asks for a quote has likely asked for quotes from your competitors as well. If it takes days for your company to send a quote, the prospect may choose to do business with a company that responded more quickly. This isn’t necessarily done out of impatience but because your prospect has time constraints of his own.

TieiT, an automated marketing and CRM software, provides the tools you’ll need to efficiently handle your leads, personalize your interactions, increase conversions, and shorten your sales cycle. If you have any questions, contact us today.

Automated Marketing and CRM Jumpstarts Your Business

Many years ago the work of sales and advertising departments were separate entities. Advertising efforts were geared toward pushing out commercials, prints ads, and outdoor billboards. Sales agents spent countless hours dialing phones and trying to pitch their product to people at random.

Over time, businesses came to recognize the power of inbound marketing. By providing valuable online content that consumers want and need, they discovered customers would come to them, sort of like a magnet. Marketing and sales automation software brought the two departments together to facilitate a smoother operation.

Now sales no longer needed to spin their wheels with hours of “cold calls” because sales automation delivers “hot leads” instead. Just how does sales automation work? Here are four ways sales automation software jumpstarts your business.

Enhances your customer relationship management plan

How you interact with your prospects and customers is paramount to keeping a good reputation as a business, not to mention it increases your sales. With sales automation software, you won’t have to worry about forgetting to touch base with an important customer or following up with a hot lead. Through automation features, you will have red flag reminders to follow up or you can even set up an automated email campaign (more on that later).

Let’s think for a minute about how a potential customer would feel if they did reach out to a business for more information. Maybe they filled out the form or downloaded material you offered. Then no one contacts them right away. The ball is dropped for several weeks. Finally when someone does reach out to contact them, what was once a hot lead is probably ice cold! They may have gone to your competitors by now. A customer relationship management plan that utilizes sales and marketing automation features keeps the ball rolling.

Strengthens your lead generation

Automation software is also business intelligent. That is to say that it uses artificial intelligence features to help you get the best data about your leads. It gathers data about prospects and customers to provide you with an accurate profile of your lead. This is important if your marketing department is going to continue to produce great content. And it’s important to sales so they can connect better when they do call. According to HubSpot, lead enrichment tools “gather information from hundreds or thousands of data sources to give you an up-to-date, comprehensive profile of your prospect.”

Updates your contact list
You don’t need to pick up the phone or run down the hall to talk to someone in marketing about a prospect’s contact information. When leads download information or fill out a contact form through the marketing side of things, you can easily access this and generate your own contact list from it. In fact, you can simply set up your automation software to extract certain contacts based on the criteria you select. So, for example, if you want only those people who work in a certain industry or have a particular job title, then you simply set up your software that way and it will do the rest for you. Now, you have the contacts you need without typing a word or even calling anyone.

Implement your sales strategy

Sales automation helps you put into practice your email strategy – with ease. Emails will be automatically sent out to people you designate as leads. You can define the criteria that make them a lead, thus reducing even more steps. Using email templates that you tweak just a bit for a more personable feel will speed up the process. In addition, sales automation software allows you to begin an email campaign. That means your leads will receive a series of emails in a row but each one may be contingent upon how they respond to the previous email. So, for example, you send out email “A,” which has a link at the bottom. If the person clicks on the link, then they will receive email “B,” if they don’t click on the link they receive email “C.” This type of sales strategy has a personal touch to it but uses automation and intelligence features that save you valuable time.

If you are ready to see your business propel forward through sales and marketing automation, contact us today.

Get More Mileage From Your Blog With Automated Marketing Software

Blogging is a big commitment of effort and time. Getting traffic from the search engines won’t happen with just a few blog posts. Instead, your blog must consistently publish fresh content. Over time, your blog will have hundreds of posts, each of which will draw traffic and potential customers.

However, your blog can do much more for you than simply act as a traffic magnet. When used in combination with an email list and automated marketing software, you benefit in the following ways:

 

Breathe New Life Into Old Blog Posts

If you have a large blog, traffic levels on the older posts can drop over time. Automated marketing software can send individualized emails to your list members that recommend other blog posts related to the post they most recently read. This increased exposure to your website and brand moves them further along your marketing funnel.

Recommend Products Based on Consumed Content

Your visitors’ reading habits mirror their interests and concerns. Setting up rules in your automated marketing software that make product recommendations based on consumed content increases sales and the lifetime values of your email list members. You can enhance this further by writing blog content on the pain points of your visitors that are solved by your products or services.

Recommend Content Based on Purchased Products

If you sell products normally used together or are bought sequentially over time, then your automated marketing software can recommend blog posts based on product purchases. The purpose of these recommendations is to point your customer toward related products normally bought with or after their current purchase.

For example, someone who buys a book on learning how to ski would be interested in reading about skis. On the other hand, a person who recently bought skis for beginners would want to read about more advanced skis that improve skiing performance, and so forth. At the right time, your software can make appropriate product recommendations.

To learn about other ways that automated marketing and CRM software improves your business, please contact us.

 

8 Tips for Effective Marketing Automation (Part 2)

Welcome back to the second half of our two-part article on how to effectively boost the results and the amount of fun you have when working with your marketing automation tools. Whether you’re managing social media or designing a whole new campaign, the way to make the best possible use of your thinking machines is to program them to do tasks you don’t enjoy. They will do them perfectly every time with no complaint. Last time we talked about starting slowly and working with data. Let’s pick things back up where we left off with organically gathering leads.

4) Continue Organically Gathering Leads

Another common marketing automation mistake is to start buying email lists of “leads” and feeding the data through the program to find more leads. This is not advisable. Instead, continue to gather leads as you always have, organically. While you can go with a little bit more of a shotgun approach with marketing automation because it can sort through more data than human team members, it works best when you give your automation software legitimate leads who have a reasonable likelihood of conversion. The automation will then analyze your lead collection and give you a smaller list of people who will be most responsive to a little outreach from marketing or sales.

5) Automate Where You’re Getting Overwhelmed

If you’re not sure what to automate at first, start with things that have been frustrating or tedious in the past. Lead qualification is the primary use of marketing automation but there are so many more. You can use it to determine individual buying preferences, large trends in your customer buying patterns like a preference for a particular color or style, and even integrate it with automated message sending to personalize your automated emails and social media posts based on what it thinks will be best received.

6) Think Long-Term Benefits

Marketing automation is not a small-scale tool. It was invented to handle the massive amounts of lead and customer data that a growing modern business needs to process in order to stay competitive. As you effectively automate more and more of the tedious parts of the marketing process, your targeting will get more precise and your marketing team will have more time to focus on things like quality campaigns and creating better connections to the now well-targeted customers.

7) Constantly Improve Your Automation

Never stop optimizing and improving your marketing automation configuration. Think of new tasks to give it and fine-tune the settings after each batch of results to continue to improve performance. Marketing automation tends to start slowly but soon your office will be wonderfully free of tedious analysis and response tasks. The more you work on your marketing automation system, the better automated your marketing will become.

8) Finish with the Personal Touch

Finally, no matter how effective your marketing automation gets, don’t forget that customers need personal interaction to feel truly taken care of. By combining the human connection of real sales and marketing professionals with the automated personalization of marketing automation, your customers will feel as if you personally know each and every one of them which will deepen your relationship with your customer community as a whole.

Marketing automation is something that is useful to everyone because it is essentially a multi tool. You can use it to manage your social media accounts, shoot personalized emails derived from CRM analysis, and even assign it to collect or distribute interesting pictures on its own social media account. For more great tips and tricks for implementing the perfect marketing automation setup for your business, we encourage you to contact us today!

 

Our Number One Secret CRM Tip

CRM software is easy to use. Interfaces were designed so that anyone can figure them out and the reports make it easy to understand the data.

Most businesses use CRM software to get an idea of their ROI, lead generation campaigns, and email marketing efforts. But we have a secret tip that we’ll share in this blog.

No matter how well you serve customers, some are bound to complain. Some of these criticisms will be legitimate and some won’t. The former have a lot of value.

You should store and refer to those complaints to improve your customer experience. This Business News Daily article explains how you can use CRM software to organize and analyze all of your complaints:

“Turn customer complaints into learning opportunities. No matter how big or small the issue, keeping a record of customer complaints will give you insights into areas of weakness. CRM software lets you keep complete and detailed support logs for each account, making it easy to analyze what happened and pinpoint where you can improve the quality of your offerings and business practices.”

By organizing all your customer complaints with CRM software, you might notice certain trends and patterns. You might find out, for example, that customers aren’t happy with your customer service in the summer months. Rather than just reading one isolated complaint, you find a series of these in the software. This might indicate that your customer service representatives let their performance slide in the summer. You can then address this in your meetings.

You might also find things out about your marketing campaign. If multiple users complain about your site navigation, for example, then you’ll have to address that immediately. Reading multiple complaints gives you more evidence than hearing from just one customer.

To talk more about automated marketing and CRM, or anything else, contact us today.

 

What CRM Can Tell You About Individual Leads

Leads might look similar on the surface, but they can vary tremendously. CRM software tells you what you need to know about individual leads so you can treat them appropriately.

Customer lifetime value

Someone might buy a lot of your products, but not be very profitable. Likewise, someone might only place a small order every now and again, but bring a decent profit to your business. While measuring customer lifetime value is often overlooked, tracking it accurately is one of the most important things a business can do.

A lead’s customer lifetime value will tell you how much money you’re spending on each lead and how much money they bring to your business. You can then cut your costs on the non-profitable ones.

Engagement

CRM software can tell you how engaged a lead is. You can look at someone’s email open rates, their participation in your social media marketing campaign, and other metrics. Generally, the more engaged a lead is, the more potential he has to advance in the buying process.

Feedback

You can use a CRM system to get direct customer feedback. One way to do this is to send a survey in your marketing emails.

The software can then organize that information in multiple ways. You can see what each lead said in the survey and adjust your efforts from there.

Likeliness of buying soon

And finally, perhaps the most important CRM metric of them all is the likeliness of a lead buying soon. With this, you can segment your leads into two groups — those likely to buy soon and those not likely to buy soon.

You can then tell you sales representatives to spend more time on the first group. Get the more advanced leads to buy now before you start focusing on the second group.

To talk more about automated marketing and CRM, or anything else, contact us today.

 

 

Turning Cold Calls into Warm Calls with Automated Marketing and CRM

Few people are fans of cold calling. When done with nothing but a list of phone numbers and a script, the process is inefficient. It takes far too many no’s to get a yes. The reasons for saying no are many. These include the prospect not having any interest, already having what you offer, being your competitor’s customer, or not being a good fit. The problem with traditional cold calling is it’s too much of a numbers game.

However, when you do connect with someone who very much needs what you have to offer, the prospect of a sale is good. If you hadn’t contacted the person, she may have eventually found a solution, and one possibly similar to the service or product you sell. However, it would likely have been with a competitor. Although inefficient, cold calling gets results provided you maintain a high activity level.

You can make cold calling more efficient by qualifying your prospects first. Set up a list of criteria such as their business size, location, and their budget. Create personas of your ideal prospects that might include their motivations, their job function, and their needs or “pain points.” Much of this is common practice among marketers. Therefore, you might work closely with your marketing department where they create qualified lists of prospects for you to call. The criteria used to qualify these leads also guides your interaction with them during your phone calls.

Your business can increase cold calling conversions further by using inbound marketing techniques that draw prospects to you. Rather than selecting them via your criteria list, allow them to self-select by their interaction with your content marketing, social media marketing, and email marketing. Some will call you first. Others will be on the fence yet interested. Monitoring their interactions with your website, blog, emails, and social media campaigns gives you insights on their level of interest and what these interests are. How many times did they reread an email or visit a blog post? What were they reading?

The right software allows you to track the interactions of individuals, provided they joined an email marketing list or filled out a lead form. Armed with this insight into the likes and interests of individual leads, your cold calls, or rather, warm calls, will net more yeses and fewer nos.

For information about how our automated marketing and CRM software will improve your sales efforts, please contact us.

 

 

The Immense Value of Repeat Customers

Businesses that exclusively focus on traffic generation and conversion may want to rethink this strategy because it diverts attention and resources from the most important individuals: the repeat customers. Unlike a new lead, repeat customers no longer require convincing to buy your products and services. Retaining them requires substantially less effort and marketing money than acquiring the first time customer.

In fact, many are happy to continue their purchasing with no input from you. However, its best not to take this for granted. Proactive efforts at improving their experience with your business reduce their attrition rate and may increase their numbers through word-of-mouth referrals. Of course, acquiring first time customers is also important for business growth, but retaining them and your current repeat customers allows your business to grow faster. Thus your resources should include customer retention as well as acquisition.

Three other important benefits of repeat customers are:

They Have a High Lifetime Value

Lifetime value is the net profit gained over the course of your future relationship with a customer. Repeat customers tend to spend more by making frequent purchases of products and services with a higher price point. Efforts on your part to understand their purchasing patterns allow you to make enticing offers that ensure future buying.

They Are Easy Going Customers

Because of high customer satisfaction, repeat customers make fewer complaints, are less demanding, and make fewer returns. Understanding their preferences and providing them with what they want, ensure their high satisfaction.

They Are Less Receptive to Your Competitor’s Offers

Unless they thoroughly enjoy shopping around for the best prices and deals, most people prefer to default their purchasing to proven businesses. For them, buying from a proven business is less risky. Shopping around and researching other businesses is exhausting and time-consuming. Most people have better things to do with their time and energy.

Getting to know your customers and personalizing your interactions with them isn’t easy, especially as their numbers increase. However, automated marketing and CRM software greatly facilitates and streamlines the process. It’s equally useful for acquiring new customers as well. For information on how this software can help your business, contact us.

 

Turbocharger Automated Marketing and CRM? Yes!

Customer relationship management (CRM) is an art as much as a science. Automated marketing tasks allow for the computerization of chores that would otherwise take a good chunk out of your day.

But what happens when you put both of them together? The combination of automated marketing and CRM allows you to reach current and prospective customers by building business relationships, providing meaningful company-to-client interactions, and offering value-added benefits.

The trick here is the business-specific application of the tools you need to reach out to your targeted demographic.

Website traffic. Increase the traffic to your site, particularly local traffic, to generate more leads. Leads, in turn, convert into sales. If needed, the use of an optimized landing page can make the right difference.

Personalized campaigns. Leverage the value of personalization by addressing members of your targeted audience. While you may run campaigns on your website, via email, or by using your social media channels, the automation keeps them consistent.

Your sales team will do better at tracking prospects. With CRM, your sales team will be effective at attracting prospects, closing sales, generating qualified referrals and managing existing customer relationships. Your business will grow in revenue by utilizing a CRM application that helps you track sales activity, lead generation and customer status – capitalizing on the data management power CRM delivers.

Pinpoint niche opportunities. Consumer responses to your various campaigns help you to determine which value-added services any subsets of your targeted demographics would find of interest. A marketing analysis can determine whether it is feasible to offer these products or services, which may help your business to expand territories.

Cultivate brand awareness. Before your sales pros even get involved with prospective customers, the marketing and CRM mix succeeds in creating an audience that will prove more receptive to your messages. They know your name, logo, and brand message as well as the products or services you stand for.

You will enjoy social CRM and so will your clients. Social CRM is the integration of social media with CRM strategies and applications. Social media delivers tremendously for competitive businesses today of all sizes and in all markets. Social media promotes engagement with existing and potential customers. Today, LinkedIn, Twitter and Facebook are highly utilized social platforms for communicating with customers and attracting new business opportunities. By embracing a CRM software solution that enhances marketing with social CRM tools, you can engage customers throughout every stage of the buying journey.

When you are ready to turbo-charge you automated marketing and CRM efforts, we can help. Contact our experts today to learn more!

Automated Marketing and CRM System

Marketing and sales are moving from a manual process of cold calling and broad ads to automated marketing and sales techniques specified to the individual consumer.  Software based automated marketing platforms help companies take the next step, reduce efficiencies, and run very targeted campaigns that increase response rates and sales conversions.  These software solutions are powerful tools that have truly increased the capability of companies to reach and sell to their customers.

An automated marketing suite focuses on generating marketing campaigns that can be highly diversified to different target audiences depending on their interests and feedback. The campaign may include several high quality pieces of content to attract potential customers. For example, an interior design firm may write eBooks about different types of furniture, different remodeling ideas and lighting concepts. Depending on the eBook that the potential customer downloads, an email is automatically generated to follow-up on the interest.

CRM systems take the customer’s journey to a deeper level by narrowing down the process and optimizing the value of one-on-one interactions to create a more personalized customer experience. This gives a sales organization complete visibility into each individual relationship that it has with customers and prospects, allowing for a more targeted approach when trying to obtain new business or expand share of wallet.

Subsequent messages, emails and social marketing campaigns are regularly enacted through the suite to reach out to the customer. As their preferences become clear based on the things they click on or provide feedback for, the messages can become more tailored to them.

Of course, the marketing suite is also fully integrated into the CRM system. Every lead is automatically filtered to individual sales people based on pre-arranged preferences.  The CRM also includes the contact information and the apparent interests of the potential customer based on the things they download and click on. Using these keys, a salesperson can focus their message on the exact items they know the lead is interested in. From there, they can easily close the sale without being too intrusive or overbearing.  That radically improves their efficiency and sales ratio, which helps the overall company grow more rapidly.

For more information about automated marketing and CRM systems, please contact us.

 

 

Four Ways Automated Marketing and CRM Makes Customers Happy

Putting the word automated in front of software that manages customer relationships sounds potentially gnarly. You might be asking yourself, do I really want to control my customer interactions with a machine? Thankfully, these fears are completely unfounded! The reason CRM software and automation is so popular is that customers love it. Even customers who know nothing about CRM speak positively about companies who use the services.

Here are four reasons customers will be happy with the relationship they build with your company using automated and CRM software:

They have control over the relationship. In the past, customers had to be assertive and directly ask businesses if they wanted the relationship to change. With automated software, they can choose the kind of interactions they want from your business, including the best form of contact and kinds of emails they prefer.

It’s easier to interact with them as frequently (or infrequently) as they prefer. Before automation, it was much more difficult to keep track of customer interactions, and easier to make human errors. CRM and automation keeps track of how often you interact with your customers, the kinds of interactions they prefer, and allows your business to easily manage frequency based on these preferences.

Communication is clearer. If you have an invoice or overdue estimate, automation will let the customer know. Additionally, when customers click online to manage communication preferences, there’s no room for misinterpretation or errors. Customers and businesses both end up less confused, and feel more positivity.

Interactions have a personalized touch. It might sound hard to believe, but CRM makes it easier to get personal with customers. Databases of information will tell you about the customers’ interests, preferences, and needs, making it easy to send them communication that interests them. Gone are days of sending the same email to your entire list.

Interested in learning more about how automation and CRM software can help your business? Contact us to learn more about our TieiT software that will take your customer relationships to another level.

 

5 Useful Facts Regarding Content Development

Businesses that invest in content development are in it for the long-run. With that in mind, here are five useful facts regarding content development that will keep you motivated:

Consumers want hyper-relevant content

Consumers today are demanding relevant content, and businesses are more than happy to provide that for them. The problem with this is that trends come and go so fast on social media that your content might never receive the spotlight it deserves.

This is the road that led to live streaming on Facebook. It’s now possible for 20 minute old content to be outdated.

Always Focus On Creating Strong Headlines

A good headline sparks interest and invites readers in. Consider the great statistics from Copyblogger:

  • 80% of people will read your headlines.
  • But only 20% of those people will read the rest of your content!

 

 

 

And that is why the headline is as important as the article or post itself.

Be Able to Provide Answers

What is the ultimate purpose of a search engine? Most people would be correct in saying “to deliver sets of answers.” Google is great at this. Type a query into Google and you’ll be presented with links, pictures, and videos.

When people use a search engine, what they ultimately want is an answer, and it’s the search engine’s job to deliver that answer.

It’s the same when people are reading a blog post, viewing an infographic or watching a video, they want an answer so they can gain knowledge. An additional tip here is: people don’t just want answers, they want answers fast. So make your content easy to scan so people can pick up the juicy, important bits quickly.

Read any title and subtitle of a non-fiction book or article. Ultimately, what it leaves the reader with is a question or a sense of curiosity. It is then the author’s job to deliver answers and have supporting information.

Good content always pays itself off

Although you might focus on one particular goal, the effects of content marketing run deep. In the end, it will impact multiple facets of your business.

A recent Small Business Trends article talks about all the ways the benefits of content creation can materialize:

“If you publish your content in many places on and off the web, you generate greater brand visibility, inbound traffic, customer engagement, word-of-mouth advertising and new customer acquisition. Any one of these has the potential to pay for the time and money you’ve spent on your strategy. Content marketing offers compounding returns, enhancing your reputation and overall value for long-lasting returns. Content marketing has a high ROI. It’s that simple.”

As long as you’re creating high-quality content, you have nothing to worry about. The worst thing you can do is give up and undue the effects of your campaign.

Evergreen content doesn’t expire 

While consumers are seeking out hyper-relevant content, they are also fond of credible evergreen content. A wiki page with lots of accurate information will keep users coming back for years.

It’s good to have an inventory of evergreen content in case your newsy content doesn’t connect with consumers. This keeps a steady stream of prospects coming to your website.

To talk more about content development, or anything else, contact us today.

 

Landing Page Optimization: Keep it Simple

If there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, and their first impression is very important.

You can find a lot of advice about landing page optimization online, and a lot of these tips are good. However, if there is one main thing that you should focus on when it comes to optimizing your landing page, it’s to keep it simple.

Keep reading to a minimum. Ensure visitors get a chance to read your most important copy right off the bat. If it’s buried amongst 5 paragraphs of text, it’ll be missed. An exception to this rule would be a page designed to provide a high level of detail (such as a Book page on Amazon), but this is usually best utilized as the deep-linked “product detail” page on the target website and not on a landing page.

Nowadays, people are used to scanning when they read, not reading huge chunks of text. Some users are even on their smartphones and other similar devices, making large chunks of text even harder to read. Keeping it simple and straight to the point will help ensure that readers get to learn what your company is about rather than navigating away from the page in boredom or frustration.

Many of you are aware of the phrase “keep it simple.” Apply that same philosophy to your landing pages. A cluttered page usually results in a distracted, confused, and/or overwhelmed visitor. Instead, embrace white space, and keep the text and images on the page simple and to-the-point.

You also have to make sure that your landing page is simple and not too overwhelming, with too many graphics or links. Guide your viewers in the right direction by limiting their options. This will help you get the desired look.

Also, make sure that you keep the most important “stuff” on your landing page above the fold. If readers have to scroll down, they might never see the most important information.

If you would like help with landing page optimization or any other aspect of your website’s online marketing campaign, contact us at MaaS Pros today so that we can help you

 

Targeted Content Development Generates Leads

There is more to effective content development than sitting down and typing a stream of consciousness post. Instead, each piece of content must meet three distinct criteria to be useful.

Relevance. Whether it is a blog or tutorial, the content must be relevant to your business. If you are in the trade of installing windows, do not offer content about detailing a car.

Search engine optimized. Local SEO is crucial to your business. Unless you operate a company with a national or global appeal, the majority of your customers will be local.

Readable. Large chunks of text turn off readers. Their eyes need resting points. Lists, indentations, headlines and interspersed images make your content reader-friendly.

With that in mind, how can your content generate leads?

 

Know Your Personas

The secret to turning a fluffy, overextended content marketing strategy into a precise, lead-generating machine is to first know your buyer personas. If you haven’t had a chance to delve deeply into your buyer personas, now’s the time. There are numerous articles written on the subject.

Once you know who your buyer personas are, pick one. When building a solid, lead-generating content marketing strategy, you need to focus on one buyer persona at a time.

So to start, choose the one buyer persona you would most like to attract to your business. Of course, after you’ve executed a content strategy for this buyer persona, it will be time to go back and tackle the next one.

 

Address Pain Points

Now it’s time to answer this persona’s questions. Identify their need, often referred to as pain point. What do they lack that you can offer, and how would they be better off with it? How would they come to the knowledge that they have this need? What sorts of questions would they ask when they begin researching how to meet this need?

This is the meat of your content strategy, and it will fuel your content creation. Try to answer these questions with a variety of media to reach potential clients with different media consumption preferences.

 

Consistent Blogging Builds and Maintains Professional Relationships

We recommend posting new blogs two to three times a week. Each piece of content must be unique and contain a call to action. For example, you might solicit reader advice on specific issues relevant to your business or host a poll. Encourage newsletter sign-ups so that your customers do not miss any new information. Provide shareable content that current customers might forward to their friends.

 

Offer Free How-to Advice, Tutorials and Consumer Guides

These downloadable pieces of text offer industry insider tips and tricks. Written in a way that avoids the niche jargon, any reader understands the information. Add images to simplify even complex topics further. Offer these guides free of charge but ask for an email address. Host them on a locally SEO optimized landing page.

 

Convert, Convert, Convert.

And after you’ve generated the leads? The next step is to convert those leads into customers. Make sure that you continue to provide valuable content to your buyer persona all along his or her path down your sales funnel.

At each stage, you can collect more information about your leads, provide them with valuable content and offer them even more—all based on their particular buyer journey.

Content marketing is a powerful lead generator. Set it up correctly and reap the benefits.

If the idea of targeted content development leaves you stumped, contact us for information on how we can help.

 

Harness the Power of the Landing Page

When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they are there. Designing an appealing landing page is key to securing a sale. Use the following tips for Landing page optimization and watch your leads increase.

The essentials

So what exactly are the essentials? In a nutshell, anything that will lead to your main goal: conversion. In addition, make sure you have your social media integration buttons and contact info.

Easy to navigate

Keep your page free of too much information, too many images and too much clutter. Avoid lost conversions by making it easy to see why your visitor is on your page and what they need to do.

Bullet points

Your online visitors are skimmers and scanners. Make it easy to understand your message and more people will want what you are offering.

White space

Use clean designs and direct your prospect’s attention to your offer, benefits and call to action. Leave empty space on your page to increase conversions.

Images

Pictures tell a thousand words. This is particularly true online. Images are the most shared and liked content on social sites. They are very effective on your lead generating landing pages too. The more a potential customer likes your page, the more likely they will convert.

Complementary (and contrasting) colors

Color design is extremely important in optimizing your landing page. Use complementary color schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting color to stand out.

The proof

Your landing page is the place to include endorsements and testimonials. Are there any celebrities or high profile individuals using your product? Show it off! Equally important: testimonials from your average customer. And don’t fudge it; whatever you do, be authentic.

The call to action

This is the whole point of your landing page! Make sure the follow through process is clear. The “subscribe” or “purchase” button needs to stand out.

The landing page is the final step in securing a transaction. Start by following these tips, and contact us for more information. Here at MaaS Pros, we provide quality web design and marketing to help your business shine.